LinkedIn adds games and AI tools to increase user visits

LinkedIn is introducing AI-powered career advice and interactive games in an effort to encourage daily visits and drive growth. The Financial Times reported that this initiative is part of a broader overhaul aimed at increasing user engagement on the Microsoft-owned platform, which currently lags behind entertainment-focused social media sites like Facebook and TikTok.

With slowing revenue growth, analysts have suggested that LinkedIn must diversify its income streams beyond subscriptions and make the platform more engaging. Editor in Chief Daniel Roth emphasised the goal of building a daily habit for users to share knowledge, get information, and interact with content on the site. The efforts reflect LinkedIn’s push to enhance the user experience, such as unveiling AI-driven job hunting features and detecting fake accounts, as well as disabling targeted ads.

In June, LinkedIn recorded 1.5 million content interactions per minute, though it did not disclose site traffic or active user figures. Data from Similarweb showed that visits reached 1.8 billion in June, but the growth rate has slowed significantly since early 2024. For continued growth, media analyst Kelsey Chickering noted that LinkedIn needs to become ‘stickier’ and offer more than just job listings and applications.

Moreover, LinkedIn is becoming a significant platform for consumer engagement, with companies like Amazon and Nike attracting millions of followers. The platform’s fastest-growing demographic is Generation Z, many of whom shop via social media. The trend highlights LinkedIn’s potential as a robust avenue for retailers to reach a sophisticated and influential audience.

Delta cancels additional 600 flights on Monday following cyber outage

Delta Air Lines cancelled over 600 flights on Monday as it faced operational challenges following a global cyber outage last week. The disruptions, caused by a faulty software update from CrowdStrike, impacted Delta’s crew tracking system and led to the cancellation of more than 5,000 flights since Friday. As of early Monday, approximately 16% of Delta’s flights were cancelled, stranding thousands of travellers and forcing some to seek alternative transportation or delay their trips.

While other US airlines have largely recovered from the outage, Delta remains heavily affected. American Airlines and United Airlines reported minimal flight cancellations compared to Delta’s extensive disruptions. Delta CEO Ed Bastian explained that the outage had disrupted critical crew tracking tools, causing difficulties in managing the high volume of flight changes.

Delta’s shares showed little movement in premarket trading, and the airline is working to adjust its schedules to ensure safety and restore normal operations. Transportation Secretary Pete Buttigieg has engaged with Delta’s leadership to emphasise the airline’s responsibility to its customers. Meanwhile, CrowdStrike reported that many of the 8.5 million affected Microsoft devices are now back online.

Russia claims it was unaffected by the global IT systems outage

Russian officials have claimed that Moscow was largely unaffected by a global IT systems outage, attributing this to the country’s increased self-sufficiency due to Western sanctions. These sanctions, imposed over Russia’s war in Ukraine, have led companies like Microsoft to suspend new product sales and scale down operations in Russia.

The outage, caused by CrowdStrike’s ‘Falcon Sensor’ software, did not impact Russian systems, as local cybersecurity firms like Kaspersky Labs dominate the market. The Kremlin, along with major companies such as Rosatom and leading banks, reported no disruptions.

Financial and currency markets in Russia also remained stable. Preparations for potential disconnections from foreign software due to sanctions have been ongoing, with significant investments in domestically developed software. VTB, Russia’s second-largest lender, plans to increase its use of local software to 95% by the end of the year.

However, IT experts caution that the risks of insufficiently tested software updates are universal. Eldar Murtazin, an IT expert, noted that while Russian software performed well during the current incident, future glitches remain a possibility if proper controls are not maintained.

Experts believe CrowdStrike update causing global outage skipped quality checks

Security experts have criticised CrowdStrike for the lack of quality checks on a recent update of its Falcon sensor software, which led to a global tech outage on Friday. The faulty update, intended to enhance security against hacking, caused widespread disruptions affecting global banks, airlines, hospitals, and government offices.

The issue arose from problematic code within the update, resulting in systems running Microsoft’s Windows operating system crashing. The failure was visible on users’ screens as ‘blue screens of death,’ and restoring affected systems requires manually removing the flawed code. According to experts, the oversight likely occurred due to inadequate vetting or sandboxing of the update.

CrowdStrike’s response includes providing information to fix the issue, but experts say the resolution will be time-consuming. The incident highlights the risks associated with frequent updates and the importance of thorough testing. Similar issues have occurred with other security firms, but the global impact underscores CrowdStrike’s extensive reach, serving over half of Fortune 500 companies and major government agencies.

Malicious sites emerge in Australia following global outage

Australia’s cyber intelligence agency warned on Saturday about the release of ‘malicious websites and unofficial code’ online, claiming to aid recovery from Friday’s global digital outage. The outage, caused by a botched software update from CrowdStrike, impacted various sectors, including media, retailers, banks, and airlines.

