YouTube is approaching its 20th anniversary, but many fundamental details about the platform remain unknown. While Google shares select statistics, key information, like the total number of videos or the full extent of user engagement, remains elusive. A team of researchers, led by Ethan Zuckerman at the University of Massachusetts Amherst, devised a creative solution: they built a program that randomly generates video URLs, allowing them to sample YouTube’s vast catalogue in an unbiased way.
Their findings challenge common perceptions. YouTube is often associated with high-profile creators and viral content, but the reality is different. The majority of videos receive little to no engagement, with a median of just 41 views. Many uploads lack professional editing, and nearly 90% of videos have no likes at all. Additionally, English-language content, while dominant, makes up less than 30% of YouTube’s overall library.
The research also highlights YouTube’s critical role beyond entertainment. Millions of everyday users rely on it as a storage hub, a tool for local governance, and a platform for sharing niche content. Yet, Google keeps much of YouTube’s influence hidden, avoiding the scrutiny faced by other social media giants. As pressure mounts for greater transparency, experts argue that understanding YouTube’s full impact is essential for meaningful public debate and regulation.
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For many creators, TikTok has become more than just a platform for viral trends—it’s their livelihood. Beauty content creator Leila Nikea left her job as a make-up artist three years ago to focus solely on TikTok, tripling her income and even buying her first home.
Yet, uncertainty surrounding TikTok’s future has left her anxious, especially after the recent threat of a US ban over national security concerns. Although the ban was briefly implemented and then postponed, ongoing scrutiny has made creators like Leila fear for their financial stability.
Musicians Howard and George, known as The Whiskey Brothers, share similar concerns. After nearly two decades performing as a wedding band, TikTok finally gave them a platform to reach new audiences with their original music.
Their growing following led to their first official gig under their new name. However, the prospect of future bans has cast a shadow over their plans, making them question the long-term sustainability of their careers on TikTok.
Veteran tech influencer Safwan Ahmedmia, better known as SuperSaf, has already faced the consequences of a TikTok ban when India blocked the app in 2020, costing him thousands of followers. Now, he spreads his content across multiple platforms, advising fellow creators to do the same.
As debates over TikTok’s data privacy and security continue worldwide, creators are increasingly aware of the fragility of their digital careers. While many remain committed to their passions, the platform’s instability serves as a stark reminder of the risks tied to relying on a single app for income.
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Spotify has partnered with ElevenLabs to introduce AI-narrated audiobooks on its platform, aiming to expand its library and offer more options for authors and listeners.
ElevenLabs, a leading AI audio provider, enables authors to create audiobook narrations in 29 languages. To publish AI-narrated audiobooks, authors must download files from ElevenLabs and upload them via Findaway Voices, Spotify’s audiobook distribution service, where recordings undergo a review process before release.
Spotify ensures transparency by labelling all AI-narrated titles, giving listeners a clear choice. Authors can use ElevenLabs’ free plan, which offers 10 minutes of text-to-speech each month, or opt for the $99/month Pro plan for up to 500 minutes of narration.
The partnership follows Spotify’s earlier collaboration with Google Play Books and reflects its ongoing efforts to grow its audiobook catalogue through AI technology.
While the expansion of AI-generated audiobooks is expected to increase content availability, it has sparked debate within the publishing industry.
Critics argue that AI narration may compromise the listening experience, raising concerns about the balance between innovation and quality in the audiobook market.
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Chinese universities have launched AI courses based on DeepSeek, a breakthrough AI startup from Hangzhou, which has gained significant attention for its advanced models, DeepSeek-V3 and DeepSeek-R1. These courses are part of a broader effort by Chinese authorities to boost scientific and technological innovation in higher education, aiming to create new growth sources for the economy.
Shenzhen University has introduced an AI course focused on DeepSeek, addressing key technologies as well as ethical and security issues. Similarly, Zhejiang University began offering DeepSeek-based courses in February, while Shanghai’s Jiao Tong University has incorporated DeepSeek to enhance its AI learning tools. Renmin University is applying the technology across various academic and research fields.
This educational push aligns with China’s new national plan to build a “strong education nation” by 2035, aiming to establish a world-class, accessible education system. Liang Wenfeng, founder of DeepSeek, recently attended a high-level meeting with President Xi Jinping and other tech industry leaders, further highlighting the significance of the startup’s contributions.
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Reddit users worldwide experienced disruptions on Thursday, with thousands reporting difficulties accessing the platform. According to NetBlocks, a global internet watchdog, the outage was not linked to any government-level restrictions. Reports on Downdetector spiked to around 56,000 at their peak, with many users taking to social media to express frustration.
