Digital identities

OpenAI strengthens controls after Bryan Cranston deepfake incident

Bryan Cranston is grateful that OpenAI tightened safeguards on its video platform Sora 2. The Breaking Bad actor raised concerns after users generated videos using his voice and image without permission.

Reports surfaced earlier this month showing Sora 2 users creating deepfakes of Cranston and other public figures. Several Hollywood agencies criticised OpenAI for requiring individuals to opt out of replication instead of opting in.

Major talent agencies, including UTA and CAA, co-signed a joint statement with OpenAI and industry unions. They pledged to collaborate on ethical standards for AI-generated media and ensure artists can decide how they are represented.

The incident underscores growing tension between entertainment professionals and AI developers. As generative video tools evolve, performers and studios are demanding clear boundaries around consent and digital replication.

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AI chats with ‘Jesus’ spark curiosity and criticism

Text With Jesus, an AI chatbot from Catloaf Software, lets users message figures like ‘Jesus’ and ‘Moses’ for scripture-quoting replies. CEO Stéphane Peter says curiosity is driving rapid growth despite accusations of blasphemy and worries about tech intruding on faith.

Built on OpenAI’s ChatGPT, the app now includes AI pastors and counsellors for questions on scripture, ethics, and everyday dilemmas. Peter, who describes himself as not particularly religious, says the aim is access and engagement, not replacing ministry or community.

Examples range from ‘Do not be anxious…’ (Philippians 4:6) to the Golden Rule (Matthew 7:12), with answers framed in familiar verse. Fans call it a safe, approachable way to explore belief; critics argue only scripture itself should speak.

Faith leaders and commentators have cautioned against mistaking AI outputs for wisdom. The Vatican has stressed that AI is a tool, not truth, and that young people need guidance, not substitution, in spiritual formation.

Reception is sharply split online. Supporters praise convenience and curiosity-spark; detractors cite theological drift, emoji-laden replies, and a ‘Satan’ mode they find chilling. The app holds a 4.7 rating on the Apple App Store from more than 2,700 reviews.

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AI still struggles to mimic natural human conversation

A recent study reveals that large language models such as ChatGPT-4, Claude, Vicuna, and Wayfarer still struggle to replicate natural human conversation. Researchers found AI over-imitates, misuses filler words, and struggles with natural openings and closings, revealing its artificial nature.

The research, led by Eric Mayor with contributions from Lucas Bietti and Adrian Bangerter, compared transcripts of human phone conversations with AI-generated ones. AI can speak correctly, but subtle social cues like timing, phrasing, and discourse markers remain hard to mimic.

Misplaced words such as ‘so’ or ‘well’ and awkward conversation transitions make AI dialogue recognisably non-human. Openings and endings also pose a challenge. Humans naturally engage in small talk or closing phrases such as ‘see you soon’ or ‘alright, then,’ which AI systems often fail to reproduce convincingly.

These gaps in social nuance, researchers argue, prevent large language models from consistently fooling people in conversation tests.

Despite rapid progress, experts caution that AI may never fully capture all elements of human interaction, such as empathy and social timing. Advances may narrow the gap, but key differences will likely remain, keeping AI speech subtly distinguishable from real human dialogue.

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Anthropic unveils Claude Life Sciences to transform research efficiency

Anthropic has unveiled Claude for Life Sciences, its first major launch in the biotechnology sector.

The new platform integrates Anthropic’s AI models with leading scientific tools such as Benchling, PubMed, 10x Genomics and Synapse.org, offering researchers an intelligent assistant throughout the discovery process.

The system supports tasks from literature reviews and hypothesis development to data analysis and drafting regulatory submissions. According to Anthropic, what once took days of validation and manual compilation can now be completed in minutes, giving scientists more time to focus on innovation.

An initiative that follows the company’s appointment of Eric Kauderer-Abrams as head of biology and life sciences. He described the move as a ‘threshold moment’, signalling Anthropic’s ambition to make Claude a key player in global life science research, much like its role in coding.

Built on the newly released Claude Sonnet 4.5 model, which excels at interpreting lab protocols, the platform connects with partners including AWS, Google Cloud, KPMG and Deloitte.

While Anthropic recognises that AI cannot accelerate physical trials, it aims to transform time-consuming processes and promote responsible digital transformation across the life sciences.

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Samsung unveils AI-powered redesign of its corporate Newsroom

The South Korean firm, Samsung Electronics, has redesigned its official Newsroom, transforming it into a multimedia platform built around visuals, video and AI-driven features.

A revamped site that aligns with the growing dominance of visual communication, aiming to make corporate storytelling more intuitive, engaging and accessible.

The updated homepage features an expanded horizontal carousel showcasing videos, graphics and feature stories with hover-based summaries for quick insight. Users can browse by theme, play videos directly and enjoy a seamless experience across all Samsung devices.

A redesign by Samsung that also introduces an integrated media hub with improved press tools, content filters and high-resolution downloads. Journalists can now save full articles, videos and images in one click, simplifying access to media materials.

AI integration adds smart summaries and upgraded search capabilities, including tag- and image-based discovery. These tools enhance relevance and retrieval speed, while flexible sorting and keyword highlighting refine user experience.

As Samsung celebrates a decade since launching its Newsroom, such a transformation marks a step toward a more dynamic, interactive communication model designed for both consumers and media professionals in the AI era.

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UK actors’ union demands rights as AI uses performers’ likenesses without consent

The British performers’ union Equity has warned of coordinated mass action against technology companies and entertainment producers that use its members’ images, voices or likenesses in artificial-intelligence-generated content without proper consent.

