Future of work

Instacart deepens partnership with OpenAI for real-time AI shopping

OpenAI and Instacart are expanding their longstanding collaboration by introducing a fully integrated grocery shopping experience inside ChatGPT.

Users can receive meal inspiration, browse products and place orders in one continuous conversation instead of switching across separate platforms.

A service that brings together Instacart’s real-time retail network with OpenAI’s most advanced models to produce an experience that feels like a direct link between a simple request and completed delivery.

The Instacart app becomes the first service to offer a full checkout flow inside ChatGPT by using the Agentic Commerce Protocol. When users mention food, ingredients or recipe ideas, ChatGPT can surface the app immediately.

Once the user connects an Instacart account, the system selects suitable items from nearby retailers and builds a complete cart that can be reviewed before payment. Users then pay securely inside the chat while Instacart manages collection and delivery through its established network.

The update also reflects broader cooperation between the two companies. Instacart continues to rely on OpenAI APIs to support personalised suggestions and real time guidance across its customer experience.

ChatGPT Enterprise assists internal teams, while Codex powers an internal coding agent that shortens development cycles instead of slowing them down with manual tasks. The partnership builds on Instacart’s early involvement in the Operator research preview, where it helped refine emerging agentic technologies.

A renewed partnership that strengthens OpenAI’s growing enterprise ecosystem. The company already works with major global brands across sectors such as retail, financial services and telecommunications.

The Instacart integration offers a view of how conversational agents may act as a bridge between everyday intent and immediate real-world action.

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Creatives warn that AI is reshaping their jobs

AI is accelerating across creative fields, raising concerns among workers who say the technology is reshaping livelihoods faster than anyone expected.

A University of Cambridge study recently found that more than two-thirds of creative professionals fear AI has undermined their job security, and many now describe the shift as unavoidable.

One of them is Norwich-based artist Aisha Belarbi, who says the rise of image-generation tools has made commissions harder to secure as clients ‘can just generate whatever they want’. Although she works in both traditional and digital media, Belarbi says she increasingly struggles to distinguish original art from AI output. That uncertainty, she argues, threatens the value of lived experience and the labour behind creative work.

Others are embracing the change. Videographer JP Allard transformed his Milton Keynes production agency after discovering the speed and scale of AI-generated video. His company now produces multilingual ‘digital twins’ and fully AI-generated commercials, work he says is quicker and cheaper than traditional filming. Yet he acknowledges that the pace of change can leave staff behind and says retraining has not kept up with the technology.

For musician Ross Stewart, the concern centres on authenticity. After listening to what he later discovered was an AI-generated blues album, he questioned the impact of near-instant song creation on musicians’ livelihoods and exposure. He believes audiences will continue to seek human performance, but worries that the market for licensed music is already shifting towards AI alternatives.

Copywriter Niki Tibble has experienced similar pressures. Returning from maternity leave, she found that AI tools had taken over many entry-level writing tasks. While some clients still prefer human writers for strategy, nuance and brand voice, Tibble’s work has increasingly shifted toward reviewing and correcting AI-generated copy. She says the uncertainty leaves her unsure whether her role will exist in a decade.

Across these stories, creative workers describe a sector in rapid transition. While some see new opportunities, many fear the speed of adoption and a future where AI replaces the very work that has long defined their craft.

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New interview study tracks how workers adapt to AI

Anthropic has unveiled Anthropic Interviewer, an AI-driven tool for large-scale workplace interviews. The system used Claude to conduct 1,250 structured interviews with professionals across the general workforce, creative fields and scientific research.

In surveys, 86 percent said AI saves time and 65 percent felt satisfied with its role at work. Workers often hoped to automate routine tasks while preserving responsibilities that define their professional identity.

Creative workers reported major time savings and quality gains yet faced stigma and economic anxiety around AI use. Many hid AI tools from colleagues, feared market saturation and still insisted on retaining creative control.

Across groups, professionals imagined careers where humans oversee AI systems rather than perform every task themselves. Anthropic plans to keep using Anthropic Interviewer to track attitudes and inform future model design.

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Japan weighs easing rules on personal data use

Japan is preparing to relax restrictions on personal data use to support rapid AI development. Government sources say a draft bill aims to expand third-party access to sensitive information.

Plans include allowing medical histories and criminal records to be obtained without consent for statistical purposes. Japanese officials argue such access could accelerate research while strengthening domestic competitiveness.

New administrative fines would target companies that profit from unlawfully acquired data affecting large groups. Penalties would match any gains made through misconduct, reflecting growing concern over privacy abuses.

A government panel has reviewed the law since 2023 and intends to present reforms soon. Debate is expected to intensify as critics warn of increased risks to individual rights if support for AI development in this regard continues.

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Australia seals $4.6 billion deal for new AI hub

OpenAI has partnered with Australian data centre operator NextDC to build a major AI campus in western Sydney. The companies signed an agreement covering development, planning and long-term operation of the vast site.

NextDC said the project will include a supercluster of graphics processors to support advanced AI workloads. Both firms intend to create infrastructure capable of meeting rapid global demand for high-performance computing.

Australia estimates the development at A$7 billion and forecasts thousands of jobs during construction and ongoing roles across engineering and operations. Officials say the initiative aligns with national efforts to strengthen technological capability.

