TikTok began restoring its services in the US on Sunday after President-elect Donald Trump announced plans to revive the app upon taking office on Monday. Speaking at a rally ahead of his inauguration, Trump assured his supporters that TikTok, a platform used by 170 million Americans, would be brought back online through a joint venture that protects national security. Hours earlier, TikTok users had received a message crediting Trump for the app’s restoration efforts.
TikTok ceased operations late Saturday after a law banning the platform on national security grounds came into effect. The shutdown sparked a frenzy among users and businesses dependent on the app, with web searches for VPNs surging and concerns mounting over disruptions to TikTok Shop transactions. The app’s temporary return relieves millions, but important questions remain about its long-term future in the US.
Trump’s pledge to extend the ban’s enforcement period to facilitate a deal marks a shift from his stance in 2020 when he sought to ban TikTok over concerns that its Chinese parent company, ByteDance, was sharing user data with Beijing. Trump now calls for a joint venture, proposing a 50% US ownership stake while guaranteeing that service providers would not face penalties for restoring TikTok.
Despite Trump’s assurances, the law mandating TikTok’s divestiture remains contentious. Republican lawmakers, including Senators Tom Cotton and Pete Ricketts, have criticised any attempt to circumvent the law, insisting that ByteDance sever all ties with China to meet the divestiture requirements. Meanwhile, TikTok’s ongoing connection to China continues to fuel tensions in US-China relations, with Beijing accusing Washington of unfairly targeting Chinese companies.
TikTok’s temporary return has reignited debates over its valuation, reportedly as high as $50 billion, and potential suitors, including former Los Angeles Dodgers owner Frank McCourt and billionaire Elon Musk. While Beijing has reportedly discussed a possible sale, ByteDance denies such plans. Separately, US startup Perplexity AI has proposed merging with TikTok’s US operations to create a new entity.
The platform’s restoration signals its cultural and economic significance, but it also highlights the geopolitical complexities of its existence. Whether TikTok ultimately secures a deal or faces renewed legal battles, its journey reflects the growing and complicated intersection of technology, digital policies, cyber diplomacy, politics, and global commerce.
TikTok’s future in the US took a dramatic turn late Saturday as the app went offline ahead of a Sunday deadline mandated by US law. The US government’s move, affecting 170 million US users, marks an unprecedented shutdown of one of the world’s most influential social media platforms.
TikTok issued a message to users acknowledging the shutdown and expressing hope for a political resolution under the Trump administration, which takes office Monday 20 January 2025. Trump has indicated that he will announce an extension early next week.
The app’s disappearance has sparked many reactions among users, businesses, and competitors. Social media platforms like RedNote, Meta, and Snap have seen an influx of users and investor interest, while many TikTok creators expressed sadness and uncertainty online. Virtual private network (VPN) searches surged as users sought workarounds to access the platform, highlighting the app’s deep integration into American culture and commerce.
The uncertainty has created a ripple effect, with businesses that rely on TikTok for marketing and e-commerce scrambling to adapt. Many worry about the broader implications of this shutdown, which has deepened tensions between Washington and Beijing.
The prospect of a political compromise looms as Trump prepares to take office, but whether TikTok can return to US screens remains uncertain. The platform’s sudden disappearance underscores the complex intersection of technology, geopolitics, and commerce, leaving millions of users and businesses in limbo.
Mistral, a Paris-based AI company, has entered a groundbreaking partnership with Agence France-Presse (AFP) to enhance the accuracy of its chatbot, Le Chat. The deal signals Mistral’s determination to broaden its scope beyond foundational model development.
Through the agreement, Le Chat will gain access to AFP’s extensive archive, which includes over 2,300 daily stories in six languages and records dating back to 1983. While the focus remains on text content, photos and videos are not part of the multi-year arrangement. By incorporating AFP’s multilingual and multicultural resources, Mistral aims to deliver more accurate and reliable responses tailored to business needs.
The partnership bolsters Mistral’s standing against AI leaders like OpenAI and Anthropic, who have also secured similar content agreements. Le Chat’s enhanced features align with Mistral’s broader strategy to develop user-friendly applications that rival popular tools such as ChatGPT and Claude.
