Italian watchdog concludes Booking.com investigation
Booking.com addressed its dominance in the EU as the Italian competition watchdog has wrapped up its investigation into Booking.com, ensuring better outcomes for consumers.
Italy’s antitrust authority has concluded its investigation into Booking.com, finding the travel giant’s proposed changes sufficient to resolve concerns about its dominance in the market. The probe, which began in March, scrutinised whether the company’s practices restricted competition and led to higher prices for consumers.
The Italian watchdog highlighted that Booking.com’s Preferred Partner Programme risked stifling competition by favouring certain hotels while reducing consumer choice. As part of its commitments, the platform agreed not to consider prices offered by hotels on other booking channels when managing or promoting participating properties.
These adjustments are intended to ensure fairer competition in the online travel sector, preventing practices that could inflate costs or limit options for users. By addressing these issues, Booking.com avoids further regulatory action and strengthens its position in Italy’s travel market.
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