Perplexity partners with global media outlets

Perplexity faces legal challenges from publishers as it tests new advertising features.
Perplexity expands its publisher partnerships, adding major media outlets to its ad revenue sharing program.

AI startup Perplexity has expanded its publisher partnerships, adding media outlets such as the Los Angeles Times and The Independent. These new partners will benefit from a program that shares ad revenue when their content is referenced on the platform. The initiative also provides publishers with access to Perplexity’s API and analytics tools, enabling them to track content performance and trends.

The program, launched in July, has attracted notable partners from Japan, Spain, and Latin America, including Prisa Media and Newspicks. Existing collaborators include TIME, Der Spiegel, and Fortune. Perplexity highlighted the importance of diverse media representation, stating that the partnerships enhance the accuracy and depth of its AI-powered responses.

Backed by Amazon founder Jeff Bezos and Nvidia, Perplexity aims to challenge Google’s dominance in the search engine market. The company has also begun testing advertising on its platform, seeking to monetise its AI search capabilities.

Perplexity’s growth has not been without challenges. It faces lawsuits from News Corp-owned publishers, including Dow Jones and New York Post, over alleged copyright violations. The New York Times has also issued a cease-and-desist notice, demanding the removal of its content from Perplexity’s generative AI tools.