Meta to pull all political ads in EU ahead of new transparency law
The EU’s Transparency and Targeting of Political Advertising (TTPA) regulation, which demands full disclosure of sponsors, ad spend and targeting, prompts Meta to halt political ad sales.

Meta Platforms has said it will stop selling and showing political, electoral and social issue advertisements across its services in the European Union from early October 2025. The decision follows the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation coming into full effect on 10 October.
Under TTPA, platforms will be required to clearly label political ads, disclose the sponsor, the election or social issue at hand, the amounts paid, and how the ads are targeted. These obligations also include strict conditions on targeting and require explicit consent for certain data use.
Meta called the requirements ‘significant operational challenges and legal uncertainties’ and labelled parts of the new rules ‘unworkable’ for advertisers and platforms. It said that personalised ads are widely used for issue-based campaigns and that limiting them might restrict how people access political or social issue-related information.
The company joins Google, which made a similar move last year citing comparable concerns about TTPA compliance.
While political ads will be banned under paid formats, Meta says organic political content (e.g. users posting or sharing political views) will still be permitted.
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