Metaverse

Meta under pressure after small business loses thousands

A New Orleans bar owner lost $10,000 after cyber criminals hijacked her Facebook business account, highlighting the growing threat of online scams targeting small businesses. Despite efforts to recover the account, the company was locked out for weeks, disrupting sales.

The US-based scam involved a fake Meta support message that tricked the owner into giving hackers access to her page. Once inside, the attackers began running ads and draining funds from the business account linked to the platform.

Cyber fraud like this is increasingly common as small businesses rely more on social media to reach their customers. The incident has renewed calls for tech giants like Meta to implement stronger user protections and improve support for scam victims.

Meta says it has systems to detect and remove fraudulent activity, but did not respond directly to this case. Experts argue that current protections are insufficient, especially for small firms with fewer resources and little recourse after attacks.

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OpenAI leadership battles talent exodus

OpenAI is scrambling to retain its top researchers after Meta launched a bold recruitment drive. Chief Research Officer Mark Chen likened the situation to a break-in at home and reassured staff that leadership is actively addressing the issue.

Meta has reportedly offered signing bonuses of up to $100 million to entice senior OpenAI staff. Chen and CEO Sam Altman have responded by reviewing compensation packages and exploring creative retention incentives, assuring fairness in the process.

The recruitment push comes as Meta intensifies efforts in AI, investing heavily in its superintelligence lab and targeting experts from OpenAI, Google DeepMind, and Scale AI.

OpenAI has encouraged staff to resist pressure to make quick decisions, especially during its scheduled recharge week, emphasising the importance of the broader mission over short-term gains.

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Oakley Meta HSTN smart glasses unveiled

Meta and Oakley have revealed the Oakley Meta HSTN, a new AI-powered smart glasses model explicitly designed for athletes and fitness fans. The glasses combine Meta’s advanced AI with Oakley’s signature sporty design, offering features tailored for high-performance settings.

The device is ideal for workouts and outdoor use and is equipped with a 3K ultra-HD camera, open-ear speakers, and IPX4 water resistance.

On-device Meta AI provides real-time coaching, hands-free information and eight hours of active battery life, while a compact charging case adds up to 48 more hours.

The glasses are set for pre-order from 11 July, with a limited-edition gold-accent version priced at 499 dollars. Standard versions will follow later in the summer, with availability expanding beyond North America, Europe and Australia to India and the UAE by year-end.

Sports stars like Kylian Mbappé and Patrick Mahomes are helping introduce the glasses, representing Meta’s move to integrate smart tech into athletic gear. The product marks a shift from lifestyle-focused eyewear to functional devices supporting sports performance.

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German court allows Meta to use Facebook and Instagram data

A German court has ruled in favour of Meta, allowing the tech company to use data from Facebook and Instagram to train AI systems. A Cologne court ruled Meta had not breached the EU law and deemed its AI development a legitimate interest.

According to the court, Meta is permitted to process public user data without explicit consent. Judges argued that training AI systems could not be achieved by other equally effective and less intrusive methods.

They noted that Meta plans to use only publicly accessible data and had taken adequate steps to inform users via its mobile apps.

Despite the ruling, the North Rhine-Westphalia Consumer Advice Centre remains critical, raising concerns about legality and user privacy. Privacy group Noyb also challenged the decision, warning it could take further legal action, including a potential class-action lawsuit.

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Mark Zuckerberg confirms Llama’s soaring popularity

Meta’s open AI model family, Llama, has reached a significant milestone, surpassing 1 billion downloads, according to CEO Mark Zuckerberg. The announcement, made on Threads, highlights a rapid rise in adoption, with downloads increasing by 53% since December 2024. Llama powers Meta’s AI assistant across Facebook, Instagram, and WhatsApp, forming a crucial part of the company’s expanding AI ecosystem.

Despite its success, Llama has not been without controversy. Meta faces a lawsuit alleging the model was trained on copyrighted material without permission, while regulatory concerns have stalled its rollout in some European markets. Additionally, emerging competitors, such as China’s DeepSeek R1, have challenged Llama’s technological edge, prompting Meta to intensify its AI research efforts.

Looking ahead, Meta plans to launch several new Llama models, including those with advanced reasoning and multimodal capabilities. Zuckerberg has hinted at ‘agentic’ features, suggesting the AI could soon perform tasks autonomously. More details are expected at LlamaCon, Meta’s first AI developer conference, set for 29 April.

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Meta AI widget now available for WhatsApp beta testers

WhatsApp is set to introduce a new Meta AI widget that will allow users to access its AI capabilities directly from their home screens.

