The Trump administration’s move to end tariff-free low-cost imports into the US is expected to impact fast fashion retailer Shein more severely than online dollar-store competitor Temu. Both companies have heavily benefited from the ‘de minimis’ rule, which exempts shipments under $800 from import duties, with a significant portion of US daily packages coming from these retailers. While the Biden administration has scrutinised the rule, Temu has been quicker to adapt, diversifying its shipping strategy to minimise reliance on this exemption.
Temu, owned by PDD Holdings, has made considerable shifts in its model, including a move to bulk shipping to US warehouses instead of directly to consumers. By late 2023, about 50% of its US sales came from local warehouses. The company has also increased sea freight for bulkier items like furniture. This strategy contrasts with Shein’s continued dependence on air freight for its fast-fashion inventory, despite opening US centres and expanding its supply chain to countries like Brazil and Turkey.
While the Trump administration’s decision is set to raise prices for American consumers ordering from Shein and Temu, analysts believe the impact will not be catastrophic for these Chinese e-commerce giants. Shein, despite its reliance on fast inventory turnover and speed, is seen as capable of adapting, though the new tariffs and regulations will accelerate the need for supply chain diversification.
Recent changes in US Postal Service policies have added further uncertainty, reversing decisions on accepting parcels from China and Hong Kong. Analysts estimate that de minimis shipments could drop by up to 60%. However, experts remain confident that both Shein and Temu will navigate the changes, given the flexibility and competitiveness of their supply chains.
China’s antitrust regulator is reportedly preparing to investigate Apple’s App Store policies and fees, including its 30% commission on in-app purchases and restrictions on external payment services. The move follows recent measures targeting US businesses, including Google and fashion brand Calvin Klein, just as new US tariffs on Chinese goods emerged. Apple’s shares fell 2.6% in premarket trading following the news.
The investigation, led by the State Administration for Market Regulation, comes after ongoing discussions between Chinese regulators, Apple executives, and app developers over the past year. While neither Apple nor the Chinese antitrust regulator has commented on the matter, the move is seen as part of broader scrutiny of US companies operating in China.
In a separate development, Google was also accused of violating China’s anti-monopoly laws, with experts speculating the probe could be linked to Google’s Android operating system and its influence over Chinese mobile manufacturers. Additionally, China’s Commerce Ministry added PVH Corp, the owner of brands like Calvin Klein, to its “unreliable entity” list.
China has introduced a series of measures targeting US businesses, including Google, farm equipment makers, and the owner of Calvin Klein, following the implementation of new US tariffs on Chinese goods. Among these measures, China launched an investigation into Google for potential violations of anti-monopoly laws, although no further details were provided. Despite its minimal presence in China, Google continues to collaborate with local advertisers.
China’s Ministry of Commerce also added US firms PVH Corp and Illumina to its ‘unreliable entity’ list, accusing them of actions that harmed Chinese companies. The companies could face significant sanctions, including trade freezes and restrictions on foreign staff. PVH has already been under scrutiny for its ties to the Xinjiang region.
As part of a broader response, China imposed 10% tariffs on US farm equipment, which could impact companies like Caterpillar, Deere & Co., and AGCO. Tesla’s Cybertruck, a model that has yet to receive regulatory approval, could also be affected. These new tariffs, set to take effect on February 10, signal an escalation in trade tensions between China and the US, extending beyond the tech sector.
These moves mark a significant increase in trade restrictions, building on previous actions taken under former US President Biden’s administration. Analysts suggest that these measures may be used as leverage, with the potential for de-escalation if either side chooses to back down.
Next week, Paris will host the AI Action Summit, where representatives from nearly 100 nations, including the US and China, will gather to discuss the future of AI. With the backing of both France and India, the summit aims to address AI development’s safe deployment, focusing on areas where France has a competitive edge, such as open-source systems and clean energy for powering data centres. The summit will also look at AI’s impact on labour markets and the promotion of national sovereignty in the increasingly global AI landscape.
Key industry figures, including top executives from Alphabet and Microsoft, are expected to attend. Discussions will involve a range of topics, including a potential non-binding communiqué that could reflect a global consensus on AI principles. However, it remains uncertain whether the US will align fully with other countries, given the Trump administration’s policies and tensions over issues like AI chip exports to China.
Unlike previous AI summits, which focused on safety regulations, the Paris event will not be creating new rules. Instead, the emphasis will be on how to ensure the benefits of AI reach developing nations, particularly through affordable AI models. In addition, France plans to showcase its clean energy capabilities, leveraging its nuclear power sector to address the growing energy demands of AI technologies, with some commitments expected from businesses and philanthropies to support public-interest AI projects globally.
Donald Trump has said there is significant interest in purchasing TikTok, as his administration looks to broker a sale of the Chinese-owned app. The former president posted on Truth Social, stating that such a deal would benefit China and all involved parties.
The fate of TikTok remains uncertain following a US law that requires ByteDance, its Chinese parent company, to sell the app or face a nationwide ban. The law came into effect on 19 January, raising concerns over national security and data privacy.