Mistral’s co-founder and CEO, Arthur Mensch, emphasised the importance of the partnership, describing it as a step toward offering clients a unique and culturally diverse AI solution. The agreement reinforces Mistral’s commitment to innovation and its global relevance in the rapidly evolving AI landscape.
Apple has halted AI-powered notification summaries for news and entertainment apps after backlash over misleading news alerts. A BBC complaint followed a summary that misrepresented an article about a murder case involving UnitedHealthcare’s CEO.
The latest developer previews for iOS 18.3, iPadOS 18.3, and macOS Sequoia 15.3 disable notification summaries for such apps, with Apple planning to reintroduce them after improvements. Notification summaries will now appear in italics to help users distinguish them from standard alerts.
Users will also gain the ability to turn off notification summaries for individual apps directly from the Lock Screen. Apple will notify users in the Settings app that the feature remains in beta and may contain errors.
A public beta is expected next week, but the general release date for iOS 18.3 remains unclear. Apple had already announced plans to clarify that summary texts are generated by Apple Intelligence.
Meta, the parent company of Facebook, announced that its new ‘Community Notes’ feature will apply only to organic content, not paid ads, when it rolls out later this year. Similar to a feature on X, the platform formerly known as Twitter, Community Notes will allow users to add context to organic posts, which are posts that Meta has not been paid to promote. However, paid advertisements will be excluded from this feature.
Aspects of the program are still evolving, with brand and influencer organic posts potentially not being subject to Community Notes initially. Meta clarified that it is in the process of transitioning to this new system and will continue to evaluate and refine it throughout the year. The company recently scrapped its US fact-checking program and is now focusing on this new initiative, ahead of President-elect Donald Trump’s inauguration.
Meta emphasised that any further details about the Community Notes program, beyond what has been officially announced, are speculative at this point. The company will begin implementing the feature in the US over the next couple of months as part of a broader overhaul in how it handles political content.
As a potential US ban on TikTok looms, advertisers dependent on the platform are scrambling to prepare contingency plans. With a January 19 deadline for ByteDance, the Chinese parent company of TikTok, to sell its US assets or face a ban, many marketers are facing the reality that the app may soon be inaccessible. This has led to a sense of urgency, with some industry professionals describing the situation as a “hair on fire” moment.
TikTok, which has become a key player in US digital advertising, particularly among younger audiences, may lose over $11 billion in annual ad revenue if the ban goes through. Most of this ad spend would likely shift to platforms like Meta’s Instagram and Alphabet’s YouTube Shorts, where many advertisers are already established. Despite the uncertainty, TikTok continued to pitch new advertising features and planned its presence at major global events like the World Economic Forum in Davos.
In the face of potential shutdown, many influencers and brands are downloading their data in a last-ditch effort to preserve content and advertising materials. TikTok has offered favourable refund terms to advertisers, though some still question the platform’s future in the US. This heightened uncertainty marks a stark contrast to the optimism advertisers held just weeks ago, when many expected a resolution before the ban could take effect.
TikTok’s growing influence in US advertising, particularly in e-commerce, has been notable, with ad spending on the platform increasing rapidly. Despite challenges, the app’s powerful ability to drive sales through influencers and short-form video content has made it a favourite among advertisers looking to tap into the youth market. As the deadline approaches, all eyes are on whether the incoming administration will intervene to prevent TikTok’s shutdown.
TikTok’s future in the US grew more uncertain this week as officials suggested its Chinese owner, ByteDance, should have more time to sell the app and prevent a ban. With the clock ticking toward Sunday’s deadline, key figures from both political sides urged for a 90-day extension to allow for a divestiture. US Representative Mike Waltz, who was appointed as Trump’s national security adviser, indicated that the new administration would take steps to keep TikTok operational if substantial progress is made in securing a deal.
Senate Majority Leader Chuck Schumer, traditionally a supporter of the law forcing TikTok to sell its US assets, also called for an extension, citing concerns over the app’s potential shutdown disrupting the lives of millions of users. The law, passed in April, mandates ByteDance either sell TikTok’s US assets by Sunday or face a ban on national security grounds. However, it’s now unclear whether the app will be allowed to stay active in the US without an official extension.
