Content Policy

Meta criticised for AI-generated adverts scams

Meta has faced criticism after numerous consumers reported being misled by companies using AI-generated adverts on Facebook and Instagram. The firms posed as UK businesses while shipping cheap goods from Asia, prompting claims that scams were ‘running rampant’ on the platforms.

Victims were persuaded by realistic adverts and AI-generated images but received poorly made clothing and jewellery. Several companies, including C’est La Vie, Mabel & Daisy, Harrison & Hayes, and Chester & Clare, were removed after investigations revealed fabricated backstories and fake shopfronts.

Consumer guides recommend vigilance, advising shoppers to check company websites, reviews, and use Trustpilot to verify legitimacy. Experts warn that overly perfect images, including AI-generated shopfronts or models, may signal fraudulent adverts.

Platforms such as Facebook and Instagram are urged to enforce stricter measures to prevent scams.

Meta stated it works with Stop Scams UK and encourages users to report suspicious adverts, while the Advertising Standards Authority continues to crack down on misleading online promotions.

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DeepSeek opens access to gold-level maths AI

Chinese AI firm DeepSeek has released the first open AI model capable of achieving gold-medal results at the International Mathematical Olympiad. Math-V2 is now freely available on Hugging Face and GitHub, allowing developers to repurpose it and run it locally.

Gold-level performance at the IMO is remarkably rare, with only a small share of human participants reaching the top tier. DeepSeek aims to make such advanced mathematical capabilities accessible to researchers and developers who previously lacked access to comparable systems.

The company said its model achieved gold-level scores in both this year’s Olympiad and the Chinese Mathematical Olympiad. The results relied on strong theorem-proving skills and a new ‘self-verification’ method for reasoning without known solutions.

Observers said the open release could lower barriers to advanced maths AI, while US firms keep their Olympiad-level systems restricted. Supporters of open-source development welcomed the move as a significant step toward democratising advanced scientific tools.

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ByteDance launches AI voice assistant for phones

ByteDance unveiled a new AI voice assistant that will debut on ZTE’s Nubia M153 smartphone. The tool uses the Doubao large language model to handle spoken tasks such as content searches and ticket bookings.

ZTE’s shares jumped after the announcement, helped by strong interest in the device and recent 5G contract wins in Vietnam. The prototype handset is priced at 3,499 yuan and can be pre-ordered in limited quantities.

ByteDance confirmed discussions with multiple manufacturers to integrate the assistant into future smartphones. The firm stated it has no intention of developing its own hardware.

The assistant enters a competitive market led by Huawei and Xiaomi, while Apple has yet to introduce Apple Intelligence in China. Doubao remains China’s most popular consumer AI app, with 159 million monthly active users.

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EU members raise concerns over the Digital Networks Act

Six EU member states urged the Union to reconsider the direction of the Digital Networks Act by asking for greater room for national decision-making.

Their joint position emphasised the wish to retain authority over frequency management and questioned proposals that could expand telecom rules into the digital services sector.

An intervention that followed previous debates at the ministerial level, where governments signalled reluctance to introduce new interconnection measures and stressed the need to consider the specific roles of different actors across the value chain instead of applying a single regulatory model to all.

Consumer groups and business organisations voiced further doubts as plans for network fees resurfaced in recent discussions. They argued that earlier consultations had already shown major risks for competition, innovation, and net neutrality, making renewed consideration unnecessary.

The US–EU trade agreement added another layer by including a clause that commits the EU to avoid such fees, leaving open how the Commission will balance domestic expectations with international obligations.

The Digital Networks Act faced an additional setback when the EU’s Regulatory Scrutiny Board delivered a negative opinion about its preparedness. That view disrupted earlier hopes of releasing a draft before the end of the year.

Even so, the Commission is expected to present an updated proposal in January 2026, setting the stage for one of the most difficult legislative debates of the coming year.

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Salesforce expands investment in Greece with Greek AgentForce

The presence in Greece is expanding as Salesforce increases its investment and introduces AgentForce in the Greek language.

Salesforce works with major Greek groups such as Motor Oil and OPAP and plans to enter more sectors, including banking and insurance. Senior executives view Greece as a market with strong potential for broader adoption of AI tools.

Executives at the company highlighted growing interest among Greek firms that are already testing or deploying AI agents to support customer services and internal operations.

Robin Fisher, Senior Vice President for the EMEA Growth Markets, noted that the organisation has doubled the number of staff supporting the Greek market over the past two years and intends to continue increasing its investment every three years or sooner.

He also pointed to the presence of Energy Cloud in Greek enterprises and the rapid development of new AI agents for local clients.

The introduction of AgentForce in the Greek language is expected to help companies manage processes more efficiently and support a more profound digital transformation. The initial release covers AgentForce Service and Employee Agent, with broader availability planned for the future.

AgentForce Service operates as a constantly available customer service platform that can be adapted to any sector, offering faster issue resolution and more personalised assistance based on real-time data.

Its design enables full cooperation between employees and AI agents, providing a more effective service model.

