Competition regulation

Mitigated ads personalisation coming to Meta platforms in the EU

Meta has agreed to introduce a less personalised ads option for Facebook and Instagram users in the EU, as part of efforts to comply with the bloc’s Digital Markets Act and address concerns over data use and user consent.

Under the revised model, users will be able to access Meta’s social media platforms without agreeing to extensive personal data processing for fully personalised ads. Instead, they can opt for an alternative experience based on significantly reduced data inputs, resulting in more limited ad targeting.

The option is set to roll out across the EU from January 2026. It marks the first time Meta has offered users a clear choice between highly personalised advertising and a reduced-data model across its core platforms.

The change follows months of engagement between Meta and Brussels after the European Commission ruled in April that the company had breached the DMA. Regulators stated that Meta’s previous approach had failed to provide users with a genuine and effective choice over how their data was used for advertising.

Once implemented, the Commission said it will gather evidence and feedback from Meta, advertisers, publishers, and other stakeholders. The goal is to assess the extent to which the new option is adopted and whether it significantly reshapes competition and data practices in the EU digital advertising market.

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Google faces renewed EU scrutiny over AI competition

The European Commission has opened a formal antitrust investigation into whether AI features embedded in online search are being used to unfairly squeeze competitors in newly emerging digital markets shaped by generative AI.

The probe targets Alphabet-owned Google, focusing on allegations that the company imposes restrictive conditions on publishers and content creators while giving its own AI-driven services preferential placement over rival technologies and alternative search offerings.

Regulators are examining products such as AI Overviews and AI Mode, assessing how publisher content is reused within AI-generated summaries and whether media organisations are compensated in a clear, fair, and transparent manner.

EU competition chief Teresa Ribera said the European Commission’s action reflects a broader effort to protect online media and preserve competitive balance as artificial intelligence increasingly shapes how information is produced, discovered, and monetised.

The case adds to years of scrutiny by the European Commission over Google’s search and advertising businesses, even as the company proposes changes to its ad tech operations and continues to challenge earlier antitrust rulings.

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Trump allows Nvidia to sell chips to approved Chinese customers

US President Donald Trump has allowed Nvidia to sell H200 AI chips to approved customers in China, marking a shift in export controls. The decision also covers firms such as AMD and follows continued lobbying by Nvidia chief executive Jensen Huang.

Nvidia had been barred from selling advanced chips to Beijing, but a partial reversal earlier required the firm to pay a share of its Chinese revenues to the US government. China later ordered firms to stop buying Nvidia products, pushing them towards domestic semiconductors.

Analysts suggest the new policy may buy time for negotiations over rare earth supplies, as China dominates processing of these minerals. Access to H200 chips may aid China’s tech sector, but experts warn they could also strengthen military AI capabilities.

Nvidia welcomed the announcement, saying the decision strikes a balance that benefits American industry. Shares rose slightly after the news, although the arrangement is expected to face scrutiny from national security advocates.

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Argentina weighs letting banks offer crypto services

Argentina may soon shift its digital-asset policy as the central bank considers rules allowing banks to offer crypto trading and custody services. The proposal marks a move towards integrating a market that has largely operated through exchanges and fintech platforms.

Industry sources say approval could arrive by April 2026 if the process stays on schedule.

Crypto usage in Argentina remains far above regional averages, driven by years of inflation and strict currency controls. Many households use digital assets as a store of value, and regulated banks could provide clearer safeguards and easier access for everyday users.

Regulators are still debating sensitive issues such as custody requirements, capital treatment and which tokens banks would be permitted to handle.

The conversation continues in the shadow of the Libra meme-coin scandal, which left thousands of Argentines with steep losses and highlighted the risks of politically amplified speculation.

Regulators are weighing custody, capital, and token rules while aiming to formalise the market without boosting volatility.

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Japan aims to boost public AI use

Japan has drafted a new basic programme aimed at dramatically increasing public use of AI, with a target of raising utilisation from 50% to 80%. The government hopes the policy will strengthen domestic AI capabilities and reduce reliance on foreign technologies.

To support innovation, authorities plan to attract roughly ¥1 trillion in private investment, funding research, talent development and the expansion of AI businesses into emerging markets. Officials see AI as a core social infrastructure that supports both intellectual and practical functions.

The draft proposes a unified AI ecosystem where developers, chip makers and cloud providers collaborate to strengthen competitiveness and reduce Japan’s digital trade deficit. AI adoption is also expected to extend across all ministries and government agencies.

Prime Minister Sanae Takaichi has pledged to make Japan the easiest country in the world for AI development and use. The Cabinet is expected to approve the programme before the end of the year, paving the way for accelerated research and public-private investment.

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EU gains stronger ad oversight after TikTok agreement

Regulators in the EU have accepted binding commitments from TikTok aimed at improving advertising transparency under the Digital Services Act.

An agreement that follows months of scrutiny and addresses concerns raised in the Commission’s preliminary findings earlier in the year.

TikTok will now provide complete versions of advertisements exactly as they appear in user feeds, along with associated URLs, targeting criteria and aggregated demographic data.

