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Mitigated ads personalisation coming to Meta platforms in the EU

Meta has agreed to introduce a less personalised ads option for Facebook and Instagram users in the EU, as part of efforts to comply with the bloc’s Digital Markets Act and address concerns over data use and user consent.

Under the revised model, users will be able to access Meta’s social media platforms without agreeing to extensive personal data processing for fully personalised ads. Instead, they can opt for an alternative experience based on significantly reduced data inputs, resulting in more limited ad targeting.

The option is set to roll out across the EU from January 2026. It marks the first time Meta has offered users a clear choice between highly personalised advertising and a reduced-data model across its core platforms.

The change follows months of engagement between Meta and Brussels after the European Commission ruled in April that the company had breached the DMA. Regulators stated that Meta’s previous approach had failed to provide users with a genuine and effective choice over how their data was used for advertising.

Once implemented, the Commission said it will gather evidence and feedback from Meta, advertisers, publishers, and other stakeholders. The goal is to assess the extent to which the new option is adopted and whether it significantly reshapes competition and data practices in the EU digital advertising market.

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Google faces renewed EU scrutiny over AI competition

The European Commission has opened a formal antitrust investigation into whether AI features embedded in online search are being used to unfairly squeeze competitors in newly emerging digital markets shaped by generative AI.

The probe targets Alphabet-owned Google, focusing on allegations that the company imposes restrictive conditions on publishers and content creators while giving its own AI-driven services preferential placement over rival technologies and alternative search offerings.

Regulators are examining products such as AI Overviews and AI Mode, assessing how publisher content is reused within AI-generated summaries and whether media organisations are compensated in a clear, fair, and transparent manner.

EU competition chief Teresa Ribera said the European Commission’s action reflects a broader effort to protect online media and preserve competitive balance as artificial intelligence increasingly shapes how information is produced, discovered, and monetised.

The case adds to years of scrutiny by the European Commission over Google’s search and advertising businesses, even as the company proposes changes to its ad tech operations and continues to challenge earlier antitrust rulings.

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Russia moves forward with a nationwide plan for generative AI

A broad plan to integrate generative AI across public administration and key sectors of the economy is being prepared by Russia.

Prime Minister Mikhail Mishustin explained that the new framework seeks to extend modern AI tools across regions and major industries in order to strengthen national technological capacity.

The president has already underlined the need for fully domestic AI products as an essential element of national sovereignty. Moscow intends to rely on locally developed systems instead of foreign platforms, an approach aimed at securing long-term independence and resilience.

A proposal created by the government and the Presidential Administration has been submitted for approval to establish a central headquarters that will guide the entire deployment effort.

The new body will set objectives, track progress and coordinate work across ministries and agencies while supporting broader access to advanced capabilities.

Officials in Russia view the plan as a strategic investment intended to reinforce national competitiveness in a rapidly changing technological environment.

Greater use of generative systems is expected to improve administrative efficiency, support regional development and encourage innovation across multiple sectors.

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Canada-EU digital partnership expands cooperation on AI and security

The European Union and Canada have strengthened their digital partnership during the first Digital Partnership Council in Montreal. Both sides outlined a joint plan to enhance competitiveness and innovation, while supporting smaller firms through targeted regulation.

Senior representatives reconfirmed that cooperation with like-minded partners will be essential for economic resilience.

A new Memorandum of Understanding on AI placed a strong emphasis on trustworthy systems, shared standards and wider adoption across strategic sectors.

The two partners will exchange best practices to support sectors such as healthcare, manufacturing, energy, culture and public services.

They also agreed to collaborate on large-scale AI infrastructures and access to computing capacity, while encouraging scientific collaboration on advanced AI models and climate-related research.

A meeting that also led to an agreement on a structured dialogue on data spaces.

A second Memorandum of Understanding covered digital credentials and trust services. The plan includes joint testing of digital identity wallets, pilot projects and new use cases aimed at interoperability.

The EU and Canada also intend to work more closely on the protection of independent media, the promotion of reliable information online and the management of risks created by generative AI.

Both sides underlined their commitment to secure connectivity, with cooperation on 5G, subsea cables and potential new Arctic routes to strengthen global network resilience. Further plans aim to deepen collaboration on quantum technologies, semiconductors and high-performance computing.

A renewed partnership that reflects a shared commitment to resilient supply chains and secure cloud infrastructure as both regions prepare for future technological demands.

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Survey reveals split views on AI in academic peer review

Growing use of generative AI within peer review is creating a sharp divide among physicists, according to a new survey by the Institute of Physics Publishing.

Researchers appear more informed and more willing to express firm views, with a notable rise in those who see a positive effect and a large group voicing strong reservations. Many believe AI tools accelerate early reading and help reviewers concentrate on novelty instead of routine work.

Others fear that reviewers might replace careful evaluation with automated text generation, undermining the value of expert judgement.

A sizeable proportion of researchers would be unhappy if AI-shaped assessments of their own papers, even though many quietly rely on such tools when reviewing for journals. Publishers are now revisiting their policies, yet they aim to respect authors who expect human-led scrutiny.

Editors also report that AI-generated reports often lack depth and fail to reflect domain expertise. Concerns extend to confidentiality, with organisations such as the American Physical Society warning that uploading manuscripts to chatbots can breach author trust.

