Apple has unveiled plans to invest $500 billion in the United States over the next four years. The investment will include the construction of a large facility in Texas for the production of AI servers, as well as the creation of 20,000 research and development jobs nationwide. This pledge highlights Apple’s continued commitment to strengthening its presence in the US, despite many of its products being assembled overseas.
Part of the investment will also go towards enhancing Apple’s Advanced Manufacturing Fund, which will grow from $5 billion to $10 billion. This fund will support the production of advanced silicon chips at a facility in Arizona, alongside a collaboration with Foxconn to build a 250,000-square-foot server assembly plant in Houston.
Additionally, Apple will open a new manufacturing academy in Michigan to help local businesses improve their processes and skills. These initiatives follow a similar commitment made in 2018, further cementing Apple’s role in the US economy and its ongoing expansion in research and manufacturing.
For more information on these topics, visit diplomacy.edu.
On Valentine’s Day in San Francisco, the NBA Tech Summit took place ahead of the NBA All-Star weekend, showcasing the latest trends in sports, media, and technology. With the help of NVIDIA CEO Jensen Huang and legendary Golden State Warriors coach Steve Kerr, the audience was introduced to the evolution of event broadcasting, companies set to make significant investments in the coming years, and the future of basketball as a sport.
The panels also included renowned basketball experts, media figures, and former NBA players. A common consensus emerged: robotics and AI will reshape the sport as we know and significantly help athletes achieve far better results than ever before.
However, this is not exactly a novelty, as many innovations were presented ahead of the Paris Olympics, where certain programmes helped analysts and audiences follow their favourite events in greater detail.
The future of the NBA and the role of fans during matches
The same idea applies to the NBA, particularly with the integration of augmented reality (AR) and a feature called ‘Tabletop’, which allows the display of a virtual court with digital avatars tracking player movements in real time.
A feature like this one generated the most interest from the audience, as it enables viewers to watch matches from various angles, analyse performances in real-time, access interactive player data, and simulate alternative outcomes—essentially exploring how the game would have unfolded if different decisions had been made on the court.
An important aspect of these innovations is that fans have the opportunity to vote for competition participants, ask real-time questions, and take part in virtual events designed to keep them engaged during and after match broadcasts.
AI plays a crucial role in these systems, primarily by analysing strategies and performances, allowing coaches and players to make better-informed decisions in key moments of the game.
Player health as a priority
With a packed schedule of matches, additional tournaments, and extensive travel, professional basketball players face daily physical challenges. To help preserve their health, new technologies aim to minimise potential injuries.
Wearable health-tracking sensors embedded in equipment to collect data on physical parameters were introduced at the NBA Summit. This technology provides medical teams with real-time insights into players’ conditions, helping prevent potential injuries.
Basketball spirit through cutting-edge technology: What did the NBA Tech Summit deliver? 4
Biometric sensors, motion-analysis accelerometers, injury-prevention algorithms, dehydration and fatigue tracking, and shoe sensors for load analysis are just some of the innovations in this field.
Ultra cameras, ultra broadcasts, ultra experience
For fans of high-resolution and interactive matches, the latest technological advancements offer new viewing experiences. While still in the final development stages, fans can already enjoy Ultra HD 8K and 360-degree cameras, along with the highly anticipated ‘player cam’ perspective, which allows for close-up tracking of individual players.
It is also possible to independently control the camera during matches, offering a complete view of the court and arena from every possible angle. Additionally, matches can be broadcast as holograms, providing a new dimension in 3D space on specialised platforms.
The integration of 5G technology ensures faster and more stable transmissions, enabling high-resolution streaming without delays.
Fewer mistakes, less stress
Refereeing mistakes have always been part of the sport, influencing match outcomes and shaping the history of one of the world’s most popular games. In response, the NBA has sought to minimise errors through Hawk-Eye technology for ball and boundary tracking.
A multi-camera system monitors the ball to determine whether it has crossed the line, touched the boundary, or shot on time. AI also analyses player contact in real time, suggesting potential fouls for referees to review.
Beyond these features, the NBA now operates a centralised Replay Centre, offering detailed analysis of controversial situations where AI plays a crucial role in providing recommendations for quicker decision-making. Additional innovations include hoop sensors, audio analysis for simulating unsportsmanlike fouls, and more.
Environmental sustainability and awareness
As an organisation reliant on cutting-edge technology, the NBA is also focused on environmental awareness, which is increasingly becoming a key aspect of the league. Modern arenas utilise solar energy, energy-efficient lighting, and water recycling systems, reducing electricity consumption and waste.
