Uber is expanding its gig worker ecosystem with a new initiative aimed at data labeling and AI annotation. The new division, called Scaled Solutions, provides services not only for Uber’s internal needs but also for outside clients like self-driving car company Aurora Innovation and game developer Niantic. This move highlights Uber’s effort to diversify beyond its core ride-hailing and delivery businesses.
The company has started recruiting contractors across multiple countries, including the US, Canada, and India. Scaled Solutions aims to tap into the booming demand for data annotation services, a critical component for training AI models. The initiative positions Uber in a growing market dominated by companies like Scale AI, which recently secured a $1B funding round at a $13.8B valuation.
Uber’s entry into data labeling reflects its push to stay competitive in the rapidly evolving AI world. By leveraging its gig workforce model, the company could establish a foothold in this high-demand sector while diversifying its revenue streams.