E-commerce and trade

Australian companies unite cybersecurity defences to combat AI threats

Australian companies are increasingly adopting unified, cloud-based cybersecurity systems as AI reshapes both threats and defences.

A new report from global research firm ISG reveals that many enterprises are shifting away from fragmented, uncoordinated tools and instead opting for centralised platforms that can better detect and counter sophisticated AI-driven attacks.

The rapid rise of generative AI has introduced new risks, including deepfakes, voice cloning and misinformation campaigns targeting elections and public health.

In response, organisations are reinforcing identity protections and integrating AI into their security operations to improve both speed and efficiency. These tools also help offset a growing shortage of cybersecurity professionals.

After a rushed move to the cloud during the pandemic, many businesses retained outdated perimeter-focused security systems. Now, firms are switching to cloud-first strategies that target vulnerabilities at endpoints and prevent misconfigurations instead of relying on legacy solutions.

By reducing overlap in systems like identity management and threat detection, businesses are streamlining defences for better resilience.

ISG also notes a shift in how companies choose cybersecurity providers. Firms like IBM, PwC, Deloitte and Accenture are seen as leaders in the Australian market, while companies such as TCS and AC3 have been flagged as rising stars.

The report further highlights growing demands for compliance and data retention, signalling a broader national effort to enhance cyber readiness across industries.

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White House launches AI Action Plan with Executive Orders on exports and regulation

The White House has unveiled a sweeping AI strategy through its new publication Winning the Race: America’s AI Action Plan.

Released alongside three Executive Orders, the plan outlines the federal government’s next phase in shaping AI policy, focusing on innovation, infrastructure, and global leadership.

The AI Action Plan centres on three key pillars: accelerating AI development, establishing national AI infrastructure, and promoting American AI standards globally. Four consistent themes run through each pillar: regulation and deregulation, investment, research and standardisation, and cybersecurity.

Notably, deregulation is central to the plan’s strategy, particularly in reducing barriers to AI growth and speeding up infrastructure approval for data centres and grid expansion.

Investment plays a dominant role. Federal funds will support AI job training, data access, lab automation, and domestic component manufacturing, instead of relying on foreign suppliers.

Alongside, the plan calls for new national standards, improved dataset quality, and stronger evaluation mechanisms for AI interpretability, control, and safety. A dedicated AI Workforce Research Hub is also proposed.

In parallel, three Executive Orders were issued. One bans ‘woke’ or ideologically biased AI tools in federal use, another fast-tracks data centre development using federal land and brownfield sites, and a third launches an AI exports programme to support full-stack US AI systems globally.

While these moves open new opportunities, they also raise questions around regulation, bias, and the future shape of AI development in the US.

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Brainstorming with AI opens new doors for innovation

AI is increasingly embraced as a reliable creative partner, offering speed and breadth in idea generation. In Fast Company, Kevin Li describes how AI complements human brainstorming under time pressure, drawing from his work at Amazon and startup Stealth.

Li argues AI is no longer just a tool but a true collaborator in creative workflows. Generative models can analyse vast data sets and rapidly suggest alternative concepts, helping teams reimagine product features, marketing strategies, and campaign angles. The shift aligns with broader industry trends.

A McKinsey report from earlier this year highlighted that, while only 1% of companies consider themselves mature in AI use, most are investing heavily in this area. Creative use cases are expected to generate massive value by 2025.

Li notes that the most effective use of AI occurs when it’s treated as a sounding board. He recounts how the quality of ideas improved significantly when AI offered raw directions that humans later refined. The hybrid model is gaining traction across multiple startups and established firms alike.

Still, original thinking remains a hurdle. A recent study by PsyPost found human pairs often outperform AI tools in generating novel ideas during collaborative sessions. While AI offers scale, human teams reported more substantial creative confidence and profound originality.

The findings suggest AI may work best at the outset of ideation, followed by human editing and development. Experts recommend setting clear roles for AI in the creative cycle. For instance, tools like ChatGPT or Midjourney might handle initial brainstorming, while humans oversee narrative coherence, tone, and ethics.

The approach is especially relevant in advertising, product design, and marketing, where nuance is still essential. Creatives across X are actively sharing tips and results. One agency leader posted about reducing production costs by 30% using AI tools for routine content work.

The strategy allowed more time and budget to focus on storytelling and strategy. Others note that using AI to write draft copy or generate design options is becoming common. Yet concerns remain over ethical boundaries.

