Future of work

New Amazon AI transforms seller experience

Amazon has unveiled a significant upgrade to its Seller Assistant, evolving the tool into an agentic AI-powered partner that can actively help sellers manage and grow their businesses.

Powered by Amazon Bedrock and using advanced models from Amazon Nova and Anthropic Claude, the AI can respond to queries and plan, reason, and act with a seller’s permission. Independent sellers now have an assistant operating around the clock while controlling them.

The upgraded AI can optimise inventory, monitor account health, and provide strategic guidance on product listings and compliance requirements.

Analysing historical trends alongside current data can suggest new product categories, forecast demand, and propose advertising strategies to improve performance. Sellers can receive actionable recommendations instead of manually reviewing reports, saving time and effort.

Creative Studio also benefits from agentic AI capabilities, enabling sellers to generate professional-quality advertising content in hours instead of weeks.

The AI evaluates products alongside Amazon’s shopping signals and produces tailored ad concepts with clear reasoning, helping sellers refine campaigns and boost engagement. Early users report faster decisions, better inventory management, and more efficient marketing.

Amazon plans to extend Seller Assistant to other countries in the coming months at no extra cost.

The evolution highlights the growing role of AI in everyday business operations. It reflects Amazon’s commitment to integrating advanced technologies into the seller experience instead of relying solely on human intervention.

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Amazon and Mercado Libre criticised for limiting seller mobility in Mexico

Mexico’s competition watchdog has accused Amazon and Mercado Libre of erecting barriers that limit the mobility of sellers in the country’s e-commerce market. The two platforms reportedly account for 85% of the seller market.

The Federal Economic Competition Commission (COFECE) stated that the companies provide preferential treatment to sellers who utilise their logistics services and fail to disclose how featured offers are selected, thereby restricting fair competition.

Despite finding evidence of these practices, COFECE stopped short of imposing corrective measures, citing a lack of consensus among stakeholders. Amazon welcomed the decision, saying it demonstrates the competitiveness of the retail market in Mexico.

The watchdog aims to promote a more dynamic e-commerce sector, benefiting buyers and sellers. Its February report had recommended measures to improve transparency, separate loyalty programme services, and allow fairer access to third-party delivery options.

Trade associations praised COFECE for avoiding sanctions, warning that penalties could harm consumers and shield traditional retailers. Mercado Libre has not yet commented on the findings.

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AI tool predicts risk of over 1,000 diseases years ahead

Scientists have unveiled an AI tool capable of predicting the risk of developing over 1,000 medical conditions. Published in Nature, the model can forecast certain cancers, heart attacks, and other diseases more than a decade in advance.

Developed by the German Cancer Research Centre (DKFZ), the European Molecular Biology Laboratory (EMBL), and the University of Copenhagen, the model utilises anonymised health data from the UK and Denmark. It tracks the order and timing of medical events to spot patterns that lead to serious illness.

Researchers said the tool is exceptionally accurate for diseases with consistent progression, including some cancers, diabetes, heart attacks, and septicaemia. Its predictions work like a weather forecast, indicating higher risk rather than certainty.

The model is less reliable for unpredictable conditions such as mental health disorders, infectious diseases, or pregnancy complications. It is more accurate for near-term forecasts than for those decades ahead.

Though not yet ready for clinical use, the system could help doctors identify high-risk patients earlier and enable more personalised, preventive healthcare strategies. Researchers say more work is needed to ensure the tool works for diverse populations.

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EU AI Act enforcement gears up with 15 authorities named in Ireland

Ireland has designated 15 authorities to monitor compliance with the EU’s AI Act, making it one of the first EU countries fully ready to enforce the new rules. The AI Act regulates AI systems according to their risk to society and began phasing in last year.

Governments had until 2 August to notify the European Commission of their appointed market surveillance authorities. In Ireland, these include the Central Bank, Coimisiún na Meán, the Data Protection Commission, the Competition and Consumer Protection Commission, and the Health and Safety Authority.

The country will also establish a National AI Office as the central coordinator for AI Act enforcement and liaise with EU institutions. A single point of contact must be designated where multiple authorities are involved to ensure clear communication.

Ireland joins Cyprus, Latvia, Lithuania, Luxembourg, Slovenia, and Spain as countries that have appointed their contact points. The Commission has not yet published the complete list of authorities notified by member states.

Former Italian Prime Minister Mario Draghi has called for a pause in the rollout of the AI Act, citing risks and a lack of technical standards. The Commission has launched a consultation as part of its digital simplification package, which will be implemented in December.

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UK partners with NVIDIA to drive AI growth and new jobs

NVIDIA and the UK are accelerating plans to build the nation’s AI infrastructure, positioning the country as a hub for AI innovation, jobs and research.

The partnership, announced by Prime Minister Keir Starmer and NVIDIA CEO Jensen Huang earlier in the year, has already resulted in commitments worth up to £11 billion.

A rollout that includes AI factories equipped with 120,000 NVIDIA Blackwell GPUs across UK data centres, supporting projects such as OpenAI’s Stargate UK.

NVIDIA partner Nscale will host 60,000 of these GPUs domestically while expanding its global capacity to 300,000. Microsoft, CoreWeave and other partners are also investing in advanced supercomputing facilities, with new projects announced in England and Scotland.

NVIDIA is working with Oxford Quantum Circuits and other research institutions to integrate AI and quantum technologies in a collaboration that extends to quantum computing.

Universities in Edinburgh and Oxford are advancing GPU-driven quantum error correction and AI-controlled quantum hardware, highlighting the UK’s growing role in cutting-edge science.

To prepare the workforce, NVIDIA has joined forces with techUK and QA to provide training programmes and AI skills development.

