Snap brings Perplexity’s answer engine into Chat for nearly a billion users

Starting in early 2026, Perplexity’s AI will be integrated into Snapchat’s Chat, accessible to nearly 1 billion users. Snapchatters can ask questions and receive concise, cited answers in-app. Snap says the move reinforces its position as a trusted, mobile-first AI platform.

Under the deal, Perplexity will pay Snap $400 million in cash and equity over a one-year period, tied to the global rollout. Revenue contribution is expected to begin in 2026. Snap points to its 943 million MAUs and reaches over 75% of 13–34-year-olds in 25+ countries.

Perplexity frames the move as meeting curiosity where it occurs, within everyday conversations. Evan Spiegel says Snap aims to make AI more personal, social, and fun, woven into friendships and conversations. Both firms pitch the partnership as enhancing discovery and learning on Snapchat.

Perplexity joins, rather than replaces, Snapchat’s existing My AI. Messages sent to Perplexity will inform personalisation on Snapchat, similar to My AI’s current behaviour. Snap claims the approach is privacy-safe and designed to provide credible, real-time answers from verifiable sources.

Snap casts this as a first step toward a broader AI partner platform inside Snapchat. The companies plan creative, trusted ways for leading AI providers to reach Snap’s global community. The integration aims to enable seamless, in-chat exploration while keeping users within Snapchat’s product experience.

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Social media platforms ordered to enforce minimum age rules in Australia

Australia’s eSafety Commissioner has formally notified major social media platforms, including Facebook, Instagram, TikTok, Snapchat, and YouTube, that they must comply with new minimum age restrictions from 10 December.

The rule will require these services to prevent social media users under 16 from creating accounts.

eSafety determined that nine popular services currently meet the definition of age-restricted platforms since their main purpose is to enable online social interaction. Platforms that fail to take reasonable steps to block underage users may face enforcement measures, including fines of up to 49.5 million dollars.

The agency clarified that the list of age-restricted platforms will not remain static, as new services will be reviewed and reassessed over time. Others, such as Discord, Google Classroom, and WhatsApp, are excluded for now as they do not meet the same criteria.

Commissioner Julie Inman Grant said the new framework aims to delay children’s exposure to social media and limit harmful design features such as infinite scroll and opaque algorithms.

She emphasised that age limits are only part of a broader effort to build safer, more age-appropriate online environments supported by education, prevention, and digital resilience.

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Identifying AI-generated videos on social media

AI-generated videos are flooding social media, and identifying them is becoming increasingly difficult. Low resolution or grainy footage can hint at artificial creation, though even polished clips may be deceptive.

Subtle flaws often reveal AI manipulation, including unnatural skin textures, unrealistic background movements, or odd patterns in hair and clothing. Shorter, highly compressed clips can conceal these artefacts, making detection even more challenging.

Digital literacy experts warn that traditional visual cues will soon be unreliable. Viewers should prioritise the source and context of online videos, approach content critically, and verify information through trustworthy channels.

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Australian influencer family moves to UK over child social media ban

An Australian influencer family known as the Empire Family is relocating to the UK to avoid Australia’s new social media ban for under-16s, which begins in December. The law requires major platforms to take steps preventing underage users from creating or maintaining accounts.

The family, comprising mothers Beck and Bec Lea, their 17-year-old son Prezley and 14-year-old daughter Charlotte, said the move will allow Charlotte to continue creating online content. She has hundreds of thousands of followers across YouTube, TikTok and Instagram, with all accounts managed by her parents.

Beck said they support the government’s intent to protect young people from harm but are concerned about the uncertainty surrounding enforcement methods, such as ID checks or facial recognition. She said the family wanted stability while the system is clarified.

The Australia ban, described as a world first, will apply to Facebook, Instagram, TikTok, X and YouTube. Non-compliant firms could face fines of up to A$50 million, while observers say the rules raise new privacy and data protection concerns.

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Meta and TikTok agree to comply with Australia’s under-16 social media ban

Meta and TikTok have confirmed they will comply with Australia’s new law banning under-16s from using social media platforms, though both warned it will be difficult to enforce. The legislation, taking effect on 10 December, will require major platforms to remove accounts belonging to users under that age.

The law is among the world’s strictest, but regulators and companies are still working out how it will be implemented. Social media firms face fines of up to A$49.5 million if found in breach, yet they are not required to verify every user’s age directly.

TikTok’s Australia policy head, Ella Woods-Joyce, warned the ban could drive children toward unregulated online spaces lacking safety measures. Meta’s director, Mia Garlick, acknowledged the ‘significant engineering and age assurance challenges’ involved in detecting and removing underage users.

Critics including YouTube and digital rights groups have labelled the ban vague and rushed, arguing it may not achieve its aim of protecting children online. The government maintains that platforms must take ‘reasonable steps’ to prevent young users from accessing their services.