The Orchidea Innovation Blog cautioned in 2023 that AI often recycles learned material, which can limit fresh perspectives. Recent conversations on X raise alarms about over-reliance. Some fear AI-generated content will eradicate originality across sectors, particularly marketing, media, and publishing.

To counter such risks, structured prompting and human-in-the-loop models are gaining popularity. ClickUp’s AI brainstorming guide recommends feeding diverse inputs to avoid homogeneous outputs. Précis AI referenced Wharton research to show that vague prompts often produce repetitive results.

The solution: intentional, varied starting points with iterative feedback loops. Emerging platforms are tackling this in real-time. Ideamap.ai, for example, enables collaborative sessions where teams interact with AI visually and textually.

Jabra’s latest insights describe AI as a ‘thought partner’ rather than a replacement, enhancing team reasoning and ideation dynamics without eliminating human roles. Looking ahead, the business case for AI creativity is strong.

McKinsey projects hundreds of billions in value from AI-enhanced marketing, especially in retail and software. Influencers like Greg Isenberg predict $100 million niches built on AI-led product design. Frank$Shy’s analysis points to a $30 billion creative AI market by 2025, driven by enterprise tools.

Even in e-commerce, AI is transforming operations. Analytics India Magazine reports that brands build eight-figure revenues by automating design and content workflows while keeping human editors in charge. The trend is not about replacement but refinement and scale.

Li’s central message remains relevant: when used ethically, AI augments rather than replaces creativity. Responsible integration supports diverse voices and helps teams navigate the fast-evolving innovation landscape. The future of ideation lies in balance, not substitution.

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Google backs EU AI Code but warns against slowing innovation

Google has confirmed it will sign the European Union’s General Purpose AI Code of Practice, joining other companies, including major US model developers.

The tech giant hopes the Code will support access to safe and advanced AI tools across Europe, where rapid adoption could add up to €1.4 trillion annually to the continent’s economy by 2034.

Kent Walker, Google and Alphabet’s President of Global Affairs, said the final Code better aligns with Europe’s economic ambitions than earlier drafts, noting that Google had submitted feedback during its development.

However, he warned that parts of the Code and the broader AI Act might hinder innovation by introducing rules that stray from EU copyright law, slow product approvals or risk revealing trade secrets.

Walker explained that such requirements could restrict Europe’s ability to compete globally in AI. He highlighted the need to balance regulation with the flexibility required to keep pace with technological advances.

Google stated it will work closely with the EU’s new AI Office to help shape a proportionate, future-facing approach.

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EU AI Act begins as tech firms push back

Europe’s AI crackdown officially begins soon, as the EU enforces the first rules targeting developers of generative AI models like ChatGPT.

Under the AI Act, firms must now assess systemic risks, conduct adversarial testing, ensure cybersecurity, report serious incidents, and even disclose energy usage. The goal is to prevent harms related to bias, misinformation, manipulation, and lack of transparency in AI systems.

Although the legislation was passed last year, the EU only released developer guidance on 10 July, leaving tech giants with little time to adapt.

Meta, which developed the Llama AI model, has refused to sign the voluntary code of practice, arguing that it introduces legal uncertainty. Other developers have expressed concerns over how vague and generic the guidance remains, especially around copyright and practical compliance.

The EU also distinguishes itself from the US, where a re-elected Trump administration has launched a far looser AI Action Plan. While Washington supports minimal restrictions to encourage innovation, Brussels is focused on safety and transparency.

Trade tensions may grow, but experts warn that developers should not rely on future political deals instead of taking immediate steps toward compliance.

The AI Act’s rollout will continue into 2026, with the next phase focusing on high-risk AI systems in healthcare, law enforcement, and critical infrastructure.

Meanwhile, questions remain over whether AI-generated content qualifies for copyright protection and how companies should handle AI in marketing or supply chains. For now, Europe’s push for safer AI is accelerating—whether Big Tech likes it or not.

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Thailand launches crypto sandbox to boost tourism

Thailand has launched a digital asset sandbox to attract high-spending, tech-savvy tourists by enabling seamless cryptocurrency payments. The initiative lets foreign visitors convert digital assets to Thai baht and spend them using local e-money platforms.

The Securities and Exchange Commission, the Bank of Thailand, and other agencies oversee the regulatory sandbox. It aims to simplify payments from street vendors to luxury retailers, eliminating currency conversion friction and card fees.

Authorities plan to focus on merchant education, compliance, and cybersecurity to support the programme’s success.

The move aligns with Thailand’s broader strategy to become a regional digital finance and blockchain innovation hub. Recent policies include a five-year capital gains tax exemption on crypto sales through local exchanges.