Equity’s general secretary, Paul W Fleming, announced plans to mobilise tens of thousands of actors through subject access requests under data-protection law, compelling companies to disclose whether they have used performers’ data in AI content.

The move follows growing numbers of complaints from actors about alleged mis-use of their likenesses or voices in AI material. One prominent case involves Scottish actor Briony Monroe, who claims her facial features and mannerisms were used to create the synthetic performer ‘Tilly Norwood’. The AI-studio behind the character denies the allegations.

Equity says the strategy is intended to ‘make it so hard for tech companies and producers to not enter into collective rights’ deals. It argues that existing legislation is being circumvented as foundational AI models are trained using data from actors, but with little transparency or compensation.

The trade body Pact, representing studios and producers, acknowledges the importance of AI but counters that without accessing new tools firms may fall behind commercially. Pact complains about the lack of transparency from companies on what data is used to train AI systems.

In essence, the standoff reflects deeper tensions in the creative industries: how to balance innovation, performer rights and transparency in an era when digital likenesses and synthetic ‘actors’ are emerging rapidly.

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Civil groups question independence of Irish privacy watchdog

More than 40 civil society organisations have asked the European Commission to investigate Ireland’s privacy regulator. Their letter questions whether the Irish Data Protection Commission (DPC) remains independent following the appointment of a former Meta lobbyist as Commissioner.

Niamh Sweeney, previously Facebook’s head of public policy for Ireland, became the DPC’s third commissioner in September. Her appointment has triggered concerns among digital rights groups that oversee compliance with the EU’s General Data Protection Regulation.

The letter calls for a formal work programme to ensure that data protection rules are enforced consistently and free from political or corporate influence. Civil society groups argue that effective oversight is essential to preserve citizens’ trust and uphold the GDPR’s credibility.

The DPC, headquartered in Dublin, supervises major tech firms such as Meta, Apple, and Google under the EU’s privacy regime. Critics have long accused it of being too lenient toward large companies operating in Ireland’s digital sector.

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Swiss scientists grow mini-brains to power future computers

In a Swiss laboratory, researchers are using clusters of human brain cells to power experimental computers. The start-up FinalSpark is leading this emerging field of biocomputing, also known as wetware, which uses living neurons instead of silicon chips.

Co-founder Fred Jordan said biological neurons are vastly more energy-efficient than artificial ones and could one day replace traditional processors. He believes brain-based computing may eventually help reduce the massive power demands created by AI systems.

Each ‘bioprocessor’ is made from human skin cells reprogrammed into neurons and grouped into small organoids. Electrodes connect to these clumps, allowing the Swiss scientists to send signals and measure their responses in a digital form similar to binary code.

Scientists emphasise that the technology is still in its infancy and not capable of consciousness. Each organoid contains about ten thousand neurons, compared to a human brain’s hundred billion. FinalSpark collaborates with ethicists to ensure the research remains responsible and transparent.

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AI-generated images used in jewellery scam

A jeweller in Hove is dealing with daily complaints from customers of a similarly named but fraudulent business. Stevie Holmes runs Scarlett Jewellery but keeps receiving complaints from customers who confused it with the AI-driven Scarlett Jewels website.

Many reported receiving poor-quality goods or nothing at all.

Holmes said the mix-ups have kept her occupied for at least an hour a day since July. Without clarification, people could post negative comments about her genuine business on social media, potentially damaging its reputation.

Scarlett Jewels is run by Denimtex Limited with an address in Hong Kong, though its website claims a personal story of a retiring designer.

Experts say such scams are increasingly common due to how easy and cheap it is to create AI images. Professor Ana Canhoto from the University of Sussex noted AI-generated product photos often appear too perfect or flawed, while fake reviews and claims of scarcity are typical tactics to mislead buyers.

Trustpilot ratings for Scarlett Jewels are mostly one star, with customers describing items as ‘tat’ or ‘poor quality’.

Authorities are taking action, with the Advertising Standards Authority banning similar ads and Facebook restricting Scarlett Jewels from creating new adverts. Buyers are advised to spot off AI images, large discounts, and genuine reviews to avoid falling for scams.

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Tailored pricing is here and personal data is the price signal

AI is quietly changing how prices are set online. Beyond demand-based shifts, companies increasingly tailor offers to individuals, using browsing history, purchase habits, device, and location to predict willingness to pay. Two shoppers may see different prices for the same product at the same moment.

Dynamic pricing raises or lowers prices for everyone as conditions change, such as school-holiday airfares or hotel rates during major events. Personalised pricing goes further by shaping offers for specific users, rewarding cart-abandoners with discounts while charging rarer shoppers a premium.

Platforms mine clicks, time on page, past purchases, and abandoned baskets to build profiles. Experiments show targeted discounts can lift sales while capping promo spend, proving engineered prices scale. The result: you may not see a ‘standard’ price, but one designed for you.

The risks are mounting. Income proxies such as postcode or device can entrench inequality, while hidden algorithms erode trust when buyers later find cheaper prices. Accountability is murky if tailored prices mislead, discriminate, or breach consumer protections without clear disclosure.

Regulators are moving. A competition watchdog in Australia has flagged transparency gaps, unfair trading risks, and the need for algorithmic disclosure. Businesses now face a twin test: deploy AI pricing with consent, explainability, and opt-outs, and prove it delivers value without crossing ethical lines.

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