Behavioural AI could be the missing piece in the $2 trillion AI economy

Global AI spending is projected to reach $1.5 trillion in 2025 and exceed $2 trillion in 2026, yet a critical element is missing: human judgement. A growing number of organisations are turning to behavioural science to bridge this gap, coding it directly into AI systems to create what experts call behavioural AI.

Early adopters like Clarity AI utilise behavioural AI to flag ESG controversies before they impact earnings. Morgan Stanley uses machine learning and satellite data to monitor environmental risks, while Google Maps influences driver behaviour, preventing over one million tonnes of CO₂ annually.

Behavioural AI is being used to predict how leaders and societies act under uncertainty. These insights guide corporate strategy, PR campaigns, and decision-making. Mind Friend combines a network of 500 mental health experts with AI to build a ‘behavioural infrastructure’ that enhances judgement.

The behaviour analytics market was valued at $1.1 billion in 2024 and is projected to grow to $10.8 billion by 2032. Major players, such as IBM and Adobe, are entering the field, while Davos and other global forums debate how behavioural frameworks should shape investment and policy decisions.

As AI scrutiny grows, ethical safeguards are critical. Companies that embed governance, fairness, and privacy protections into their behavioural AI are earning trust. In a $2 trillion market, winners will be those who pair algorithms with a deep understanding of human behaviour.

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Quantinuum’s 12-qubit system achieves unassailable quantum advantage

Researchers have reached a major milestone in quantum computing, demonstrating a task that surpasses the capabilities of classical machines. Using Quantinuum’s 12-qubit ion-trap system, they delivered the first permanent, provable example of quantum supremacy, settling a long-running debate.

The experiment addressed a communication-complexity problem in which one processor (Alice) prepared a state and another (Bob) measured it. After 10,000 trials, the team proved that no classical algorithm could match the quantum result with fewer than 62 bits, with equivalent performance requiring 330 bits.

Unlike earlier claims of quantum supremacy, later challenged by improved classical algorithms, the researchers say no future breakthrough can close this gap. Experts hailed the result as a rare proof of permanent quantum advantage and a significant step forward in the field.

However, like past demonstrations, the result has no immediate commercial application. It remains a proof-of-principle demonstration showing that quantum hardware can outperform classical machines under certain conditions, but it has yet to solve real-world problems.

Future work could strengthen the result by running Alice and Bob on separate devices to rule out interaction effects. Experts say the next step is achieving useful quantum supremacy, where quantum machines beat classical ones on problems with real-world value.

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GPT-5-powered ChatGPT Edu comes to Oxford staff and students

The University of Oxford will become the first UK university to offer free ChatGPT Edu access to all staff and students. The rollout follows a year-long pilot with 750 academics, researchers, and professional services staff across the University and Colleges.

ChatGPT Edu, powered by OpenAI’s GPT-5 model, is designed for education with enterprise-grade security and data privacy. Oxford says it will support research, teaching, and operations while encouraging safe, responsible use through robust governance, training, and guidance.

Staff and students will receive access to in-person and online training, webinars, and specialised guidance on the use of generative AI. A dedicated AI Competency Centre and network of AI Ambassadors will support users, alongside mandatory security training.

The prestigious UK university has also established a Digital Governance Unit and an AI Governance Group to oversee the adoption of emerging technologies. Pilots are underway to digitise the Bodleian Libraries and explore how AI can improve access to historical collections worldwide.

A jointly funded research programme with the Oxford Martin School and OpenAI will study the societal impact of AI adoption. The project is part of OpenAI’s NextGenAI consortium, which brings together 15 global research institutions to accelerate breakthroughs in AI.

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Breakthrough method links AI with mathematics and physics

Researchers have introduced a new AI-driven method that could help solve long-standing mathematical problems in fluid dynamics, physics, and engineering. The study examines unstable singularities, where equations fail and predict impossible results like infinite pressure or velocity.

Using Physics-Informed Neural Networks, the team discovered new unstable singularities across three fluid equations, including the Navier–Stokes system. Their findings reveal emerging patterns that could point to even more elusive solutions, advancing understanding of fluid motion.

The method combines deep mathematical knowledge with machine learning techniques, enabling precision at levels previously unattainable. For example, researchers reduced computational errors to a scale comparable with measuring the Earth’s diameter within just a few centimetres.

Such accuracy is essential for building reliable computer-assisted proofs in mathematics.

The study, carried out with mathematicians and geophysicists from leading universities, signals a shift in mathematical research. By embedding physics directly into neural networks, the approach transforms AI into a discovery tool that may reshape how complex equations are tackled in the years ahead.

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Health New Zealand appoints a new director to lead AI-driven innovation

Te Whatu Ora (the healthcare system of New Zealand) has appointed Sonny Taite as acting director of innovation and AI and launched a new programme called HealthX.

An initiative that aims to deliver one AI-driven healthcare project each month from September 2025 until February 2026, based on ideas from frontline staff instead of new concepts.

Speaking at the TUANZ and DHA Tech Users Summit in Auckland, New Zealand, Taite explained that HealthX will focus on three pressing challenges: workforce shortages, inequitable access to care, and clinical inefficiencies.

He emphasised the importance of validating ideas, securing funding, and ensuring successful pilots scale nationally.

The programme has already tested an AI-powered medical scribe in the Hawke’s Bay emergency department, with early results showing a significant reduction in administrative workload.

Taite is also exploring solutions for specialist shortages, particularly in dermatology, where some regions lack public services, forcing patients to travel or seek private care.

