BBVA deepens AI partnership with OpenAI
By rolling out ChatGPT Enterprise globally, BBVA is moving beyond experimentation and embedding AI at the core of banking services and internal operations.
OpenAI and BBVA have agreed on a multi-year strategic collaboration designed to embed artificial intelligence across the global banking group.
An initiative that will expand the use of ChatGPT Enterprise to all 120,000 BBVA employees, marking one of the largest enterprise deployments of generative AI in the financial sector.
The programme focuses on transforming customer interactions, internal workflows and decision making.
BBVA plans to co-develop AI-driven solutions with OpenAI to support bankers, streamline risk analysis and redesign processes such as software development and productivity support, instead of relying on fragmented digital tools.
The rollout follows earlier deployments that demonstrated strong engagement and measurable efficiency gains, with employees saving hours each week on routine tasks.
ChatGPT Enterprise will be implemented with enterprise grade security and privacy safeguards, ensuring compliance within a highly regulated environment.
Beyond internal operations, BBVA is accelerating its shift toward AI native banking by expanding customer facing services powered by OpenAI models.
The collaboration reflects a broader move among major financial institutions to integrate AI at the core of products, operations and personalised banking experiences.
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