Vietnam tops region in AI adoption and trust

The digital economy is set to reach 39 billion dollars next year, dominated by e-commerce growth.
Vietnam leads Southeast Asia in daily AI use, user trust and widespread data-sharing readiness.

Vietnam has emerged as Southeast Asia’s leader in AI readiness, with daily usage, upskilling rates and data-sharing willingness topping regional rankings. Survey data show 81 percent of users engage with AI tools each day, supported by widespread training and high trust levels.

Commercial activity reflects the shift, with AI-enhanced apps recording a 78 percent rise in revenue over the past year. Investors contributed 123 million dollars to local AI ventures, and most expect funding to grow further across software, services and deep-tech fields.

Vietnam’s digital economy is forecast to reach 39 billion dollars in 2025, fuelled by rapid expansion across e-commerce, online media, travel and digital finance. E-commerce continues to dominate, while gaming and online payments record notable acceleration across broader markets.

Vietnamese government support for cashless payments and favourable travel measures further strengthens digital adoption. Analysts say that Vietnam’s combination of strong user trust, fast-growing platforms and rising investment positions the country as a strong regional technological powerhouse.

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