Musk said Grok will analyse bitstreams for AI signatures and scan the web to verify the origins of videos. Grok added that it will detect subtle AI artefacts in compression and generation patterns that humans cannot see.
AI tools such as Grok Imagine and Sora are reshaping the internet by making realistic video generation accessible to anyone. The rise of deepfakes has alarmed users, who warn that high-quality fake videos could soon be indistinguishable from real footage.
A user on X expressed concern that leaders are not addressing the growing risks. Elon Musk responded, revealing that his AI company xAI is developing Grok’s ability to detect AI-generated videos and trace their origins online.
@grok will be able to analyze the video for AI signatures in the bitstream and then further research the Internet to assess origin
The detection features aim to rebuild trust in digital media as AI-generated content spreads. Commentators have dubbed the flood of such content ‘AI slop’, raising concerns about misinformation and consent.
Concerns about deepfakes have grown since OpenAI launched the Sora app. A surge in deepfake content prompted OpenAI to tighten restrictions on cameo mode, allowing users to opt out of specific scenarios.
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EU digital ministers are meeting in Horsens on 9–10 October to improve the protection of minors online. Age verification, child protection, and digital sovereignty are at the top of the agenda under the Danish EU Presidency.
The Informal Council Meeting on Telecommunications is hosted by the Ministry of Digital Affairs of Denmark and chaired by Caroline Stage. European Commission Executive Vice-President Henna Virkkunen is also attending to support discussions on shared priorities.
Ministers are considering measures to prevent children from accessing age-inappropriate platforms and reduce exposure to harmful features like addictive designs and adult content. Stronger safeguards across digital services are being discussed.
The talks also focus on Europe’s technological independence. Ministers aim to enhance the EU’s digital competitiveness and sovereignty while setting a clear direction ahead of the Commission’s upcoming Digital Fairness Act proposal.
A joint declaration, ‘The Jutland Declaration’, is expected as an outcome. It will highlight the need for stronger EU-level measures and effective age verification to create a safer online environment for children.
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SnapLogic has published new research highlighting how AI adoption reshapes daily work across industries while exposing trust, training, and leadership strategy gaps.
The study finds that 78% of employees already use AI in their roles, with half using autonomous AI agents. Workers interact with AI almost daily and save over three hours per week. However, 94% say they face barriers to practical use, with concerns over data privacy and security topping the list.
Based on a survey of 3,000 US, UK, and German employees, the research finds widespread but uneven AI support. Training is a significant gap, with only 63% receiving company-led education. Many rely on trial and error, and managers are more likely to be trained than non-managers.
Generational and hierarchical differences are also evident. Seventy percent of managers express strong confidence in AI, compared with 43% of non-managers. Half believe they will be managed by AI agents rather than people in the future, and many expect to be handled by AI themselves.
SnapLogic’s CTO, Jeremiah Stone, says the agile enterprise is about easing workloads and sparking creativity, not replacing people. The findings underscore the need for companies to align strategy, training, and trust to realise AI’s potential in the workplace fully.
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OpenAI has launched Sora 2.0, the latest version of its video generation model, alongside an iOS app available by invitation in the US and Canada. The tool offers advances in physical realism, audio-video synchronisation, and multi-shot storytelling, with built-in safeguards for security and identity control.
The app allows users to create, remix, or appear in clips generated from text or images. A Pro version, web interface, and developer API are expected soon, extending access to the model.
Sora 2.0 has reignited debate over intellectual property. According to The Wall Street Journal, OpenAI has informed studios and talent agencies that their universes could appear in generated clips unless they opt out.
The company defends its approach as an extension of fan creativity, while stressing that real people’s images and voices require prior consent, validated through a verified cameo system.
By combining new creative tools with identity safeguards, OpenAI aims to position Sora 2.0 as a leading platform in the fast-growing market for AI-generated video.
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OpenAI CEO Sam Altman has warned that AI could soon automate up to 40 percent of the tasks humans currently perform. He made the remarks in an interview with German newspaper Die Welt, highlighting the potential economic shift AI will trigger.
Altman described OpenAI’s latest model, GPT-5, as the most advanced yet and claimed it is ‘smarter than me and most people’. He said artificial general intelligence (AGI), capable of outperforming humans in all areas, could arrive before 2030.
Instead of focusing on job losses, Altman suggested examining the percentage of tasks that AI will automate. He predicted that 30 to 40 per cent of tasks currently carried out by humans may soon be completed by AI systems.
These comments contribute to the growing debate about the societal impact of AI, with mass layoffs already being linked to automation. Altman emphasised that this wave of change will reshape economies and workplaces, requiring businesses and governments to prepare for disruption.