Researchers will gain clearer insight into how advertisers reach users, rather than relying on partial or delayed information. The platform has also agreed to refresh its advertising repository within 24 hours.

Further improvements include new search functions and filters that make it easier for the public, civil society and regulators to examine advertising content.

These changes are intended to support efforts to detect scams, identify harmful products and analyse coordinated influence operations, especially around elections.

TikTok must implement its commitments to the EU within deadlines ranging from two to twelve months, depending on each measure.

The Commission will closely monitor compliance while continuing broader investigations into algorithmic design, protection of minors, data access and risks connected to elections and civic discourse.

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EU ministers call for faster action on digital goals

European ministers have adopted conclusions aimed to boosting the Union’s digital competitiveness, urging quicker progress toward the 2030 digital decade goals.

Officials called for stronger digital skills, wider adoption of technology, and a framework that supports innovation while protecting fundamental rights. Digital sovereignty remains a central objective, framed as open, risk-based and aligned with European values.

Ministers supported simplifying digital rules for businesses, particularly SMEs and start-ups, which face complex administrative demands. A predictable legal environment, less reporting duplication and more explicit rules were seen as essential for competitiveness.

Governments emphasised that simplification must not weaken data protection or other core safeguards.

Concerns over online safety and illegal content were a prominent feature in discussions on enforcing the Digital Services Act. Ministers highlighted the presence of harmful content and unsafe products on major marketplaces, calling for stronger coordination and consistent enforcement across member states.

Ensuring full compliance with EU consumer protection and product safety rules was described as a priority.

Cyber-resilience was a key focus as ministers discussed the increasing impact of cyberattacks on citizens and the economy. Calls for stronger defences grew as digital transformation accelerated, with several states sharing updates on national and cross-border initiatives.

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Australia introduces new codes to protect children online

Australian regulators have released new guidance ahead of the introduction of industry codes designed to protect children from exposure to harmful online material.

The Age Restricted Material Codes will apply to a wide range of online services, including app stores, social platforms, equipment providers, pornography sites and generative AI services, with the first tranche beginning on 27 December.

The rules require search engines to blur image results involving pornography or extreme violence to reduce accidental exposure among young users.

Search services must also redirect people seeking information related to suicide, self-harm or eating disorders to professional mental health support instead of allowing harmful spirals to unfold.

eSafety argues that many children unintentionally encounter disturbing material at very young ages, often through search results that act as gateways rather than deliberate choices.

The guidance emphasises that adults will still be able to access unblurred material by clicking through, and there is no requirement for Australians to log in or identify themselves before searching.

eSafety maintains that the priority lies in shielding children from images and videos they cannot cognitively process or forget once they have seen them.

These codes will operate alongside existing standards that tackle unlawful content and will complement new minimum age requirements for social media, which are set to begin in mid-December.

Authorities in Australia consider the reforms essential for reducing preventable harm and guiding vulnerable users towards appropriate support services.

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EU targets X for breaking the Digital Services Act

European regulators have imposed a fine of one hundred and twenty million euros on X after ruling that the platform breached transparency rules under the Digital Services Act.

The Commission concluded that the company misled users with its blue checkmark system, restricted research access and operated an inadequate advertising repository.

Officials found that paid verification on X encouraged users to believe their accounts had been authenticated when, in fact, no meaningful checks were conducted.

EU regulators argued that such practices increased exposure to scams and impersonation fraud, rather than supporting trust in online communication.

The Commission also stated that the platform’s advertising repository lacked essential information and created barriers that prevented researchers and civil society from examining potential threats.

European authorities judged that X failed to offer legitimate access to public data for eligible researchers. Terms of service blocked independent data collection, including scraping, while the company’s internal processes created further obstacles.

Regulators believe such restrictions frustrate efforts to study misinformation, influence campaigns and other systemic risks within the EU.

X must now outline the steps it will take to end the blue checkmark infringement within sixty working days and deliver a wider action plan on data access and advertising transparency within ninety days.

Failure to comply could lead to further penalties as the Commission continues its broader investigation into information manipulation and illegal content across the platform.

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Son warns of vast AI leap as SoftBank outlines future risks

SoftBank chief Masayoshi Son told South Korean President Lee Jae Myung that advanced AI could surpass humans by an extreme margin. He suggested future systems may be 10,000 times more capable than people. The remarks came during a meeting in Seoul focused on national AI ambitions.

Son compared the potential intelligence gap to the difference between humans and goldfish. He said AI might relate to humans as humans relate to pets. Lee acknowledged the vision but admitted feeling uneasy about the scale of the described change.

Son argued that superintelligent systems would not threaten humans physically, noting they lack biological needs. He framed coexistence as the likely outcome. His comments followed renewed political interest in positioning South Korea as an AI leader.

The debate turned to cultural capability when Lee asked whether AI might win the Nobel Prize in Literature. Son said such an achievement was plausible. He pointed to fast-moving advances that continue to challenge expectations about machine creativity.

Researchers say artificial superintelligence remains theoretical, but early steps toward AGI may emerge within a decade. Many expect systems to outperform humans across a wide set of tasks. Policy discussions in South Korea reflect growing urgency around AI governance.

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