privacy Archives | Page 5 of 10 | Digital Watch Observatory

AI helps match ad emotion to content mood for better engagement

Imagine dreaming of your next holiday and feeling a rush of excitement. That emotion is when your attention is most engaged. Neuro-contextual advertising aims to meet you at such emotional peaks.

Neuro-contextual AI goes beyond page-level relevance. It interprets emotional signals of interest and intent in real time while preserving user privacy. It asks why users interact with content at a specific moment, not just what they view.

When ads align with emotion, interest and intention, engagement rises. A car ad may shift tone accordingly, action-fuelled visuals for thrill seekers and softer, nostalgic tones for someone browsing family stories.

Emotions shape memory and decisions. Emotionally intelligent advertising fosters connection, meaning and loyalty rather than just attention.

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New Gemini update remembers your preferences, until you tell it not to

Google has begun rolling out a feature that enables its Gemini AI chatbot to automatically remember key personal details and preferences from previous chats, unless users opt out. However, this builds upon earlier functionality where memory could only be activated on request.

The update is enabled by default on Gemini 2.5 Pro in select countries and will be extended to the 2.5 Flash version later. Users can turn off the setting under Personal Context in the app to deactivate it.

Alongside auto-memory, Google is introducing Temporary Chats, a privacy tool for one-off interactions. These conversations aren’t saved to your history, aren’t used to train Gemini, and are deleted after 72 hours.

Google is also renaming ‘Gemini Apps Activity’ to ‘Keep Activity’, a setting that, when enabled, lets Google sample uploads like files and photos to improve services from 2 September, while still offering the option to opt out.

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UK minister defends use of live facial recognition vans

Dame Diana Johnson, the UK policing minister, has reassured the public that expanded use of live facial recognition vans is being deployed in a measured and proportionate manner.

She emphasised that the tools aim only to assist police in locating high-harm offenders, not to create a surveillance society.

Addressing concerns raised by Labour peer Baroness Chakrabarti, who argued the technology was being introduced outside existing legal frameworks, Johnson firmly rejected such claims.

She stated that UK public acceptance would depend on a responsible and targeted application.

By framing the technology as a focused tool for effective law enforcement rather than pervasive monitoring, Johnson seeks to balance public safety with civil liberties and privacy.

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EU proposal to scan private messages gains support

The European Union’s ‘Chat Control’ proposal is gaining traction, with 19 member states now supporting a plan to scan all private messages on encrypted apps. From October, apps like WhatsApp, Signal, and Telegram must scan all messages, photos, and videos on users’ devices before encryption.

France, Denmark, Belgium, Hungary, Sweden, Italy, and Spain back the measure, while Germany has yet to decide. The proposal could pass by mid-October under the EU’s qualified majority voting system if Germany joins.

The initiative aims to prevent child sexual abuse material (CSAM) but has sparked concerns over mass surveillance and the erosion of digital privacy.

In addition to scanning, the proposal would introduce mandatory age verification, which could remove anonymity on messaging platforms. Critics argue the plan amounts to real-time surveillance of private conversations and threatens fundamental freedoms.

Telegram founder Pavel Durov recently warned of societal collapse in France due to censorship and regulatory pressure. He disclosed attempts by French officials to censor political content on his platform, which he refused to comply with.

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Human rights must anchor crypto design

Crypto builders face growing pressure to design systems that protect fundamental human rights from the outset. As concerns mount over surveillance, state-backed ID systems, and AI impersonation, experts warn that digital infrastructure must not compromise individual freedom.

Privacy-by-default, censorship resistance, and decentralised self-custody are no longer idealistic features — they are essential for any credible Web3 system. Critics argue that many current tools merely replicate traditional power structures, offering centralisation disguised as innovation.

The collapse of platforms like FTX has only strengthened calls for human-centric solutions.

New approaches are needed to ensure people can prove their personhood online without relying on governments or corporations. Digital inclusion depends on verification systems that are censorship-resistant, privacy-preserving and accessible.

Likewise, self-custody must evolve beyond fragile key backups and complex interfaces to empower everyday users.

While embedding values in code brings ethical and political risks, avoiding the issue could lead to greater harm. For the promise of Web3 to be realised, rights must be a design priority — not an afterthought.

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Europe to launch Eurosky to regain digital control

Europe is taking steps to assert its digital independence by launching the Eurosky initiative, a government-backed project to reduce reliance on US tech giants.

Eurosky seeks to build European infrastructure for social media platforms and promote digital sovereignty. The goal is to ensure that the continent’s digital space is governed by European laws, values, and rules, rather than being subject to the influence of foreign companies or governments.

To support this goal, Eurosky plans to implement a decentralised content moderation system, modelled after the approach used by the Bluesky network.

