TikTok launches new tools to manage AI-generated content

TikTok has announced new tools to help users shape and understand AI-generated content (AIGC) in their feeds. A new ‘Manage Topics’ control will let users adjust how much AI content appears in their For You feeds alongside keyword filters and the ‘not interested’ option.

The aim is to personalise content rather than remove it entirely.

To strengthen transparency, TikTok is testing ‘invisible watermarking’ for AI-generated content created with TikTok tools or uploaded using C2PA Content Credentials. Combined with creator labels and AI detection, these watermarks help track and identify content even if edited or re-uploaded.

The platform has launched a $2 million AI literacy fund to support global experts in creating educational content on responsible AI. TikTok collaborates with industry partners and non-profits like Partnership on AI to promote transparency, research, and best practices.

Investments in AI extend beyond moderation and labeling. TikTok is developing innovative features such as Smart Split and AI Outline to enhance creativity and discovery, while using AI to protect user safety and improve the well-being of its trust and safety teams.

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Poll manipulation by AI threatens democratic accuracy, according to a new study

Public opinion surveys face a growing threat as AI becomes capable of producing highly convincing fake responses. New research from Dartmouth shows that AI-generated answers can pass every quality check, imitate real human behaviour and alter poll predictions without leaving evidence.

In several major polls conducted before the 2024 US election, inserting only a few dozen synthetic responses would have reversed expected outcomes.

The study reveals how easily malicious actors could influence democratic processes. AI models can operate in multiple languages yet deliver flawless English answers, allowing foreign groups to bypass detection.

An autonomous synthetic respondent that was created for the study passed nearly all attention tests, avoided errors in logic puzzles and adjusted its tone to match assigned demographic profiles instead of exposing its artificial nature.

The potential consequences extend far beyond electoral polling. Many scientific disciplines rely heavily on survey data to track public health risks, measure consumer behaviour or study mental wellbeing.

If AI-generated answers infiltrate such datasets, the reliability of thousands of studies could be compromised, weakening evidence used to shape policy and guide academic research.

Financial incentives further raise the risk. Human participants earn modest fees, while AI can produce survey responses at almost no cost. Existing detection methods failed to identify the synthetic respondent at any stage.

The researcher urges survey companies to adopt new verification systems that confirm the human identity of participants, arguing that stronger safeguards are essential to protect democratic accountability and the wider research ecosystem.

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The future of the EU data protection under the Omnibus Package

Introduction and background information

The Commission claims that the Omnibus Package aims to simplify certain European Union legislation to strengthen the Union’s long-term competitiveness. A total of six omnibus packages have been announced in total.

The latest (no. 4) targets small mid-caps and digitalisation. Package no. 4 covers data legislation, cookies and tracking technologies (i.e. the General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD)), as well as cybersecurity incident reporting and adjustments to the Artificial Intelligence Act (AIA).

That ‘simplification’ is part of a broader agenda to appease business, industry and governments who argue that the EU has too much red tape. In her September 2025 speech to German economic and business associations, Ursula von der Leyen sided with industry and stated that simplification is ‘the only way to remain competitive’.

As for why these particular laws were selected, the rationale is unclear. One stated motivation for including the GDPR is its mention in Mario Draghi’s 2024 report on ‘The Future of European Competitiveness’.

Draghi, the former President of the European Central Bank, focused on innovation in advanced technologies, decarbonisation and competitiveness, as well as security. Yet, the report does not outline any concrete way in which the GDPR allegedly reduces competitiveness or requires revision.

The GDPR appears only twice in the report. First, as a brief reference to regulatory fragmentation affecting the reuse of sensitive health data across Member States (MS).

Second, in the concluding remarks, it is claimed that ‘the GDPR in particular has been implemented with a large degree of fragmentation which undermines the EU’s digital goals’. There is, however, no explanation of this ‘large fragmentation’, no supporting evidence, and no dedicated section on the GDPR as its first mention being buried in the R&I (research and innovation) context.

It is therefore unclear what legal or analytical basis the Commission relies on to justify including the GDPR in this simplification exercise.

The current debate

There are two main sides to this Omnibus, which are the privacy forward and the competitive/SME side. The two need not be mutually exclusive, but civil society warns that ‘simplification’ risks eroding privacy protection. Privacy advocates across civil society expressed strong concern and opposition to simplification in their responses to the European Commission’s recent call for evidence.

Industry positions vary in tone and ambition. For example, CrowdStrike calls for greater legal certainty under the Cybersecurity Act, such as making recital 55 binding rather than merely guiding and introducing a one-stop-shop mechanism for incident reporting.

