TikTok Shop has experienced remarkable growth during the holiday shopping season in the US, with consumers flocking to the platform for deals. Launched in September 2023, it has quickly emerged as a major player in e-commerce, offering merchandise from top brands like e.l.f. Cosmetics and Ninja Kitchen. According to the platform, sales reached $100 million on Black Friday alone, driven by increased adoption among its 170 million US users.
Merchants and influencers have embraced TikTok Shop’s unique model, which combines advertising and live shopping streams. The number of live sessions hosted monthly has nearly tripled in the past year, showcasing products that appeal to buyers through targeted content. Some shoppers have noted faster delivery times compared to Amazon, enhancing TikTok’s competitive edge.
The platform’s success comes as its parent company, ByteDance, faces a looming divestiture mandate in the US to avoid a ban. Analysts suggest such a move could significantly impact TikTok Shop, which has become a vital revenue stream for many brands. Marketing experts describe it as an irreplaceable channel that is excelling in connecting shoppers with tailored content.
Competition remains intense with rivals like Shein and Temu, which also target US consumers with low-cost goods. TikTok Shop continues to gain market share, buoyed by its ability to curate personalised shopping experiences and capitalise on the social media platform’s immense popularity.
American TikTok creators are urging their followers to connect on platforms like Instagram and YouTube after a federal appeals court upheld a law that could ban TikTok in the US unless its Chinese parent company, ByteDance, sells its American operations by January 19. The looming deadline has sparked anxiety among creators and businesses reliant on TikTok’s vast reach, which includes 170 million US users.
The platform’s popularity, especially among younger audiences, has turned it into a hub for creators, advertisers, and small businesses, with features like TikTok Shop driving significant economic activity. Some creators, like social media influencer Chris Mowrey, expressed fears about losing their livelihoods, emphasising the potential economic blow to small enterprises and content creators.
While some users are bracing for a shutdown, others remain sceptical about the ban’s likelihood, holding off on major changes until more clarity emerges. In the meantime, creators like Chris Burkett and SnipingForDom are diversifying their presence across platforms to safeguard their communities and content. For many, the uncertainty surrounding TikTok’s future is a stark reminder of the fragile nature of digital ecosystems.
A US federal appeals court has upheld a law requiring TikTok’s Chinese parent company, ByteDance, to sell its US operations by 19 January or face a nationwide ban. The ruling marks a significant win for the Justice Department, citing national security concerns over ByteDance’s access to Americans’ data and its potential to influence public discourse. TikTok plans to appeal to the Supreme Court, hoping to block the divestment order.
The decision reflects bipartisan efforts to counter perceived threats from China, with Attorney General Merrick Garland calling it a vital step in preventing the Chinese government from exploiting TikTok. Critics, including the ACLU, argue that banning the app infringes on First Amendment rights, as 170 million Americans rely on TikTok for creative and social expression. The Chinese Embassy denounced the ruling, warning it could damage US-China relations.
Unless overturned or extended by President Biden, the law could also set a precedent for restricting other foreign-owned apps. Meanwhile, TikTok’s rivals, such as Meta and Google, have seen gains in the wake of the decision, as advertisers prepare for potential shifts in the social media landscape.
The European Union has directed TikTok to retain data related to Romania’s elections under the Digital Services Act, citing concerns over foreign interference. The move follows pro-Russia ultranationalist Calin Georgescu’s unexpected success in the presidential race’s first round, raising alarm about coordinated social media promotion.
Declassified documents revealed TikTok’s role in amplifying Georgescu’s profile via coordinated accounts and paid algorithms, despite his claim of no campaign spending. Romania‘s security agencies have flagged these efforts as ‘hybrid Russian attacks,’ accusations Russia denies.
TikTok stated its cooperation with the EU in addressing concerns and pledged to establish facts amid allegations. Romania’s runoff presidential vote is seen as pivotal for the country’s EU alignment.
TikTok is stepping beyond the digital screen with its first UK and Ireland Awards, celebrating 72 creators across 12 categories. From travel influencers to comedy sketch stars, these creators, with over 101 million combined followers, will be recognised in a London ceremony, highlighting the growing cultural impact of short-form content.
The platform’s nominees range from lifestyle influencers to niche creators like fossil hunters and ASMR pool cleaners. TikTok’s Melissa McFarlane emphasised that the awards showcase creators’ influence on everything from literature to cooking, proving that TikTok communities are shaping trends well beyond the app.
