E-commerce and trade

WordPress AI team outlines SEO shifts

Industry expectations around SEO are shifting as AI agents increasingly rely on existing search infrastructure, according to James LePage, co-lead of the WordPress AI team at Automattic.

Search discovery for AI systems continues to depend on classic signals such as links, authority and indexed content, suggesting no structural break from traditional search engines.

Publishers are therefore being encouraged to focus on semantic markup, schema and internal linking, with AI optimisation closely aligned to established long-tail search strategies.

Future-facing content strategies prioritise clear summaries, ranked information and progressive detail, enabling AI agents to reuse and interpret material independently of traditional websites.

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Why AI adoption trails in South Africa

South Africa’s rate of AI implementation is roughly half that of the US, according to insights from Specno. Analysts attribute the gap to shortages in skills, weak data infrastructure and limited alignment between AI projects and core business strategy.

Despite moderate AI readiness levels, execution remains a major challenge across South African organisations. Skills shortages, insufficient workforce training and weak organisational readiness continue to prevent AI systems from moving beyond pilot stages.

Industry experts say many executives recognise the value of AI but struggle to adopt it in practice. Constraints include low IT maturity, risk aversion and organisational cultures that resist large-scale transformation.

By contrast, companies in the US are embedding AI into operations, talent development and decision-making. Analysts say South Africa must rapidly improve executive literacy, data ecosystems and practical skills to close the gap.

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New Steam rules redefine when AI use must be disclosed

Steam has clarified its position on AI in video games by updating the disclosure rules developers must follow when publishing titles on the platform.

The revision arrives after months of industry debate over whether generative AI usage should be publicly declared, particularly as storefronts face growing pressure to balance transparency with practical development realities.

Under the updated policy, disclosure requirements apply exclusively to AI-generated material consumed by players.

Artwork, audio, localisation, narrative elements, marketing assets and content visible on a game’s Steam page fall within scope, while AI tools used purely during development remain outside Valve’s interest.

Developers using code assistants, concept ideation tools or AI-enabled software features without integrating outputs into the final player experience no longer need to declare such usage.

Valve’s clarification signals a more nuanced stance than earlier guidance introduced in 2024, which drew criticism for failing to reflect how AI tools are used in modern workflows.

By formally separating player-facing content from internal efficiency tools, Steam acknowledges common industry practices without expanding disclosure obligations unnecessarily.

The update offers reassurance to developers concerned about stigma surrounding AI labels while preserving transparency for consumers.

Although enforcement may remain largely procedural, the written clarification establishes clearer expectations and reduces uncertainty as generative technologies continue to shape game production.

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Smarter interconnects become essential for AI processors

AI workloads are placing unprecedented strain on system on chip interconnects. Designers face complexity that exceeds the limits of traditional manual engineering approaches.

Semiconductor engineers are increasingly turning to automated network on chip design. Algorithms now generate interconnect topologies optimised for bandwidth, latency, power and area.

Physically aware automation reduces wirelengths, congestion and timing failures. Industry specialists report dramatically shorter design cycles and more predictable performance outcomes.

As AI spreads from data centres to edge devices, interconnect automation is becoming essential. The shift enables smaller teams to deliver powerful, energy efficient processors.

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AI becomes the starting point for everyday online tasks

Consumers across the US are increasingly starting everyday digital tasks with AI, rather than search engines or individual apps, according to new research tracking changes in online behaviour.

Dedicated AI platforms are becoming the first place where intent is expressed, whether users are planning travel, comparing products, seeking advice on purchases and managing budgets.

Research shows more than 60% of US adults used a standalone AI platform last year, with younger generations especially likely to begin personal tasks through conversational tools rather than traditional search.

Businesses face growing pressure to adapt as AI reshapes how decisions begin, encouraging companies to rethink marketing, commerce and customer journeys around dialogue rather than clicks.

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Cloudflare acquires Human Native to build a fair AI content licensing model

San Francisco-based company Cloudflare has acquired Human Native, an AI data marketplace designed to connect content creators with AI developers seeking high-quality training and inference material.

A move that reflects growing pressure to establish clearer economic rules for how online content is used by AI systems.

The acquisition is intended to help creators and publishers decide whether to block AI access entirely, optimise material for machine use, or license content for payment instead of allowing uncontrolled scraping.

