Reddit has begun testing an AI-powered shopping search tool with a limited group of users in the US. Search queries for product ideas now generate interactive carousels featuring prices, images and direct links to retailers.
Items appearing in the results are drawn from recommendations shared in posts and comments across the platform. Listings are connected to Reddit’s advertising and shopping partners, bringing community discussions closer to online purchasing.
Expansion into AI-led commerce builds on the company’s earlier launch of Dynamic Product Ads, designed to deliver personalised suggestions. Closer integration of search and shopping signals a broader effort to strengthen digital revenue streams.
Chief executive Steve Huffman recently described AI search as a significant business opportunity beyond product development alone. Weekly search users increased from 60 million to 80 million over the past year, while engagement with the AI-powered Reddit Answers tool rose sharply throughout 2025.
Developments place Reddit alongside other technology platforms investing in AI-driven retail features. Growing user engagement suggests the company sees search as central to its future commercial strategy.
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