TikTok CEO Shou Zi Chew is reportedly set to attend President-elect Donald Trump’s inauguration, further hinting at a shift in relations between the app and the Trump administration. While concerns about Chinese ownership and its potential for data collection remain, Schumer and other lawmakers are signalling a growing bipartisan desire to avoid the political and economic fallout of a TikTok ban. The situation remains fluid, with decisions expected to unfold in the coming days.
As the deadline approaches, TikTok’s potential shutdown has already caused some users to explore alternatives, with RedNote, another Chinese social media platform, seeing a surge in US users. Meanwhile, with more than 170 million American users and substantial ad revenue at stake, the clock is ticking for a resolution before the app faces a permanent ban.
Users of the Chinese social media platform RedNote have welcomed an influx of American TikTok users, posting messages and selfies to greet the newcomers. The surge of over 700,000 users follows a looming US ban on TikTok, which has 170 million American users. Chinese foreign ministry officials have expressed support for greater cultural exchanges, while state media described RedNote as a “new home” for TikTok users.
The app, known as Xiaohongshu in China, has traditionally been used for lifestyle content but has now become an unexpected platform for US-China interactions. Many American users have asked about Chinese food, culture, and daily life, while Chinese users have eagerly responded. Some, however, have voiced concerns, with nationalist bloggers warning against Western influence.
Despite the warm reception from many, tensions have emerged over content and platform moderation. Some US users have tested RedNote’s censorship policies by posting about politically sensitive topics. Analysts believe the trend may be short-lived, as past instances of Western social media adoption in China, such as Clubhouse, ended with government restrictions. RedNote is reportedly working to improve its moderation of English-language content.
President-elect Donald Trump is reportedly considering an executive order that would postpone the enforcement of the TikTok sale-or-ban law for up to 90 days. According to sources cited by the Washington Post, the order would temporarily halt the requirement for TikTok’s Chinese owner, ByteDance, to divest its US operations or face a ban.
The delay could provide more time for negotiations and potential deals to resolve security concerns raised by United States lawmakers. The law, passed under the Biden administration, aimed to address fears over TikTok’s links to China, but Trump has taken a more open stance towards the platform during his campaign.
A suspension of enforcement would offer relief to TikTok’s 170 million American users and businesses that rely on the app for advertising and engagement. The move, however, is likely to spark debate in Washington, where concerns over data security and Chinese influence remain key political issues.
TikTok faces an uncertain future as the US government’s 19 January 2025 deadline approaches, demanding ByteDance divest its US operations or face a nationwide ban. The ultimatum, backed by the Supreme Court’s apparent readiness to uphold the decision, appears to be the culmination of years of scrutiny over the platform’s data practices and ties to China. Amid this mounting pressure, reports suggest Elon Musk, the owner of X (formerly Twitter), could acquire TikTok’s US operations, a proposal that has sparked debates about its feasibility and geopolitical implications.
Now, let’s see how it began..
How did the TikTok odyssey begin?
The story of TikTok began in 2014 with Musical.ly, a social media app enabling users to create and share lip-sync videos. Founded in Shanghai, it quickly gained traction among US and European teenagers. By 2017, Musical.ly had over 100 million users and caught the attention of ByteDance, a Chinese tech giant that acquired it for $1 billion. In 2018, ByteDance merged Musical.ly with its domestic app Douyin, launching TikTok for international audiences. Leveraging powerful machine-learning algorithms, TikTok’s ‘For You Page’ became its defining feature, captivating users with an endless stream of personalised content.
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By 2018, TikTok had become one of the most downloaded apps globally, surpassing giants like Facebook and Instagram. Its cultural influence exploded, reshaping how content was created and consumed. From viral dance challenges to comedic skits, TikTok carved out a unique space in the digital world, particularly among younger users. However, its meteoric rise also brought scrutiny. Concerns emerged over user data privacy and potential manipulation by its parent company ByteDance, which critics claimed had ties to the Chinese government.
