Google has launched the first version of AI & Economy ATLAS (Activity, Task, Landscape and Adoption Study), a large-scale research initiative designed to provide empirical evidence on how people use AI at work and in everyday life.
The study draws on 15 million aggregated and de-identified interactions across the Gemini app, AI Mode and the Gemini API, which together serve more than one billion monthly users. The initial dataset spans more than 150 countries, 140 languages, 800 occupations and 4,000 tasks.
According to Google, AI adoption is already widespread across workplaces but remains concentrated on a relatively small share of individual job tasks.
The company estimates that AI currently supports around 21% of tasks within a typical occupation, primarily through collaboration, brainstorming, information retrieval, learning and strategic thinking rather than replacing work entirely. Fewer than 10% of workplace AI interactions analysed involved complete task automation.
The research suggests that AI use extends well beyond traditional knowledge work. Technical and manual workers, including automotive technicians and industrial mechanics, increasingly use AI for diagnostics, troubleshooting and technical guidance.
Outside the workplace, more than 86% of interactions occur in personal settings, supporting activities such as shopping research, household tasks and navigating government services. Google also found that AI adoption broadly correlates with GDP per capita, although several middle-income countries recorded comparatively high levels of use.
Google said ATLAS was developed using privacy-preserving methods, including the removal of personally identifiable information, additional filtering of sensitive content and aggregation techniques designed to prevent individual users from being identified.
The company plans to expand ATLAS to include additional AI products, enterprise services and emerging AI capabilities, with the aim of providing researchers and policymakers with a broader evidence base on AI adoption and its economic impact.
Why does it matter?
Despite rapid AI adoption, policymakers and researchers still have relatively limited empirical evidence about how AI is used in practice. Large-scale behavioural datasets such as ATLAS can complement surveys and economic forecasts by revealing which tasks people actually perform with AI and where adoption remains limited.
Although the findings reflect Google’s own AI ecosystem rather than the entire market, they contribute to a broader understanding of how AI is reshaping work, everyday activities and digital economies. Such evidence could help inform future debates on productivity, workforce skills and AI governance.
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