The government has framed the initiative as a foundation for economic resilience, job creation and sovereign AI capability, aiming to place Britain at the forefront of the AI industrial revolution.

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Meta launches AI smart glasses with Ray-Ban and Oakley

Zuckerberg’s Meta has unveiled a new generation of smart glasses powered by AI at its annual Meta Connect conference in California. Working with Ray-Ban and Oakley, the company introduced devices including the Meta Ray-Ban Display and the Oakley Meta Vanguard.

These glasses are designed to bring the Meta AI assistant into daily use instead of being confined to phones or computers.

The Ray-Ban Display comes with a colour lens screen for video calls and messaging and a 12-megapixel camera, and will sell for $799. It can be paired with a neural wristband that enables tasks through hand gestures.

Meta also presented $499 Oakley Vanguard glasses aimed at sports fans and launched a second generation of its Ray-Ban Meta glasses at $379. Around two million smart glasses have been sold since Meta entered the market in 2023.

Analysts see the glasses as a more practical way of introducing AI to everyday life than the firm’s costly Metaverse project. Yet many caution that Meta must prove the benefits outweigh the price.

Chief executive Mark Zuckerberg described the technology as a scientific breakthrough. He said it forms part of Meta’s vast AI investment programme, which includes massive data centres and research into artificial superintelligence.

The launch came as activists protested outside Meta’s New York headquarters, accusing the company of neglecting children’s safety. Former safety researchers also told the US Senate that Meta ignored evidence of harm caused by its VR products, claims the company has strongly denied.

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Microsoft podcast explores future of AI in medicine

AI is reshaping healthcare, according to experts featured in Microsoft’s new podcast series The AI Revolution in Medicine, Revisited.

Peter Lee, President of Microsoft Research, spoke with clinicians and researchers about how AI is helping doctors work more effectively and patients access better care. From note-taking during visits to accelerating drug discovery, the technology is already proving its value.

A doctor of UC San Diego Health in the US said AI helps physicians draft longer, more empathetic responses to patient messages, reducing mental strain. Meanwhile, Stanford’s Dr Roxana Daneshjou described how AI detected a dosage error in a medical summary, acting as a crucial safeguard.

Bill Gates highlighted how AI could boost healthcare in low-income regions by providing medical intelligence where doctors are scarce. Other guests suggested the technology may even blur traditional boundaries between medical specialties while accelerating drug development.

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AI reforms in Hong Kong expected to save millions in public services

Hong Kong will establish a new team to advance the use of AI across government departments, Chief Executive John Lee confirmed during his 2025 Policy Address.

The AI Efficacy Enhancement Team, led by Deputy Chief Secretary Warner Cheuk, will coordinate reforms to modernise outdated processes and promote efficiency.

Lee said his administration would focus on safe ‘AI+ development’, applying the technology in public services and encouraging adoption across different sectors instead of relying on traditional methods.

He added that Hong Kong had the potential to grow into a global hub for AI and would treat the field as a core industry for the city’s economic future.

Examples of AI adoption are already visible.

The government’s 1823 enquiry hotline uses voice recognition to cut response times by 30 per cent, while the Census and Statistics Department applies AI models to trade data and company reports, reducing manual checks by 40 per cent and improving accuracy.

Authorities expect upcoming censuses in 2026 and 2031 to save about $680 million through AI and data science technologies instead of conventional manpower-heavy methods.

The announcement comes shortly after China unveiled its national AI policy blueprint, which seeks widespread integration of the technology in research, governance and industry, with a target of 90 per cent prevalence by 2030.

Hong Kong’s approach is being positioned as part of a wider push for technological leadership in the region.

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Microsoft seizes 338 sites tied to phishing service

Microsoft has disrupted RaccoonO365, a fast-growing phishing service used by cybercriminals to steal Microsoft 365 login details.

Using a court order from the Southern District of New York, in the US, its Digital Crimes Unit seized 338 websites linked to the operation. The takedown cut off infrastructure that enabled criminals to mimic Microsoft branding and trick victims into sharing their credentials.

Since mid-2024, RaccoonO365 has been used in at least 94 countries and has stolen more than 5,000 credentials. The kits were marketed on Telegram to hundreds of paying subscribers, including campaigns that targeted healthcare providers in the US.

Microsoft identified the group’s alleged leader as Joshua Ogundipe, based in Nigeria, who is accused of creating and promoting the service. The company has referred the case to international law enforcement while continuing efforts to dismantle any rebuilt networks.

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WEF urges trade policy shift to protect workers in digital economy

The World Economic Forum (WEF) has published an article on using trade policy to build a fairer digital economy. Digital services now make up over half of global exports, with AI investment projected at $252 billion in 2024. Countries from Kenya to the UAE are positioning as digital hubs, but job quality still lags.

Millions of platform workers face volatile pay, lack of contracts, and no access to social protections. In Kenya alone, 1.9 million people rely on digital work yet face algorithm-driven pay systems and sudden account deactivations. India and the Philippines show similar patterns.

AI threatens to automate lower-skilled tasks such as data annotation and moderation, deepening insecurity in sectors where many developing countries have found a competitive edge. Ethical standards exist but have little impact without enforcement or supportive regulation.

Countries are experimenting with reforms: Singapore now mandates injury compensation and retirement savings for platform workers, while the Rider Law in Spain reclassifies food couriers as employees. Yet overly strict regulation risks eroding the flexibility that attracts youth and caregivers to gig work.

Trade agreements, such as the AfCFTA and the Kenya–EU pact, could embed labour protections in digital markets. Coordinated policies and tripartite dialogue are essential to ensure the digital economy delivers growth, fairness, and dignity for workers.

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