Consumer protection

US court mandates Android app competition, loosens billing rules

Long-standing dominance over Android app distribution has been declared illegal by the Ninth Circuit Court of Appeals, reinforcing a prior jury verdict in favour of Epic Games. Google now faces an injunction that compels it to allow rival app stores and alternative billing systems inside the Google Play Store ecosystem for a three-year period ending November 2027.

A technical committee jointly selected by Epic and Google will oversee sensitive implementation tasks, including granting competitors approved access to Google’s expansive app catalogue while ensuring minimal security risk. The order also requires that developers not be tied to Google’s billing system for in-app purchases.

Market analysts warn that reduced dependency on Play Store exclusivity and the option to use alternative payment processors could cut Google’s app revenue by as much as $1 to $1.5 billion annually. Despite brand recognition, developers and consumers may shift toward lower-cost alternatives competing on platform flexibility.

While the ruling aims to restore competition, Google maintains it is appealing and has requested additional delays to avoid rapid structural changes. Proponents, including Microsoft, regulators, and Epic Games, hail the decision as a landmark step toward fairer mobile market access.

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Amazon plans to bring ads to Alexa+ chats

Amazon is exploring ways to insert ads into conversations with its AI assistant Alexa+, according to CEO Andy Jassy. Speaking during the company’s latest earnings call, he described the feature as a potential tool for product discovery and future revenue.

Alexa+ is Amazon’s upgraded digital assistant designed to support more natural, multi-step conversations using generative AI. It is already available to millions of users through Prime subscriptions or as a standalone service.

Jassy said longer interactions open the door for embedded advertising, although the approach has not yet been fully developed. Industry observers see this as part of a wider trend, with companies like Google and OpenAI also weighing ad-based business models.

Alexa+ has received mixed reviews so far, with delays in feature delivery and technical challenges like hallucinations raising concerns. Privacy advocates have warned that ad targeting within personal conversations may worry users, given the data involved.

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OpenAI pulls searchable chats from ChatGPT

OpenAI has removed a feature that allowed users to make their ChatGPT conversations publicly searchable, following backlash over accidental exposure of sensitive content.

Dane Stuckey, OpenAI’s CISO, confirmed the rollback on Thursday, describing it as a short-lived experiment meant to help users find helpful conversations. However, he acknowledged that the feature posed privacy risks.

‘Ultimately, we think this feature introduced too many opportunities for folks to accidentally share things they didn’t intend to,’ Stuckey wrote in a post on X. He added that OpenAI is working to remove any indexed content from search engines.

The move came swiftly after Fast Company and privacy advocate Luiza Jarovsky reported that some shared conversations were appearing in Google search results.

Jarovsky posted examples on X, noting that even though the chats were anonymised, users were unknowingly revealing personal experiences, including harassment and mental health struggles.

To activate the feature, users had to tick a box allowing their chat to be discoverable. While the process required active steps, critics warned that some users might opt in without fully understanding the consequences. Stuckey said the rollback will be complete by Friday morning.

The incident adds to growing concerns around AI and user privacy, particularly as conversational platforms like ChatGPT become more embedded in everyday life.

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As Meta AI grows smarter on its own, critics warn of regulatory gaps

While OpenAI’s ChatGPT and Google’s Gemini dominate headlines, Meta’s AI is making quieter, but arguably more unsettling, progress. According to CEO Mark Zuckerberg, Meta’s AI is advancing rapidly and, crucially, learning to improve without external input.

In a blog post titled ‘Personal Superintelligence’, Zuckerberg claimed that Meta AI is becoming increasingly powerful through self-directed development. While he described current gains as modest, he emphasised that the trend is both real and significant.

Zuckerberg framed this as part of a broader mission to build AI that acts as a ‘personal superintelligence’, a tool that empowers individuals and becomes widely accessible. However, critics argue this narrative masks a deeper concern: AI systems that can evolve autonomously, outside human guidance or scrutiny.

The concept of self-improving AI is not new. Researchers have previously built systems capable of learning from other models or user interactions. What’s different now is the speed, scale and opacity of these developments, particularly within big tech companies operating with minimal public oversight.

The progress comes amid weak regulation. While governments like the Biden administration have issued AI action plans, experts say they lack the strength to keep up. Meanwhile, AI is rapidly spreading across everyday services, from healthcare and education to biometric verification.

Recent examples include Google’s behavioural age-estimation tools for teens, illustrating how AI is already making high-stakes decisions. As AI systems become more capable, questions arise: How much data will they access? Who controls them? And can the public meaningfully influence their design?

Zuckerberg struck an optimistic tone, framing Meta’s AI as democratic and empowering. However, that may obscure the risks of AI outpacing oversight, as some tech leaders warn of existential threats while others focus on commercial gains.