The sandbox could attract fintech firms and blockchain events, signalling Thailand’s ambition to lead in digital asset adoption while maintaining regulatory safeguards.

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EU Commission accuses Temu of failing DSA checks

The European Commission has accused Temu of breaching the Digital Services Act by failing to assess and address the sale of illegal or dangerous products.

The accusation follows months of investigation and a review of a required risk report submitted by Temu, which the Commission found too vague.

A mystery shopping exercise by the EU uncovered unsafe toys and electronics on the platform, raising concerns over consumer safety.

Additional parts of the probe are ongoing, including scrutiny of Temu’s use of addictive designs, algorithmic transparency and product recommendations.

Temu now has a few weeks to respond to the preliminary findings, though no final deadline has been given. Under the DSA, confirmed violations could result in fines of up to 6% of a company’s global turnover.

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AI bands rise as real musicians struggle to compete

AI is quickly transforming the music industry, with AI-generated bands now drawing millions of plays on platforms like Spotify.

While these acts may sound like traditional musicians, they are entirely digital creations. Streaming services rarely label AI music clearly, and the producers behind these tracks often remain anonymous and unreachable. Human artists, meanwhile, are quietly watching their workload dry up.

Music professionals are beginning to express concern. Composer Leo Sidran believes AI is already taking work away from creators like him, noting that many former clients now rely on AI-generated solutions instead of original compositions.

Unlike previous tech innovations, which empowered musicians, AI risks erasing job opportunities entirely, according to Berklee College of Music professor George Howard, who warns it could become a zero-sum game.

AI music is especially popular for passive listening—background tracks for everyday life. In contrast, real musicians still hold value among fans who engage more actively with music.

However, AI is cheap, fast, and royalty-free, making it attractive to publishers and advertisers. From film soundtracks to playlists filled with faceless artists, synthetic sound is rapidly replacing human creativity in many commercial spaces.

Experts urge musicians to double down on what makes them unique instead of mimicking trends that AI can easily replicate. Live performance remains one of the few areas where AI has yet to gain traction. Until synthetic bands take the stage, artists may still find refuge in concerts and personal connection with fans.

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Google brings AI Mode to UK search results

Google has officially introduced its AI Mode to UK users, calling it the most advanced version of its search engine.

Instead of listing web links, the feature provides direct, human-like answers to queries. It allows users to follow up with more detailed questions or multimedia inputs such as voice and images. The update aims to keep pace with the rising trend of longer, more conversational search phrases.

The tool first launched in the US and uses a ‘query fan-out’ method, breaking down complex questions into multiple search threads to create a combined answer from different sources.

While Google claims this will result in more meaningful site visits, marketers and publishers are worried about a growing trend known as ‘zero-click searches’, where users find what they need without clicking external links.

Research already shows a steep drop in engagement. Data from the Pew Research Centre reveals that only 8% of users click a link when AI summaries are present, nearly half the rate of traditional search pages. Experts warn that without adjusting strategies, many online brands risk becoming invisible.

Instead of relying solely on classic SEO tactics, businesses are being urged to adopt Generative Engine Optimisation. Using tools like schema markup, GEO focuses on conversational content, visual media, and context-aware formatting.

With nearly half of UK users engaging with AI search daily, adapting to these shifts may prove essential for maintaining visibility and sales.

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Microsoft adds AI Copilot Mode to Edge browser

Microsoft has launched Copilot Mode in its Edge browser, adding AI features to streamline online activity.

Instead of switching between tabs or manually comparing information, users can ask Copilot to complete tasks, search for content, and make suggestions. The tool is available for PC and Mac users and opens in a side panel, letting people interact with it while still viewing the original page.

Copilot can help with everyday tasks such as writing content, preparing grocery lists, and scheduling appointments. It works across multiple tabs if the user permits, enabling comparisons like hotel or flight prices in a single command.

Voice input is also supported, making it easier for those with limited mobility or less familiarity with AI tools to interact naturally.

Microsoft notes that Copilot Mode remains experimental, but users can still set it as the default. It supports conversational prompts, dynamic interactions like turning recipes vegan, and even measurements or language translations, all without losing browser position.

Users may eventually provide login or history access for more advanced tasks, although full consent and clear notifications will be required.

With growing reliance on digital assistants, Microsoft’s move puts Edge in direct competition with other AI-enabled browsers. As more AI tools become embedded in everyday software, the company expects Copilot to evolve rapidly and suggest next steps to help users pick up where they left off.

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