Nominees like Ayamé Ponder, known for her comedy sketches, are also using their platforms for broader causes. Meanwhile, creators Jade Beaty and Ryan Losasso hope the awards will inspire others to try content creation, a process they say takes considerable effort despite misconceptions.
With millions of European users and global awards spanning 20 regions, TikTok aims to underline the value of its creators’ work. As the app continues to define social media culture, these UK awards celebrate the diverse talents driving its viral success.
Romania‘s telecoms regulator is set to initiate steps to suspend TikTok, citing potential interference in the recent presidential election. Pavel Popescu, the regulator’s deputy head, announced plans to begin the suspension process on Thursday. The action will remain in place until state authorities conclude their investigation into allegations of electoral manipulation linked to the platform.
The scrutiny comes after TikTok‘s role in Sunday’s election raised concerns about misinformation and influence. Officials are prioritising transparency and security during the ongoing electoral process.
The decision underscores the increasing global attention on social media platforms’ influence on democratic processes.
A United States federal appeals court is set to rule by 6 December on whether ByteDance, TikTok‘s Chinese parent company, must divest its US operations or face a ban. The ruling will address national security concerns raised by the Justice Department, which alleges that TikTok’s Chinese ownership poses risks due to access to vast American user data. ByteDance has challenged the law as unconstitutional, arguing it unfairly targets TikTok and violates free speech.
The three-judge panel could uphold the law, leading to a likely appeal by ByteDance. Alternatively, the court might allow the law but criticise its fairness, requiring further certification of TikTok as a security risk. A ruling deeming the law unconstitutional could halt efforts to force ByteDance to sell TikTok’s US assets. Any outcome may result in further legal battles, including an appeal to the Supreme Court.
The case underscores tensions between US national security priorities and free market principles, with over 170 million Americans actively using TikTok. The final decision could shape the future of tech regulation and US-China relations.
The National Information Technology Development Agency (NITDA) has partnered with TikTok under the ‘Safer Together’ initiative to enhance digital safety and literacy in Nigeria. That collaboration, announced at the TikTok Online Safety and Digital Awareness Programme in Abuja, reflects Nigeria’s leadership in Africa’s digital transformation, supported by a growing tech ecosystem and increasing connectivity.
The partnership addresses key challenges such as misinformation, cyberbullying, and digital exploitation while aligning with NITDA’s regulatory framework, emphasising awareness, innovation, and inclusivity. NITDA aims to achieve 70% digital literacy by 2027, fostering digital inclusion and empowering youth to drive the country’s digital economy. TikTok’s safety features, including screen time management and anti-bullying tools, are integral to educating parents, teachers, and stakeholders on safe and responsible digital practices.
The programme highlights the importance of collective efforts in creating a secure digital environment, requiring collaboration between the government, private sector, and civil society. Through initiatives like this, the partnership aims to inspire creativity, build trust, and shape positive digital experiences for millions in Nigeria while addressing the risks associated with technological advancement.
TikTok CEO Shou Zi Chew recently sought advice from Elon Musk regarding matters tied to the upcoming US administration, according to reports. Chew engaged Musk in discussions about potential policies and their impact on the tech industry.
No specific actions to ensure TikTok’s operations in the US have been confirmed, though ByteDance leadership remains optimistic about maintaining its presence. Reports suggest the company has kept senior executives informed of the talks while exploring various strategic options.
ByteDance reportedly engaged with figures connected to both Trump and Kamala Harris before the US elections to gauge perspectives. These efforts reflect a cautious approach to navigating potential shifts in policy.
Trump, who unsuccessfully attempted to ban TikTok in 2020, has stated he would not support barring the platform if re-elected. The evolving political landscape underscores the stakes for ByteDance and its flagship app in the US.
YouTube Shorts has rolled out a new capability in its Dream Screen feature, enabling users to create AI-generated video backgrounds. Previously limited to image generation, this update harnesses Google DeepMind’s AI video-generation model, Veo, to produce 1080p cinematic-style video clips. Creators can enter text prompts, such as ‘magical forest’ or ‘candy landscape,’ select an animation style, and receive a selection of dynamic video backdrops.
Once a background is chosen, users can film their Shorts with the AI-generated video playing behind them. This feature offers creators unique storytelling opportunities, such as setting videos in imaginative scenes or crafting engaging animated openings. In future updates, YouTube plans to let users generate stand-alone six-second video clips using Dream Screen.
The feature, available in the US, Canada, Australia, and New Zealand, distinguishes YouTube Shorts from TikTok, which currently only offers AI-generated background images. By providing tools for creating custom video backdrops, YouTube aims to cement its position as a leader in short-form video innovation.
