E-commerce and trade

AI-generated images used in jewellery scam

A jeweller in Hove is dealing with daily complaints from customers of a similarly named but fraudulent business. Stevie Holmes runs Scarlett Jewellery but keeps receiving complaints from customers who confused it with the AI-driven Scarlett Jewels website.

Many reported receiving poor-quality goods or nothing at all.

Holmes said the mix-ups have kept her occupied for at least an hour a day since July. Without clarification, people could post negative comments about her genuine business on social media, potentially damaging its reputation.

Scarlett Jewels is run by Denimtex Limited with an address in Hong Kong, though its website claims a personal story of a retiring designer.

Experts say such scams are increasingly common due to how easy and cheap it is to create AI images. Professor Ana Canhoto from the University of Sussex noted AI-generated product photos often appear too perfect or flawed, while fake reviews and claims of scarcity are typical tactics to mislead buyers.

Trustpilot ratings for Scarlett Jewels are mostly one star, with customers describing items as ‘tat’ or ‘poor quality’.

Authorities are taking action, with the Advertising Standards Authority banning similar ads and Facebook restricting Scarlett Jewels from creating new adverts. Buyers are advised to spot off AI images, large discounts, and genuine reviews to avoid falling for scams.

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Data labelling transforms rural economies in Tamil Nadu

India’s small towns are fast becoming global hubs for AI training and data labelling, as outsourcing firms move operations beyond major cities like Bangalore and Chennai. Lower costs and improved connectivity have driven a trend known as cloud farming, which has transformed rural employment.

In Tamil Nadu, workers annotate and train AI models for global clients, preparing data that helps machines recognise objects, text and speech. Firms like Desicrew pioneered this approach by offering digital careers close to home, reducing migration to cities while maintaining high technical standards.

Desicrew’s chief executive, Mannivannan J K, says about a third of the company’s projects already involve AI, a figure expected to reach nearly all within two years. Much of the work focuses on transcription, building multilingual datasets that teach machines to interpret diverse human voices and dialects.

Analysts argue that cloud farming could make rural India the world’s largest AI operations base, much as it once dominated IT outsourcing. Yet challenges remain around internet reliability, data security and client confidence.

For workers like Dhanalakshmi Vijay, who fine-tunes models by correcting their errors, the impact feels tangible. Her adjustments, she says, help AI systems perform better in real-world applications, improving everything from shopping recommendations to translation tools.

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Google and Salesforce deepen AI partnership across Agentforce 360 and Gemini Enterprise

Salesforce and Google have expanded their long-term partnership, introducing new integrations between Salesforce’s Agentforce 360 platform and Google’s Gemini Enterprise. The collaboration aims to enhance productivity and build a new foundation for intelligent, connected business operations.

Through the expansion, Gemini models now power Salesforce’s Atlas Reasoning Engine, combining multimodal intelligence with hybrid reasoning to improve how AI agents handle complex, multistep enterprise tasks.

These integrations also extend across Google Workspace, bringing Agentforce 360 capabilities directly into Gmail, Meet, Docs, Sheets and Drive for sales, service and IT teams.

Salesforce highlights that fine-tuned Gemini models outperform competing LLMs on key CRM benchmarks, enabling businesses to automate workflows more reliably and consistently.

The companies also reaffirm their commitment to open standards like Model Context Protocol and Agent2Agent, allowing multi-agent collaboration and interoperability across enterprise systems.

A partnership that further integrates Gemini Enterprise with Slack’s real-time search API, enabling users to draw insights directly from organisational data within conversations.

Both companies stress that these advances mark a major step toward an ‘Agentic Enterprise’, where AI systems work alongside people to drive innovation, improve service quality and streamline decision-making.

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New ISO 27701 update strengthens privacy compliance

The International Organization for Standardization has released a major update to ISO 27701, the global standard for managing privacy compliance programmes. The revised version, published in 2025, separates the Privacy Information Management System (PIMS) from ISO 27001.

The updated standard introduces detailed clauses defining how organisations should establish, implement and continually improve their PIMS. It places strong emphasis on leadership accountability, risk assessment, performance evaluation and continual improvement.

Annex A of the standard sets out new control tables for both data controllers and processors. The update also refines terminology and aligns more closely with the principles of the EU GDPR and UK GDPR, making it suitable for multinational organisations seeking a unified privacy management approach.

Experts say the revised ISO 27701 offers a flexible structure but should not be seen as a substitute for legal compliance. Instead, it provides a foundation for building stronger, auditable privacy frameworks that align global business operations with evolving regulatory standards.

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OpenAI partners with Walmart for ChatGPT shopping

OpenAI has announced a partnership with Walmart that will allow users to buy products directly through ChatGPT, turning the chatbot into a virtual shopping assistant. The move represents the company’s latest expansion into online retail as it seeks to generate new revenue streams.

Walmart said the feature will enable customers to ‘simply chat and buy’, letting them order groceries, household items, or other goods while chatting within ChatGPT. Instant Checkout, powered by payments firm Stripe, will process the transactions.

OpenAI previously launched similar integrations with Shopify and Etsy, but joining forces with Walmart marks a far larger step into e-commerce. The company continues to seek profitability as it scales up the cost of running its AI systems.

Walmart, meanwhile, is expanding its use of AI across operations, from its digital assistant Sparky to warehouse automation. Executives said the collaboration would help make everyday purchases faster and more intuitive for millions of customers.