The lack of transparency worsens the problem. If Meta’s AI is already showing signs of self-improvement, are similar developments happening in other frontier models, such as GPT or Gemini? Without independent oversight, the public has no clear way to know—and even less ability to intervene.

Until enforceable global regulations are in place, society is left to trust that private firms will self-regulate, even as they compete in a high-stakes race for dominance. That’s a risky gamble when the technology itself is changing faster than we can respond.

As Meta AI evolves with little fanfare, the silence may be more ominous than reassuring. AI’s future may arrive before we are prepared to manage its consequences, and by then, it might be too late to shape it on our terms.

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Delta’s personalised flight costs under scrutiny

Delta Air Lines’ recent revelation about using AI to price some airfares is drawing significant criticism. The airline aims to increase AI-influenced pricing to 20 per cent of its domestic flights by late 2025.

While Delta’s president, Glen Hauenstein, noted positive results from their Fetcherr-supplied AI tool, industry observers and senators are voicing concerns. Critics worry that AI-driven pricing, similar to rideshare surge models, could lead to increased fares for travellers and raise serious data privacy issues.

Senators like Ruben Gallego, Mark Warner, and Richard Blumenthal, highlighted fears that ‘surveillance pricing’ could utilise extensive personal data to estimate a passenger’s willingness to pay.

Despite Delta’s spokesperson denying individualised pricing based on personal information, AI experts suggest factors like device type and Browse behaviour are likely influencing prices, making them ‘deeply personalised’.

Different travellers could be affected unevenly. Bargain hunters with flexible dates might benefit, but business travellers and last-minute bookers may face higher costs. Other airlines like Virgin Atlantic also use Fetcherr’s technology, indicating a wider industry trend.

Pricing experts like Philip Carls warn that passengers won’t know if they’re getting a fair deal, and proving discrimination, even if unintended by AI, could be almost impossible.

American Airlines’ CEO, Robert Isom, has publicly criticised Delta’s move, stating American won’t copy the practice, though past incidents show airlines can adjust fares based on booking data even without AI.

With dynamic pricing technology already permitted, experts anticipate lawmakers will soon scrutinise AI’s role more closely, potentially leading to new transparency mandates.

For now, travellers can try strategies like using incognito mode, clearing cookies, or employing a VPN to obscure their digital footprint and potentially avoid higher AI-driven fares.

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EU AI Act oversight and fines begin this August

A new phase of the EU AI Act takes effect on 2 August, requiring member states to appoint oversight authorities and enforce penalties. While the legislation has been in force for a year, this marks the beginning of real scrutiny for AI providers across Europe.

Under the new provisions, countries must notify the European Commission of which market surveillance authorities will monitor compliance. But many are expected to miss the deadline. Experts warn that without well-resourced and competent regulators, the risks to rights and safety could grow.

The complexity is significant. Member states must align enforcement with other regulations, such as the GDPR and Digital Services Act, raising concerns regarding legal fragmentation and inconsistent application. Some fear a repeat of the patchy enforcement seen under data protection laws.

Companies that violate the EU AI Act could face fines of up to €35 million or 7% of global turnover. Smaller firms may face reduced penalties, but enforcement will vary by country.

Rules regarding general-purpose AI models such as ChatGPT, Gemini, and Grok also take effect. A voluntary Code of Practice introduced in July aims to guide compliance, but only some firms, such as Google and OpenAI, have agreed to sign. Meta has refused, arguing the rules stifle innovation.

Existing AI tools have until 2027 to comply fully, but any launched after 2 August must meet the new requirements immediately. With implementation now underway, the AI Act is shifting from legislation to enforcement.

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NHS trial shows AI app halves treatment delays

An AI-powered physiotherapy app has significantly reduced NHS back pain treatment waiting lists in Cambridgeshire and Peterborough by 55%.

The trial, run by Cambridgeshire Community Services NHS Trust, diverted 2,500 clinician hours to more complex cases while offering digital care to routine patients.

The app assesses musculoskeletal (MSK) pain through questions and provides personalised video-guided exercises. It became the first AI physiotherapy tool regulated by the Care Quality Commission and is credited with cutting average MSK wait times from 18 to under 10 weeks.

Patients like Annys Bossom, who initially doubted its effectiveness, found the tool more engaging and valuable than traditional paper instructions.

Data showed that 98% of participants were treated and discharged digitally, while only 2% needed a face-to-face referral.

With growing demand and staff shortages in NHS MSK services, physiotherapists and developers say the technology offers scalable support.

Experts emphasise the need for human oversight and public trust as AI continues to play a larger role in UK healthcare.

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AI cloaking helps hackers dodge browser defences

Cybercriminals increasingly use AI-powered cloaking tools to bypass browser security systems and trick users into visiting scam websites.

These tools conceal malicious content from automated scanners, showing it only to human visitors, making it harder to detect phishing attacks and malware delivery.