As AGI approaches, Altman urged individuals to focus on acquiring in-demand skills to stay relevant in an AI-enabled economy. The relationship between humans and machines, he said, will be permanently reshaped by these developments.
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Amazon is meeting world leaders at the 80th UN General Assembly to share its vision for responsible AI and global internet access. The company highlighted Project Kuiper’s satellite initiative to provide affordable internet to underserved communities and bridge the digital divide.
The initiative aims to deliver fast, affordable internet to communities without access, boosting education and economic opportunities. Connectivity is presented as essential for participation in the modern economy, as well as for cultural and knowledge exchange across the globe.
Amazon emphasised the development of AI tools that are responsible, inclusive, and designed to enhance human potential. The company aims to make technology accessible, helping small businesses, speeding research, and offering tools once reserved for large organisations.
Collaboration remains central to Amazon’s approach. The company plans to work with governments, the UN, civil society, and other private sector partners to ensure technological advancements benefit humanity while mitigating potential risks.
Discussions at UNGA80 are expected to shape future strategies for innovation, governance, and sustainable development.
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The WTO launched the 2025 World Trade Report, titled ‘Making trade and AI work together to benefit all’. The report argues that AI could potentially boost global trade by up to 37% and GDP by 12–13% by 2040, particularly through digitally deliverable services.
It notes that AI can lower trade costs, improve supply-chain efficiency, and create opportunities for small firms and developing countries. Still, it warns that without deliberate action, AI could deepen global inequalities and widen the gap between advanced and developing economies.
The report underscores the need for investment in digital infrastructure, energy, skills, and enabling policies, highlighting the importance of IP protection, competition frameworks, and government support.
A newly developed indicator, the WTO AI Trade Policy Openness Index (AI-TPOI), revealed significant variation in AI-related trade policies across and within income groups.
It assessed three policy areas relevant to AI diffusion: barriers to services trade, restrictions on trade in AI-enabling goods, and limitations on cross-border data flows.
Stronger multilateral cooperation and targeted capacity-building were presented as essential to ensure AI-enabled trade supports inclusive, sustainable prosperity rather than reinforcing existing divides.
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Broadcasters and advertisers seek clarity before the EU’s political advertising rules become fully applicable on 10 October. The European Commission has promised further guidance, but details on what qualifies as political advertising remain vague.
Meta and Google will block the EU’s political, election, and social issue ads when the rules take effect, citing operational challenges and legal uncertainty. The regulation, aimed at curbing disinformation and foreign interference, requires ads to display labels with sponsors, payments, and targeting.
Publishers fear they lack the technical means to comply or block non-compliant programmatic ads, risking legal exposure. They call for clear sponsor identification procedures, standardised declaration formats, and robust verification processes to ensure authenticity.
Advertisers warn that the rules’ broad definition of political actors may be hard to implement. At the same time, broadcasters fear issue-based campaigns – such as environmental awareness drives – could unintentionally fall under the scope of political advertising.
The Dutch parliamentary election on 29 October will be the first to take place under the fully applicable rules, making clarity from Brussels urgent for media and advertisers across the bloc.
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Scientists from Australian universities and The George Institute for Global Health have developed an AI tool that analyses mammograms and a woman’s age to predict her risk of heart-related hospitalisation or death within 10 years.
Published in Heart on 17 September, the study highlights the lack of routine heart disease screening for women, despite cardiovascular conditions causing 35% of female deaths. The tool delivers a two-in-one health check by integrating heart risk prediction into breast cancer screening.
The model was trained on data from over 49,000 women and performs as accurately as traditional models that require blood pressure and cholesterol data. Researchers emphasise its low-resource nature, making it viable for broad deployment in rural or underserved areas.
Study co-author Dr Jennifer Barraclough said mobile mammography services could adopt the tool to deliver breast cancer and heart health screenings in one visit. Such integration could help overcome healthcare access barriers in remote regions.
Next, before a broader rollout, the researchers plan to validate the tool in more diverse populations and study practical challenges, such as technical requirements and regulatory approvals.
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Advertising is heading for a split future. By 2030, brands will run hyper-personalised AI campaigns or embrace raw human storytelling. Everything in between will vanish.
AI-driven advertising will go far beyond text-to-image gimmicks. These adaptive systems will combine social trends, search habits, and first-party data to create millions of real-time ad variations.
The opposite approach will lean into imperfection, featuring unpolished TikToks, founder-shot iPhone videos, and authentic and alive content. Audiences reward authenticity over carefully scripted, generic campaigns.
Mid-tier, polished, forgettable, creative work will be the first to fade away. AI can replicate it instantly, and audiences will scroll past it without noticing.
Marketers must now pick a side: feed AI with data and scale personalisation, or double down on community-driven, imperfect storytelling. The middle won’t survive.
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