E-commerce and trade

Europe’s 2025 app market shows a downloads-revenue gap

The mobile app market of Europe in 2025 revealed a distinct divergence between popularity and revenue. AI-driven productivity apps, such as ChatGPT and Google Gemini, dominated downloads, alongside shopping platforms including Temu, SHEIN, and Vinted.

While installs highlight user preferences, active use and monetisation patterns tell a very different story instead of merely reflecting popularity.

Downloads for the top apps show ChatGPT leading with over 64 million, followed by Temu with nearly 44 million. Other widely downloaded apps included Threads, TikTok, CapCut, WhatsApp, Revolut and Lidl Plus.

The prevalence of AI and shopping apps underscores the shift of tools from professional use to everyday tasks, as Europeans increasingly rely on digital services for work, study and leisure.

Revenue patterns diverge sharply from download rankings. TikTok generated €740 million, followed by ChatGPT at €448 million and Tinder at €429 million. Subscription-based and premium-feature apps, including Disney+, Amazon Prime, Google One and YouTube, also rank highly.

In-app spending, rather than download numbers, drives earnings, revealing the importance of monetisation strategies beyond pure popularity.

Regional trends emphasise local priorities. The UK favours domestic finance and public service apps such as Monzo, Tesco, GOV.UK ID Check and HMRC, while Turkey shows strong use of national government, telecom and e-commerce apps, including e-Devlet Kapısı, Turkcell and Trendyol.

These variations highlight how app consumption reflects cultural preferences and the role of domestic services in digital life.

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Crypto exchange scrambles after $40bn Bitcoin payout error

South Korea’s second-largest cryptocurrency exchange, Bithumb, is attempting to recover more than $40bn in Bitcoin after a promotional payout error credited customers with Bitcoin rather than Korean won.

The mistake occurred on 6 February during a ‘random box’ event, when prize values were entered in Bitcoin rather than in Bitcoin. Intended rewards totalled 620,000 won for 695 users, yet 620,000 bitcoins were distributed.

Only 249 customers opened their boxes, but the credited sums exceeded the exchange’s holdings.

Most balances were reversed through internal ledger corrections. About 13bn won ($9m) remains unrecovered after some users sold or withdrew funds before accounts were frozen. Authorities said 86 customers liquidated roughly 1,788 Bitcoins within 35 minutes.

Regulators have opened a full investigation, and lawmakers have scheduled an emergency hearing. Legal uncertainty remains over liability, while the exchange confirmed no hacking was involved and pledged stronger internal controls.

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Pakistan pledges major investment in AI by 2030

Pakistan plans to invest $1 billion in AI by 2030, Prime Minister Shehbaz Sharif said at the opening of Indus AI Week in Islamabad. The pledge aims to build a national AI ecosystem in Pakistan.

The government in Pakistan said AI education would expand to schools and universities, including remote regions. Islamabad also plans 1,000 fully funded PhD scholarships in AI to strengthen research capacity in Pakistan.

Shehbaz Sharif said Pakistan would train one million non IT professionals in AI skills by 2030. Islamabad identified agriculture, mining and industry as priority sectors for AI driven productivity gains in Pakistan.

Pakistan approved a National AI Policy in 2025, although implementation has moved slowly. Officials in Islamabad said Indus AI Week marks an early step towards broader adoption of AI across Pakistan.

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Lithuania selects Procivis for EU digital ID wallet sandbox

Procivis has been selected to build Lithuania’s European Digital Identity Wallet sandbox, advancing preparations for the EU digital identity rollout. The 12-month initiative will be delivered in partnership with the state Agency for Digital Solutions.

The project will establish a national test environment designed to simulate real-world digital identity scenarios. Built on Procivis One, the platform meets eIDAS 2.0 requirements and will validate the wallet infrastructure before EU deployment.

Testing will cover use cases for citizens, public institutions, and private-sector relying parties. Cross-border scenarios, including access to public and travel-related services, will also be explored to ensure interoperability across EU member states.

The sandbox will contribute to Lithuania’s readiness for the 2026 eIDAS 2.0 deadline while supporting broader participation in the EU Large Scale Pilot programmes focused on digital identity innovation.

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Crypto.com CEO launches ai.com AI agent platform

Kris Marszalek, CEO of Crypto.com, has launched ai.com, a platform enabling users to create personal AI agents for everyday digital tasks. The rollout marks Marszalek’s expansion beyond crypto infrastructure into autonomous AI systems.

The beta debut was promoted through a high-profile television commercial aired during Super Bowl 60 on NBC, leveraging one of the world’s largest broadcast audiences. Early access lets users reserve usernames while waiting for their customised AI agents to be deployed.

Marszalek said the long-term goal is a decentralised network of self-improving AI agents that handle email, scheduling, shopping, and travel planning. The initiative aims to accelerate the development of artificial general intelligence through distributed AI agent networks.

