Digital business models Archives | Page 46 of 543

French firms accelerate AI driven multicloud strategies

Enterprises in France are accelerating the use of AI to manage increasingly complex multicloud environments, according to new ISG research. Companies in France are balancing innovation, compliance and rising cost pressures.

The report says multicloud adoption in France now extends beyond large corporations to midsize firms and regulated sectors. Organisations in France are spreading workloads across hyperscalers and sovereign clouds to reduce risk.

AI driven automation is becoming central to cloud governance in France as manual oversight proves unsustainable. French enterprises are using AI tools for performance optimisation, anomaly detection and real time policy enforcement.

Data sovereignty and cost control are also shaping cloud strategies in France. Companies in France are adopting FinOps practices and sovereign cloud services to meet regulatory demands and strengthen cybersecurity.

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Germany voices unease over tech sovereignty with France

A senior German official has voiced frustration over joint tech sovereignty efforts with France, describing the experience as disillusioning. The remarks followed a high profile digital summit hosted by Germany and France in Berlin.

The comments came from Luise Hölscher of Germany, who said approaches to buying European technology differ sharply between Germany and France. Germany tends to accept solutions from across Europe, while France often favours domestic providers.

Despite tensions, Hölscher said the disagreement has not damaged the wider partnership between Germany and France. Germany is now exploring closer cooperation with other European countries.

The debate unfolds as the EU considers new rules on cloud services and AI procurement across Germany and France. European institutions are weighing how far public bodies should prioritise European suppliers.

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Agent-based automation in Claude Cowork sparks fears of a SaaS disruption wave

Anthropic has expanded its AI assistant Claude with Cowork, an agent-based workspace for everyday office tasks. Users can grant controlled folder access so Claude can create, edit, and organise files within workflows. Cowork is available in research preview for Claude Max subscribers on macOS.

Claude Cowork breaks work into step-by-step plans and carries out tasks independently. Multiple jobs can run at once, from sorting documents to producing reports from notes or screenshots. The system is positioned as a digital colleague rather than a chatbot.

Anthropic has introduced 11 plug-ins that extend Claude Cowork across legal, sales, marketing, support, and data analysis. Organisations can define workflows, apply brand rules, and integrate business data into task execution. The tools are designed to be customisable without technical complexity.

The company has open-sourced its initial plug-ins and expects enterprises to build tailored versions. Previously part of Claude Code, the tools are now integrated into Claude Cowork through a simplified interface. Anthropic frames the update as embedding AI directly into operations.

Market reaction has highlighted fears that agent-based AI could disrupt software services. Major IT stocks in India reportedly fell following the launch. The term ‘SaaSpocalypse’ reflects unease about AI becoming core infrastructure.

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New multi-stage scams use PDF files to harvest corporate credentials

Phishing continues to succeed despite increasingly sophisticated AI-driven threats, with attackers relying on familiar tools such as PDFs and cloud services. Researchers have identified a new campaign using legitimate-looking documents to redirect victims to credential-harvesting pages impersonating Dropbox.

The attack starts with professional emails framed as procurement or tender requests. When recipients open the attached PDF, they are quietly redirected through trusted cloud infrastructure before reaching a fake Dropbox login page designed to steal corporate credentials.

Each stage appears legitimate in isolation, allowing the campaign to bypass standard filters and authentication checks. Business-style language, reputable hosting platforms, and realistic branding reduce suspicion while exploiting everyday workplace routines.

Security specialists warn that long-standing trust in PDFs and mainstream cloud services has lowered user vigilance. Employees have been conditioned to view these formats as safe, creating opportunities for attackers to weaponise familiar business tools.

Experts say phishing awareness must evolve beyond basic link warnings to reflect modern multi-stage attacks. Alongside training, layered defences such as multi-factor authentication and anomaly detection remain essential for limiting damage.

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Amazon expands AI film production tools as Hollywood trials new systems

The US tech giant, Amazon, is preparing a new phase for its proprietary production tools as the company opens a closed beta that will give selected studios early access to its AI systems.

Developers created the technology inside Amazon MGM Studios to improve character consistency across scenes and speed up work in pre and post-production instead of relying on fragmented processes.

The programme begins in March and is expected to deliver initial outcomes by May. Amazon is working with recognised industry figures such as Robert Stromberg, Kunal Nayyar and former Pixar animator Colin Brady to refine the methods.

The company is also drawing on Amazon Web Services and several external language model providers to strengthen performance.

Executives insist the aim is to assist creative teams rather than remove them from the process. The second season of the series ‘House of David’ already used more than 300 AI-generated shots, showing how the technology can support large-scale productions instead of replacing artistic decision-making.

Industry debate continues to intensify as studios explore new automation methods. Netflix also used generative tools for major scenes in ‘The Eternaut’.

Amazon has repeatedly cited AI progress when announcing staff reductions, which added further concern over the long-term effects on employment and creative roles.

