Industry leaders urge careful AI use in research projects

The 2026 Adwanted Media Research Awards will feature a new category for Best Use of AI in Research Projects, reflecting the growing importance of this technology in the industry.

Head judge Denise Turner of IPA said AI should be viewed as a tool to expedite workflows, not replace human insight, emphasising that researchers remain essential to interpreting results and posing the right questions.

Route CEO Euan Mackay said AI enables digital twins, synthetic data, and clean-room integrations, shifting researchers’ roles from survey design to auditing and ensuring data integrity in an AI-driven environment.

OMD’s Laura Rowe highlighted AI’s ability to rapidly process raw data, transcribe qualitative research, and extend insights across strategy and planning — provided ethical oversight remains in place.

ITV’s Neil Mortensen called this the start of a ‘gold rush’, urging the industry to use AI to automate tedious tasks while preserving rigorous methods and enabling more time for deep analysis.

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German state pushes digital sovereignty

The northern German state of Schleswig-Holstein is pushing ahead with an ambitious plan to replace Microsoft software in its public administration with open-source alternatives.

With around 30,000 civil servants, a workforce comparable to the European Commission, the region has already migrated most staff to new systems. It expects to cut its Office licences by more than two-thirds before the end of the month.

Instead of relying on Word, Outlook or SharePoint, staff are switching to LibreOffice, Thunderbird, Open Xchange and Nextcloud. A Linux pilot is also underway, testing the replacement of Windows itself.

The digital minister, Dirk Schrödter, admitted the schedule is tight but said that 24,000 employees are already using the new setup. By 2029, only a handful of Microsoft licences should remain, kept for compatibility with federal services.

A transition that has not been free of challenges. Some judges have called for a return to Outlook, citing outages, while larger providers such as SAP have proven difficult to adapt.

Still, Schrödter argued the investment is about sovereignty rather than cost-cutting, comparing Europe’s reliance on Big Tech to its dependence on Russian gas before 2022. He urged Brussels to prioritise open-source solutions in procurement rules to reduce dependence on foreign tech giants.

Although Schleswig-Holstein is a relatively small region, its programme has already influenced wider German and European initiatives.

Similar efforts, including Germany’s OpenDesk project, have gained traction in France, Italy and the Netherlands, with several governments now watching the experiment closely.

Schrödter said the state’s progress surprises many observers, but he believes it shows how public administrations can regain control of their digital infrastructure.

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NATO and Seoul expand cybersecurity dialogue and defence ties

South Korea and NATO have pledged closer cooperation on cybersecurity following high-level talks in Seoul this week, according to Yonhap News Agency.

The discussions, led by Ambassador for International Cyber Affairs Lee Tae Woo and NATO Assistant Secretary General Jean-Charles Ellermann-Kingombe, focused on countering cyber threats and assessing risks in the Indo-Pacific and Euro-Atlantic regions.

Launched in 2023, the high-level cyber dialogue aims to deepen collaboration between South Korea and NATO in the cybersecurity domain.

The meeting followed talks between Defence Minister Ahn Gyu-back and NATO Military Committee chair Giuseppe Cavo Dragone during the Seoul Defence Dialogue earlier this week.

Dragone said cooperation would expand across defence exchanges, information sharing, cyberspace, space, and AI as ties between Seoul and NATO strengthen.

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OpenAI moves to for-profit with Microsoft deal

Microsoft and OpenAI have agreed to new non-binding terms that will allow OpenAI to restructure into a for-profit company, marking a significant shift in their long-standing partnership.

The agreement sets the stage for OpenAI to raise capital, pursue additional cloud partnerships, and eventually go public, while Microsoft retains access to its technology.

The previous deal gave Microsoft exclusive rights to sell OpenAI tools via Azure and made it the primary provider of compute power. OpenAI has since expanded its options, including a $300 billion cloud deal with Oracle and an agreement with Google, allowing it to develop its own data centre project, Stargate.

OpenAI aims to maintain its nonprofit arm, which will receive more than $100 billion from the projected $500 billion private market valuation.

Regulatory approval from the attorneys general of California and Delaware is required for the new structure, with OpenAI targeting completion by the end of the year to secure key funding.

Both companies continue to compete across AI products, from consumer chatbots to business tools, while Microsoft works on building its own AI models to reduce reliance on OpenAI technology.

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Broadcom lands $10bn AI chip order

Broadcom has secured a $10 billion agreement to supply custom AI chips, with analysts pointing to OpenAI as the likely customer.

The US semiconductor firm announced the deal alongside better-than-expected third-quarter earnings, driven by growing demand for its ASICs. It forecast a strong fourth quarter as cloud providers seek alternatives to Nvidia, whose GPUs remain costly and supply-constrained.

