Generative AI is not reducing workloads as widely expected but intensifying them, according to new workplace research. Findings suggest productivity gains are being offset by expanding responsibilities and longer working hours.
An eight-month study at a US tech firm found employees worked faster, took on broader tasks, and extended working hours. AI tools enabled staff to take on duties beyond their roles, including coding, research, and technical problem-solving.
Researchers identified three pressure points driving intensification: task expansion, blurred work-life boundaries, and increased multitasking. Workers used AI during breaks and off-hours while juggling parallel tasks, increasing cognitive load.
Experts warn that the early productivity surge may mask burnout, fatigue, and declining work quality. Organisations are now being urged to establish structured ‘AI practices’ to regulate usage, protect focus, and maintain sustainable productivity.
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