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Tinder tests AI Chemistry feature to cut swipe fatigue and revive engagement

The dating platform is expanding its reliance on AI, with Tinder experimenting with a feature designed to ease swipe fatigue among users.

A tool, known as Chemistry, that builds a picture of each person through optional questions and by reviewing their Camera Roll with permission, offering a more personalised route toward potential matches instead of repetitive browsing.

Match is currently testing the feature only in Australia. Executives say the system allows people to receive a small set of tailored profiles rather than navigating large volumes of candidates.

Tinder hopes the approach will strengthen engagement during a period when registrations and monthly activity remain lower than last year, despite minor improvements driven by AI-based recommendations.

Developers are also refocusing the broader discovery experience to reflect concerns raised by Gen Z around authenticity, trust and relevance.

The platform now relies on verification tools such as Face Check, which Match says cut harmful interactions by more than half instead of leaving users exposed to impersonators.

These moves indicate a shift away from the swipe mechanic that once defined the app, offering more direct suggestions that may improve outcomes.

Marketing investment is set to rise as part of the strategy. Match plans to allocate $50 million to new campaigns that will position Tinder as appealing again, using creators on TikTok and Instagram to reframe the brand.

Strong quarterly revenue failed to offset weaker guidance, yet the company argues that AI features will help shape a more reliable and engaging service for users seeking consistent matches.

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Google issues warning on malware affecting over 40% of Android devices

The US tech giant, Google, has alerted users that more than 40% of Android phones are vulnerable to new malware and spyware due to outdated software. Phones running older versions than Android 13 no longer receive security updates, leaving over a billion users worldwide at risk.

Data shows Android 16 is present on only 7.5% of devices, while versions 15, 14, and 13 still dominate the market.

Slow adoption of updates means many devices remain exposed, even when security patches are available. Google emphasised that outdated phones are particularly unsafe and cannot protect against emerging threats.

Users are advised to upgrade to Android 13 or newer, or purchase a mid-range device that receives regular updates, instead of keeping an old high-end phone without support. Unlike Apple, where most iPhones receive timely updates, older Android devices may never get the necessary security fixes.

The warning highlights the urgent need for users to act immediately to avoid potential data breaches and spyware attacks. Google’s message is clear: using unsupported Android devices is a growing global security concern.

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EU tests Matrix protocol as sovereign alternative for internal communication

The European Commission is testing a European open source system for its internal communications as worries grow in Brussels over deep dependence on US software.

A spokesperson said the administration is preparing a solution built on the Matrix protocol instead of relying solely on Microsoft Teams.

Matrix is already used by several European institutions, including the French government, German healthcare bodies and armed forces across the continent.

The Commission aims to deploy it as a complement and backup to Teams rather than a full replacement. Officials noted that Signal currently fills that role but lacks the flexibility needed for an organisation of the Commission’s size.

The initiative forms part of a wider push for digital sovereignty within the EU. A Matrix-based tool could eventually link the Commission with other Union bodies that currently lack a unified secure communication platform.

Officials said there is already an operational connection with the European Parliament.

The trial reflects growing sensitivity about Europe’s strategic dependence on non-European digital services.

By developing home-grown communication infrastructure instead of leaning on a single foreign supplier, the Commission hopes to build a more resilient and sovereign technological foundation.

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Adobe Firefly unlocks powerful unlimited AI generation in 2026

Adobe has updated its Firefly platform to allow unlimited AI image and video generation for paid subscribers, removing the monthly credit limits that previously capped usage. The move marks a shift toward more flexible access to generative AI tools and is positioned as a way to support high-volume creative workflows.

The update reinforces Firefly’s role as an all-in-one creative AI studio. Users can generate images and videos using Adobe’s own Firefly models alongside third-party AI models, bringing multiple generation tools into a single platform.

Unlimited generation is available across the Firefly ecosystem, including the web interface, mobile apps, Firefly Boards, and the browser-based video editor. This expanded access supports collaboration and end-to-end content creation, from ideation to final editing.

The offer applies to Firefly Pro and Firefly Premium subscribers, including plans that previously operated under monthly credit limits. Users who sign up before March 16 will have access to unlimited image and video generation, with video output supported up to 2K resolution.

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Under 16 social media ban proposed in Spain

Spain is preparing legislation to ban social media access for users under 16, with the proposal expected to be introduced within days. Prime Minister Pedro Sánchez framed the move as a child-protection measure aimed at reducing exposure to harmful online environments.

Government plans include mandatory age-verification systems for platforms, designed to serve as practical barriers rather than symbolic safeguards. Officials argue that minors face escalating risks online, including addiction, exploitation, violent content, and manipulation.

Additional provisions could hold technology executives legally accountable for unlawful or hateful content that remains online. The proposal reflects a broader regulatory shift toward platform responsibility and stricter enforcement standards.

Momentum for youth restrictions is building across Europe. France and Denmark are pursuing similar controls, while the EU Digital Services Act guidelines allow member states to define a national ‘digital majority age’.

The European Commission is also testing an age verification app, with wider deployment expected next year.

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