The widget, now in beta testing, eliminates the need to open the app to interact with Meta’s AI, making it quicker and more convenient to use.

Users can ask questions, upload images, and even activate the AI’s voice mode directly from their device’s home screen.

This new feature is expected to make Meta AI even more accessible, helping to increase its popularity among WhatsApp users.

Powered by the company’s Llama language model, the AI is already capable of answering questions, generating images, and participating in both individual and group conversations.

The widget is adjustable, letting users resize it according to their preferences. While it’s currently only available to a limited group of users, WhatsApp plans to make it available to everyone in the coming months.

However, this addition comes as part of a wider rollout of new features within WhatsApp, including preset chat themes and shareable sticker packs.

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Vision Pro to support industrial 3D models with Dassault Systèmes

Dassault Systèmes has collaborated with Apple to integrate its industrial 3D software with the Vision Pro headset. Widely used across manufacturing, life sciences and urban planning, the software allows engineers and designers to create precise digital twins of real-world objects.

The French company serves hundreds of thousands of customers designing cars, aircraft and factories.

A new app called 3DLive is set for release this summer, enabling real-time collaboration on 3D models. Engineers and designers will be able to work remotely on industrial projects, detecting potential issues early in the design process.

The technology aims to streamline workflows, particularly for manufacturing, where maintenance challenges often arise too late.

Deep integration with Apple’s Vision Pro will allow 3DLive to leverage its advanced sensors and computing power. The software’s high level of scientific accuracy ensures it can be used for complex applications such as aircraft design, where precision is crucial.

Apple executives highlighted its potential to reduce costs and rework by facilitating earlier design decisions.

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Meta announces LlamaCon as it accelerates AI push

Meta has unveiled plans to host its first-ever developer conference dedicated to generative AI, called LlamaCon. Scheduled for April 29, the event will focus on Meta’s open-source AI efforts, particularly its Llama models.

The company aims to share updates that will help developers build new AI-powered applications. Additional details are expected in the coming weeks, with Meta’s broader annual conference, Meta Connect, set for September.

The company has positioned itself as a leader in open-source AI, boasting hundreds of millions of downloads of its Llama models. Major firms, including Goldman Sachs, AT&T, and Accenture, are among those integrating Llama into their services.

However, reports suggest that Meta has been caught off guard by the rapid rise of Chinese AI company DeepSeek, whose latest models may challenge Llama’s dominance. Meta has reportedly launched internal efforts to study DeepSeek’s approach to efficiency and cost reduction.

With a planned $80 billion investment in AI this year, Meta is pushing ahead with new Llama models that could include reasoning, multimodal, and autonomous capabilities. CEO Mark Zuckerberg has expressed confidence in Llama’s potential to become the most widely used AI model.

However, Meta is also facing legal and regulatory challenges, including lawsuits over alleged copyright violations and privacy concerns in the European Union that have delayed some AI launches.

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Ray-Ban Meta sales drive smart glasses growth

EssilorLuxottica is set to ramp up production of its smart glasses, driven by the success of its Ray-Ban Meta range developed in partnership with Meta. Since their launch in September 2023, over two million units have been sold, with growing user engagement indicating a shift towards mainstream adoption.

The eyewear giant, which has collaborated with Meta since 2019, aims to expand its smart glasses portfolio with new brands and features. The company is also considering subscription-based services and additional functionalities to enhance user experience.

To meet rising demand, EssilorLuxottica plans to increase production capacity to 10 million units annually by the end of next year. Manufacturing will be expanded across China and Southeast Asia, enabling the company to support future product releases, including the development of Nuance Audio glasses with integrated hearing solutions.

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Meta to restrict high-risk AI development

Meta has introduced a new policy framework outlining when it may restrict the release of its AI systems due to security concerns. The Frontier AI Framework categorises AI models into ‘high-risk’ and ‘critical-risk’ groups, with the latter referring to those capable of aiding catastrophic cyber or biological attacks. If an AI system is classified as a critical risk, Meta will suspend its development until safety measures can be implemented.

The company’s evaluation process does not rely solely on empirical testing but also considers input from internal and external researchers. This approach reflects Meta’s belief that existing evaluation methods are not yet robust enough to provide definitive risk assessments. Despite its historically open approach to AI development, the company acknowledges that some models could pose unacceptable dangers if released.

By outlining this framework, Meta aims to demonstrate its commitment to responsible AI development while distinguishing its approach from other firms with fewer safeguards. The policy comes amid growing scrutiny of AI’s potential misuse, especially as open-source models gain wider adoption.