Meta, by contrast, urges the Commission to go beyond ‘easing administrative burdens’, calling for a pause in AI Act enforcement and a sweeping reform of the EU data protection law. On the civil society side, Access Now argues that fundamental rights protections are at stake.

It warns that any reduction in consent prompts could allow tracking technologies to operate without users ever being given a real opportunity to refuse. A more balanced, yet cautious line can be found in the EDPB and EDPS joint opinion regarding easing records of processing activities for SMEs.

Similar to the industry, they support reducing administrative burdens, but with the caveat that amendments should not compromise the protection of fundamental rights, echoing key concerns of civil society.

Regarding Member State support, Estonia, France, Austria and Slovenia are firmly against any reopening of the GDPR. By contrast, the Czech Republic, Finland and Poland propose targeted amendments while Germany proposes a more systematic reopening of the GDPR.

Individual Members of the European Parliament have also come out in favour of reopening, notably Aura Salla, a Finnish centre-right MEP who previously headed Meta’s Brussels lobbying office.

Therefore, given the varied opinions, it cannot be said what the final version of the Omnibus would look like. Yet, a leaked draft document of the GDPR’s potential modifications suggests otherwise. Upon examination, it cannot be disputed that the views from less privacy-friendly entities have served as a strong guiding path.

Leaked draft document main changes

The leaked draft introduces several core changes.

Those changes include a new definition of personal and sensitive data, the use of legitimate interest (LI) for AI processing, an intertwining of the ePrivacy Directive (ePD) and GDPR, data breach reforms, a centralised data protection impact assessment (DPIA) whitelist/blacklist, and access rights being conditional on motive for use.

A new definition of personal data

The draft redefines personal data so that ‘information is not personal data for everyone merely because another entity can identify that natural person’. That directly contradicts established EU case law, which holds that if an entity can, with reasonable means, identify a natural person, then the information is personal data, regardless of who else can identify that person.

A new definition of sensitive data

Under current rules, inferred information can be sensitive personal data. If a political opinion is inferred from browsing history, that inference is protected.

The draft would narrow this by limiting sensitive data to information that ‘directly reveals’ special categories (political views, health, religion, sexual orientation, race/ethnicity, trade union membership). That would remove protection from data derived through profiling and inference.

Detected patterns, such as visits to a health clinic or political website, would no longer be treated as sensitive, and only explicit statements similar to ‘I support the EPP’ or ‘I am Muslim’ would remain covered.

Intertwining article 5(3) ePD and the GDPR

Article 5(3) ePD is effectively copied into the GDPR as a new Article 88a. Article 88a would allow the processing of personal data ‘on or from’ terminal equipment where necessary for transmission, service provision, creating aggregated information (e.g. statistics), or for security purposes, alongside the existing legal bases in Articles 6(1) and 9(2) of the GDPR.

That generates confusion about how these legal bases interact, especially when combined with AI processing under LI. Would this mean that personal data ‘on or from’ a terminal equipment may be allowed if it is done by AI?

The scope is widened. The original ePD covered ‘storing of information, or gaining access to information already stored, in the terminal equipment’. The draft instead regulates any processing of personal data ‘on or from’ terminal equipment. That significantly expands the ePD’s reach and would force controllers to reassess and potentially adapt a broad range of existing operations.

LI for AI personal data processing

A new Article 88c GDPR, ‘Processing in the context of the development and operation of AI’, would allow controllers to rely on LI to process personal data for AI processing. That move would largely sideline data subject control. Businesses could train AI systems on individuals’ images, voices or creations without obtaining consent.

A centralised data breach portal, deadline extension and change in threshold reporting

The draft introduces three main changes to data breach reporting.

  • Extending the notification deadline from 72 to 96 hours, giving privacy teams more time to investigate and report.
  • A single EU-level reporting portal, simplifying reporting for organisations active in multiple MS.
  • Raising the notification threshold when the rights and freedoms of data subjects are at ‘risk’ to ‘high risk’.

The first two changes are industry-friendly measures designed to streamline operations. The third is more contentious. While industry welcomes fewer reporting obligations, civil society warns that a ‘high-risk’ threshold could leave many incidents unreported. Taken together, these reforms simplify obligations, albeit at the potential cost of reducing transparency.

Centralised processing activity (PA) list requiring a DPIA

This is another welcome change as it would clarify which PAs would automatically require a DPIA and which would not. The list would be updated every 3 years.