A core cross-functional team, a clinical expert group, and frontline champions such as chief medical officers will drive HealthX.

Taite underlined that building on existing cybersecurity and AI infrastructure at Te Whatu Ora, which already processes billions of security signals monthly, provides a strong foundation for scaling innovation across the health system.

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Huawei highlights benchmark projects for AI digital innovation

The Chinese tech company, Huawei, has introduced over 30 global benchmark showcases at HUAWEI CONNECT 2025, highlighting how AI is reshaping digital transformation across education, healthcare, finance, government, and energy.

The company emphasised that networks have become the backbone of intelligent upgrades instead of serving only as information channels.

Among the examples, Shenzhen Welkin School presented an innovative education model to expand equitable learning opportunities. In finance, China Pacific Insurance demonstrated how its intelligent computing centre uses large-model training and inference to accelerate digital services.

Resorts World Sentosa in Singapore showcased an innovative campus network that improves the visitor experience and sets a new standard for digital innovation.

These initiatives were developed jointly by Huawei and its partners, creating replicable practices that can be applied worldwide. Leaders from Huawei and industry organisations attended the launch, underlining the collaborative nature of these projects.

The showcases will be open for on-site visits, offering customers direct insight into how AI can be integrated into networks to boost efficiency and enhance user experience.

Huawei noted that the insights gained from these projects will guide future innovations. The company and its partners aim to refine solutions and extend their applicability across various sectors by drawing on proven industry applications.

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JFTC study and MSCA shape Japan’s AI oversight strategy

Japan is adopting a softer approach to regulating generative AI, emphasising innovation while managing risks. Its 2025 AI Bill promotes development and safety, supported by international norms and guidelines.

The Japan Fair Trade Commission (JFTC) is running a market study on competition concerns in AI, alongside enforcing the new Mobile Software Competition Act (MSCA), aimed at curbing anti-competitive practices in mobile software.

The AI Bill focuses on transparency, international cooperation, and sector-specific guidance rather than heavy penalties. Policymakers hope this flexible framework will avoid stifling innovation while encouraging responsible adoption.

The MSCA, set to be fully enforced in December 2025, obliges mobile platform operators to ensure interoperability and fair treatment of developers, including potential applications to AI tools and assistants.

With rapid AI advances, regulators in Japan remain cautious but proactive. The JFTC aims to monitor markets closely, issue guidelines as needed, and preserve a balance between competition, innovation, and consumer protection.

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AI agent headlines Notion 3.0 rollout

Notion has officially entered the agent era with the launch of Notion Agent, the centrepiece of its Notion 3.0 rollout. Described as a ‘teammate and Notion super user,’ the AI agent is designed to automate work inside and beyond Notion.

The new tool can automatically build pages and databases, search across connected tools like Slack, and perform up to 20 minutes of autonomous work at a time. Notion says this enables faster, more efficient workflows across hundreds of pages simultaneously.

A key feature is memory, which allows the agent to ‘remember’ a user’s preferences and working style. These memories can be edited and stored under multiple profiles, allowing users to customise their agent for different projects or contexts.

Notion highlights use cases such as generating email campaigns, consolidating feedback into reports, and transforming meeting notes into emails or proposals. The company says the agent acts as a partner who plans tasks and carries them out end-to-end.

Future updates will expand personalisation and automation, including fully customised agents capable of even more complex tasks. Notion positions the launch as a step toward a new era of intelligent, self-directed productivity.

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Landmark tech deal secures record UK-US AI and energy investment

The UK and US have signed a landmark Tech Prosperity Deal, securing a £250 billion investment package across technology and energy sectors. The agreement includes major commitments from leading AI companies to expand data centres, supercomputing capacity, and create 15,000 jobs in Britain.

Energy security forms a core part of the deal, with plans for 12 advanced nuclear reactors in northeast England. These facilities are expected to generate power for millions of homes and businesses, lower bills, and strengthen bilateral energy resilience.

The package includes $30 billion from Microsoft and $6.8 billion from Google, alongside other AI investments aimed at boosting UK research. It also funds the country’s largest supercomputer project with Nscale, establishing a foundation for AI leadership in Europe.

American firms have pledged £150 billion for UK projects, while British companies will invest heavily in the US. Pharmaceutical giant GSK has committed nearly $30 billion to American operations, underlining the cross-Atlantic nature of the partnership.

The Tech Prosperity Deal follows a recent UK-US trade agreement that removes tariffs on steel and aluminium and opens markets for key exports. The new accord builds on that momentum, tying economic growth to innovation, deregulation, and frontier technologies.

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Lenovo unveils AI Super Agents for next-generation automation

Lenovo is pushing into the next phase of AI with the launch of its AI Super Agents, designed to move beyond reactive systems and perform complex, multi-step tasks autonomously.

The company describes the technology as a cognitive operating system capable of orchestrating multiple specialised agents to deliver results across devices and enterprise systems.

The AI Super Agent extends agentic AI to complete tasks like managing supply chains, booking services, and developing applications. Lenovo’s model combines perception, cognition, and autonomy, letting agents understand intent, make decisions, and adapt in real time.

According to Lenovo, the innovation will serve both individuals and businesses by streamlining workflows, scaling operations, and enhancing decision-making. The company stressed responsible AI, following international standards on ethics, transparency, and data protection.

AI Super Agents will be showcased at Lenovo’s Tech World event in Las Vegas in January 2026. They represent the next step in hybrid AI, combining on-device and enterprise-scale intelligence to enhance productivity and creativity.

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