Competition regulation

Meta and Google to block political ads in EU under new regulations

Broadcasters and advertisers seek clarity before the EU’s political advertising rules become fully applicable on 10 October. The European Commission has promised further guidance, but details on what qualifies as political advertising remain vague.

Meta and Google will block the EU’s political, election, and social issue ads when the rules take effect, citing operational challenges and legal uncertainty. The regulation, aimed at curbing disinformation and foreign interference, requires ads to display labels with sponsors, payments, and targeting.

Publishers fear they lack the technical means to comply or block non-compliant programmatic ads, risking legal exposure. They call for clear sponsor identification procedures, standardised declaration formats, and robust verification processes to ensure authenticity.

Advertisers warn that the rules’ broad definition of political actors may be hard to implement. At the same time, broadcasters fear issue-based campaigns – such as environmental awareness drives – could unintentionally fall under the scope of political advertising.

The Dutch parliamentary election on 29 October will be the first to take place under the fully applicable rules, making clarity from Brussels urgent for media and advertisers across the bloc.

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Amazon and Mercado Libre criticised for limiting seller mobility in Mexico

Mexico’s competition watchdog has accused Amazon and Mercado Libre of erecting barriers that limit the mobility of sellers in the country’s e-commerce market. The two platforms reportedly account for 85% of the seller market.

The Federal Economic Competition Commission (COFECE) stated that the companies provide preferential treatment to sellers who utilise their logistics services and fail to disclose how featured offers are selected, thereby restricting fair competition.

Despite finding evidence of these practices, COFECE stopped short of imposing corrective measures, citing a lack of consensus among stakeholders. Amazon welcomed the decision, saying it demonstrates the competitiveness of the retail market in Mexico.

The watchdog aims to promote a more dynamic e-commerce sector, benefiting buyers and sellers. Its February report had recommended measures to improve transparency, separate loyalty programme services, and allow fairer access to third-party delivery options.

Trade associations praised COFECE for avoiding sanctions, warning that penalties could harm consumers and shield traditional retailers. Mercado Libre has not yet commented on the findings.

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Gemini 2.5 solves top ICPC problems at world finals

Google CEO Sundar Pichai announced that its Gemini 2.5 Deep Think AI model achieved a ‘gold-medal performance’ at the 2025 ICPC World Finals. The ICPC World Finals is among the most prestigious university-level programming contests.

The model solved ten out of twelve problems, including one no human team could complete during the competition. The AI solved eight issues in the first 45 minutes and completed two more in the following three hours, demonstrating exceptional algorithmic reasoning and coding skills.

Gemini’s participation was conducted live and remotely under official ICPC rules, starting ten minutes after human teams, with the same five-hour limit.

Google explained that Gemini’s performance results from reinforcement learning, allowing the AI to reason, generate code, test solutions, and refine its approach based on feedback. Internal tests indicate Gemini 2.5 would have matched the top 20 human coders at past ICPC finals.

For general users, a lighter version of Gemini 2.5 Deep Think is available through the Gemini app for Google AI Ultra subscribers, offering access to advanced problem-solving capabilities in a more accessible format.

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EU AI Act enforcement gears up with 15 authorities named in Ireland

Ireland has designated 15 authorities to monitor compliance with the EU’s AI Act, making it one of the first EU countries fully ready to enforce the new rules. The AI Act regulates AI systems according to their risk to society and began phasing in last year.

Governments had until 2 August to notify the European Commission of their appointed market surveillance authorities. In Ireland, these include the Central Bank, Coimisiún na Meán, the Data Protection Commission, the Competition and Consumer Protection Commission, and the Health and Safety Authority.

The country will also establish a National AI Office as the central coordinator for AI Act enforcement and liaise with EU institutions. A single point of contact must be designated where multiple authorities are involved to ensure clear communication.

Ireland joins Cyprus, Latvia, Lithuania, Luxembourg, Slovenia, and Spain as countries that have appointed their contact points. The Commission has not yet published the complete list of authorities notified by member states.

Former Italian Prime Minister Mario Draghi has called for a pause in the rollout of the AI Act, citing risks and a lack of technical standards. The Commission has launched a consultation as part of its digital simplification package, which will be implemented in December.

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SEC approves new standards for digital asset trading

The Securities and Exchange Commission has approved new generic listing standards for exchange-traded products that hold spot commodities, including digital assets. Exchanges can now list and trade Commodity-Based Trust Shares without submitting a separate SEC rule change.

SEC Chairman Paul S. Atkins said the move aims to maintain America’s capital markets as a leading hub for digital asset innovation. The decision is expected to increase investor choice and streamline access to digital asset products.

Jamie Selway, Director of the Division of Trading and Markets, highlighted that the approval offers clear regulatory guidance and ensures investor protections while making it easier for products to reach the market.

Alongside the generic standards, the SEC approved the Grayscale Digital Large Cap Fund listing, which tracks the CoinDesk 5 Index of spot digital assets.

The regulator also authorised p.m.-settled options on the Cboe Bitcoin US ETF Index and the Mini-Cboe Bitcoin US ETF Index with multiple expiration formats.

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WEF urges trade policy shift to protect workers in digital economy

The World Economic Forum (WEF) has published an article on using trade policy to build a fairer digital economy. Digital services now make up over half of global exports, with AI investment projected at $252 billion in 2024. Countries from Kenya to the UAE are positioning as digital hubs, but job quality still lags.

