Consumer protection

AI will kill middle-ground media, but raw content will thrive

Advertising is heading for a split future. By 2030, brands will run hyper-personalised AI campaigns or embrace raw human storytelling. Everything in between will vanish.

AI-driven advertising will go far beyond text-to-image gimmicks. These adaptive systems will combine social trends, search habits, and first-party data to create millions of real-time ad variations.

The opposite approach will lean into imperfection, featuring unpolished TikToks, founder-shot iPhone videos, and authentic and alive content. Audiences reward authenticity over carefully scripted, generic campaigns.

Mid-tier, polished, forgettable, creative work will be the first to fade away. AI can replicate it instantly, and audiences will scroll past it without noticing.

Marketers must now pick a side: feed AI with data and scale personalisation, or double down on community-driven, imperfect storytelling. The middle won’t survive.

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AI search tools challenge Google’s dominance

AI tools are increasingly reshaping how people search online, with large language models like ChatGPT drawing millions away from traditional engines.

Montreal-based lawyer and consultant Anja-Sara Lahady says she now turns to ChatGPT instead of Google for everyday tasks such as meal ideas, interior decoration tips and drafting low-risk emails. She describes it as a second assistant rather than a replacement for legal reasoning.

ChatGPT’s weekly user base has surged to around 800 million, double the figure reported in 2025. Data shows that nearly 6% of desktop searches are already directed to language models, compared with barely half that rate a year ago.

Academics such as Professor Feng Li argue that users favour AI tools because they reduce cognitive effort by providing clear summaries instead of multiple links. However, he warns that verification remains essential due to factual errors.

Google insists its search activity continues to expand, supported by AI Overviews and AI Mode, which offer more conversational and tailored answers.

Yet, testimony in a US antitrust case revealed that Google searches on Apple devices via Safari declined for the first time in two decades, underlining the competitive pressure from AI.

The rise of language models is also forcing a shift in digital marketing. Agencies report that LLMs highlight trusted websites, press releases and established media rather than social media content.

This change may influence consumer habits, with evidence suggesting that referrals from AI systems often lead to higher-quality sales conversions. For many users, AI now represents a faster and more personal route to decisions on products, travel or professional tasks.

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PayPal launches one-time links for easy payments

PayPal has introduced PayPal links, a new way for users to send and receive money via personalised, one-time links. Users can share links through text, chat, or email, add notes or emojis, and cancel or remind recipients before links expire after 10 days.

The service will initially be available in the US, with the UK, Italy, and other markets set to follow later this month.

The company confirmed gifts, reimbursements, and split payments remain exempt from tax reporting to keep personal transfers private. PayPal said the links are designed to simplify payments, attract new users, and enhance interoperability with Venmo and other wallets.

Crypto support also allows peer-to-peer transfers between digital assets and stablecoins.

PayPal also introduced Pay with Crypto, enabling merchants to accept over 100 cryptocurrencies and wallets, including Coinbase and MetaMask, with instant conversion to stablecoins or fiat. The platform charges just 0.99% per transaction, cutting costs compared with international credit card payments.

Looking ahead, Venmo users can shop online and in-store at millions of merchants starting in 2026. PayPal said these initiatives aim to expand global reach, provide more payment options, and drive growth for merchants while enhancing the user experience.

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Millions of customer records stolen in Kering luxury brand data breach

Kering has confirmed a data breach affecting several of its luxury brands, including Gucci, Balenciaga, Brioni, and Alexander McQueen, after unauthorised access to its Salesforce systems compromised millions of customer records.

Hacking group ShinyHunters has claimed responsibility, alleging it exfiltrated 43.5 million records from Gucci and nearly 13 million from the other brands. The stolen data includes names, email addresses, dates of birth, sales histories, and home addresses.

Kering stated that the incident occurred in June 2025 and did not compromise bank or credit card details or national identifiers. The company has reported the breach to the relevant regulators and is notifying the affected customers.

Evidence shared by ShinyHunters suggests Balenciaga made an initial ransom payment of €500,000 before negotiations broke down. The group released sample data and chat logs to support its claims.

ShinyHunters has exploited Salesforce weaknesses in previous attacks targeting luxury, travel, and financial firms. Questions remain about the total number of affected customers and the potential exposure of other Kering brands.

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European regulators push for stronger oversight in crypto sector

European regulators from Italy, France, and Austria have called for changes to the EU’s Markets in Crypto-Assets Regulation (MiCA). Their proposals aim to fix supervisory gaps, improve cybersecurity, and simplify token white paper approvals.

The regulation, which came into force in December 2024, requires prior authorisation for firms offering crypto-related services in Europe. However, early enforcement has shown significant gaps in how national authorities apply the rules.

Regulators argue these differences undermine investor protection and threaten the stability of the European internal market.

Concerns have also been raised about non-EU platforms serving European clients through intermediaries outside MiCA’s scope. To counter this, authorities recommend restricting such activity and ensuring intermediaries only use platforms compliant with MiCA or equivalent standards.

Additional measures include independent cybersecurity audits, mandatory both before and after authorisation, to bolster resilience against cyber-attacks.