After taking office, Trump signed an executive order delaying the enforcement of the law by 75 days, allowing more time for negotiations. The move has reignited debate over foreign ownership of technology platforms and their impact on US security.
The US administration under President Donald Trump is weighing stricter controls on Nvidia’s H20 chips, which were specifically designed for the Chinese market. Discussions, still in the early stages, build on previous export restrictions established by former President Joe Biden to limit the shipment of advanced AI chips to China. Nvidia’s H20 chips comply with existing US regulations but could face additional curbs due to concerns about China’s rapid progress in AI technology.
The potential restrictions come amid mounting unease about China‘s competitive edge in AI. Recent developments, such as the launch of DeepSeek‘s cost-efficient AI assistant, have intensified worries that China may be narrowing the gap with the US in AI development. RAND researcher Lennart Heim revealed that the possibility of further controls on AI chip exports had been discussed for over six months, originating during Biden’s tenure.
Nvidia has expressed its willingness to collaborate with the US government as the administration formulates its policy on AI exports. The company’s stock, already trading lower, saw additional losses following the report. Despite previous restrictions, Nvidia’s H20 chips have so far remained compliant with US regulations and available for shipment to China.
The US Commerce Department is investigating whether DeepSeek, the Chinese AI company that recently launched a high-performing assistant, has been using US chips in violation of export restrictions. These chips are prohibited from being shipped to China, raising concerns about DeepSeek’s rapid rise in the AI sector. Within days of launching, its app became the most downloaded on Apple’s App Store, contributing to a significant drop in US tech stocks, which lost around $1 trillion in value.
The US has imposed strict limits on the export of advanced AI chips to China, particularly those made by Nvidia. These restrictions aim to prevent China from accessing the most sophisticated AI processors. However, reports suggest that AI chip smuggling from countries like Malaysia, Singapore, and the UAE may be circumventing these measures. DeepSeek has admitted to using Nvidia’s H800 chips, which were legally purchased in 2023, but it is unclear whether it has used other restricted components.
The controversy deepened when Anthropic’s CEO Dario Amodei commented that DeepSeek’s AI chip fleet likely includes both legal and smuggled chips, some of which were shipped before restrictions were fully enforced. While DeepSeek has claimed to use only the less powerful H20 chips, which are still permitted to be sold to China, the investigation continues whether these practices undermine US efforts to limit China’s access to cutting-edge AI technologies.
Pressure is mounting on the Trump administration to impose stricter export controls on Nvidia’s AI chips following concerns over China’s DeepSeek. A bipartisan call from lawmakers John Moolenaar and Raja Krishnamoorthi urges officials to assess the national security risks linked to the firm’s reliance on advanced US technology.
A letter addressed to National Security Advisor Michael Waltz highlights that DeepSeek’s latest AI model has extensively used Nvidia’s H20 chips, which remain outside current export restrictions. The request forms part of a wider review into US export policies in response to strategic threats.
Concerns in Washington are growing over China’s rapid AI advancements, with the US House of Representatives warning against using DeepSeek’s technology. Officials fear AI could bolster cyber threats or facilitate bioweapons development, leading to increasing efforts to limit China’s access to cutting-edge chips.
Nvidia has stated that its products fully comply with US regulations and expressed willingness to work with authorities. Reports indicate that Trump’s administration is already considering new restrictions on H20 chip exports to China as part of its evolving AI security strategy.
France‘s data protection authority, the CNIL, announced it will question DeepSeek to better understand how the Chinese company’s AI system operates and assess potential privacy risks for users. The move comes as European regulators intensify scrutiny of AI, following concerns raised by Italy and Ireland over DeepSeek’s handling of personal data.
DeepSeek recently gained international attention after revealing its latest AI model, DeepSeek-V3, was trained using less than $6 million worth of Nvidia H800 computing power. European authorities have been particularly vigilant about data protection, with the EU’s General Data Protection Regulation (GDPR) setting stringent standards for privacy. Under GDPR, violations can result in fines of up to 4% of a company’s global turnover.
The CNIL’s investigation follows a broader European push to regulate AI technology, with new rules imposing strict transparency obligations on high-risk AI systems. Other countries, such as Italy and Ireland, have also launched inquiries into DeepSeek, reflecting growing concerns over AI’s implications for data privacy across the continent.
Chinese startup DeepSeek has claimed to build an advanced AI model at a fraction of the cost and time required by US tech giants, raising questions about the industry’s spending. The company stated it developed its V3 AI model in just two months for under $6 million, using Nvidia’s less-advanced H800 chips. An app powered by this model became the most downloaded app on the US iPhone store on Monday.
Founded in 2023, DeepSeek claims its AI models rival or outperform top competitors despite significantly lower costs, challenging the notion that scaling AI demands massive resources. This comes as US tech firms, part of the “Magnificent Seven,” have collectively added $10 trillion in market value since the AI boom sparked by ChatGPT in late 2022.
Industry analysts, however, remain sceptical of DeepSeek’s claims. Bernstein‘s Stacy Rasgon questioned whether the startup’s advancements could outpace those from established global AI labs, suggesting the company’s narrative might be overstated. The developments have drawn attention as investors scrutinise AI spending ahead of earnings reports from key industry players.