The ‘ban or divest’ saga
The incipit of the current conflict can be traced back to 2020 when then-President Donald Trump attempted to ban TikTok and Chinese-owned WeChat, citing fears that Beijing could misuse US data or manipulate public discourse through the platforms. The courts blocked Trump’s effort, and in 2021, President Joe Biden revoked the Trump-era orders, but initiated its review of TikTok’s data practices, keeping the platform under scrutiny. Despite challenges, TikTok continued to grow, surpassing 1 billion active users by 2021. It implemented community guidelines and transparency measures to address content moderation and concerns about misinformation. It also planned to store US user data on Oracle-operated servers to mitigate fears of Chinese government access. However, bipartisan concerns over TikTok’s influence persisted, especially regarding its ties to the Chinese government and the potential data misuse. Lawmakers and US intelligence agencies have long raised alarms about the vast amount of data TikTok collects on its US users and the potential for Beijing to exploit this information for espionage or propaganda. Therefore, last year, Congress passed a bill with overwhelming support requiring ByteDance to divest its US assets, marking the strictest legal threat the platform has ever faced.
The 19 January 2025 deadline and the rumours about Elon Musk’s potential acquisition of TikTok
By 2024, TikTok was at the centre of a geopolitical storm. The US government’s demand for divestment or a ban by 19 January 2025 intensified the platform’s challenges. Amid these disputes, Elon Musk, owner of X (formerly Twitter), has emerged as a potential buyer for TikTok’s US operations. Musk’s ties to US and Chinese markets via Tesla’s Shanghai production hub position him as a unique figure in this debate. If Musk were to acquire TikTok, it could bolster X’s advertising reach and data capabilities, aligning with his broader ambitions in AI and technology. However, such a sale would involve overcoming numerous hurdles, including ByteDance’s valuation of TikTok at $40–50 billion and securing regulatory approvals from both Washington and Beijing. On the other hand, ByteDance, backed by Beijing, is resisting the sale, arguing that the conditioning violates free speech and poses significant logistical hurdles.
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TikTok has attempted to safeguard its US user base of 170 million by planning to allow users to download their data in case the ban takes effect. It has also reassured its 7,000 US employees that their jobs and benefits are secure, even if operations are halted. While new downloads would be prohibited under the ban, existing users could retain access temporarily, although the platform’s functionality would degrade over time.
The looming deadline has sparked a surge in alternative platforms, such as RedNote (known in China as Xiaohongshu), which has seen a significant influx of US users in anticipation of TikTok’s potential exit.
TikTok’s cultural legacy and future
The fate of TikTok in the US hangs in the balance as President-elect Donald Trump considers an executive order to delay the enforcement of the ‘ban or divest’ law by up to 90 days. The potential extension, supported by figures from both political sides, including Senate Majority Leader Chuck Schumer and Trump’s incoming national security adviser Mike Waltz, aims to provide ByteDance, TikTok’s Chinese owner, additional time to divest its US operations and avoid a nationwide ban. With over 170 million American users and substantial ad revenue at risk, lawmakers are increasingly wary of the disruption a ban could cause, signalling bipartisan support to keep the app operational while addressing national security concerns. TikTok CEO Shou Zi Chew’s attendance at Trump’s inauguration further hints at a shift in relations between the platform and the new administration. Meanwhile, the uncertainty has already driven US users to explore alternatives like RedNote as the clock ticks down to the Sunday deadline.
Either way, TikTok’s impact on culture and technology is undeniable. It has redefined digital content creation and inspired competitors like Instagram Reels and YouTube Shorts. Yet, its journey highlights the challenges of navigating geopolitical tensions and concerns over data privacy in a hyper-connected world. As the 19 January deadline looms, TikTok stands at a crossroads. Whether it becomes part of Musk’s tech empire, succumbs to a US ban, or finds another path, its legacy as a trailblazer in short-form video content remains secure. The platform’s next chapter, however, hangs in the balance, as these TikTok developments underscore the broader implications of its struggles, including the reshaping of the social media landscape and the role of government intervention in regulating digital platforms.
