Metaverse

Meta introduces tools to enhance the Metaverse

Meta has announced the release of a new AI model, Meta Motivo, designed to enhance the realism of human-like digital agents in the Metaverse. This innovation promises more lifelike movements for avatars, addressing longstanding issues with digital body control. The company believes these advancements will revolutionise character animation and create immersive experiences with highly interactive non-playable characters (NPCs).

Meta’s focus on AI and Metaverse technologies has led to record-breaking investment forecasts for 2024, with capital expenditures projected to reach up to $40 billion. The company has also embraced an open-source approach by making its AI models available for free to developers, fostering innovation across its platforms.

In addition to Meta Motivo, the company introduced the Large Concept Model (LCM), an AI system designed to reimagine language modelling by focusing on high-level concepts rather than predicting text tokens. This system processes entire sentences in multilingual and multimodal contexts, aiming to enhance reasoning capabilities. Meta also unveiled Video Seal, a tool that embeds invisible, traceable watermarks into videos, signalling its commitment to both innovation and security in digital content creation.

These releases reflect Meta’s vision of advancing AI to shape the future of digital interaction and the Metaverse, aiming to establish itself as a leader in cutting-edge virtual and augmented reality technologies.

Meta expands clean energy initiatives with major solar projects

Meta Platforms has partnered with Invenergy to purchase green energy credits from four large solar projects in the United States, supporting its goal to power operations with 100% clean energy. These projects, generating 760 megawatts—enough to power approximately 130,000 homes—will be located in Ohio, Texas, New Mexico, and Arkansas and are expected to connect to the grid between 2024 and 2027.

The deal is part of Meta‘s broader strategy to meet the energy demands of its data centres sustainably, including prior agreements with geothermal and solar initiatives. While Meta won’t directly use the power, the credits will offset its energy footprint.

Urvi Parekh, Meta’s head of global energy, stated the projects reaffirm Meta’s commitment to environmental sustainability. The move comes amid rising energy demands from the company’s expanding global operations.

Meta and Lightstorm Vision collaborate on 3D content

Meta Platforms has teamed up with James Cameron‘s Lightstorm Vision to enhance 3D entertainment production for its Meta Quest headsets. The partnership will focus on live sports, concerts, and TV series, with the Quest serving as Lightstorm’s exclusive mixed reality hardware platform.

This collaboration reaffirms Meta’s commitment to its mixed-reality initiatives, following significant investments in augmented reality and metaverse technologies. In addition, both companies will work on reducing the production costs of creating 3D content, making immersive media more accessible.

In September, Meta introduced a more affordable version of the Quest, aligning with its goal to expand its user base.

Supreme Court clears path for lawsuit against Meta

The US Supreme Court has decided to allow a class-action lawsuit against Meta, Facebook’s parent company, to move forward. The case stems from the Cambridge Analytica scandal, where the political consulting firm accessed personal data from 87M Facebook users and used it for voter targeting in the 2016 US presidential election. Meta had sought to block the lawsuit, but the court dismissed its appeal.

Investors claim Meta failed to fully disclose the risks of data misuse, leading to two major drops in its stock price in 2018 when the extent of the privacy breach became public. Meta has already paid a $5.1B fine and a $725M settlement with users over related allegations.

The lawsuit is one of several legal challenges facing big tech firms. A separate case against Nvidia is under review, as investors allege the company misled them about its dependency on cryptocurrency mining.

Meta updates Messenger with new features

Meta is enhancing its Messenger app with a range of new features, including HD video calls, voice isolation, and AI-powered backgrounds. HD calls are now the default for Wi-Fi users and can also be enabled for cellular calls. Voice isolation reduces background noise during calls, improving clarity.

The app also introduces video and audio voice messages, allowing users to leave recordings when their contacts are unavailable. iOS users gain the ability to send messages and make calls through Siri, offering hands-free convenience.

Another highlight is the AI-generated backgrounds for video calls. Users can select this feature via the “effects” icon during calls, adding a creative, customisable touch to their conversations. These updates follow recent improvements, such as end-to-end encryption by default and the addition of a Meta AI chatbot in Messenger. Meta continues to evolve Messenger into a versatile communication platform, blending functionality with cutting-edge technology to enhance the user experience.

Meta launches new AI division for businesses

Meta has hired Clara Shih, previously Salesforce’s CEO of AI, to lead its newly formed Business AI group. Shih announced her move in a LinkedIn post, stating that her team aims to develop cutting-edge AI tools to help businesses on Meta platforms like Instagram, Facebook, and WhatsApp. The initiative seeks to empower businesses by making AI accessible and effective in driving growth.

The Business AI group will focus on leveraging Meta’s Llama language models to offer solutions for advertising and content creation. While specific tools have not been revealed, AI-generated ad creation is a likely feature. Meta’s strategy hinges on enhancing its platforms with AI tools, boosting ad engagement, and increasing revenue without directly charging for AI products.

