E-commerce and trade

Amazon brings Alexa+ to its Music app for conversational music discovery

Amazon has launched Alexa+ within the Amazon Music app, introducing a new era of AI-powered music discovery. The updated experience allows users to engage in natural conversations about songs, artists and genres, making music searches feel more like chatting with a knowledgeable friend.

Early Access users on iOS and Android can now explore the feature, which has already tripled user engagement compared with the original Alexa. Listeners can uncover artist influences, trace song origins, and generate playlists through dynamic, dialogue-based AI interactions.

Alexa+ creates contextually rich recommendations based on moods, activities, or cultural styles, enabling highly personalised playlists that evolve in real-time. Users can request specific vibes, such as upbeat 2010s hits or relaxed Sunday tunes, all crafted through natural language.

Amazon said Alexa+ is redefining how people connect with music by merging conversational AI with deep cultural knowledge. A full rollout is expected following the Early Access phase, with broader availability to Prime and non-Prime users.

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Salesforce’s Agentforce helps organisations deliver 24/7 support

Organisations across public and private sectors are using Salesforce’s Agentforce to engage people whenever and wherever they need support.

From local governments to hospitals and education platforms, AI systems are transforming how services are delivered and accessed.

In the city of Kyle, Texas, an Agentforce-driven 311 app enables residents to report issues such as potholes or water leaks. The city plans to make the system voice-enabled, reducing traditional call volumes while maintaining a steady flow of service requests and faster responses.

At Pearson, AI enables students to access their online learning platforms instantly, regardless of their time zone. The company stated that the technology fosters loyalty by providing immediate assistance, rather than requiring users to wait for human support.

Meanwhile, UChicago Medicine utilises AI to streamline patient interactions, from prescription refills to scheduling, while ambient listening tools enable doctors to focus entirely on patients rather than typing notes.

Salesforce said Agentforce empowers organisations to save resources while enhancing trust, accessibility, and service quality. By meeting people on their own terms, AI enables more responsive and human-centred interactions across various industries.

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Deutsche Telekom joins Theta Network as enterprise validator

Deutsche Telekom has joined the Theta Network as a strategic enterprise validator, alongside Google, Samsung and Sony. The company becomes the first major telecom provider to take part in securing the decentralised blockchain platform.

The partnership involves staking THETA tokens and operating validator nodes that support Theta’s layer-1 infrastructure for AI, cloud and media applications. Deutsche Telekom’s unit, T-Systems MMS, will manage the validator operations.

Theta Labs said the collaboration enhances network resilience and underlines growing enterprise interest in decentralised computing. The project’s EdgeCloud system is designed to distribute AI workloads across global nodes more efficiently.

Deutsche Telekom noted that Theta’s decentralised model aligns with its vision of providing reliable, scalable cloud and edge services for future digital ecosystems.

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Microsoft AI chief rules out machine consciousness as purely biological phenomenon

Microsoft’s AI head, Mustafa Suleyman, has dismissed the idea that AI could ever become conscious, arguing that consciousness is a property exclusive to biological beings.

Speaking at the AfroTech Conference in Houston, Suleyman said researchers should stop exploring the notion of sentient AI, calling it ‘the wrong question’.

He explained that while AI can simulate experience, it cannot feel pain or possess subjective awareness.

Suleyman compared AI’s output to a narrative illusion rather than genuine consciousness, aligning with the philosophical theory of biological naturalism, which ties awareness to living brain processes.

Suleyman has become one of the industry’s most outspoken critics of conscious AI research. His book ‘The Coming Wave’ and his recent essay ‘We must build AI for people;’ not to be a person warn against anthropomorphising machines.

He also confirmed that Microsoft will not develop erotic chatbots, a direction that has been embraced by competitors such as OpenAI and xAI.

He stressed that Microsoft’s AI systems are designed to serve humans, not mimic them. The company’s Copilot assistant now includes a ‘real talk’ mode that challenges users’ assumptions instead of offering flattery.

Suleyman said responsible development must avoid ‘unbridled accelerationism’, adding that fear and scepticism are essential for navigating AI’s rapid evolution.

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Perplexity launches AI-powered patent search to make innovation intelligence accessible

The US software company, Perplexity, has unveiled Perplexity Patents, the first AI-powered patent research agent designed to democratise access to intellectual property intelligence. The new tool allows anyone to explore patents using natural language instead of complex keyword syntax.

Traditional patent research has long relied on rigid search systems that demand specialist knowledge and expensive software.

Perplexity Patents instead offers conversational interaction, enabling users to ask questions such as ‘Are there any patents on AI for language learning?’ or ‘Key quantum computing patents since 2024?’.

The system automatically identifies relevant patents, provides inline viewing, and maintains context across multiple questions.

Powered by Perplexity’s large-scale search infrastructure, the platform uses agentic reasoning to break down complex queries, perform multi-step searches, and return comprehensive results supported by extensive patent documentation.

Its semantic understanding also captures related concepts that traditional tools often miss, linking terms such as ‘fitness trackers’, ‘activity bands’, and ‘health monitoring wearables’.

Beyond patent databases, Perplexity Patents can also draw from academic papers, open-source code, and other publicly available data, revealing the entire landscape of technological innovation. The service launches today in beta, free for all users, with extra features for Pro and Max subscribers.

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Nexperia chip exports may resume as China softens stance on ban

China’s Ministry of Commerce announced plans to exempt specific Nexperia orders from its export ban, aiming to stabilise the global semiconductor supply chain after the Netherlands seized control of the Chinese-owned Dutch chipmaker.