Employee Agent functions as a proactive digital assistant that supports staff with daily tasks inside familiar environments, such as Slack or mobile devices. It can manage meetings, assist with onboarding, access internal knowledge and prepare summaries before client discussions.

Salesforce emphasises that the broader rollout of Greek language support will help organisations improve productivity and achieve greater efficiency by combining human expertise with automated capabilities.

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Utah governor urges state control over AI rules

Utah’s governor, Spencer Cox, has again argued that states should retain authority over AI policy, warning that centralised national rules might fail to reflect local needs. He said state governments remain closer to communities and, therefore, better placed to respond quickly to emerging risks.

Cox explained that innovation often moves faster than federal intervention, and excessive national control could stifle responsible development. He also emphasised that different states face varied challenges, suggesting that tailored AI rules may be more effective in balancing safety and opportunity.

Debate across the US has intensified as lawmakers confront rapid advances in AI tools, with several states drafting their own frameworks. Cox suggested a cooperative model, where states lead, and federal agencies play a supporting role without overriding regional safeguards.

Analysts say the governor’s comments highlight a growing split between national uniformity and local autonomy in technology governance. Supporters argue that adaptable state systems foster trust, while critics warn that a patchwork approach could complicate compliance for developers.

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EU moves forward on new online child protection rules

EU member states reached a common position on a regulation intended to reduce online child sexual abuse.

The proposal introduces obligations for digital service providers to prevent the spread of harmful content and to respond when national authorities require the removal, blocking or delisting of material.

A framework that requires providers to assess how their services could be misused and to adopt measures that lower the risk.

Authorities will classify services into three categories based on objective criteria, allowing targeted obligations for higher-risk environments. Victims will be able to request assistance when seeking the removal or disabling of material that concerns them.

The regulation establishes an EU Centre on Child Sexual Abuse, which will support national authorities, process reports from companies and maintain a database of indicators. The Centre will also work with Europol to ensure that relevant information reaches law enforcement bodies in member states.

The Council position makes permanent the voluntary activities already carried out by companies, including scanning and reporting, which were previously supported by a temporary exemption.

Formal negotiations with the European Parliament can now begin with the aim of adopting the final regulation.

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EU faces new battles over digital rights

EU policy debates intensified after Denmark abandoned plans for mandatory mass scanning in the draft Child Sexual Abuse Regulation. Advocates welcomed the shift yet warned that new age checks and potential app bans still threaten privacy.

France and the UK advanced consultations on good practice guidelines for cyber intrusion firms, seeking more explicit rules for industry responsibility. Civil society groups also marked two years of the Digital Services Act by reflecting on enforcement experience and future challenges.

Campaigners highlighted rising concerns about tech-facilitated gender violence during the 16 Days initiative. The Centre for Democracy and Technology launched fresh resources stressing encryption protection, effective remedies and more decisive action against gendered misinformation.

CDT Europe also criticised the Commission’s digital omnibus package for weakening safeguards under laws, including the AI Act. The group urged firm enforcement of existing frameworks while exploring better redress options for AI-related harms in the EU legislation.

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Australia moves to curb nudify tools after eSafety action

A major provider of three widely used nudify services has cut off Australian access after enforcement action from eSafety.

The company received an official warning in September for allowing its tools to be used to produce AI-generated material that harmed children.

A withdrawal that follows concerns about incidents involving school students and repeated reminders that online services must meet Australia’s mandatory safety standards.

eSafety stated that Australia’s codes and standards are encouraging companies to adopt stronger safeguards.

The Commissioner noted that preventing the misuse of consumer tools remains central to reducing the risk of harm and that more precise boundaries can lower the likelihood of abuse affecting young people.

Attention has also turned to underlying models and the hosting platforms that distribute them.

Hugging Face has updated its terms to require users to take steps to mitigate the risks associated with uploaded models, including preventing misuse for generating harmful content. The company is required to act when reports or internal checks reveal breaches of its policies.

eSafety indicated that failure to comply with industry codes or standards can lead to enforcement measures, including significant financial penalties.

The agency is working with the government on further reforms intended to restrict access to nudify tools and strengthen protections across the technology stack.

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Online platforms face new EU duties on child protection

The EU member states have endorsed a position for new rules to counter child sexual abuse online. The plan introduces duties for digital services to prevent the spread of abusive material. It also creates an EU Centre to coordinate enforcement and support national authorities.

Service providers must assess how their platforms could be misused and apply mitigation measures. These may include reporting tools, stronger privacy defaults for minors, and controls over shared content. National authorities will review these steps and can order additional action where needed.

A three-tier risk system will categorise services as high, medium, or low risk. High-risk platforms may be required to help develop protective technologies. Providers that fail to comply with obligations could face financial penalties under the regulation.

Victims will be able to request the removal or disabling of abusive material depicting them. The EU Centre will verify provider responses and maintain a database to manage reports. It will also share relevant information with Europol and law enforcement bodies.

The Council supports extending voluntary scanning for abusive content beyond its current expiry. Negotiations with the European Parliament will now begin on the final text. The Parliament adopted its position in 2023 and will help decide the Centre’s location.

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