Millions of platform workers face volatile pay, lack of contracts, and no access to social protections. In Kenya alone, 1.9 million people rely on digital work yet face algorithm-driven pay systems and sudden account deactivations. India and the Philippines show similar patterns.

AI threatens to automate lower-skilled tasks such as data annotation and moderation, deepening insecurity in sectors where many developing countries have found a competitive edge. Ethical standards exist but have little impact without enforcement or supportive regulation.

Countries are experimenting with reforms: Singapore now mandates injury compensation and retirement savings for platform workers, while the Rider Law in Spain reclassifies food couriers as employees. Yet overly strict regulation risks eroding the flexibility that attracts youth and caregivers to gig work.

Trade agreements, such as the AfCFTA and the Kenya–EU pact, could embed labour protections in digital markets. Coordinated policies and tripartite dialogue are essential to ensure the digital economy delivers growth, fairness, and dignity for workers.

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Hollywood studios take legal action against MiniMax for AI copyright infringement

Disney, Warner Bros. Discovery and NBCUniversal have filed a lawsuit in California against Chinese AI company MiniMax, accusing it of large-scale copyright infringement.

The studios allege that MiniMax’s Hailuo AI service generates unauthorised images and videos featuring well-known characters such as Darth Vader, marketing itself as a ‘Hollywood studio in your pocket’ instead of respecting copyright laws.

According to the complaint, MiniMax, reportedly worth $4 billion, ignored cease-and-desist requests and continues to profit from copyrighted works. The studios argue that the company could easily implement safeguards, pointing to existing controls that already block violent or explicit content.

MiniMax’s approach, as they claim, represents a serious threat to both creators and the broader film industry, which contributes hundreds of billions of dollars to the US economy.

Plaintiffs, including Disney’s Marvel and Lucasfilm units, Universal’s DreamWorks Animation and Warner Bros.’ DC Comics, are seeking statutory damages of up to $150,000 per infringed work or unspecified compensation.

They are also asking for an injunction to prevent MiniMax from continuing its alleged violations instead of simply paying damages.

The Motion Picture Association has backed the lawsuit, with its chairman Charles Rivkin warning that unchecked copyright infringement could undermine millions of jobs and the cultural value created by the American film industry.

MiniMax, based in Shanghai, has not responded publicly to the claims but has previously described itself as a global AI foundation model company with over 157 million users worldwide.

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Miljodata hack exposes data of nearly 15% of Swedish population

Swedish prosecutors have confirmed that a cyberattack on IT systems provider Miljodata exposed the personal data of 1.5 million people, nearly 15% of Sweden’s population. The attack occurred during the weekend of August 23–24.

Authorities said the stolen data has been leaked online and includes names, addresses, and contact details. Prosecutor Sandra Helgadottir said the group Datacarry has claimed responsibility, though no foreign state involvement is suspected.

Media in Sweden reported that the hackers demanded 1.5 bitcoin (around $170,000) to prevent the release of the data. Miljodata confirmed the information has now been published on the darknet.

The Swedish Authority for Privacy Protection has received over 250 breach notifications, with 164 municipalities and four regional authorities impacted. Employees in Gothenburg were among those affected, according to SVT.

Private companies, including Volvo, SAS, and GKN Aerospace, also reported compromised data. Investigators are working to identify the perpetrators as the breach’s scale continues to raise concerns nationwide.

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AI will kill middle-ground media, but raw content will thrive

Advertising is heading for a split future. By 2030, brands will run hyper-personalised AI campaigns or embrace raw human storytelling. Everything in between will vanish.

AI-driven advertising will go far beyond text-to-image gimmicks. These adaptive systems will combine social trends, search habits, and first-party data to create millions of real-time ad variations.

The opposite approach will lean into imperfection, featuring unpolished TikToks, founder-shot iPhone videos, and authentic and alive content. Audiences reward authenticity over carefully scripted, generic campaigns.

Mid-tier, polished, forgettable, creative work will be the first to fade away. AI can replicate it instantly, and audiences will scroll past it without noticing.

Marketers must now pick a side: feed AI with data and scale personalisation, or double down on community-driven, imperfect storytelling. The middle won’t survive.

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AI search tools challenge Google’s dominance

AI tools are increasingly reshaping how people search online, with large language models like ChatGPT drawing millions away from traditional engines.

Montreal-based lawyer and consultant Anja-Sara Lahady says she now turns to ChatGPT instead of Google for everyday tasks such as meal ideas, interior decoration tips and drafting low-risk emails. She describes it as a second assistant rather than a replacement for legal reasoning.

ChatGPT’s weekly user base has surged to around 800 million, double the figure reported in 2025. Data shows that nearly 6% of desktop searches are already directed to language models, compared with barely half that rate a year ago.

Academics such as Professor Feng Li argue that users favour AI tools because they reduce cognitive effort by providing clear summaries instead of multiple links. However, he warns that verification remains essential due to factual errors.

Google insists its search activity continues to expand, supported by AI Overviews and AI Mode, which offer more conversational and tailored answers.

Yet, testimony in a US antitrust case revealed that Google searches on Apple devices via Safari declined for the first time in two decades, underlining the competitive pressure from AI.

The rise of language models is also forcing a shift in digital marketing. Agencies report that LLMs highlight trusted websites, press releases and established media rather than social media content.

This change may influence consumer habits, with evidence suggesting that referrals from AI systems often lead to higher-quality sales conversions. For many users, AI now represents a faster and more personal route to decisions on products, travel or professional tasks.

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