Shih’s appointment comes amid intensified competition in enterprise AI. Salesforce, where Shih previously worked, has struggled to fully capitalise on the AI boom. Shih now has an opportunity to steer Meta’s efforts in reshaping how businesses interact with AI, marking a significant shift for the company’s focus on business-oriented innovations.

Meta prepares to launch ads on Threads app in early 2024

Meta Platforms is gearing up to introduce advertising to its Threads app early next year, aiming to tap into a new revenue stream while competing with X (formerly Twitter). The Information reported that a limited number of advertisers will be allowed to publish ads on Threads starting in January, with the initiative spearheaded by Instagram’s advertising team. Threads, which launched in July 2023 amidst the upheaval at X under Elon Musk’s ownership, has rapidly grown to 275 million monthly active users, as announced by CEO Mark Zuckerberg in October.

Despite the app’s quick expansion, Meta remains cautious about its immediate profitability. CFO Susan Li, during a recent post-earnings call, indicated that Threads is not expected to be a significant revenue driver by 2025. She emphasised that the company is prioritising consumer value, and monetisation features are not yet a primary focus. A Meta spokesperson echoed this sentiment, confirming that Threads currently has no ads or monetisation strategies.

The timing for the introduction of ads on Threads could be opportune, given the instability at X. Since Elon Musk‘s acquisition of X, the platform has experienced disruptions and a decline in ad revenue, as some advertisers feared their brands could appear alongside controversial or harmful content. Musk’s management style and significant policy changes prompted many brands to reconsider ad spending on the site. Notably, X has taken legal action against a global advertising alliance and some major companies, accusing them of conspiring to boycott the platform and contributing to revenue losses.

Meta‘s plans to monetise Threads come as it seeks to entice disillusioned advertisers from X. However, the company is carefully balancing the need to develop Threads as a welcoming and user-friendly environment while exploring advertising opportunities. The rollout of ads and additional features is set to shape how Threads evolves as a major social media contender in the years to come.

EU hits Meta with $800M antitrust fine

Meta, the parent company of Facebook, has been fined nearly €800M by the European Union for anti-competitive practices related to its Marketplace feature. The European Commission accused the tech giant of abusing its dominant position by tying Marketplace to Facebook’s social network, forcing exposure to the service and disadvantaging competitors.

This marks the first time the EU has penalised Meta for breaching competition laws, though the company has faced previous fines for privacy violations. The investigation found that Meta unfairly used data from competitors advertising on Facebook and Instagram to benefit its own Marketplace, giving it an edge that rivals couldn’t match.

Meta rejected the claims, arguing that the decision lacks evidence of harm to competition or consumers. While the company pledged to comply with the EU’s order to cease the conduct, it plans to appeal the ruling. The case highlights ongoing EU scrutiny of Big Tech, with Meta facing additional investigations on issues like privacy, child safety, and election integrity.

Meta to give European users more control over personalised ads

Meta Platforms announced it will soon give Instagram and Facebook users in Europe the option to receive less personalised ads. The decision comes in response to pressure from EU regulators and aims to address concerns about data privacy and targeted advertising. Instead of highly tailored ads, users will be shown adverts based on general factors like age, gender, and location, as well as the content they view in a given session.

The move aligns with the European Union‘s push to regulate major tech companies, supported by legislation like the Digital Markets Act (DMA), which was introduced earlier this year to promote fair competition and enhance user privacy. Additionally, Meta will offer a 40% price reduction on ad-free subscriptions for European customers.

The changes follow a recent ruling by Europe’s highest court, which supported privacy activist Max Schrems and ruled that Meta must limit the use of personal data from Facebook for advertising purposes. Meanwhile, the European Union is set to fine Apple under these new antitrust rules, marking a significant step in the enforcement of stricter regulations for Big Tech.

EU and UK universities begin metaverse classes

Universities across the EU and UK are set to introduce metaverse-based courses, where students can attend classes in digital replicas of their campuses. Meta, the company behind Facebook and Instagram, announced the launch of Europe’s first ‘metaversities,’ immersive digital twins of real university campuses. With the help of Meta’s VR partner VictoryXR, students can explore campus grounds, work on projects, and participate in simulations from their VR headsets or PCs, offering a more interactive experience than traditional video calls.

Several institutions are embracing the metaverse: the UK’s University of Leeds started metaverse courses in theater this fall, while Spain’s University of the Basque Country will introduce virtual physiotherapy and anatomy classes by February 2025. In Germany, schools in Hannover will launch immersive classes by the start of the 2025 school year. VictoryXR, which has collaborated with over 130 campuses worldwide, sees these “digital twin” campuses as ideal for field trips, group experiments, and real-time assignments.

Meta has provided VR headsets to educators at numerous universities in the US and UK, including Imperial College London, to encourage innovative teaching in fields such as science and language arts. According to Meta, these metaversities mark a ‘significant leap forward’ in education, creating interactive and engaging learning environments.