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OpenAI rolls out pet-centric AI video features and social tools in Sora

OpenAI has announced significant enhancements to its text-to-video app Sora. The update introduces new features including pet and object ‘cameos’ in AI-generated videos, expanded video editing tools, social sharing elements and a forthcoming Android version of the app.

Using the new pet cameo feature, users will be able to upload photos of their pets or objects and then incorporate them into animated video scenes generated by Sora. The objective is to deepen personalisation and creative expression by letting users centre their own non-human characters.

Sora is also gaining editing capabilities that simplify the creation process. Users can remix existing videos, apply stylistic changes, and integrate social-type features like feeds where others’ creations can be viewed and shared. The Android app is noted as ‘coming soon’ which expands Sora’s accessibility beyond the iOS/web initial release.

The move reflects OpenAI’s strategy to transition Sora from an experimental novelty into a more fully featured social video product. By enabling user-owned content (pets/objects), expanding sharing functionality and broadening platform reach, Sora is positioned to compete in the generative video and social media landscape.

At the same time, the update raises questions around content use, copyright (especially when user-owned pets or objects are included), deepfake risks, and moderation. Given Sora’s prior scrutiny over synthetic media, the expansion into more personalised video may prompt further regulatory or ethical review.

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EU nations back Danish plan to strengthen child protection online

EU countries have agreed to step up efforts to improve child protection online by supporting Denmark’s Jutland Declaration. The initiative, signed by 25 member states, focuses on strengthening existing EU rules that safeguard minors from harmful and illegal online content.

However, Denmark’s proposal to ban social media for children under 15 did not gain full backing, with several governments preferring other approaches.

The declaration highlights growing concern about young people’s exposure to inappropriate material and the addictive nature of online platforms.

It stresses the need for more reliable age verification tools and refers to the upcoming Digital Fairness Act as an opportunity to introduce such safeguards. Ministers argued that the same protections applied offline should exist online, where risks for minors remain significant.

Danish officials believe stronger measures are essential to address declining well-being among young users. Some EU countries, including Germany, Spain and Greece, expressed support for tighter protections but rejected outright bans, calling instead for balanced regulation.

Meanwhile, the European Commission has asked major platforms such as Snapchat, YouTube, Apple and Google to provide details about their age verification systems under the Digital Services Act.

These efforts form part of a broader EU drive to ensure a safer digital environment for children, as investigations into online platforms continue across Europe.

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Tech giants race to remake social media with AI

Tech firms are racing to integrate AI into social media, reshaping online interaction while raising fresh concerns over privacy, misinformation, and copyright. Platforms like OpenAI’s Sora and Meta’s Vibes are at the centre of the push, blending generative AI tools with short-form video features similar to TikTok.

OpenAI’s Sora allows users to create lifelike videos from text prompts, but film studios say copyrighted material is appearing without permission. OpenAI has promised tighter controls and a revenue-sharing model for rights holders, while Meta has introduced invisible watermarks to identify AI content.

Safety concerns are mounting as well. Lawsuits allege that AI chatbots such as Character.AI have contributed to mental health issues among teenagers. OpenAI and Meta have added stronger restrictions for young users, including limits on mature content and tighter communication controls for minors.

Critics question whether users truly want AI-generated content dominating their feeds, describing the influx as overwhelming and confusing. Yet industry analysts say the shift could define the next era of social media, as companies compete to turn AI creativity into engagement and profit.

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Google cautions Australia on youth social media ban proposal

The US tech giant, Google (also owner of YouTube), has reiterated its commitment to children’s online safety while cautioning against Australia’s proposed ban on social media use for those under 16.

Speaking before the Senate Environment and Communications References Committee, Google’s Public Policy Senior Manager Rachel Lord said the legislation, though well-intentioned, may be difficult to enforce and could have unintended effects.

Lord highlighted the 23-year presence of Google in Australia, contributing over $53 billion to the economy in 2024, while YouTube’s creative ecosystem added $970 million to GDP and supported more than 16,000 jobs.

She said the company’s investments, including the $1 billion Digital Future Initiative, reflect its long-term commitment to Australia’s digital development and infrastructure.

According to Lord, YouTube already provides age-appropriate products and parental controls designed to help families manage their children’s experiences online.

Requiring children to access YouTube without accounts, she argued, would remove these protections and risk undermining safe access to educational and creative content used widely in classrooms, music, and sport.

She emphasised that YouTube functions primarily as a video streaming platform rather than a social media network, serving as a learning resource for millions of Australian children.

Lord called for legislation that strengthens safety mechanisms instead of restricting access, saying the focus should be on effective safeguards and parental empowerment rather than outright bans.

