The certification allows the advertising technology firm to manage personal data without relying on additional transfer mechanisms.
The framework, adopted in 2023, provides a legal basis for EU-to-US data flows while strengthening oversight and accountability. Certification requires organisations to meet strict standards on data minimisation, security, transparency, and individual rights.
By joining the framework, StackAdapt enhances its ability to support advertisers, publishers, and partners through seamless international data processing.
The move also reduces regulatory complexity for European customers while reinforcing the company’s broader commitment to privacy-by-design and responsible data use.
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EU member states are preparing to open formal discussions on the risks posed by AI-powered deepfakes and their use in cyberattacks, following an initiative by the current Council presidency.
The talks are intended to assess how synthetic media may undermine democratic processes and public trust across the bloc.
According to sources, capitals will also begin coordinated exchanges on the proposed Democracy Shield, a framework aimed at strengthening resilience against foreign interference and digitally enabled manipulation.
Deepfakes are increasingly viewed as a cross-cutting threat, combining disinformation, cyber operations and influence campaigns.
The timeline set out by the presidency foresees structured discussions among national experts before escalating the issue to the ministerial level. The approach reflects growing concern that existing cyber and media rules are insufficient to address rapidly advancing AI-generated content.
An initiative that signals a broader shift within the Council towards treating deepfakes not only as a content moderation challenge, but as a security risk with implications for elections, governance and institutional stability.
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The pace of the AI infrastructure boom continues to accelerate, with semiconductor supply chains signalling sustained long-term demand.
NVIDIA remains the most visible beneficiary as data centre investment drives record GPU purchases, yet supplier activity further upstream suggests confidence extends well beyond a single company.
ASML, the Dutch firm that exclusively supplies extreme ultraviolet lithography equipment, has emerged as a critical indicator of future chip production.
Its machines are essential for advanced semiconductor manufacturing, meaning strong performance reflects expectations of high chip volumes across the industry rather than short-term speculation. Quarterly earnings underline that momentum.
ASML reported €32.7 billion in net sales, while new bookings reached a record €13 billion, more than double the previous quarter.
New orders reflect how much capacity manufacturers expect to need, pointing to sustained expansion driven by anticipated AI workloads.
Company leadership attributed the surge directly to AI-related demand, with customers expressing growing confidence in the durability of data centre investment.
While order fulfilment will take years and some plans may change, industry signals suggest a slowdown in AI infrastructure spending is not imminent.
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The UK competition watchdog has proposed new rules that would force Google to give publishers greater control over how their content is used in search and AI tools.
The Competition and Markets Authority (CMA) plans to require opt-outs for AI-generated summaries and model training, marking the first major intervention under Britain’s new digital markets regime.
Publishers argue that generative AI threatens traffic and revenue by answering queries directly instead of sending users to the original sources.
The CMA proposal would also require clearer attribution of publisher content in AI results and stronger transparency around search rankings, including AI Overviews and conversational search features.
Additional measures under consultation include search engine choice screens on Android and Chrome, alongside stricter data portability obligations. The regulator says tailored obligations would give businesses and users more choice while supporting innovation in digital markets.
Google has warned that overly rigid controls could damage the user experience, describing the relationship between AI and search as complex.
The consultation runs until late February, with the outcome expected to shape how AI-powered search operates in the UK.
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In a commentary highlighted by a BBC article, Cisco’s chief executive, Chuck Robbins, reportedly compared the current AI boom to the early dot-com bubble, suggesting that while AI’s long-term impact could be transformative, the market may also face a period of significant turbulence and ‘wreckage’ before durable winners emerge.
Robbins warned that massive capital flows into AI companies, many of which lack clear revenue paths, resemble past speculative cycles and could lead to sharp contractions or failures among weaker players in the tech ecosystem.
He also noted that productivity gains from AI may be real but come with job reshaping, security risks and economic disruptions along the way.
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Social media and visual discovery platform Pinterest disclosed a major global restructuring plan in early 2026 that will cut between 700 and 800 jobs, roughly 10–15% of its workforce, and shrink its physical office footprint, with most reductions expected to occur in the first half of the year.