Moderation, essential for removing harmful or illegal content like child exploitation or stolen data, remains a significant obstacle for new platforms. Eurosky offers a non-profit moderation service to help emerging social media providers handle this task, thus lowering the barriers to entering the market.

The project enjoys strong public and political backing. Polls show that majorities in France, Germany, and Spain prefer Europe-based platforms, with only 5% favouring US providers.

Eurosky also has support from four European governments, though their identities remain undisclosed. This momentum aligns with a broader shift in user behaviour, as Europeans increasingly turn to local tech services amid privacy and sovereignty concerns.

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Privacy concerns rise over Gemini’s on‑device data access

From 7 July 2025, Google’s Gemini AI will default to accessing your WhatsApp, SMS and call apps, even without Gemini Apps Activity enabled, through an Android OS’ System Intelligence’ integration.

Google insists the assistant cannot read or summarise your WhatsApp messages; it only performs actions like sending replies and accessing notifications.

Integration occurs at the operating‑system level, granting Gemini enhanced control over third‑party apps, including reading and responding to notifications or handling media.

However, this has prompted criticism from privacy‑minded users, who view it as intrusive data access, even though Google maintains no off‑device content sharing.

Alarmed users quickly turned off the feature via Gemini’s in‑app settings or resorted to more advanced measures, like removing Gemini with ADB or turning off the Google app entirely.

The controversy highlights growing concerns over how deeply OS‑level AI tools can access personal data, blurring the lines between convenience and privacy.

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New ranking shows which AI respects your data

A new report comparing leading AI chatbots on privacy grounds has named Le Chat by Mistral AI as the most respectful of user data.

The study, conducted by data removal service Incogni, assessed nine generative AI services using eleven criteria related to data usage, transparency and user control.

Le Chat emerged as the top performer thanks to limited data collection and clarity in privacy practices, even if it lost some points for complete transparency.

ChatGPT followed in second place, earning praise for providing clear privacy policies and offering users tools to limit data use despite concerns about handling training data. Grok, xAI’s chatbot, took the third position, though its privacy policy was harder to read.

At the other end of the spectrum, Meta AI ranked lowest. Its data collection and sharing practices were flagged as the most invasive, with prompts reportedly shared within its corporate group and with research collaborators.

Microsoft’s Copilot and Google’s Gemini also performed poorly in terms of user control and data transparency.

Incogni’s report found that some services allow users to prevent their input from being used to train models, such as ChatGPT Grok and Le Chat. In contrast, others, including Gemini, Pi AI, DeepSeek and Meta AI, offered no clear way to opt-out.

The report emphasised that simple, well-maintained privacy support pages can significantly improve user trust and understanding.

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Reddit accuses Anthropic of misusing user content

Reddit has taken legal action against AI startup Anthropic, alleging that the company scraped its platform without permission and used the data to train and commercialise its Claude AI models.

The lawsuit, filed in San Francisco’s Superior Court, accuses Anthropic of breaching contract terms, unjust enrichment, and interfering with Reddit’s operations.

According to Reddit, Anthropic accessed the platform more than 100,000 times despite publicly claiming to have stopped doing so.

The complaint claims Anthropic ignored Reddit’s technical safeguards, such as robots.txt files, and bypassed the platform’s user agreement to extract large volumes of user-generated content.

Reddit argues that Anthropic’s actions undermine its licensing deals with companies like OpenAI and Google, who have agreed to strict content usage and deletion protocols.

The filing asserts that Anthropic intentionally used personal data from Reddit without ever seeking user consent, calling the company’s conduct deceptive. Despite public statements suggesting respect for privacy and web-scraping limitations, Anthropic is portrayed as having disregarded both.

The lawsuit even cites Anthropic’s own 2021 research that acknowledged Reddit content as useful in training AI models.

Reddit is now seeking damages, repayment of profits, and a court order to stop Anthropic from using its data further. The market responded positively, with Reddit’s shares closing nearly 67% higher at $118.21—indicating investor support for the company’s aggressive stance on data protection.

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WhatsApp to add usernames for better privacy

WhatsApp is preparing to introduce usernames, allowing users to hide their phone numbers and opt for a unique ID instead. Meta’s push reflects growing demand for more secure and anonymous communication online.

Currently in development and not yet available for testing, the new feature will let users create usernames with letters, numbers, periods, and underscores, while blocking misleading formats like web addresses.

The move aims to improve privacy by letting users connect without revealing personal contact details. A system message will alert contacts whenever a username is updated, adding transparency to the process.

Although still in beta, the feature is expected to roll out soon, bringing WhatsApp in line with other major messaging platforms that already support username-based identities.

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