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The global struggle to regulate children’s social media use

Finding equilibrium in children’s use of social media

Social media has become a defining part of modern childhood. Platforms like Instagram, TikTok, Snapchat and YouTube offer connection, entertainment and information at an unprecedented scale.

Yet concerns have grown about their impact on children’s mental health, education, privacy and safety. Governments, parents and civil society increasingly debate whether children should access these spaces freely, with restrictions, or not at all.

The discussion is no longer abstract. Across the world, policymakers are moving beyond voluntary codes to legal requirements, some proposing age thresholds or even outright bans for minors.

Supporters argue that children face psychological harm and exploitation online, while critics caution that heavy restrictions can undermine rights, fail to solve root problems and create new risks.

The global conversation is now at a turning point, where choices about social media regulation will shape the next generation’s digital environment.

Why social media is both a lifeline and a threat for youth

The influence of social media on children is double-edged. On the one side, these platforms enable creativity, allow marginalised voices to be heard, and provide educational content. During the pandemic, digital networks offered a lifeline of social interaction when schools were closed.

multiracial group of school kids using touchpads and listening to a teacher during computer class

Children and teens can build communities around shared interests, learn new skills, and sometimes even gain economic opportunities through digital platforms.

On the other side, research has linked heavy use of social media with increased rates of anxiety, depression, disrupted sleep and body image issues among young users. Recommendation algorithms often push sensational or harmful content, reinforcing vulnerabilities rather than mitigating them.

Cyberbullying, exposure to adult material, and risks of predatory contact are persistent challenges. Instead of strengthening resilience, platforms often prioritise engagement metrics that exploit children’s attention and emotional responses.

The scale of the issue is enormous. Billions of children around the world hold smartphones before the age of 12. With digital life inseparable from daily routines, even well-meaning parents struggle to set boundaries.

Governments face pressure to intervene, but approaches vary widely, reflecting different cultural norms, levels of trust in technology firms, and political attitudes toward child protection.

The Australian approach

Australia is at the forefront of regulation. In recent years, the country has passed strong online safety laws, led by its eSafety Commissioner. These rules include mandatory age verification for certain online services and obligations for platforms to design products with child safety in mind.

Most notably, Australia has signalled its willingness to explore outright bans on general social media access for children under 16. The government has pointed to mounting evidence of harm, from cyberbullying to mental health concerns, and has emphasised the need for early intervention.

australian social media laws for children safety

Instead of leaving responsibility entirely to parents, the state argues that platforms themselves must redesign the way they serve children.

Critics highlight several problems. Age verification requires identity checks, which can endanger privacy and create surveillance risks. Bans may also drive children to use less-regulated spaces or fake their ages, undermining the intended protections.

Others argue that focusing only on prohibition overlooks the need for broader digital literacy education. Yet Australia’s regulatory leadership has sparked a wider debate, prompting other countries to reconsider their own approaches.

Greece’s strong position

Last week, Greece reignited the global debate with its own strong position on restricting youth access to social media.

Speaking at the United Nations General Assembly during an event hosted by Australia on digital child safety, PM Kyriakos Mitsotakis said his government was prepared to consider banning social media for children under 16.

sweden social media ban for children

Mitsotakis warned that societies are conducting the ‘largest uncontrolled experiment on children’s minds’ by allowing unrestricted access to social media platforms. He cautioned that while the long-term effects of the experiment remain uncertain, they are unlikely to be positive.

Additionally, the prime minister pointed to domestic initiatives already underway, such as the ban on mobile phones in schools, which he claimed has already transformed the educational experience.

Mitsotakis acknowledged the difficulties of enforcing such regulations but insisted that complexity cannot be an excuse for inaction.

Across the whole world, similar conversations are gaining traction. Let’s review some of them.

National initiatives across the globe

UK

The UK introduced its Online Safety Act in 2023, one of the most comprehensive frameworks for regulating online platforms. Under the law, companies must assess risks to children and demonstrate how they mitigate harms.

Age assurance is required for certain services, including those hosting pornography or content promoting suicide or self-harm. While not an outright ban, the framework places a heavy responsibility on platforms to restrict harmful material and tailor their products to younger users.

EU

The EU has not introduced a specific social media ban, but its Digital Services Act requires major platforms to conduct systemic risk assessments, including risks to minors.

However, the European Commission has signalled that it may support stricter measures on youth access to social media, keeping the option of a bloc-wide ban under review.

Commission President Ursula von der Leyen has recently endorsed the idea of a ‘digital majority age’ and pledged to gather experts by year’s end to consider possible actions.

The Commission has pointed to the Digital Services Act as a strong baseline but argued that evolving risks demand continued vigilance.

EU

Companies must show regulators how algorithms affect young people and must offer transparency about their moderation practices.