The proposals suggest giving ESMA direct oversight of major crypto providers and centralising white paper filings. Regulators say the changes would boost legal clarity, cut investor risks, and level the field for European firms against global rivals.

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Generative AI enables rapid phishing attacks on older users

A recent study has shown that AI chatbots can generate compelling phishing emails for older people. Researchers tested six major chatbots, including Grok, ChatGPT, Claude, Meta AI, DeepSeek, and Google’s Gemini, by asking them to draft scam emails posing as charitable organisations.

Of 108 senior volunteers, roughly 11% clicked on the AI-written links, highlighting the ease with which cybercriminals could exploit such tools.

Some chatbots initially declined harmful requests, but minor adjustments, such as stating the task was for research purposes, or circumvented these safeguards.

Grok, in particular, produced messages urging recipients to ‘click now’ and join a fictitious charity, demonstrating how generative AI can amplify the persuasiveness of scams. Researchers warn that criminals could use AI to conduct large-scale phishing campaigns at minimal cost.

Phishing remains the most common cybercrime in the US, according to the FBI, with seniors disproportionately affected. Last year, Americans over 60 lost nearly $5 billion to phishing attacks, an increase driven partly by generative AI.

The study underscores the urgent need for awareness and protection measures among vulnerable populations.

Experts note that AI’s ability to generate varied scam messages rapidly poses a new challenge for cybersecurity, as it allows fraudsters to scale operations quickly while targeting specific demographics, including older people.

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AI challenges how students prepare for exams

Australia’s Year 12 students are the first to complete their final school years with widespread access to AI tools such as ChatGPT.

Educators warn that while the technology can support study, it risks undermining the core skills of independent thinking and writing. In English, the only compulsory subject, critical thinking is now viewed as more essential than ever.

Trials in New South Wales and South Australia use AI programs designed to guide rather than provide answers, but teachers remain concerned about how to verify work and ensure students value their own voices.

Experts argue that exams, such as the VCE English paper in October, highlight the reality that AI cannot sit assessments. Students must still practise planning, drafting and reflecting on ideas, skills which remain central to academic success.

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Quantum breakthroughs could threaten Bitcoin in the 2030s

The rise of quantum computing is sparking fresh concerns over the long-term security of Bitcoin. Unlike classical systems, quantum machines could eventually break the cryptography protecting digital assets.

Experts warn that Shor’s algorithm, once run on a sufficiently powerful quantum computer, could recover private keys from public ones in hours, leaving exposed funds vulnerable. Analysts see the mid-to-late 2030s as the key period for cryptographically relevant breakthroughs.

ChatGPT-5’s probability model indicates less than a 5% chance of Bitcoin being cracked before 2030, but risk rises to 45–60% between 2035 and 2039, and nearly certainty by 2050. Sudden progress in large-scale, fault-tolerant qubits or government directives could accelerate the timeline.

Mitigation strategies include avoiding key reuse, auditing exposed addresses, and gradually shifting to post-quantum or hybrid cryptographic solutions. Experts suggest that critical migrations should be completed by the mid-2030s to secure the Bitcoin network against future quantum threats.

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Privacy-preserving AI gets a boost with Google’s VaultGemma model

Google has unveiled VaultGemma, a new large language model built to offer cutting-edge privacy through differential privacy. The 1-billion-parameter model is based on Google’s Gemma architecture and is described as the most powerful differentially private LLM to date.

Differential privacy adds mathematical noise to data, preventing the identification of individuals while still producing accurate overall results. The method has long been used in regulated industries, but has been challenging to apply to large language models without compromising performance.

VaultGemma is designed to eliminate that trade-off. Google states that the model can be trained and deployed with differential privacy enabled, while maintaining comparable stability and efficiency to non-private LLMs.

This breakthrough could have significant implications for developers building privacy-sensitive AI systems, ranging from healthcare and finance to government services. It demonstrates that sensitive data can be protected without sacrificing speed or accuracy.

Google’s research teams say the model will be released with open-source tools to help others adopt privacy-preserving techniques. The move comes amid rising regulatory and public scrutiny over how AI systems handle personal data.

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EdChat AI app set for South Australian schools amid calls for careful use

South Australian public schools will soon gain access to EdChat, a ChatGPT-style app developed by Microsoft in partnership with the state government. Education Minister Blair Boyer said the tool will roll out next term across public high schools following a successful trial.

Safeguards have been built into EdChat to protect student data and alert moderators if students type concerning prompts, such as those related to self-harm or other sensitive topics. Boyer said student mental health was a priority during the design phase.

Teachers report that students use EdChat to clarify instructions, get maths solutions explained, and quiz themselves on exam topics. Adelaide Botanic High School principal Sarah Chambers described it as an ‘education equaliser’ that provides students with access to support throughout the day.

While many educators in Australia welcome the rollout, experts warn against overreliance on AI tools. Toby Walsh of UNSW said students must still learn how to write essays and think critically, while others noted that AI could actually encourage deeper questioning and analysis.

RMIT computing expert Michael Cowling said generative AI can strengthen critical thinking when used for brainstorming and refining ideas. He emphasised that students must learn to critically evaluate AI output and utilise the technology as a tool, rather than a substitute for learning.

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