Economic

Meta to pull all political ads in EU ahead of new transparency law

Meta Platforms has said it will stop selling and showing political, electoral and social issue advertisements across its services in the European Union from early October 2025. The decision follows the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation coming into full effect on 10 October.

Under TTPA, platforms will be required to clearly label political ads, disclose the sponsor, the election or social issue at hand, the amounts paid, and how the ads are targeted. These obligations also include strict conditions on targeting and require explicit consent for certain data use.

Meta called the requirements ‘significant operational challenges and legal uncertainties’ and labelled parts of the new rules ‘unworkable’ for advertisers and platforms. It said that personalised ads are widely used for issue-based campaigns and that limiting them might restrict how people access political or social issue-related information.

The company joins Google, which made a similar move last year citing comparable concerns about TTPA compliance.

While political ads will be banned under paid formats, Meta says organic political content (e.g. users posting or sharing political views) will still be permitted.

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AWS glitch triggers widespread outages across major apps

A major internet outage hit some of the world’s biggest apps and sites from about 9 a.m. CET Monday, with issues traced to Amazon Web Services. Tracking sites reported widespread failures across the US and beyond, disrupting consumer and enterprise services.

AWS cited ‘significant error rates’ in DynamoDB requests in the US-EAST-1 region, impacting additional services in Northern Virginia. Engineers are mitigating while investigating root cause, and some customers couldn’t create or update Support Cases.

Outages clustered around Virginia’s dense data-centre corridor but rippled globally. Impacted brands included Amazon, Google, Snapchat, Roblox, Fortnite, Canva, Coinbase, Slack, Signal, Vodafone and the UK tax authority HMRC.

Coinbase told users ‘all funds are safe’ as platforms struggled to authenticate, fetch data and serve content tied to affected back-ends. Third-party monitors noted elevated failure rates across APIs and app logins.

The incident underscores heavy reliance on hyperscale infrastructure and the blast radius when core data services falter. Full restoration and a formal post-mortem are pending from AWS.

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Data Act now in force, more data sharing in EU

The EU’s Data Act is now in force, marking a major shift in European data governance. The regulation aims to expand access to industrial and Internet of Things data, giving users greater control over information they generate while maintaining safeguards for trade secrets and privacy.

Adopted as part of the EU’s Digital Strategy, the act seeks to promote fair competition, innovation, and public-sector efficiency. It enables individuals and businesses to share co-generated data from connected devices and allows public authorities limited access in emergencies or matters of public interest.

Some obligations take effect later. Requirements on product design for data access will apply to new connected devices from September 2026, while certain contract rules are deferred until 2027. Member states will set national penalties, with fines in some cases reaching up to 10% of global annual turnover.

The European Commission will assess the law’s impact within three years of its entry into force. Policymakers hope the act will foster a fairer, more competitive data economy, though much will depend on consistent enforcement and how businesses adapt their practices.

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Public consultation: EU clarifies how DMA and GDPR work together

The European Commission and European Data Protection Board have jointly published long-awaited guidelines clarifying how the Digital Markets Act aligns with the GDPR. It aims to remove uncertainty for large online platforms over consent requirements, data sharing amongst other things.

Under the new interpretation, gatekeepers must obtain specific and separate consent when combining user data across different services, including when using it for AI training. They cannot rely on legitimate interest or contractual necessity for such processing, closing a loophole long debated in EU privacy law.

The Guidelines also set limits on how often consent can be re-requested, prohibiting repeated or slightly altered requests for the same purpose within a year. In addition, they make clear that offering users a binary choice between accepting tracking or paying a fee will rarely qualify as freely given consent.

The Guidance also introduces a practical standard for anonymisation, requiring platforms to prevent re-identification using technical and organisational safeguards. Consultation on the Guidelines runs until 4 December 2025, after which they are expected to shape future enforcement.

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Labels and Spotify align on artist-first AI safeguards

Spotify partners with major labels on artist-first AI tools, putting consent and copyright at the centre of product design. The plan aims to align new features with transparent labelling and fair compensation while addressing concerns about generative music flooding platforms.

The collaboration with Sony, Universal, Warner, and Merlin will give artists control over participation in AI experiences and how their catalogues are used. Spotify says it will prioritise consent, clearer attribution, and rights management as it builds new tools.

Early direction points to expanded labelling via DDEX, stricter controls against mass AI uploads, and protections against search and recommendation manipulation. Spotify’s AI DJ and prompt-based playlists hint at how engagement features could evolve without sidelining creators.

Future products are expected to let artists opt in, monitor usage, and manage when their music feeds AI-generated works. Rights holders and distributors would gain better tracking and payment flows as transparency improves across the ecosystem.

Industry observers say the tie-up could set a benchmark for responsible AI in music if enforcement matches ambition. By moving in step with labels, Spotify is pitching a path where innovation and artist advocacy reinforce rather than undermine each other.

