Digital cooperation

Netflix goes ‘all in’ on generative AI as entertainment industry remains divided

Netflix has declared itself ‘all in’ on generative artificial intelligence (GenAI), signalling a significant commitment to embedding AI across its business, from production and VFX to search, advertising and user-experience, according to a recent investor letter and earnings call.

Co-CEO Ted Sarandos emphasised that while AI will be widely used, it is not a replacement for the creative talent behind Netflix’s original shows. ‘It takes a great artist to make something great,’ he remarked. ‘AI can give creatives better tools … but it doesn’t automatically make you a great storyteller if you’re not.’

Netflix has already applied GenAI in production. For example, in The Eternaut, an Argentine series in which a building-collapse scene was generated using AI tools, reportedly ten times faster than with conventional VFX workflows. The company says it plans to extend GenAI use to search experiences (natural language queries), advertising formats, localisation of titles, and creative pre-visualisation workflows.

However, the entertainment industry remains divided over generative AI’s role. While Netflix embraces the tools, many creators and unions continue to raise concerns about job displacement, copyright and the erosion of human-centred storytelling. Netflix is walking a line of deploying AI at scale while assuring audiences and creators that human artistry remains central.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot! 

EU sets new rules for cloud sovereignty framework

The European Commission has launched its Cloud Sovereignty Framework to assess the independence of cloud services. The initiative defines clear criteria and scoring methods for evaluating how providers meet EU sovereignty standards.

Under the framework, the Sovereign European Assurance Level, or SEAL, will rank services by compliance. Assessments cover strategic, legal, operational, and technological aspects, aiming to strengthen data security and reduce reliance on foreign systems.

Officials say the framework will guide both public authorities and private companies in choosing secure cloud options. It also supports the EU’s broader goal of achieving technological autonomy and protecting sensitive information.

The Commission’s move follows growing concern over extra-EU data transfers and third-country surveillance. Industry observers view it as a significant step toward Europe’s ambition for trusted, sovereign digital infrastructure.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot! 

Cloudflare calls for UK action on Google’s AI crawlers

Cloudflare’s chief executive Matthew Prince has urged the UK regulator to curb Google’s AI practices. He met with the Competition and Markets Authority (CMA) in London to argue that Google’s bundled crawlers give it excessive power.

Prince said Google uses the same web crawler to gather data for both search and AI products. Blocking the crawler, he added, can also disrupt advertising systems, leaving websites financially exposed.

Cloudflare, which supplies network services to most major AI companies, has proposed separating Google’s AI and search crawlers. Prince believes the change would create fairer access to online content for smaller AI developers.

He also provided data to the UK CMA showing why rivals cannot easily replicate Google’s infrastructure. Media groups have echoed his concerns, warning that Google’s dominance risks deepening inequalities across the AI ecosystem.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot! 

EU states split over children’s social media rules

European leaders remain divided over how to restrict children’s use of social media platforms. While most governments agree stronger protections are needed, there is no consensus on enforcement or age limits.

Twenty-five EU countries, joined by Norway and Iceland, recently signed a declaration supporting tougher child protection rules online. The plan calls for a digital age of majority, potentially restricting under-15s or under-16s from joining social platforms.

France and Denmark back full bans for children below 15, while others, prefer verified parental consent. Some nations argue parents should retain primary responsibility, with the state setting only basic safeguards.

Brussels faces pressure to propose EU-wide legislation, but several capitals insist decisions should stay national. Estonia and Belgium declined to sign the declaration, warning that new bans risk overreach and calling instead for digital education.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot! 

USB inventor and Phison CEO warns of an AI storage crunch

Datuk Pua Khein-Seng, inventor of the single-chip USB flash drive and CEO of Phison, warns that AI machines will generate 1,000 times more data than humans. He says the real bottleneck isn’t GPUs but memory, foreshadowing a global storage crunch as AI scales.

Speaking at GITEX Global, Pua outlined Phison’s focus on NAND controllers and systems that can expand effective memory. Adaptive tiering across DRAM and flash, he argues, will ease constraints and cut costs, making AI deployments more attainable beyond elite data centres.

Flash becomes the expansion valve: DRAM stays scarce and expensive, while high-end GPUs are over-credited for AI cost overruns. By intelligently offloading and caching to NAND, cheaper accelerators can still drive useful workloads, widening access to AI capacity.

Cloud centralisation intensifies the risk. With the US and China dominating the AI cloud market, many countries lack the capital and talent to build sovereign stacks. Pua calls for ‘AI blue-collar’ skills to localise open source and tailor systems to real-world applications.

Storage leadership is consolidating in the US, Japan, Korea, and China, with Taiwan rising as a fifth pillar. Hardware strength alone won’t suffice, Pua says; Taiwan must close the AI software gap to capture more value in the data era.

Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!

Kenya leads the way in AI skilling across Africa

Kenya’s AI Skilling Initiative (AINSI) is offering valuable insights for African countries aiming to build digital capabilities. With AI projected to create 230 million digital jobs across Africa by 2030, coordinated investment in skills development is vital to unlock this potential.