The ministry stated that exemptions would be granted when the criteria were met, encouraging affected firms to apply.

A move that follows a meeting between Chinese President Xi Jinping and US President Donald Trump in Busan, where both sides reached a framework allowing Nexperia to resume shipments under eased restrictions.

Washington reportedly agreed to pause the 50 percent subsidiary rule, which restricts exports from companies half-owned by entities on its trade blocklist. Wingtech Technology, Nexperia’s Chinese parent, has been under these restrictions since December.

Beijing’s export ban, introduced after the Dutch takeover citing national security concerns, disrupted supplies from Nexperia’s Dongguan factory, which assembles about 70 percent of its products.

China condemned the Netherlands for intervening in corporate affairs, warning that such actions deepen global supply chain instability.

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CXMT launches LPDDR5X chips as China advances in semiconductor race

ChangXin Memory Technologies has begun mass production of LPDDR5X chips, marking a major milestone in China’s effort to strengthen its position in the global semiconductor market.

The Hefei-based manufacturer, preparing for a Shanghai stock listing, said its new DRAM generation will support faster data transfer and lower power use across mobile devices and AI systems.

The LPDDR5X range includes chips with speeds of up to 10,667 Mbps, positioning CXMT as a growing competitor to industry leaders such as Samsung, SK Hynix and Micron.

Earlier LPDDR5 versions launched in 2023 had already helped the firm progress towards advanced 16-nanometre manufacturing, narrowing the technological gap with global rivals.

Industry data indicate a rising global demand for memory chips, driven by AI applications and high-bandwidth computing. Additionally, DRAM revenue increased 17.1 percent in the second quarter, reaching US$31.6 billion.

CXMT’s expansion comes as it targets a Shanghai IPO valued at around 300 billion yuan, highlighting both investor interest and the ambition of China to achieve greater chip self-sufficiency.

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AI brings a personal stylist to Pinterest users

Pinterest has introduced Pinterest Assistant, an AI-powered, visual-first collaborator designed to personalise online shopping and discovery. The assistant offers proactive, style-driven recommendations for fashion, home décor, and lifestyle, helping users find items they might not know they are looking for.

By analysing user saves, boards, collages, and content from nearly 600 million monthly active users, Pinterest Assistant tailors suggestions to individual tastes.

The platform’s AI uses its Taste-graph and billions of user signals to outperform standard visual search models by over 30% in shopping recommendation accuracy. Pinterest Assistant combines images, text, and voice to provide a conversational, visually rich experience like a personal stylist.

Users can access Pinterest Assistant by tapping the mic icon and describing what they are looking for. The AI responds with personalised, visual, and shoppable results, offering inspiration for everything from holiday party outfits to home décor items.

The beta version is rolling out to US users aged 18 and over, with wider availability planned soon.

The launch positions Pinterest as a platform that goes beyond discovery, enabling users to shop seamlessly and creatively while staying aligned with their personal aesthetic, especially appealing to Gen Z shoppers who value style curation and inspiration.

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Reliance and Google expand Gemini AI access across India

Google has partnered with Reliance Intelligence to expand access to its Gemini AI across India.

Under the new collaboration, Jio Unlimited 5G users aged between 18 and 25 will receive the Google AI Pro plan free for 18 months, with nationwide eligibility to follow soon.

The partnership grants access to the Gemini 2.5 Pro model and includes increased limits for generating images and videos with the Nano Banana and Veo 3.1 tools.

Users in India will also benefit from expanded NotebookLM access for study and research, plus 2 TB of cloud storage shared across Google Photos, Gmail and Drive for data and WhatsApp backups.

According to Google, the offer represents a value of about ₹35,100 and can be activated via the MyJio app. The company said the initiative aims to make its most advanced AI tools available to a wider audience and support everyday productivity across India’s fast-growing digital ecosystem.

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Microsoft leaders envision AI as an invisible partner in work and play

AI, gaming and work were at the heart of the discussion during the Paley International Council Summit, where three Microsoft executives explored how technology is reshaping human experience and industry structures.

Mustafa Suleyman, Phil Spencer and Ryan Roslansky offered perspectives on the next phase of digital transformation, from personalised AI companions to the evolution of entertainment and the changing nature of work.

Mustafa Suleyman, CEO of Microsoft AI, described a future where AI becomes an invisible companion that quietly assists users. He explained that AI is moving beyond standalone apps to integrate directly into systems and browsers, performing tasks through natural language rather than manual navigation.

With features like Copilot on Windows and Edge, users can let AI automate everyday functions, creating a seamless experience where technology anticipates rather than responds.

Phil Spencer, CEO of Microsoft Gaming, underlined gaming’s cultural impact, noting that the industry now surpasses film, books and music combined. He emphasised that gaming’s interactive nature offers lessons for all media, where creativity, participation and community define success.

For Spencer, the future of entertainment lies in blending audience engagement with technology, allowing fans and creators to shape experiences together.

Ryan Roslansky, CEO of LinkedIn, discussed how AI is transforming skills and workforce dynamics. He highlighted that required job skills are changing faster than ever, with adaptability, AI literacy and human-centred leadership becoming essential.

Roslansky urged companies to focus on potential and continuous learning instead of static job descriptions, suggesting that the most successful organisations will be those that evolve with technology and cultivate resilience through education.

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