Digital business models

Frontier firms reshape work with AI integration

Forward-thinking companies, known as Frontier Firms, are reshaping business by integrating AI deeply into their operations. US employees’ adoption of AI tools has doubled in two years, reflecting a rapid shift.

These firms are not just experimenting but are setting new standards by redesigning workflows to leverage AI, particularly in software development. The impacts are spreading to sales, service, finance, and marketing. Three distinct patterns define this transformation.

The first, human + AI assistant, pairs individuals with AI to eliminate repetitive tasks, allowing developers to focus on design and quality.

The second, human-agent teams, integrate AI as digital workers in workflows for tasks like code testing and compliance, boosting efficiency.

The third, human-led, agent-operated pattern sees AI managing entire processes like automated release pipelines, with humans setting goals and intervening only when needed.

These patterns do not follow a linear path but appear simultaneously across different business functions. A single team might use AI to draft code, test it collaboratively, and automate releases in one day.

As these practices compound, they accelerate innovation and scale. Leaders must embrace these changes to stay competitive, as AI-driven workflows are poised to transform industries beyond software development.

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Future of work shaped by AI, flexible ecosystems and soft retirement

As technology reshapes workplaces, how we work is set for significant change in the decade’s second half. Seven key trends are expected to drive this transformation, shaped by technological shifts, evolving employee expectations, and new organisational realities.

AI will continue to play a growing role in 2026. Beyond simply automating tasks, companies will increasingly design AI-native workflows built from the ground up to automate, predict, and support decision-making.

Hybrid and remote work will solidify flexible ecosystems of tools, networks, and spaces to support employees wherever they are. The trend emphasises seamless experiences, global talent access, and stronger links between remote workers and company culture.

The job landscape will continue to change as AI affects hiring in clerical, administrative, and managerial roles, while sectors such as healthcare, education, and construction grow. Human skills, such as empathy, communication, and leadership, will become increasingly valuable.

Data-driven people management will replace intuition-based approaches, with AI used to find patterns and support evidence-based decisions. Employee experience will also become a key differentiator, reflecting customer-focused strategies to attract and retain talent.

An emerging ‘soft retirement’ trend will see healthier older workers reduce hours rather than stop altogether, offering businesses valuable expertise. Those who adapt early to these trends will be better positioned to thrive in the future of work.

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Nintendo denies lobbying the Japanese government over generative AI

The video game company, Nintendo, has denied reports that it lobbied the Japanese government over the use of generative AI. The company issued an official statement on its Japanese X account, clarifying that it has had no contact with authorities.

However, this rumour originated from a post by Satoshi Asano, a member of Japan’s House of Representatives, who suggested that private companies had pressed the government on intellectual property protection concerning AI.

After Nintendo’s statement, Asano retracted his remarks and apologised for spreading misinformation.

Nintendo stressed that it would continue to protect its intellectual property against infringement, whether AI was involved or not. The company reaffirmed its cautious approach toward generative AI in game development, focusing on safeguarding creative rights rather than political lobbying.

The episode underscores the sensitivity around AI in the creative industries of Japan, where concerns about copyright and technological disruption are fuelling debate. Nintendo’s swift clarification signals how seriously it takes misinformation and protects its brand.

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Labour market stability persists despite the rise of AI

Public fears of AI rapidly displacing workers have not yet materialised in the US labour market.

A new study finds that the overall occupational mix has shifted only slightly since the launch of generative AI in November 2022, with changes resembling past technological transitions such as the rise of computers and the internet.

The pace of disruption is not significantly faster than historical benchmarks.

Industry-level data show some variation, particularly in information services, finance, and professional sectors, but trends were already underway before AI tools became widely available.

Similarly, younger workers have not seen a dramatic divergence in opportunities compared with older graduates, suggesting that AI’s impact on early careers remains modest and difficult to isolate.

Exposure, automation, and augmentation metrics offer little evidence of widespread displacement. OpenAI’s exposure data and Anthropic’s usage data suggest stability in the proportion of workers most affected by AI, including those unemployed.

Even in roles theoretically vulnerable to automation, there has been no measurable increase in job losses.

The study concludes that AI’s labour effects are gradual rather than immediate. Historical precedent suggests that large-scale workforce disruption unfolds over decades, not months. Researchers plan to monitor the data to track whether AI’s influence becomes more visible over time.

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What a Hollywood AI actor can teach CEOs about the future of work

Tilly Norwood, a fully AI-created actor, has become the centre of a heated debate in Hollywood after her creator revealed that talent agents were interested in representing her.

The actors’ union responded swiftly, warning that Tilly was trained on the work of countless performers without their consent or compensation. It also reminded producers that hiring her would involve dealing with the union.

The episode highlights two key lessons for business leaders in any industry. First, never assume a technology’s current limitations will remain its inherent limitations. Some commentators, including Whoopi Goldberg, have argued that AI actors pose little threat because their physical movements still appear noticeably artificial.

Yet history shows that early limitations often disappear over time. Once-dismissed technologies like machine translation and chess software have since far surpassed human abilities. Similarly, AI-generated performers may eventually become indistinguishable from human actors.

The second lesson concerns human behaviour. People are often irrational; their preferences can upend even the most carefully planned strategies. Producers avoided publicising actors’ names in Hollywood’s early years to maintain control.

Audiences, however, demanded to know everything about the stars they admired, forcing studios to adapt. This human attachment created the star system that shaped the industry. Whether audiences will embrace AI performers like Tilly remains uncertain, but cultural and emotional factors will play a decisive role.