Cloudflare says the tools developed through Human Native will support transparent pricing and fair compensation across the AI supply chain.

Human Native, founded in 2024 and backed by UK-based investors, focuses on structuring original content so it can be discovered, accessed and purchased by AI developers through standardised channels.

The team includes researchers and engineers with experience across AI research, design platforms and financial media.

Cloudflare argues that access to reliable and ethically sourced data will shape long-term competition in AI. By integrating Human Native into its wider platform, the company aims to support a more sustainable internet economy that balances innovation with creator rights.

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South Korea establishes legal framework for tokenised securities

South Korea has approved legislation establishing a legal framework for issuing and trading tokenised securities. Amendments recognise blockchain-based securities as legitimate, with rules taking effect in January 2027.

Eligible issuers can create tokenised debt and equity products using blockchain infrastructure, while brokerages and licensed intermediaries will facilitate trading.

Regulators aim to combine the efficiency of distributed ledgers with investor protections and expand the use of smart contracts, enabling previously restricted investments in real estate, art, or agriculture to reach a broader audience.

Implementation will be led by the Financial Services Commission, in collaboration with the Financial Supervisory Service, the Korea Securities Depository, and industry participants.

Consultation bodies will develop infrastructure such as ledger-based account management systems, while local firms, including Mirae Asset Securities and Hana Financial Group, are preparing platforms for the new rules.

Analysts project tokenised assets could reach $2 trillion globally by 2028, with South Korea’s market at $249 billion.

The legislation also complements South Korea’s efforts to regulate blockchain and curb cryptocurrency-related financial crime.

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Ofcom probes AI companion chatbot over age checks

Ofcom has opened an investigation into Novi Ltd over age checks on its AI companion chatbot. The probe focuses on duties under the Online Safety Act.

Regulators will assess whether children can access pornographic content without effective age assurance. Sanctions could include substantial fines or business disruption measures under the UK’s Online Safety Bill.

In a separate case, Ofcom confirmed enforcement pressure led Snapchat to overhaul its illegal content risk assessment. Revised findings now require stronger protections for UK users.

Ofcom said accurate risk assessments underpin online safety regulation. Platforms must match safeguards to real world risks, particularly when AI and children are concerned.

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Nvidia H200 chip sales to China cleared by US administration

The US administration has approved the export of Nvidia’s H200 AI chips to China, reversing years of tight US restrictions on advanced AI hardware. The Nvidia H200 chips represent the company’s second-most-powerful chip series and were previously barred from sale due to national security concerns.

The US president announced the move last month, linking approval to a 25 per cent fee payable to the US government. The administration said the policy balances economic competitiveness with security interests, while critics warned it could strengthen China’s military and surveillance capabilities.

Under the new rules, Nvidia H200 chips may be shipped to China only after third-party testing verifies their performance. Chinese buyers are limited to 50 per cent of the volume sold to US customers and must provide assurances that the chips will not be used for military purposes.

Nvidia welcomed the decision, saying it would support US jobs and global competitiveness. However, analysts questioned whether the safeguards can be effectively enforced, noting that Chinese firms have previously accessed restricted technologies through intermediaries.

Chinese companies have reportedly ordered more than two million Nvidia H200 chips, far exceeding the chipmaker’s current inventory. The scale of demand has intensified debate over whether the policy will limit China’s AI ambitions or accelerate its access to advanced computing power.

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MetaMask adds native Tron support across all platforms

MetaMask has launched native Tron support on mobile and in the browser, completing its integration with the Tron DAO, announced last August. The move strengthens MetaMask’s shift towards a fully multichain strategy beyond its Ethereum roots.

Tron-based assets, decentralised applications, staking, and USDT transfers can now be managed directly within MetaMask’s self-custody wallet. Users can swap assets across Tron, EVM chains, Solana, and Bitcoin without extra wallet software.

The integration connects MetaMask to Tron, one of the busiest stablecoin networks, with $21 billion in daily transfers and millions of active wallets. Tron’s strong presence in payments and decentralised finance adds further scale to MetaMask’s growing multichain offering.

Consensys, the developer behind MetaMask, has accelerated expansion beyond Ethereum as user activity increasingly spans multiple blockchain ecosystems. After adding Solana and Bitcoin, the integration with Tron further strengthens MetaMask as a cross-chain platform beyond Ethereum.

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