Platforms such as Hoax Tech and JS Click Cloaker are being used to filter web traffic and serve fake pages to victims while hiding them from security systems.

The AI behind these services analyses a visitor’s browser, location, and behaviour before deciding which version of a site to display.

Known as white page and black page cloaking, the technique shows harmless content to detection tools and harmful pages to real users. However, this allows fraudulent sites to live longer, boosting the effectiveness and lifespan of cyberattacks.

Experts warn that cloaking is no longer a fringe method but a core part of cybercrime, now available as a commercial service. As these tactics grow more sophisticated, the pressure increases on browser developers to improve detection and protect users more effectively.

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TikTok adopts crowd‑sourced verification tool to combat misinformation

TikTok has rolled out Footnotes in the United States, its crowd‑sourced debunking initiative to supplement existing misinformation controls.

Vetted contributors will write and rate explanatory notes beneath videos flagged as misleading or ambiguous. If a note earns broad support, it becomes visible to all US users.

The system uses a ‘bridging‑based’ ranking framework to encourage agreement between users with differing viewpoints, making the process more robust and reducing partisan bias. Initially launched as a pilot, the platform has already enlisted nearly 80,000 eligible US users.

Footnotes complements TikTok’s integrity setup, including automated detection, human moderation, and partnerships with fact‑checking groups like AFP. Platform leaders note that effectiveness improves as contributors engage more across various topics.

Past research shows comparable crowd‑sourced systems often struggle to publish most submissions, with fewer than 10% of Notes appearing publicly on other platforms. Concerns remain over the system’s scalability and potential misuse.

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Google rolls out AI age detection to protect teen users

In a move aimed at enhancing online protections for minors, Google has started rolling out a machine learning-based age estimation system for signed-in users in the United States.

The new system uses AI to identify users who are likely under the age of 18, with the goal of providing age-appropriate digital experiences and strengthening privacy safeguards.

Initially deployed to a small number of users, the system is part of Google’s broader initiative to align its platforms with the evolving needs of children and teenagers growing up in a digitally saturated world.

‘Children today are growing up with technology, not growing into it like previous generations. So we’re working directly with experts and educators to help you set boundaries and use technology in a way that’s right for your family,’ the company explained in a statement.

The system builds on changes first previewed earlier this year and reflects Google’s ongoing efforts to comply with regulatory expectations and public demand for better youth safety online.

Once a user is flagged by the AI as likely underage, Google will introduce a range of restrictions—most notably in advertising, content recommendation, and data usage.

According to the company, users identified as minors will have personalised advertising disabled and will be shielded from ad categories deemed sensitive. These protections will be enforced across Google’s entire advertising ecosystem, including AdSense, AdMob, and Ad Manager.

The company’s publishing partners were informed via email this week that no action will be required on their part, as the changes will be implemented automatically.

Google’s blog post titled ‘Ensuring a safer online experience for US kids and teens’ explains that its machine learning model estimates age based on behavioural signals, such as search history and video viewing patterns.

If a user is mistakenly flagged or wishes to confirm their age, Google will offer verification tools, including the option to upload a government-issued ID or submit a selfie.

The company stressed that the system is designed to respect user privacy and does not involve collecting new types of data. Instead, it aims to build a privacy-preserving infrastructure that supports responsible content delivery while minimising third-party data sharing.

Beyond advertising, the new protections extend into other parts of the user experience. For those flagged as minors, Google will disable Timeline location tracking in Google Maps and also add digital well-being features on YouTube, such as break reminders and bedtime prompts.

Google will also tweak recommendation algorithms to avoid promoting repetitive content on YouTube, and restrict access to adult-rated applications in the Play Store for flagged minors.

The initiative is not Google’s first foray into child safety technology. The company already offers Family Link for parental controls and YouTube Kids as a tailored platform for younger audiences.

However, the deployment of automated age estimation reflects a more systemic approach, using AI to enforce real-time, scalable safety measures. Google maintains that these updates are part of a long-term investment in user safety, digital literacy, and curating age-appropriate content.

Similar initiatives have already been tested in international markets, and the company announces it will closely monitor the US rollout before considering broader implementation.

‘This is just one part of our broader commitment to online safety for young users and families,’ the blog post reads. ‘We’ve continually invested in technology, policies, and literacy resources to better protect kids and teens across our platforms.’

Nonetheless, the programme is likely to attract scrutiny. Critics may question the accuracy of AI-powered age detection and whether the measures strike the right balance between safety, privacy, and personal autonomy — or risk overstepping.

Some parents and privacy advocates may also raise concerns about the level of visibility and control families will have over how children are identified and managed by the system.

As public pressure grows for tech firms to take greater responsibility in protecting vulnerable users, Google’s rollout may signal the beginning of a new industry standard.

The shift towards AI-based age assurance reflects a growing consensus that digital platforms must proactively mitigate risks for young users through smarter, more adaptive technologies.

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