What should be noted here is that some controllers may not see their PA on this list and assume or argue that a DPIA is not required. Therefore, the language on this should make it clear that it is not a closed list.

Access requests denials

Currently, a data subject may request a copy of their data regardless of the motive. Under the draft, if a data subject exploits the right of access by using that material against the controller, the controller may charge or refuse the request.

That is problematic for the protection of rights as it impacts informational self-determination and weakens an important enforcement tool for individuals.

For more information, an in depth analysis by noyb has been carried out which can be accessed here.

The Commission’s updated version

On 19 November, the European Commission is expected to present its official simplification package. This section will be updated once the final text is published.

Final remarks

Simplification in itself is a good idea, and businesses need to have enough freedom to operate without being suffocated with red tape. However, changing a cornerstone of data protection law to such an extent that it threatens fundamental rights protections is just cause for concern.

Alarms have already been raised after the previous Omnibus package on green due diligence obligations was scrapped. We may now be witnessing a similar rollback, this time targeting digital rights.

As a result, all eyes are on 19 November, a date that could reshape not only the EU privacy standards but also global data protection norms.

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Old laws now target modern tracking technology

Class-action privacy litigation continues to grow in frequency, repurposing older laws to address modern data tracking technologies. Recent high-profile lawsuits have applied the California Invasion of Privacy Act and the Video Privacy Protection Act.

A unanimous jury verdict recently found Meta Platforms violated CIPA Section 632 (which is now under appeal) by eavesdropping on users’ confidential communications without consent. The court ruled that Meta intentionally used its SDK within a sexual health app, Flo, to intercept sensitive real-time user inputs.

That judgement suggests an electronic device under the statute need not be physical, with a user’s phone qualifying as the requisite device. The legal success in these cases highlights a significant, rising risk for all companies utilising tracking pixels and software development kits (SDKs).

Separately, the VPPA has found new power against tracking pixels in the case of Jancik v. WebMD concerning video-viewing data. The court held that a consumer need not pay for a video service but can subscribe by simply exchanging their email address for a newsletter.

Companies must ensure their privacy policies clearly disclose all such tracking conduct to obtain explicit, valid consent. The courts are taking real-time data interception seriously, noting intentionality may be implied when a firm fails to stem the flow of sensitive personally identifiable information.

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Firefox expands AI features with full user choice

Mozilla has outlined its vision for integrating AI into Firefox in a way that protects user choice instead of limiting it. The company argues that AI should be built like the open web, allowing people and developers to use tools on their own terms rather than being pushed into a single ecosystem.

Recent features such as the AI sidebar chatbot and Shake to Summarise on iOS reflect that approach.

The next step is an ‘AI Window’, a controlled space inside Firefox that lets users chat with an AI assistant while browsing. The feature is entirely optional, offers full control, and can be switched off at any time. Mozilla has opened a waitlist so users can test the feature early and help shape its development.

Mozilla believes browsers must adapt as AI becomes a more common interface to the web. The company argues that remaining independent allows it to prioritise transparency, accountability and user agency instead of the closed models promoted by competitors.

The goal is an assistant that enhances browsing and guides users outward to the wider internet rather than trapping them in isolated conversations.

Community involvement remains central to Mozilla’s work. The organisation is encouraging developers and users to contribute ideas and support open-source projects as it works to ensure Firefox stays fast, secure and private while embracing helpful forms of AI.

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EU investigates Google over potential Digital Markets Act breach

The European Commission has opened an investigation into whether Google may be breaching the Digital Markets Act by unfairly demoting news publishers in search results.

An inquiry that centres on Google’s ‘site reputation abuse policy’, which appears to lower rankings for publishers that host content from commercial partners, even when those partnerships support legitimate ways of monetising online journalism.

The Commission is examining whether Alphabet’s approach restricts publishers from conducting business, innovating, and cooperating with third-party content providers. Officials highlighted concerns that such demotions may undermine revenue at a difficult moment for the media sector.

These proceedings do not imply a final decision; instead, they allow the EU to gather evidence and assess Google’s practices in detail.

If the Commission finds evidence of non-compliance, it will present preliminary findings and request corrective measures. The investigation is expected to conclude within 12 months.

Under the DMA, infringements can lead to fines of up to ten percent of a company’s worldwide turnover, rising to twenty percent for repeated violations, alongside possible structural remedies.

Senior Commissioners stressed that gatekeepers must offer fair and non-discriminatory access to their platforms. They argued that protecting publishers’ ability to reach audiences supports media pluralism, innovation, and democratic resilience.

