Apple considers buying Perplexity AI
If completed, the deal would mark Apple’s biggest acquisition to date and signal a major shift in its AI strategy.
Apple is reportedly considering the acquisition of Perplexity AI as it attempts to catch up in the fast-moving race for dominance in generative technology.
According to Bloomberg, the discussions involve senior executives, including Eddy Cue and merger head Adrian Perica, who remain at an early stage.
Such a move would significantly shift Apple, which typically avoids large-scale takeovers. However, with investor pressure mounting after an underwhelming developer conference, the tech giant may rethink its traditionally cautious acquisition strategy.
Perplexity has gained prominence for its fast, clear AI chatbot and recently secured funding at a $14 billion valuation.
Should Apple proceed, the acquisition would be the company’s largest ever financially and strategically, potentially transforming its position in AI and reducing its long-standing dependence on Google’s search infrastructure.
Apple’s slow development of Siri and reliance on a $20 billion revenue-sharing deal with Google have left it trailing rivals. With that partnership now under regulatory scrutiny in the US, Apple may view Perplexity as a vital step towards building a more autonomous search and AI ecosystem.
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