Apple may use ChatGPT or Claude to power Siri

Apple is reportedly in talks with OpenAI and Anthropic as it considers outsourcing AI technology for its voice assistant, Siri.

The discussions are said to include the possibility of training versions of ChatGPT or Claude to run on Apple’s cloud infrastructure. According to Bloomberg’s Mark Gurman, Apple is currently leaning towards Anthropic’s Claude as a better fit for Siri, although no final decision has been made.

While Apple already allows users to access ChatGPT through its Apple Intelligence platform, the integration is currently optional and user-driven.

What is now under consideration would mark a significant shift, such as choosing a third-party model to power Siri directly. The initiative comes as the company struggles to keep pace in a rapidly advancing AI market dominated by Google, OpenAI, and others.

Apple is still developing its large language models under a project codenamed LLM Siri. However, these in-house systems are reportedly lagging behind leading models already available.

Should Apple proceed with a third-party integration, it would signal a rare admission that its internal AI efforts are not enough to compete at the highest level.

Once celebrated for breakthrough innovations like the iPhone, Apple has faced growing criticism for a lack of fresh ideas. With rivals embedding generative AI into everyday tools, the pressure is mounting.

If Siri remains limited — still unable to answer basic questions — Apple risks alienating even its most loyal users. Whether through partnership or internal progress, the company now faces a narrowing window to prove it still leads, instead of follows.

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