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Vodafone and Samsung expand Open RAN deployment across Europe

Samsung Electronics has been chosen by Vodafone as a primary partner to deploy virtualised RAN and Open RAN networks in Germany and several European countries. The agreement builds on previous collaborations and represents one of the largest Open RAN projects in Europe.

Germany will serve as the first and main market, with thousands of sites planned, including a full deployment in Wismar by early 2026. The rollout will expand across Europe over five years, beginning with a live site already operating in Hannover.

Samsung will provide its virtualised RAN solutions supporting 2G, 4G and 5G, as well as O-RAN compliant radios, Massive MIMO equipment and AI-powered management tools. The company will also integrate its CognitiV Network Operations Suite to improve performance, efficiency and automation.

Partners such as Dell Technologies, Intel and Wind River will contribute hardware and cloud platforms to ensure interoperability and large-scale integration.

Vodafone’s Chief Network Officer Alberto Ripepi said Open RAN is essential for building flexible, future-ready networks and expanding connectivity across Europe.

Samsung’s Networks Business President Woojune Kim highlighted the project as a major step in developing software-based and autonomous networks designed for the AI era. Both companies view the partnership as a means to advance digital transformation and enhance network efficiency.

The collaboration also promotes energy efficiency and shared infrastructure. Samsung’s AI Energy Saving Manager will monitor traffic to reduce power consumption during low-use periods. The company’s radio systems will support RAN sharing, helping operators cut costs and deliver consistent coverage.

Analysts consider Vodafone’s decision a validation of Samsung’s leadership in open and virtualised network technology.

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Japan pushes domestic AI to boost national security

Japan will prioritise home-grown AI technology in its new national strategy, aiming to strengthen national security and reduce dependence on foreign systems. The government says developing domestic expertise is essential to prevent overreliance on US and Chinese AI models.

Officials revealed that the plan will include better pay and conditions to attract AI professionals and foster collaboration among universities, research institutes and businesses. Japan will also accelerate work on a next-generation supercomputer to succeed the current Fugaku model.

Prime Minister Shigeru Ishiba has said Japan must catch up with global leaders such as the US and reverse its slow progress in AI development. Not a lot of people in Japan reported using generative AI last year, compared with nearly 70 percent in the United States and over 80 percent in China.

The government’s strategy will also address the risks linked to AI, including misinformation, disinformation and cyberattacks. Officials say the goal is to make Japan the world’s most supportive environment for AI innovation while safeguarding security and privacy.

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Google cautions Australia on youth social media ban proposal

The US tech giant, Google (also owner of YouTube), has reiterated its commitment to children’s online safety while cautioning against Australia’s proposed ban on social media use for those under 16.

Speaking before the Senate Environment and Communications References Committee, Google’s Public Policy Senior Manager Rachel Lord said the legislation, though well-intentioned, may be difficult to enforce and could have unintended effects.

Lord highlighted the 23-year presence of Google in Australia, contributing over $53 billion to the economy in 2024, while YouTube’s creative ecosystem added $970 million to GDP and supported more than 16,000 jobs.

She said the company’s investments, including the $1 billion Digital Future Initiative, reflect its long-term commitment to Australia’s digital development and infrastructure.

According to Lord, YouTube already provides age-appropriate products and parental controls designed to help families manage their children’s experiences online.

Requiring children to access YouTube without accounts, she argued, would remove these protections and risk undermining safe access to educational and creative content used widely in classrooms, music, and sport.

She emphasised that YouTube functions primarily as a video streaming platform rather than a social media network, serving as a learning resource for millions of Australian children.

Lord called for legislation that strengthens safety mechanisms instead of restricting access, saying the focus should be on effective safeguards and parental empowerment rather than outright bans.

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Digital assets set to double in portfolios

Investment institutions now allocate an average of 7% of their portfolios to digital assets, with projections indicating a rise to 16% within three years. Digital cash and tokenised equities or fixed income dominate, each comprising about 1% of portfolios.

Asset managers show greater exposure than asset owners, particularly in Bitcoin and Ethereum, with some even investing in smaller cryptocurrencies and NFTs.

Asset managers lead in adopting tokenised assets, holding 6% in public asset tokenisation and 5% in private assets, compared to just 1% and 2% for asset owners. Digital cash also sees higher adoption among managers at 7% versus 2% for owners.

Despite this, cryptocurrencies like Bitcoin and Ethereum drive the majority of returns, with 27% and 21% of respondents citing them as top performers, respectively.

Looking ahead, private assets are expected to lead the tokenisation trend, with most institutions anticipating digital assets will become mainstream within a decade. By 2030, over half of respondents expect 10-24% of investments in digital assets or tokenised instruments, showing cautious optimism.

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Google faces UK action over market dominance

Google faces new regulatory scrutiny in the UK after the competition watchdog designated it with strategic market status under a new digital markets law. The ruling could change how users select search engines and how Google ranks online content.

The Competition and Markets Authority said Google controls more than 90 percent of UK searches, giving it a position of unmatched influence. The designation enables the regulator to propose targeted measures to ensure fair competition, with consultations expected later in 2025.

Google argued that tighter restrictions could slow innovation, claiming its search tools contributed £118 billion to the UK economy in 2023. The company warned that new rules might hinder product development during rapid AI advancement.

The move adds to global scrutiny of the tech giant, which faces significant fines and court cases in the US and EU over advertising and app store practices. The CMA’s decision marks the first important use of its new powers to regulate digital platforms with strategic control.

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