Legal disputes about training data add further uncertainty, pushing publishers to approach policy changes with caution.

Despite disagreements, many researchers accept that AI will remain part of peer review as workloads increase and scientific output grows. The debate now centres on how to integrate new tools in a way that supports researchers instead of weakening the foundations of scholarly communication.

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Instacart deepens partnership with OpenAI for real-time AI shopping

OpenAI and Instacart are expanding their longstanding collaboration by introducing a fully integrated grocery shopping experience inside ChatGPT.

Users can receive meal inspiration, browse products and place orders in one continuous conversation instead of switching across separate platforms.

A service that brings together Instacart’s real-time retail network with OpenAI’s most advanced models to produce an experience that feels like a direct link between a simple request and completed delivery.

The Instacart app becomes the first service to offer a full checkout flow inside ChatGPT by using the Agentic Commerce Protocol. When users mention food, ingredients or recipe ideas, ChatGPT can surface the app immediately.

Once the user connects an Instacart account, the system selects suitable items from nearby retailers and builds a complete cart that can be reviewed before payment. Users then pay securely inside the chat while Instacart manages collection and delivery through its established network.

The update also reflects broader cooperation between the two companies. Instacart continues to rely on OpenAI APIs to support personalised suggestions and real time guidance across its customer experience.

ChatGPT Enterprise assists internal teams, while Codex powers an internal coding agent that shortens development cycles instead of slowing them down with manual tasks. The partnership builds on Instacart’s early involvement in the Operator research preview, where it helped refine emerging agentic technologies.

A renewed partnership that strengthens OpenAI’s growing enterprise ecosystem. The company already works with major global brands across sectors such as retail, financial services and telecommunications.

The Instacart integration offers a view of how conversational agents may act as a bridge between everyday intent and immediate real-world action.

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New spyware threat alerts issued by Apple and Google

Apple and Google have issued a fresh round of cyber threat notifications, warning users worldwide they may have been targeted by sophisticated surveillance operations linked to state-backed actors.

Apple said it sent alerts on 2 December, confirming it has now notified users in more than 150 countries, though it declined to disclose how many people were affected or who was responsible.

Google followed on 3 December, announcing warnings for several hundred accounts targeted by Intellexa spyware across multiple countries in Africa, Central Asia, and the Middle East.

The Alphabet-owned company said Intellexa continues to evade restrictions despite US sanctions, highlighting persistent challenges in limiting the spread of commercial surveillance tools.

Researchers say such alerts raise costs for cyber spies by exposing victims, often triggering investigations that can lead to public scrutiny and accountability over spyware misuse.

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Real-time journalism becomes central to Meta AI strategy

Meta has signed commercial agreements with news publishers to feed real-time reporting into Meta AI, enabling its chatbot to answer news-related queries with up-to-date information from multiple editorial sources.

The company said responses will include links to full articles, directing users to publishers’ websites and helping partners reach new audiences beyond traditional platform distribution.

Initial partners span US and international outlets, covering global affairs, politics, entertainment, and sports, with Meta signalling that additional publishing deals are in the works.

The shift marks a recalibration. Meta previously reduced its emphasis on news across Facebook and ended most publisher payments, but now sees licensed reporting as essential to improving AI accuracy and relevance.

Facing intensifying competition in the AI market, Meta is positioning real-time journalism as a differentiator for its chatbot, which is available across its apps and to users worldwide.

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ASEAN weighs efficiency against sovereignty as e-CNY spreads

The digital yuan’s planned 2025 expansion marks a shift in Asia’s financial plumbing, linking new regional payment channels to settle transactions faster than legacy systems and reduce reliance on the US dollar.

Usage data points to broader ambitions. Renminbi settlements in cross-border trade are rising, signalling that e-CNY has moved beyond domestic trials and is now a tool for currency internationalisation.

Beijing’s strategy becomes clearer in Southeast Asia, where the system promises efficiency while embedding influence. Deeper integration could narrow ASEAN monetary policy options and increase dependence on infrastructure controlled by China.

Responses across the region are uneven. Some states pursue national digital currencies or alternative payment projects, while others engage selectively, reflecting diverging priorities around efficiency, sovereignty and innovation.

Analysts warn that, without coordination, widespread e-CNY adoption could create a structural reliance. ASEAN faces a choice between fragmented pragmatism and collective action to shape its digital financial future.

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Tilly Norwood creator accelerates AI-first entertainment push

The AI talent studio behind synthetic actress Tilly Norwood is preparing to expand what it calls the ‘Tilly-verse’, moving into a new phase of AI-first entertainment built around multiple digital characters.

Xicoia, founded by Particle6 and Tilly creator Eline van der Velden, is recruiting for 9 roles spanning writing, production, growth, and AI development, including a junior comedy writer, a social media manager, and a senior ‘AI wizard-in-chief’.

The UK-based studio says the hires will support Tilly’s planned 2026 expansion into on-screen appearances and direct fan interaction, alongside the introduction of new AI characters designed to coexist within the same fictional universe.

Van der Velden argues the project creates jobs rather than replacing them, positioning the studio as a response to anxieties around AI in entertainment and rejecting claims that Tilly is meant to displace human performers.

Industry concerns persist, however, with actors’ representatives disputing whether synthetic creations can be considered performers at all and warning that protecting human artists’ names, images, and likenesses remains critical as AI adoption accelerates.

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