Meta launches new AI division for businesses
With Clara Shih at the helm, Meta’s new Business AI group aims to transform how businesses use AI to connect with customers across its platforms.
Meta has hired Clara Shih, previously Salesforce’s CEO of AI, to lead its newly formed Business AI group. Shih announced her move in a LinkedIn post, stating that her team aims to develop cutting-edge AI tools to help businesses on Meta platforms like Instagram, Facebook, and WhatsApp. The initiative seeks to empower businesses by making AI accessible and effective in driving growth.
The Business AI group will focus on leveraging Meta’s Llama language models to offer solutions for advertising and content creation. While specific tools have not been revealed, AI-generated ad creation is a likely feature. Meta’s strategy hinges on enhancing its platforms with AI tools, boosting ad engagement, and increasing revenue without directly charging for AI products.
Shih’s appointment comes amid intensified competition in enterprise AI. Salesforce, where Shih previously worked, has struggled to fully capitalise on the AI boom. Shih now has an opportunity to steer Meta’s efforts in reshaping how businesses interact with AI, marking a significant shift for the company’s focus on business-oriented innovations.
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