The Attorney General of Texas has filed a lawsuit against Netflix, alleging the company unlawfully collected user data without consent. The case claims the platform tracked extensive behavioural information from both adults and children while presenting itself as privacy-conscious.
According to the lawsuit, Netflix allegedly logged viewing habits, device usage and other interactions, turning user activity into monetised data. The lawsuit further claims that this data was shared with brokers and advertising technology firms to build detailed consumer profiles.
The Attorney General also argues that Netflix designed features to increase engagement, including autoplay, which allegedly encouraged prolonged viewing, particularly among younger users. These practices allegedly contradict the platform’s public messaging about being ad-free and family-friendly.
Texas’s complaint quoted a statement from Netflix co-founder and Chairman Reed Hastings, who allegedly said the company did not collect user data. He sought to distinguish Netflix’s approach from other major technology platforms with regard to data collection.
The Attorney General also claims that Netflix’s alleged surveillance violates the Texas Deceptive Trade Practices Act. The legal action seeks to halt the alleged data practices, introduce stricter controls, such as disabling autoplay for children, and impose penalties under consumer protection law, including civil fines of $ 10,000 per violation. The case highlights ongoing scrutiny of data practices by major technology platforms in the USA.
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