YouTube channels spreading fake and inflammatory anti-Labour videos have attracted more than a billion views this year, as opportunistic creators use AI-generated content to monetise political division in the UK.
Research by non-profit group Reset Tech identified more than 150 channels promoting hostile narratives about the Labour Party and Prime Minister Keir Starmer. The study found the channels published over 56,000 videos, gaining 5.3 million subscribers and nearly 1.2 billion views in 2025.
Many videos used alarmist language, AI-generated scripts and British-accented narration to boost engagement. Starmer was referenced more than 15,000 times in titles or descriptions, often alongside fabricated claims of arrests, political collapse or public humiliation.
Reset Tech said the activity reflects a wider global trend driven by cheap AI tools and engagement-based incentives. Similar networks were found across Europe, although UK-focused channels were mostly linked to creators seeking advertising revenue rather than foreign actors.
YouTube removed all identified channels after being contacted, citing spam and deceptive practices as violations of its policies. Labour officials warned that synthetic misinformation poses a serious threat to democratic trust, urging platforms to act more quickly and strengthen their moderation systems.
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