Google and Ant expand agentic commerce standards

Ant International has announced a partnership with Google to support the launch of the Universal Commerce Protocol, a new open standard designed to enable agent-driven commerce across discovery, purchasing and post-purchase support.

A collaboration that aims to simplify how AI agents, merchants and payment providers interact across platforms.

The protocol establishes a shared language that enables agents to collaborate seamlessly without requiring bespoke integrations, while remaining compatible with existing industry frameworks. Google says alignment on common standards is essential for agentic commerce to scale across sectors and markets.

AI interfaces such as the Gemini app and AI Mode in Google Search are expected to support native purchasing within conversations. Users expressing shopping intent will receive curated product options and complete payments through integrated wallet services without leaving the chat environment.

Ant International is contributing payment expertise, alternative payment methods and AI-based risk management to ensure traceable transactions and consumer trust.

The company states that secure intent verification and fraud protection are crucial as users entrust purchasing decisions to intelligent agents.

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