Digital tickets and contactless payments contribute to sustainability efforts, particularly through apps that enable quicker and more eco-friendly entry to arenas and access to various services.
Partnerships with environmental organisations are a crucial part of the NBA’s sustainability initiatives, with collaborations including the Green Sports Alliance and the NRDC. These efforts aim to reduce the environmental impact of events while enhancing the fan experience.
For basketball fans (and followers of other sports adopting similar advancements), the most important takeaway is that the fundamental rules and essence of the game will remain unchanged. Despite the inevitable technological progress, the core spirit of basketball, established in Springfield in 1891, will continue to be preserved.
More than 1,000 musicians have joined forces to release a silent album as part of a protest against the UK government’s proposed changes to copyright laws. The changes would allow AI companies to use artists’ work to train models without needing permission, a move critics argue would undermine creators’ rights. The silent album, titled ‘Is This What We Want?’, features empty studios and performance spaces, symbolising the potential loss of control over their work.
The changes have sparked outrage from high-profile artists such as Kate Bush, who warned that this could lead to the exploitation of musicians by tech companies. The protest album, which includes contributions from other major artists like Ed Sheeran and Dua Lipa, aims to highlight the negative impact of such reforms on the livelihoods of creators.
The UK government argues that these changes will help boost the AI and creative industries, allowing them to reach their full potential. However, the controversy over copyright law is growing, with many in the music industry urging a rethink before any new regulations are finalised.
For more information on these topics, visit diplomacy.edu.
Indian billionaire Mukesh Ambani is focusing on small businesses and promoting innovative neuroscience research to boost Reliance’s revenue from the Indian Premier League (IPL). After striking an $8.5 billion merger with Walt Disney, Reliance plans to attract small companies to advertise during the IPL by offering affordable ad packages starting at $17,000. The company has been conducting closed-door seminars in various Indian cities to pitch these packages, aiming to expand its digital ad inventory and increase streaming revenue.
Reliance is also experimenting with “brain mapping” research to show higher engagement rates for its IPL ads compared to rivals like Google and Meta. The company claims its ads have up to four times more focus, engagement, and memorability, based on neural studies of participants. However, the ad rates for IPL streaming have risen by up to 25%, creating competition with lower-cost platforms like Instagram and YouTube, where some businesses find advertising more affordable.
Despite heavy investments in IPL and other cricket rights, Reliance faces challenges in making the venture profitable. The company is battling major global players in India’s growing digital advertising market, where Google and Meta dominate. Reliance’s ad pitch focuses on user data, offering targeted ads based on viewer demographics. Yet, experts argue that Reliance’s efforts, including using brain scans to boost ad appeal, may not be enough to compete with the sheer reach of platforms like YouTube.
The high cost of IPL broadcast rights, coupled with increasing ad rates, puts pressure on Reliance’s strategy. Still, Ambani remains confident in the IPL’s potential to attract advertisers and retain viewers who may subscribe to additional content offerings. With competition intensifying in India’s $28-billion digital ad market, Reliance’s new tactics may shape its future in the entertainment and advertising sectors.
For more information on these topics, visit diplomacy.edu.
The National Institute of Standards and Technology is set to cut up to 500 staff members, a move that could devastate the US AI Safety Institute and its related programme, Chips for America. Recent reports indicate that these cuts are primarily aimed at probationary employees, with some already receiving verbal notice of termination.
Established under a previous US presidential directive, the AI Safety Institute has faced an uncertain future ever since its inception. The current government’s plans to reduce its workforce are raising concerns among experts, who warn that such reductions will hinder the nation’s capacity to develop critical safety standards in AI development.
Critics from various AI safety and policy organisations have voiced their alarm, emphasising that these cuts occur at a time when specialised expertise is essential. The potential loss of institutional knowledge could leave the government ill-equipped to manage emerging risks in artificial intelligence.
For more information on these topics, visit diplomacy.edu.
London-based model Alexsandrah Gondora is now utilising an AI replica of herself for photo shoots, allowing designers and retailers to book her digital double without the need for her physical presence. This innovative approach not only saves time but also cuts down the costs traditionally associated with high-budget campaigns.
While this technology opens up endless creative possibilities, it has also sparked concerns among industry professionals. Critics fear that the widespread use of AI-generated images could eventually displace traditional models, not just in the UK, but globally. Replacing make-up artists, photographers, and even promote a homogenised standard of beauty.