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Veo 3.1 brings audio and control to AI filmmaking

Google DeepMind has unveiled Veo 3.1, the newest upgrade to its video generation model, bringing more artistic freedom, realism and sound integration to its AI filmmaking tool, Flow.

The update gives creators advanced scene control and introduces generated audio across existing features like ‘Ingredients to Video’, ‘Frames to Video’ and ‘Extend’.

Users can now fine-tune visuals by combining multiple reference images, seamlessly link frames into longer clips, and edit scenes with new insert and removal tools that handle shadows and lighting automatically.

Flow’s new precision tools mark a significant step toward cinematic-level storytelling powered by AI.

Veo 3.1 is also accessible through the Gemini API, Vertex AI and the Gemini app, broadening its availability to developers and enterprises alike.

These enhancements signal Google’s ongoing ambition to push the boundaries of generative video technology for creative and professional applications.

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Google and Salesforce deepen AI partnership across Agentforce 360 and Gemini Enterprise

Salesforce and Google have expanded their long-term partnership, introducing new integrations between Salesforce’s Agentforce 360 platform and Google’s Gemini Enterprise. The collaboration aims to enhance productivity and build a new foundation for intelligent, connected business operations.

Through the expansion, Gemini models now power Salesforce’s Atlas Reasoning Engine, combining multimodal intelligence with hybrid reasoning to improve how AI agents handle complex, multistep enterprise tasks.

These integrations also extend across Google Workspace, bringing Agentforce 360 capabilities directly into Gmail, Meet, Docs, Sheets and Drive for sales, service and IT teams.

Salesforce highlights that fine-tuned Gemini models outperform competing LLMs on key CRM benchmarks, enabling businesses to automate workflows more reliably and consistently.

The companies also reaffirm their commitment to open standards like Model Context Protocol and Agent2Agent, allowing multi-agent collaboration and interoperability across enterprise systems.

A partnership that further integrates Gemini Enterprise with Slack’s real-time search API, enabling users to draw insights directly from organisational data within conversations.

Both companies stress that these advances mark a major step toward an ‘Agentic Enterprise’, where AI systems work alongside people to drive innovation, improve service quality and streamline decision-making.

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Between trips, Uber pilots paid AI data work

Uber is piloting ‘Digital Tasks’ in the US, letting select drivers and couriers earn by training AI models between trips.

Tasks include short selfie videos in any language, uploading multilingual documents, and uploading category-tagged images; each takes minutes, and pay varies by task.

Uber says demand came from US drivers seeking off-road income; participants can opt in via the Work Hub and need no extra experience.

Partners commissioning the data aren’t named. The pilot starts later this year, with potential expansion to non-drivers and wider markets.

The move diversifies beyond rides and delivery as robotaxis loom. Uber argues for more earning channels now, while autonomy scales over time.

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Nurses gain AI support as Microsoft evolves Dragon Copilot in healthcare

Microsoft has announced major AI upgrades to Dragon Copilot, its healthcare assistant, extending ambient and generative AI capabilities to nursing workflows and third-party partner integrations.

The update is designed to improve patient journeys, reduce administrative workloads and enhance efficiency across healthcare systems.

The new features allow partners to integrate their own AI applications directly into Dragon Copilot, helping clinicians access trusted information, automate documentation and streamline financial management without leaving their workflow.

Partnerships with Elsevier, Wolters Kluwer, Atropos Health, Canary Speech and others will provide real-time decision support, clinical insights and revenue cycle automation.

Microsoft is also introducing the first commercial ambient AI solution built for nurses, designed to reduce burnout and enhance care quality.

A technology that automatically records nurse-patient interactions and transforms them into editable documentation for electronic health records, saving time and supporting accuracy.

Nurses can also access medical content within the same interface and automate note-taking and summaries, allowing greater focus on patient care.

The company says these developments mark a new phase in its AI strategy for healthcare, strengthening its collaboration with providers and partners.

Microsoft aims to make clinical workflows more connected, reliable and human-centred, while supporting safe, evidence-based decision-making through its expanding ecosystem of AI tools.

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Florida renews effort to create state crypto reserve

Florida has reintroduced its push to establish a state crypto reserve, with Representative Webster Barnaby filing House Bill 183 to permit limited investment of public funds in digital assets. The proposal comes after his earlier attempt was withdrawn in June.

Under the new bill, Florida could invest up to 10% of state and public entity funds in assets such as Bitcoin, crypto ETFs, tokenised securities and other blockchain-based products. The legislation adds stricter standards to improve oversight of digital holdings.

Unlike its predecessor, the bill broadens investment options beyond Bitcoin, aiming to provide greater flexibility for portfolio diversification. If passed, HB 183 would take effect on 1 July 2026, allowing digital assets in state pension and trust funds.

Barnaby also introduced a separate measure, HB 175, which seeks to clarify regulations for stablecoin issuers. The proposal exempts recognised payment stablecoin issuers from additional licensing, provided they maintain full collateral in dollars or treasuries and conduct monthly reserve audits.

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