In regulatory and internal communications, CEO Bill Ready framed the layoffs as necessary to ‘position the company for long-term success in an increasingly AI-driven world’, enabling the business to redirect funds and talent from legacy roles toward AI-focused teams and AI-powered products, including visual search, personalisation and ad technologies.
Pinterest’s workforce cuts are part of a wider industry trend where tech firms trim staff in traditional areas and bolster AI capabilities, reflecting pressure to improve efficiency, respond to slowing advertising growth and compete with rivals leveraging generative and recommendation technologies.
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Pinterest is cutting under 15% of its workforce as part of a broader restructuring aimed at shifting more investment toward AI-driven products and roles.
In a regulatory filing, the company said the changes are designed to support transformation initiatives, including reallocating resources to AI-focused teams and reshaping its sales and go-to-market strategy.
The restructuring will also include reductions in office space, with completion targeted for the end of September and expected pre-tax charges ranging from $35 million to $45 million.
Pinterest had around 5,200 employees at the end of last year, meaning the layoffs will affect several hundred staff as the platform accelerates its AI integration.
Recent launches such as AI-powered board updates and the Pinterest Assistant shopping tool reflect a wider trend across the tech sector, where companies are trimming headcount while expanding AI investment.
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A major research initiative led by the University of Virginia has secured $4.7 million to advance machine learning in Type 1 diabetes care.
The project, backed by Breakthrough T1D and the Helmsley Charitable Trust, aims to develop fully automated insulin systems that adapt continuously to patient needs.
The research will combine adaptive algorithms with ultra-rapid insulin to enable personalised glucose control without manual input. The University of Virginia will lead engineering and algorithm development, with clinical trials conducted across multiple US research centres.
At its core is an AI framework that learns from real-time data, adapting to metabolic changes, stress, and daily rhythms. Researchers aim to overcome the limitations of current automated insulin systems, which still rely on fixed parameters and regular user intervention.
The collaboration reflects a shift towards patient-centred AI, aiming to reduce daily diabetes management burdens while improving safety and quality of life. Developers say the technology could offer families greater freedom and long-term stability in managing chronic conditions.
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TikTok says recovery of its US infrastructure is progressing, although technical issues continue to affect parts of the platform after a data centre power outage.
The disruption followed the launch of a new US-based entity backed by American investors, a move aimed at avoiding a nationwide ban.
Users across the country reported problems with searches, video playback, posting content, loading comments and unexpected behaviour in the For You algorithm. TikTok said the outage also affected other apps and warned that slower load times and timeouts may persist, rather than returning to normal performance.
In a statement posted by the TikTok USDS Joint Venture, the company said collaboration with its US data centre partner has restored much of the infrastructure, but posting new content may still trigger errors.
We've made significant progress in recovering our U.S. infrastructure with our U.S. data center partner. However, the U.S. user experience may still have some technical issues, including when posting new content. We're committed to bringing TikTok back to its full capacity as…
Creators may also see missing views, likes, or earnings due to server timeouts rather than actual data loss.
TikTok has not named the data centre partner involved, while severe winter storms across the US may have contributed to the outage. Despite growing scepticism around the timing of the disruption, the company insists that user data and engagement remain secure.
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Cryptocurrency payments are entering mainstream US commerce as rising customer demand drives more merchants to accept digital assets at checkout.
New research from the National Cryptocurrency Association and PayPal shows that 39% of merchants already accept crypto, while 84% expect it to become a standard payment method within five years.
Customer demand is driving adoption, with 88% of merchants receiving crypto payment enquiries and 69% reporting monthly interest from customers.
Many businesses view crypto as a tool for expansion, with 79% believing it can help attract new customers, while those already accepting crypto report rising transaction volumes and stronger engagement.
Large enterprises lead adoption, with half of firms earning over $500 million accepting crypto, compared with about one-third of smaller businesses. Among adopters, crypto accounts for 26% of sales, while 72% report annual growth, underscoring its shift toward a practical payment method.
Younger consumers are driving much of the momentum, particularly Millennials and Gen Z, while sectors such as hospitality, travel, digital goods, gaming, and e-commerce are seeing the fastest uptake.
Despite strong interest, simplicity remains a key barrier, as 90% of merchants say they would adopt crypto if setup and usage matched the ease of traditional card payments.
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