Gondora, however, remains optimistic about the change, emphasising that she retains control over her digital likeness and benefits from the new model. The rise of such digital innovations is prompting calls for new regulations to ensure that models are fairly compensated and their rights protected in this evolving field.
For more information on these topics, visit diplomacy.edu.
US drugmaker Amgen has announced a $200 million investment in a new technology centre in southern India, which will focus on using AI and data science to support the development of new medicines. The centre, located in Hyderabad, is expected to have a workforce of around 2,000 by the end of the year, with 300 employees already on-site. Amgen plans to make additional investments in the coming years as part of its ongoing expansion in India.
Amgen’s decision to invest in India reflects the growing importance of the country in the global pharmaceutical industry, often referred to as the ‘pharmacy of the world.’ The company’s new centre aligns with broader efforts by global pharmaceutical companies to increase their presence in India. The BioAsia conference in Hyderabad will feature executives from major drugmakers, including Amgen, Eli Lilly, and Novartis.
Amgen’s move comes amid heightened cooperation between India and the US, which recently launched discussions for an early trade deal. A key focus of these talks is to promote collaboration in critical and emerging technologies, which includes areas like pharmaceuticals. US officials have praised Amgen’s expansion as a model for how both countries can work together to harness innovation and technology.
For more information on these topics, visit diplomacy.edu.
Scientists at Imperial College London have been left astonished after an AI tool replicated and even expanded on a decade of their superbug research in just 48 hours. Professor José R. Penadés and his team had spent years investigating how antibiotic-resistant bacteria develop, only for Google’s AI system, ‘co-scientist,’ to reach the same conclusion almost instantly. Even more remarkably, the AI generated additional hypotheses, one of which the researchers had never considered and are now actively exploring.
The discovery has sparked excitement over AI’s potential to revolutionise scientific progress. Had the researchers possessed the AI-generated hypothesis at the start of their project, it could have saved years of effort. However, the breakthrough also raises concerns about AI’s growing role in scientific fields traditionally driven by human expertise. Some fear automation could replace jobs, while others see it as a powerful tool to accelerate discoveries and push the boundaries of knowledge.
Despite initial scepticism, Prof. Penadés described the experience as ‘spectacular’ and believes AI will transform science. Comparing it to competing in a Champions League final, he emphasised that rather than replacing researchers, AI has the potential to act as a powerful collaborator. As technology continues to advance, the challenge will be to balance AI’s immense capabilities with the need for human oversight and ethical considerations in research, not just in the UK, but globally.
For more information on these topics, visit diplomacy.edu.
AI start-up Sanas has raised $65 million in a new funding round, valuing the company at over $500 million. The firm, founded in 2020, uses artificial intelligence to modify call centre workers’ accents in real time, aiming to reduce discrimination and improve communication. Its software preserves the speaker’s emotions and identity while adjusting phonetic patterns instantly.
The company was inspired by a call centre worker’s struggle with accent bias, leading its founders to develop a solution that enhances clarity without replacing human connection. Despite concerns that such technology may homogenise voices rather than promote acceptance of diverse accents, Sanas insists its mission is to break barriers and reduce discrimination.
With an annual revenue of $21 million and a growing client base across healthcare, logistics, and manufacturing, Sanas is rapidly expanding. The company plans to develop new AI-driven speech technologies, increase its global presence, and open an office in the Philippines, a major hub for call centres.
For more information on these topics, visit diplomacy.edu.
TikTok is reportedly laying off staff from its trust and safety unit, which is responsible for content moderation, as part of a restructuring effort. The layoffs began on Thursday, affecting teams in Asia, Europe, the Middle East, and Africa. Adam Presser, TikTok’s operations head, sent a memo to staff informing them of the decision, though the company has not yet commented on the move.
The layoffs come at a time when TikTok’s future is uncertain. The app, used by nearly half of all Americans, faced a brief outage last month, followed by a law that came into effect in January, requiring its Chinese owner ByteDance to either sell TikTok or face a national security-related ban. TikTok CEO Shou Chew had previously testified before Congress about the company’s trust and safety measures, pledging to invest more than $2 billion in these efforts.
In line with a shift towards AI-driven content moderation, TikTok had already made significant layoffs in October, including staff in Malaysia. The company currently employs 40,000 trust and safety professionals globally, but the full scope of the recent cuts remains unclear.
For more information on these topics, visit diplomacy.edu.