Hollywood offers a high-profile glimpse of the challenges and opportunities of advanced AI. As other sectors face similar disruptions, business leaders may find that technology alone does not determine outcomes.

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DualEntry raises $90m to scale AI-first ERP platform

New York ERP startup DualEntry has emerged from stealth with $90 million in Series A funding, co-led by Lightspeed and Khosla Ventures. Investors include GV, Contrary, and Vesey Ventures, bringing the total funding to more than $100 million within 18 months of the company’s founding.

The capital will accelerate the growth of its AI-native ERP platform, which has processed $100 billion in journal entries. The platform targets mid-market finance teams, aiming to automate up to 90% of manual tasks and scale without external IT support or add-ons.

Early adopters include fintech firm Slash, which runs its $100M+ ARR operation with a single finance employee. DualEntry offers a comprehensive ERP suite that covers general ledger, accounts receivable, accounts payable, audit controls, FP&A, and live bank connections.

The company’s NextDay Migration tool enables complete onboarding within 24 hours, securely transferring all data, including subledgers and attachments. With more than 13,000 integrations across banking, CRM, and HR systems, DualEntry establishes a centralised source of accounting information.

Founded in 2024 by Benedict Dohmen and Santiago Nestares, the startup positions itself as a faster, more flexible alternative to legacy systems such as NetSuite, Sage Intacct, and Microsoft Dynamics, while supporting starter tools like QuickBooks and Xero.

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Former Google CEO backs Antarctic drone venture

A reported investment by former Google CEO Eric Schmidt aims to deploy advanced drone systems to navigate Antarctic waters under extreme conditions. The project involves autonomous aerial and underwater drones tailored for polar environments.

Schmidt’s initiative would target the Southern Ocean’s carbon cycle, ice dynamics, and climate modelling. Designers intend drones to operate where traditional vessels cannot, gathering otherwise unreachable data to refine climate models.

Technologies under development reportedly include cold-resistant batteries, autonomous navigation systems, satellite or acoustic communications, and ice-penetrating radar for subsurface mapping. The designs emphasise minimal human intervention.

There is room for application beyond research, including maritime logistics in polar routes and environmental monitoring. If real, the investment could reshape the future of work on how scientists and explorers gather data in remote, hostile regions.

On the other hand, there are criticisms to exploring the area with technologies that could disturb the ecosystem and native species already under other threats. Therefore, careful consideration will have to be made of the ecological impact of this initiative.

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Japan targets AI leadership through new Nvidia–Fujitsu collaboration

Nvidia and Fujitsu have partnered to build an AI infrastructure in Japan, focusing on robotics and advanced computing. The project will utilise Nvidia’s GPUs and Fujitsu’s expertise to support healthcare, manufacturing, environmental work, and customer services, with completion targeted for 2030.

Speaking in Tokyo, Nvidia CEO Jensen Huang said Japan could lead the world in AI and robotics. He described the initiative as part of the ongoing AI industrial revolution, calling infrastructure development essential in Japan and globally.

The infrastructure will initially target the Japanese market but may later expand internationally. Although specific projects and investment figures were not disclosed, collaboration with robotics firm Yaskawa Electric was mentioned as a possible example.

Fujitsu and Nvidia have previously collaborated on digital twins and robotics to address Japan’s labour shortages. Both companies state that AI systems will continually evolve and adapt over time.

Fujitsu CEO Takahito Tokita said the partnership takes a humancentric approach to keep Japan competitive. He added that the companies aim to create unprecedented technologies and tackle serious societal challenges.

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Dutch government criticised over reliance on Microsoft cloud

Despite privacy concerns and parliamentary criticism, the Dutch Tax Administration will move much of its digital workplace to Microsoft’s cloud. State Secretary Eugène Heijnen told lawmakers that no suitable European alternatives met the technical, legal, and functional requirements.

Privacy advocates warn that using a US-based provider could put compliance with GDPR at risk, especially when data may leave the EU. Concerns about long-term dependency on a single cloud vendor have also been raised, making future transitions costly and complex.

Heijnen said sensitive documents would remain on internal servers, while cloud services would handle workplace functions. Employees had complained that the current system was inefficient and difficult to use.

The Court of Audit reported earlier this year that nearly two-thirds of the Dutch government’s public cloud services had not been properly risk-assessed. Despite this, Heijnen insisted that Microsoft offered the most viable option.

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US AI models outperform Chinese rival DeepSeek

The National Institute of Standards and Technology’s Centre for AI Standards and Innovation (CAISI) found AI models from Chinese developer DeepSeek trail US models in performance, cost, security, and adoption.

Evaluations covered three DeepSeek and four leading US models, including OpenAI’s GPT-5 series and Anthropic’s Opus 4, across 19 benchmarks.

US AI models outperformed DeepSeek across nearly all benchmarks, with the most significant gaps in software engineering and cybersecurity tasks. CAISI found DeepSeek models costlier and far more vulnerable to hijacking and jailbreaking, posing risks to developers, consumers, and national security.

DeepSeek models were observed to echo inaccurate Chinese Communist Party narratives four times more often than US reference models. Despite weaknesses, DeepSeek model adoption has surged, with downloads rising nearly 1,000% since January 2025.

CAISI is a key contact for industry collaboration on AI standards and security. The evaluation aligns with the US government’s AI Action Plan, which aims to assess the capabilities and risks of foreign AI while securing American leadership in the field.

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