Despite widespread complaints, Reddit’s official status page showed no recorded incidents, and the company has yet to provide an explanation. Some users reported that the platform worked fine for them, particularly those using older versions or alternative browsing methods.
By Thursday evening, reports of issues had significantly dropped, and services seemed to return to normal. While the outage was brief, it highlights the growing reliance on online platforms and the disruptions that even short technical failures can cause.
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Google is close to selecting locations for its first physical retail stores in India, marking its first such expansion outside the US. The company views India as a key market and has invested $10 billion in the country. Currently, Google operates only five retail stores, all in the US, selling Pixel phones, watches, and earbuds.
New Delhi and Mumbai are emerging as the most likely choices for the initial stores, with Bengaluru also considered. The planned outlets are expected to be around 15,000 square feet and may take at least six months to open. If successful, Google is likely to expand with more stores across the country.
By launching physical stores, Google aims to adopt a retail strategy similar to Apple’s, which has helped drive massive revenue growth over the past two decades.
Apple opened its first company-run stores in India in 2023 and currently dominates the country’s premium smartphone market. Google, which started manufacturing Pixel phones in India, is looking to strengthen its presence in this segment.
Before opening the stores, Google must navigate regulatory and compliance requirements. The company also faces legal challenges in India, including antitrust cases related to its in-app billing system and smart TV market practices. Despite these hurdles, Google remains committed to executing its retail expansion in India.
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Australia’s Federal Court has ruled that telecom giant Telstra misled customers about downgrading the upload speed of its broadband plans. The Australian Competition & Consumer Commission (ACCC) initiated legal action in December 2022, accusing Telstra of downgrading the upload speeds for nearly 9,000 customers in 2020 without informing them or adjusting charges accordingly.
The ACCC argued that Telstra’s failure to notify customers deprived them of the chance to decide whether the altered service met their needs. The regulator is seeking penalties, compensation for affected customers, and other measures, with a final decision to be made by the court later.
Telstra expressed disappointment in the ruling but acknowledged the court’s decision. A spokesperson said the company would review the judgment before deciding on further steps.
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Google is reportedly preparing to launch YouTube Premium Lite, a cheaper alternative to its full subscription service, in several countries, including the US, Australia, Germany and Thailand. Bloomberg reports that the service will cater to users who want an ad-free experience for most videos but do not necessarily need access to YouTube Music.
YouTube previously tested a similar version of Premium Lite in parts of Europe in 2021, but the plan was discontinued in 2023. However, recent tests suggest that the updated version may include limited ads rather than a completely ad-free experience. Pricing remains unclear, but in Australia, a test version was listed at $8.99 AUD per month, significantly lower than the standard YouTube Premium price.
A YouTube spokesperson confirmed that the company is working on a new subscription tier with ‘most videos ad-free’ and hopes to expand it with support from its partners. While no official launch date has been announced, the move could provide a middle ground for users seeking fewer interruptions without committing to the full YouTube Premium package.
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Brazil‘s Supreme Court Justice Alexandre de Moraes has fined social media platform X, owned by Elon Musk, 8.1 million reais ($1.42 million) for failing to comply with judicial orders. The ruling, made public on Thursday, follows a legal case from 2023 where the court had instructed X to remove a profile spreading misinformation and provide the user’s registration data.
X’s failure to meet these demands resulted in a daily fine of 100,000 reais, and the company’s local legal representative faced potential criminal liability. The court order required the immediate payment of the fine, citing the platform’s noncompliance. X’s legal team in Brazil has not commented on the matter.
In 2024, X faced a month-long suspension in Brazil for not adhering to court orders related to hate speech moderation and for failing to designate a legal representative in the country, as mandated by law.
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Amazon has announced that its Appstore will no longer support Android devices from 20 August, 2025. While the marketplace will remain available on Fire TV and Amazon tablets, the company has not provided a clear reason for the change. Apps previously downloaded through the Appstore may continue to function, but Amazon warns they will no longer receive updates and may stop working over time.
This decision follows Microsoft’s move to discontinue Amazon’s Appstore support on Windows in early March. Alongside this, Amazon is also shutting down its Amazon Coins programme, a virtual currency used for app purchases. Users can spend their remaining balances until 20 August, after which refunds will be issued for any unused coins.
Despite attempts to compete with Google’s Play Store, Amazon’s Appstore struggled to gain widespread traction. While it initially offered unique features like app test drives and exclusive deals, its market share has diminished over time. With this latest move, Amazon appears to be shifting focus away from third-party Android devices, consolidating its ecosystem around its own hardware.
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