Google Search, designated as a core platform service under the DMA, has been required to comply fully with the regulation since March 2024.

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European Commission launches Culture Compass to strengthen the EU identity

The European Commission unveiled the Culture Compass for Europe, a framework designed to place culture at the heart of the EU policies.

An initiative that aims to foster the identity ot the EU, celebrate diversity, and support excellence across the continent’s cultural and creative sectors.

The Compass addresses the challenges facing cultural industries, including restrictions on artistic expression, precarious working conditions for artists, unequal access to culture, and the transformative impact of AI.

It provides guidance along four key directions: upholding European values and cultural rights, empowering artists and professionals, enhancing competitiveness and social cohesion, and strengthening international cultural partnerships.

Several initiatives will support the Compass, including the EU Artists Charter for fair working conditions, a European Prize for Performing Arts, a Youth Cultural Ambassadors Network, a cultural data hub, and an AI strategy for the cultural sector.

The Commission will track progress through a new report on the State of Culture in the EU and seeks a Joint Declaration with the European Parliament and Council to reinforce political commitment.

Commission officials emphasised that the Culture Compass connects culture to Europe’s future, placing artists and creativity at the centre of policy and ensuring the sector contributes to social, economic, and international engagement.

Culture is portrayed not as a side story, but as the story of the EU itself.

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EU regulators, UK and eSafety lead the global push to protect children in the digital world

Children today spend a significant amount of their time online, from learning and playing to communicating.

To protect them in an increasingly digital world, Australia’s eSafety Commissioner, the European Commission’s DG CNECT, and the UK’s Ofcom have joined forces to strengthen global cooperation on child online safety.

The partnership aims to ensure that online platforms take greater responsibility for protecting and empowering children, recognising their rights under the UN Convention on the Rights of the Child.

The three regulators will continue to enforce their online safety laws to ensure platforms properly assess and mitigate risks to children. They will promote privacy-preserving age verification technologies and collaborate with civil society and academics to ensure that regulations reflect real-world challenges.

By supporting digital literacy and critical thinking, they aim to provide children and families with safer and more confident online experiences.

To advance the work, a new trilateral technical group will be established to deepen collaboration on age assurance. It will study the interoperability and reliability of such systems, explore the latest technologies, and strengthen the evidence base for regulatory action.

Through closer cooperation, the regulators hope to create a more secure and empowering digital environment for young people worldwide.

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Denmark’s new chat control plan raises fresh privacy concerns

Denmark has proposed an updated version of the EU’s controversial ‘chat control’ regulation, shifting from mandatory to voluntary scanning of private messages. Former MEP Patrick Breyer has warned, however, that the revision still threatens Europeans’ right to private communication.

Under the new plan, messaging providers could choose to scan chats for illegal material, but without a clear requirement for court orders. Breyer argued that this sidesteps the European Parliament’s position, which insists on judicial authorisation before any access to communications.

He also criticised the proposal for banning under-16s from using messaging apps like WhatsApp and Telegram, claiming such restrictions would prove ineffective and easily bypassed. In addition, the plan would effectively outlaw anonymous communication, requiring users to verify their identities through IDs.

Privacy advocates say the Danish proposal could set a dangerous precedent by eroding fundamental digital rights. Civil society groups have urged EU lawmakers to reject measures that compromise secure, anonymous communication essential for journalists and whistleblowers.

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Inside OpenAI’s battle to protect AI from prompt injection attacks

OpenAI has identified prompt injection as one of the most pressing new challenges in AI security. As AI systems gain the ability to browse the web, handle personal data and act on users’ behalf, they become targets for malicious instructions hidden within online content.

These attacks, known as prompt injections, can trick AI models into taking unintended actions or revealing sensitive information.

To counter the issue, OpenAI has adopted a multi-layered defence strategy that combines safety training, automated monitoring and system-level security protections. The company’s research into ‘Instruction Hierarchy’ aims to help models distinguish between trusted and untrusted commands.

Continuous red-teaming and automated detection systems further strengthen resilience against evolving threats.

OpenAI also provides users with greater control, featuring built-in safeguards such as approval prompts before sensitive actions, sandboxing for code execution, and ‘Watch Mode’ when operating on financial or confidential sites.

These measures ensure that users remain aware of what actions AI agents perform on their behalf.

While prompt injection remains a developing risk, OpenAI expects adversaries to devote significant resources to exploiting it. The company continues to invest in research and transparency, aiming to make AI systems as secure and trustworthy as a cautious, well-informed human colleague.

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