Meta has announced that third-party AI chatbots will again be allowed to operate through WhatsApp in Europe, reversing restrictions introduced earlier this year.
The decision follows pressure from the European Commission, which had warned it could impose interim competition measures.
Earlier in 2026, Meta limited access to rival chatbot services on the messaging platform, prompting regulators to examine whether the move unfairly restricted competition in the rapidly expanding AI market.
WhatsApp remains one of the most widely used messaging applications across European countries, making platform access critical for emerging AI services.
Under the new arrangement, companies will be able to distribute general-purpose AI chatbots via the WhatsApp Business API for 12 months.
The change is intended to give European regulators time to complete their investigation while allowing competing AI services to operate within the platform ecosystem.
Meta has also indicated that businesses offering chatbots through WhatsApp will be required to pay fees to access the system.
The European Commission is now assessing whether these adjustments sufficiently address competition concerns surrounding the integration of AI services inside major digital platforms.
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