Despite growing ambition, fragmented efforts and uneven progress continue to limit impact.

Government leadership plays a central role in building national AI capacity. Kenya’s Regional Centre of Competence for Digital and AI Skilling has trained thousands of public servants through structured bootcamps and online programmes.

Standardising credentials and aligning training with industry needs are crucial to ensure skilling efforts translate into meaningful employment.

Industry and the informal economy are key to scaling transformation. Partnerships with KEPSA and MESH are training entrepreneurs and SMEs in AI and cybersecurity while tackling affordability, connectivity, and data access challenges.

Education initiatives, from K–12 to universities and technical institutions, are embedding AI training into curricula to prepare future generations.

Civil society collaboration further broadens access, with community-based programmes reaching gig workers and underserved groups. Kenya’s approach shows how inclusive, cross-sector frameworks can scale digital skills and support Africa’s AI-driven growth.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot! 

Maserati’s new campaign pits human emotion against machine precision

Luxury automobile manufacturer Maserati has launched a new campaign titled ‘Do AIs Dream of Driving?’, created in collaboration with creative agency DUDE and production studio Studio FM.

The 60-second film imagines an advanced AI named ‘Leonardo’ that knows every specification and blueprint of Maserati’s own Nettuno engine, yet, despite this knowledge, cannot experience the emotion, thrill and sensory feel of driving.

The film opens in a futuristic environment where Leonardo narrates the engine’s performance, its 630 hp output, its combustion architecture and Italian engineering heritage. Yet, alongside sleek imagery of Maseratis in motion, Leonardo glitches subtly, illustrating the distinction between technical perfection and human experience.

From a creative standpoint, the campaign intentionally integrates AI in the production process, not as a cost-cutting measure, but as a storytelling device. The protagonist was cast in the traditional human way; his digital twin was generated via AI.

The setting and styling drew from AI-assisted visual research but retained human oversight. Studio FM asserts all stages from casting to post-production adhered to an ethical protocol to protect rights and ensure transparency.

The campaign will run globally across Maserati’s social media channels (Instagram, Facebook, YouTube) and highlights a new phase in how automotive brands use generative AI, not just to showcase specs, but to evoke emotion and identity.

Creative Director Chiara Monticelli (DUDE Milan) noted that the project represented ‘an important step forward … where AI supports and enhances human creativity without replacing it.’

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot! 

Adobe unveils AI Foundry for enterprise model building

Adobe has launched a new enterprise service allowing firms to build custom AI models. The platform, called Adobe AI Foundry, lets companies train generative AI on their branding and intellectual property.

Based on Adobe’s Firefly models, the service can produce text, images, video, and 3D content. Pricing depends on usage, offering greater flexibility than Adobe’s traditional subscription model.

Adobe’s Firefly technology, first introduced in 2023, has already helped clients create over 25 billion assets. Foundry’s tailored models are expected to speed up campaign production while maintaining consistent brand identity across markets.

Hannah Elsakr, Adobe’s vice president for generative AI ventures, said the tools aim to enhance, not replace, human creativity. She emphasised that Adobe’s mission remains centred on supporting artists and marketers in telling powerful stories through technology.

The company believes its ethical approach to AI training and licensing could set a standard for enterprise-grade creative tools. Analysts say it also positions Adobe strongly against rivals offering generic AI solutions.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot! 

OpenAI strengthens controls after Bryan Cranston deepfake incident

Bryan Cranston is grateful that OpenAI tightened safeguards on its video platform Sora 2. The Breaking Bad actor raised concerns after users generated videos using his voice and image without permission.

Reports surfaced earlier this month showing Sora 2 users creating deepfakes of Cranston and other public figures. Several Hollywood agencies criticised OpenAI for requiring individuals to opt out of replication instead of opting in.

Major talent agencies, including UTA and CAA, co-signed a joint statement with OpenAI and industry unions. They pledged to collaborate on ethical standards for AI-generated media and ensure artists can decide how they are represented.

The incident underscores growing tension between entertainment professionals and AI developers. As generative video tools evolve, performers and studios are demanding clear boundaries around consent and digital replication.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!

Roblox faces Dutch investigation over child welfare concerns

Dutch officials will study how the gaming platform affects young users, focusing on safety, mental health, and privacy. The assessment aims to identify both the benefits and risks of Roblox. Authorities say the findings will help guide new policies and support parents in protecting their children online.

Roblox has faced mounting criticism over unsafe content and the presence of online predators. Reports of games containing violent or sexual material have raised alarms among parents and child protection groups.

The US state of Louisiana recently sued Roblox, alleging that it enabled systemic child exploitation through negligence. Dutch experts argue that similar concerns justify a thorough review in the Netherlands.

Previous Dutch investigations have examined platforms such as Instagram, TikTok, and Snapchat under similar children’s rights frameworks. Policymakers hope the Roblox review will set clearer standards for digital child safety across Europe.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!