Plans feature renewable energy procurement and cooling systems that avoid drinking water use, addressing sustainability concerns. Treasurer Jim Chalmers said the project reflects growing confidence in Australia’s talent, clean energy capacity and emerging AI economy.

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Tilly Norwood creator accelerates AI-first entertainment push

The AI talent studio behind synthetic actress Tilly Norwood is preparing to expand what it calls the ‘Tilly-verse’, moving into a new phase of AI-first entertainment built around multiple digital characters.

Xicoia, founded by Particle6 and Tilly creator Eline van der Velden, is recruiting for 9 roles spanning writing, production, growth, and AI development, including a junior comedy writer, a social media manager, and a senior ‘AI wizard-in-chief’.

The UK-based studio says the hires will support Tilly’s planned 2026 expansion into on-screen appearances and direct fan interaction, alongside the introduction of new AI characters designed to coexist within the same fictional universe.

Van der Velden argues the project creates jobs rather than replacing them, positioning the studio as a response to anxieties around AI in entertainment and rejecting claims that Tilly is meant to displace human performers.

Industry concerns persist, however, with actors’ representatives disputing whether synthetic creations can be considered performers at all and warning that protecting human artists’ names, images, and likenesses remains critical as AI adoption accelerates.

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Noyb study points to demand for tracking-free option

A new study commissioned by noyb reports that most users favour a tracking-free advertising option when navigating Pay or Okay systems. Researchers found low genuine support for data collection when participants were asked without pressure.

Consent rates rose sharply when users were presented only with payment or agreement to tracking, leading most to select consent. Findings indicate that the absence of a realistic alternative shapes outcomes more than actual preference.

Introduction of a third option featuring advertising without tracking prompted a strong shift, with most participants choosing that route. Evidence suggests users accept ad-funded models provided their behavioural data remains untouched.

Researchers observed similar patterns on social networks, news sites and other platforms, undermining claims that certain sectors require special treatment. Debate continues as regulators assess whether Pay or Okay complies with EU data protection rules such as the GDPR.

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Japan aims to boost public AI use

Japan has drafted a new basic programme aimed at dramatically increasing public use of AI, with a target of raising utilisation from 50% to 80%. The government hopes the policy will strengthen domestic AI capabilities and reduce reliance on foreign technologies.

To support innovation, authorities plan to attract roughly ¥1 trillion in private investment, funding research, talent development and the expansion of AI businesses into emerging markets. Officials see AI as a core social infrastructure that supports both intellectual and practical functions.

The draft proposes a unified AI ecosystem where developers, chip makers and cloud providers collaborate to strengthen competitiveness and reduce Japan’s digital trade deficit. AI adoption is also expected to extend across all ministries and government agencies.

Prime Minister Sanae Takaichi has pledged to make Japan the easiest country in the world for AI development and use. The Cabinet is expected to approve the programme before the end of the year, paving the way for accelerated research and public-private investment.

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UK lawmakers push for binding rules on advanced AI

Growing political pressure is building in Westminster as more than 100 parliamentarians call for binding regulation on the most advanced AI systems, arguing that current safeguards lag far behind industry progress.

A cross-party group, supported by former defence and AI ministers, warns that unregulated superintelligent models could threaten national and global security.

The campaign, coordinated by Control AI and backed by tech figures including Skype co-founder Jaan Tallinn, urges Prime Minister Keir Starmer to distance the UK from the US stance against strict federal AI rules.

Experts such as Yoshua Bengio and senior peers argue that governments remain far behind AI developers, leaving companies to set the pace with minimal oversight.

Calls for action come after warnings from frontier AI scientists that the world must decide by 2030 whether to allow highly advanced systems to self-train.

Campaigners want the UK to champion global agreements limiting superintelligence development, establish mandatory testing standards and introduce an independent watchdog to scrutinise AI use in the public sector.

Government officials maintain that AI is already regulated through existing frameworks, though critics say the approach lacks urgency.

Pressure is growing for new, binding rules on the most powerful models, with advocates arguing that rapid advances mean strong safeguards may be needed within the next two years.

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Polish parliament upholds presidential veto on crypto bill

Poland’s Sejm has upheld President Karol Nawrocki’s veto of the cryptoassets bill, blocking plans to place the digital asset market under the Financial Supervision Authority in line with EU MiCA rules. The attempt to override the veto failed to reach the required three-fifths majority.

Prime Minister Donald Tusk condemned the decision, warning that gaps in regulation leave parts of the cryptocurrency sector exposed to influence from Russian and Belarusian actors, organised crime groups and foreign intelligence networks.

He argued that the bill would have strengthened national security by giving authorities better tools to oversee risky segments of the market.

The president’s advisers defended the veto as protection against excessive, unclear regulation and accused the government of framing the vote as a false choice involving criminal groups.

President Nawrocki later disputed the government’s claims of foreign intelligence threats, saying no such warnings were raised during earlier consultations.

Tusk vowed to submit the bill again, insisting that swift regulation is essential to safeguard Poland’s financial system. He stated that further delays pose unnecessary risks and urged the opposition and the president to reconsider their stance.

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