Chief executive Hock Tan said Broadcom is collaborating with four potential new clients on chip development, adding to existing partnerships with major players such as Google and Meta.

The company recently introduced the Tomahawk Ultra and next-generation Jericho networking chips, further strengthening its position in the AI computing sector.

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AI and cyber priorities headline massive US defence budget bill

The US House of Representatives has passed an $848 billion defence policy bill with new provisions for cybersecurity and AI. Lawmakers voted 231 to 196 to approve the chamber’s version of the National Defence Authorisation Act (NDAA).

The bill mandates that the National Security Agency brief Congress on plans for its Cybersecurity Coordination Centre and requires annual reports from combatant commands on the levels of support provided by US Cyber Command.

It also calls for a software bill of materials for AI-enabled technology that the Department of Defence uses. The Pentagon will be authorised to create up to 12 generative AI projects to improve cybersecurity and intelligence operations.

An adopted amendment allows the NSA to share threat intelligence with the private sector to protect US telecommunications networks. Another requirement is that the Pentagon study the National Guard’s role in cyber response at the federal and state levels.

Proposals to renew the Cybersecurity Information Sharing Act and the State and Local Cybersecurity Grant Program were excluded from the final text. The Senate is expected to approve its version of the NDAA next week.

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CoreWeave scales rapidly to meet AI growth

Nvidia-backed CoreWeave says peak AI investment is still far off, as demand for compute capacity from OpenAI, hyperscalers, enterprises, and governments continues to surge. CEO Michael Intrator said CoreWeave is rapidly scaling to meet soaring global GPU demand.

CoreWeave shares have fallen around 20% despite strong market interest over the past month. The decline follows a higher-than-expected Q2 net loss, $1 billion in capital expenditure, and a projected $500 million this quarter, raising debt concerns.

Since the IPO lockup expiry, insider stock sales have added to the downward pressure.

Intrator defended the company’s strategy, describing debt as the most efficient way to fund growth. Analysts warn CoreWeave shares could stay volatile, though strong AI infrastructure demand supports long-term optimism.

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BingX introduces world’s first AI-powered crypto trading tool

BingX, a leading cryptocurrency exchange and Web3 AI company, has unveiled BingX AI Master, the world’s first AI-powered crypto trading strategist. The tool makes trading more innovative and more accessible, using AI optimisation with strategies from five leading digital investors.

BingX AI Master guides users through the entire trading process, from generating ideas to executing trades and reviewing results. Key features include 24/7 strategy ideas, instant alerts, AI backtesting, dynamic orders, and transparent performance reviews.

BingX has introduced a trading competition with a 3,000,000 USDT prize pool to mark the launch. Users can compete directly against BingX AI Master, with additional rewards from task-based lucky draws, trading volume contests, and the AI 1v1 Arena.

Founded in 2018, BingX serves over 20 million users worldwide and offers a full suite of AI-driven trading tools. The company expands its AI portfolio with BingX AI Master and AI Bingo, reinforcing its role in AI-driven crypto trading.

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Meta and TikTok win court challenge over EU fee

Europe’s General Court has backed challenges by Meta Platforms and TikTok against an EU supervisory fee imposed under the Digital Services Act (DSA). The companies argued that the levy was calculated unfairly and imposed a disproportionate financial burden.

The supervisory fee, introduced in 2022, requires large platforms to pay 0.05% of their annual global net income to cover monitoring costs. Meta and TikTok said the methodology relied on flawed data, inflated their fees, and even double-counted users.

Their lawyers told the court the process lacked transparency and produced ‘implausible’ results.

Lawyers for the European Commission defended the fee, arguing that group-wide financial resources justified the calculation method. They said the companies had adequate information about how the levy was determined.

The ruling reduces pressure on the two firms as they continue investing in the EU market. A final judgement from the General Court is expected next year and may shape how supervisory costs are applied to other major platforms.

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Cyberattack hits LNER passenger data, investigation under way

The contact details of rail passengers have been stolen in a cyberattack affecting London North Eastern Railway (LNER). The company stated that it had been notified of unauthorised access to files managed by a third-party supplier and advised customers to be vigilant against phishing attempts.

LNER stressed that no bank details, card numbers, or passwords had been compromised. The York-based operator stated that it was collaborating with cybersecurity experts and the supplier to investigate the breach and ensure necessary safeguards.

The company did not confirm the number of passengers affected. The incident comes as LNER reported revenues exceeding £1 billion, yet it continues to rely on government support since its nationalisation in 2018.

Passenger complaints rose 12.2 percent in 2025, reaching 24,015, and competition from private operators is driving losses—online ticket platforms such as Trainline direct passengers to cheaper rivals, costing LNER significant revenue.

The breach follows other attacks on UK transport services, including a 2024 incident in which the bank details of 5,000 Transport for London customers were exposed, resulting in weeks of disrupted online services.

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