In parallel, several EU states are piloting age verification measures for access to certain platforms. France, for example, has debated requiring parental consent for children under 15 to use social media.

USA

The USA lacks a single nationwide law, but several states are acting independently, although there are some issues with the Supreme Court and the First Amendment.

Florida, Texas, Utah, and Arkansas have passed laws requiring parental consent for minors to access social media, while others are considering restrictions.

The federal government has debated child online safety legislation, although political divides have slowed progress. Instead of a ban, American initiatives often blend parental rights, consumer protection, and platform accountability.

Canada

The Canadian government has introduced Bill C-63, the Online Harms Act, aiming to strengthen online child protection and limit the spread of harmful content.

Justice Minister Arif Virani said the legislation would ensure platforms take greater responsibility for reducing risks and preventing the amplification of content that incites hate, violence, or self-harm.

The framework would apply to platforms, including livestreaming and adult content services.

canada flag is depicted on the screen with the program code 1

They would be obliged to remove material that sexually exploits children or shares intimate content without consent, while also adopting safety measures to limit exposure to harmful content such as bullying, terrorism, and extremist propaganda.

However, the legislation also does not impose a complete social media ban for minors.

China

China’s cyberspace regulator has proposed restrictions on children’s smartphone use. The draft rules limit use to a maximum of two hours daily for those under 18, with stricter limits for younger age groups.

The Cyberspace Administration of China (CAC) said devices should include ‘minor mode’ programmes, blocking internet access for children between 10 p.m. and 6 a.m.

Teenagers aged 16 to 18 would be allowed two hours a day, those between eight and 16 just one hour, and those under eight years old only eight minutes.

It is important to add that parents could opt out of the restrictions if they wish.

India

In January, India proposed new rules to tighten controls on children’s access to social media, sparking a debate over parental empowerment and privacy risks.

The draft rules required parental consent before minors can create accounts on social media, e-commerce, or gaming platforms.

Verification would rely on identity documents or age data already held by providers.

Supporters argue the measures will give parents greater oversight and protect children from risks such as cyberbullying, harmful content, and online exploitation.

Singapore

PM Lawrence Wong has warned of the risks of excessive screen time while stressing that children must also be empowered to use technology responsibly. The ultimate goal is the right balance between safety and digital literacy.

In addition, researchers suggest schools should not ban devices out of fear but teach children how to manage them, likening digital literacy to learning how to swim safely. Such a strategy highlights that no single solution fits all societies.

Balancing rights and risks

Bans and restrictions raise fundamental rights issues. Children have the right to access information, to express themselves, and to participate in culture and society.

Overly strict bans can exclude them from opportunities that their peers elsewhere enjoy. Critics argue that bans may create inequalities between children whose families find workarounds and those who comply.

social media ban for under 16s

At the same time, the rights to health, safety and privacy must also be protected. The difficulty lies in striking a balance. Advocates of stronger regulation argue that platforms have failed to self-regulate effectively, and that states must step in.

Opponents argue that bans may create unintended harms and encourage authoritarian tendencies, with governments using child safety as a pretext for broader control of online spaces.

Instead of choosing one path, some propose hybrid approaches: stronger rules for design and data collection, combined with investment in education and digital resilience. Such approaches aim to prepare children to navigate online risks while making platforms less exploitative.

The future of social media and child protection

Looking forward, the global landscape is unlikely to converge on a single model. Some countries will favour bans and strict controls, others will emphasise parental empowerment, and still others will prioritise platform accountability.

What is clear is that the status quo is no longer acceptable to policymakers or to many parents.

Technological solutions will also evolve. Advances in privacy-preserving age verification may ease some concerns, although sceptics warn that surveillance risks will remain. At the same time, platforms may voluntarily redesign products for younger audiences, either to comply with regulations or to preserve trust.

Ultimately, the challenge is not whether to regulate, but how. Instead of focusing solely on prohibition, governments and societies may need to build layered protections: legal safeguards, technological checks, educational investments and cultural change.

If these can align, children may inherit a safer digital world that still allows them to learn, connect and create. If they cannot, the risks of exclusion or exploitation will remain unresolved.

black woman hands and phone for city map location gps or social media internet search in new york

In conclusion, the debate over banning or restricting social media for children reflects broader tensions between freedom, safety, privacy, and responsibility. Around the globe, governments are experimenting with different balances of control and empowerment.

Australia, as we have already shown, represents one of the boldest approaches, while others, from the UK and Greece to China and Singapore, are testing different variations.

What unites them is the recognition that children cannot simply be left alone in a digital ecosystem designed for profit rather than protection.

The next decade will determine whether societies can craft a sustainable balance, where technology serves the needs of the young instead of exploiting them.

In the end, it is our duty as human beings and responsible citizens.

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