The European Commission has accepted corrective measures proposed by X to address alleged breaches of the Digital Services Act (DSA) relating to advertising transparency and researchers’ access to public data.
The action plan requires X to improve its advertising repository so that researchers, civil society organisations and users can more effectively examine advertisements and assess the platform’s systemic risks.
X will introduce new search filters based on advertising content and targeting criteria, display search results directly within the repository, improve response times and provide more complete information about advertisements, including their full content and destination URLs. The company will also make the repository accessible through an application programming interface (API).
The platform will provide additional information about advertisements, including their full content and the URLs to which users are redirected. It will also make the repository accessible through an application programming interface.
The commitments also strengthen researchers’ access to public data. X must improve its application process, provide eligible researchers with timely access to appropriate volumes of data free of charge and avoid unnecessary procedural delays.
The platform will also update its terms and conditions to clarify that eligible researchers are not contractually prohibited from scraping publicly available data.
X now has six months to implement the commitments under an enhanced supervision regime. The Commission said implementation will be verified through an independent audit and close monitoring, following concerns from the Board for Digital Services that the company’s original proposal did not sufficiently address several requirements.
The Commission said it will closely monitor X’s DSA compliance, particularly in areas the Board identified as insufficiently addressed.
Why does it matter?
The commitments strengthen two key pillars of the DSA: transparency in online advertising and independent scrutiny of very large online platforms. Better access to advertising data and public platform information could improve research into systemic risks, political advertising and platform accountability.
The case also demonstrates that accepting corrective measures does not end regulatory oversight. The Commission’s enhanced supervision and independent audit requirements show that compliance under the DSA will increasingly be judged by implementation rather than commitments alone.
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