The launch arrives amid intensifying competition in the AI agent sector. Major tech firms are launching agent platforms and large ad campaigns, signalling rising commercial momentum behind autonomous digital assistants.

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Bitcoin cryptography safe as quantum threat remains distant

Quantum computing concerns around Bitcoin have resurfaced, yet analysis from CoinShares indicates the threat remains long-term. The report argues that quantum risk is an engineering challenge that gives Bitcoin ample time to adapt.

Bitcoin’s security relies on elliptic-curve cryptography. A sufficiently advanced quantum machine could, in theory, derive private keys using Shor’s algorithm, which requires millions of stable, error-corrected qubits, and remains far beyond current capability.

Network exposure is also limited. Roughly 1.6 million BTC is held in legacy addresses with visible public keys, yet only about 10,200 BTC is realistically targetable. Modern address formats further reduce the feasibility of attacks.

Debate continues over post-quantum upgrades, with researchers warning that premature changes could introduce new vulnerabilities. Market impact, for now, is viewed as minimal.

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Yuan-pegged stablecoins face new restrictions under China policy

Chinese regulators have tightened controls on digital assets by banning the unauthorised issuance of yuan-pegged stablecoins overseas. The move extends existing restrictions to tokenised financial products linked to China’s currency and reinforces state control over monetary instruments.

In a joint notice, the People’s Bank of China and seven other agencies said no domestic or foreign entity may issue renminbi-linked stablecoins without approval. Authorities warned that such tokens replicate core monetary functions and could undermine currency sovereignty.

The rules also cover blockchain-based representations of real-world assets, including tokenised bonds and equities. Overseas providers are prohibited from offering these services to users in China without regulatory permission.

Beijing reaffirmed that cryptocurrencies such as Bitcoin and Ether have no legal tender status. Facilitating payments or related services using such assets remains illegal under China’s financial laws.

The measures align with China’s broader strategy of restricting private digital currencies while advancing the state-backed digital yuan. Officials have recently expanded the e-CNY’s role by allowing interest payments to encourage wider adoption.

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Germany fines Amazon €59 million for abusing market power in seller pricing

The German competition authority has fined Amazon €59 million for abusing its dominant position by influencing the pricing behaviour of third-party sellers.

Regulators concluded that Amazon’s pricing algorithms and Fair Pricing Policy breached national digital dominance rules and the EU competition law, rather than aligning with fair marketplace standards.

The authority argued that Amazon competes directly with merchants on its platform while shaping their prices through restrictions such as caps that penalise sellers who exceed certain limits.

Officials described that approach as incompatible with healthy competition since a platform should not influence rivals’ commercial strategies while participating in the same market.

Amazon strongly disputed the ruling and claimed the conclusion conflicts with the EU consumer standards. The company argued that the decision forces the platform to promote prices that fail to reflect competitive market conditions and announced it will challenge the findings.

The case follows a 2025 preliminary assessment and builds on Amazon’s earlier designation in 2022 as a company of paramount significance for competition, a judgement upheld by the Federal Court of Justice in Germany in 2024.

A ruling that marks another step in Europe’s efforts to rein in digital platforms that wield extensive influence across multiple markets.

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French firms accelerate AI driven multicloud strategies

Enterprises in France are accelerating the use of AI to manage increasingly complex multicloud environments, according to new ISG research. Companies in France are balancing innovation, compliance and rising cost pressures.

The report says multicloud adoption in France now extends beyond large corporations to midsize firms and regulated sectors. Organisations in France are spreading workloads across hyperscalers and sovereign clouds to reduce risk.

AI driven automation is becoming central to cloud governance in France as manual oversight proves unsustainable. French enterprises are using AI tools for performance optimisation, anomaly detection and real time policy enforcement.

Data sovereignty and cost control are also shaping cloud strategies in France. Companies in France are adopting FinOps practices and sovereign cloud services to meet regulatory demands and strengthen cybersecurity.

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EU tests Matrix protocol as sovereign alternative for internal communication

The European Commission is testing a European open source system for its internal communications as worries grow in Brussels over deep dependence on US software.

A spokesperson said the administration is preparing a solution built on the Matrix protocol instead of relying solely on Microsoft Teams.

Matrix is already used by several European institutions, including the French government, German healthcare bodies and armed forces across the continent.

The Commission aims to deploy it as a complement and backup to Teams rather than a full replacement. Officials noted that Signal currently fills that role but lacks the flexibility needed for an organisation of the Commission’s size.

The initiative forms part of a wider push for digital sovereignty within the EU. A Matrix-based tool could eventually link the Commission with other Union bodies that currently lack a unified secure communication platform.

Officials said there is already an operational connection with the European Parliament.

The trial reflects growing sensitivity about Europe’s strategic dependence on non-European digital services.

By developing home-grown communication infrastructure instead of leaning on a single foreign supplier, the Commission hopes to build a more resilient and sovereign technological foundation.

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