The Australian Signals Directorate (ASD) urged consumers to obtain technical information and updates exclusively from official CrowdStrike sources to avoid falling victim to scams. Cyber Security Minister Clare O’Neil also cautioned Australians to be vigilant against potential scams and phishing attempts.

The outage affected the Commonwealth Bank of Australia, causing temporary disruptions in PayID payments, which were later resolved. National airline Qantas and Sydney airport experienced delays but maintained operations. Prime Minister Anthony Albanese confirmed that critical infrastructure, government services, and emergency phone systems were unaffected.

CrowdStrike, a major cybersecurity provider with nearly 30.000 global subscribers, previously reached a market cap of about $83 billion. Despite the widespread disruption, the swift response helped mitigate further issues and ensured a quick recovery.

Global tech outage hits Meta’s content moderators

A global tech outage on Friday affected some external vendors responsible for content moderation on Meta’s platforms, including Facebook, Instagram, WhatsApp, and Threads. According to a Meta spokesperson, the outage temporarily impacted several tools used by these vendors, causing minimal disruption to Meta’s support operations but not significantly affecting content moderation efforts.

The outage led to a SEV1 alert at Meta, indicating a critical issue that required immediate attention. Meta relies on a combination of AI and human review to moderate the billions of posts made on its platforms. While Meta staff handle some reviews, most are outsourced to vendors like Teleperformance and Concentrix, who employ numerous workers to identify and address rule violations such as hate speech and violence.

Despite the outage disrupting vendor access to key systems that route flagged content for review, operations continued as expected. Concentrix reported monitoring and addressing the impacts of the outage, while Teleperformance did not provide a comment. Meta confirmed that the issues had been resolved earlier in the day, ensuring minimal to no impact on their content moderation processes.

CrowdStrike reports majority of outage-affected devices restored

CrowdStrike reported on Sunday that many of the 8.5 million Microsoft devices affected by a global tech outage that occurred on Friday are now back online and functioning. The outage, linked to a software update, had disrupted services for millions of users worldwide.

Efforts to restore operations have been successful, with a significant number of devices returning to normal. The swift recovery underscores the importance of robust cybersecurity measures and efficient response protocols in mitigating the impact of such widespread outages.

As systems continue to be restored, the focus remains on ensuring stability and preventing future disruptions. The incident highlights the critical need for continuous vigilance and rapid response in the tech industry to maintain service reliability and user trust.

Microsoft says that the cause of the global outage is resolved

Microsoft announced on Friday that the underlying cause of a global outage has been resolved. However, some Office 365 apps and services continue to experience residual impacts from the cybersecurity outages. The company is working to restore normal operations and fully mitigate any ongoing issues.

The initial outage had widespread effects, disrupting key sectors such as airlines, media, healthcare, and financial services, which also experienced significant impacts around the world. The root cause of the outage was traced to a software update by cybersecurity firm CrowdStrike.

The company’s CEO, George Kurtz, announced that they identified and fixed the update that caused Windows systems to crash globally. Kurtz emphasised that the incident was not a security breach or cyberattack.

As Microsoft continues to resolve these residual impacts, users are advised to remain patient and expect intermittent disruptions until full functionality is restored.

CrowdStrike deploys fix for worldwide system crashes

CrowdStrike Holdings Inc. CEO George Kurtz announced that the company has identified and fixed the update that caused Windows systems to crash globally. Kurtz emphasised that the incident was not a security breach or cyberattack. The issue stemmed from CrowdStrike’s Falcon Sensor threat-monitoring product, which coincided with disruptions in Microsoft’s Azure cloud services, leading to widespread IT outages.

The outages affected several major companies, including McDonald’s, United Airlines, and the LSE Group, which reported communication issues. KLM had to suspend most flights due to the global computer outage. Despite the swift deployment of a fix, CrowdStrike’s shares fell 16% in premarket trading.

The following incident highlights the interconnected nature of modern IT infrastructure and the far-reaching impact of technical issues. CrowdStrike’s quick response helped mitigate further disruptions, but the event underscores the importance of robust and resilient IT systems.

Cyber outage disrupts sectors across Australia and New Zealand

A widespread cyber outage on Friday disrupted operations across various sectors in Australia and New Zealand. Key industries, including media, retail, banking, airlines, and telecommunications, were affected by issues stemming from cybersecurity firms CrowdStrike and Microsoft. Australia’s largest bank, Commonwealth Bank, faced service interruptions, and national airline Qantas reported flight delays.

Victoria state police experienced internal system disruptions, although emergency services remained operational. The outage also impacted several media companies, with state broadcaster ABC and Sky News Australia reporting significant network failures. According to Australia’s National Cyber Security Coordinator, despite the extensive impact, there was no evidence of a cybersecurity attack.

New Zealand also felt the effects, with parliamentary computer systems compromised. Retail operations were hindered, as evidenced by error messages seen on payment systems at Harris Farm grocery stores in Sydney. The outage was linked to a technical issue with a third-party software platform, causing widespread disruptions, but it is not believed to be the result of a hack.