Digital identities

AI technology sparks debate in Hollywood

Hollywood is grappling with AI’s increasing role in filmmaking, with executives, actors, and developers exploring the technology’s potential. At a recent event, industry leaders discussed AI-generated video, heralded as the biggest breakthrough since the advent of sound in cinema.

Despite its growing presence, AI’s impact remains controversial, especially after recent strikes from actors and writers seeking protection from AI exploitation.

AI technology is making its way into movies and TV shows, with Oscar-nominated films like Emilia Perez and The Brutalist using AI for voice alterations and actor de-aging. AI’s capacity to generate scripts, animation, and even actors has led to fears of job displacement, particularly for background actors.

However, proponents like Bryn Mooser of Moonvalley argue that AI can empower filmmakers, especially independent creators, to produce high-quality content at a fraction of traditional costs.

While Hollywood is still divided on AI’s potential, several tech companies, including OpenAI and Google, are lobbying for AI models to access copyrighted art to fuel their development, claiming it’s vital for national security.

The push has met resistance from filmmakers who fear it could undermine the creative industry, which provides millions of jobs. Despite the opposition, AI’s role in filmmaking is rapidly expanding, and its future remains uncertain.

Some in the industry believe AI, if used correctly, can enhance creativity by allowing filmmakers to create worlds and narratives beyond their imagination. However, there is a push to ensure that artists remain central to this transformation, and that AI’s role in cinema respects creators’ rights and protections.

As AI technology evolves, Hollywood faces a critical choice: embrace it responsibly instead of the risk of being overtaken by powerful tech companies.

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Runway expands AI video capabilities with Gen-4

Runway has unveiled Gen-4, its most advanced AI-powered video generator yet, promising superior character consistency, realistic motion, and world understanding.

The model is now available to individual and enterprise users, allowing them to generate dynamic videos using visual references and text-based instructions.

Backed by investors such as Google and Nvidia, Runway faces fierce competition from OpenAI and Google in the AI video space. The company has differentiated itself by securing Hollywood partnerships and investing heavily in AI-generated filmmaking.

However, it remains tight-lipped about its training data, raising concerns over copyright issues.

Runway is currently embroiled in a lawsuit from artists accusing the company of training its models on copyrighted works instead of getting permission. The company claims fair use as a defence.

Meanwhile, it is reportedly seeking new funding at a $4 billion valuation, with hopes of reaching $300 million in annual revenue. As AI video tools advance, concerns grow over their impact on jobs in the entertainment industry, with thousands of positions at risk.

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Facebook introduces Friends tab for a personalised feed

Facebook is making it easier for users to focus on posts from friends and family with a new Friends tab, with Meta announcing the feature as part of an effort to bring back the ‘OG’ Facebook experience. The latest addition allows users to view a feed filled exclusively with content from their friends.

The Friends tab, located in the tab bar at the bottom of the app, displays posts, stories, and videos from friends, along with birthday reminders, friend requests, and suggested connections. Users in the United States and Canada can customise their tab bar if the feature does not appear automatically.

The move by Meta mirrors similar updates on other social media platforms, such as Threads and X, which introduced dedicated tabs for following-only content.

The change aims to restore Facebook’s original purpose—connecting users with friends and family—by reducing the prominence of algorithm-driven posts from non-followed accounts.

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H&M to use AI-generated model ‘twins’ in marketing campaigns

Fashion retailer H&M is set to introduce AI-generated ‘twins’ of 30 real-life models, which will be used in social media and marketing campaigns. The company says this move, made in collaboration with Swedish tech firm Uncut, explores new creative possibilities while preserving a ‘human-centric’ approach.

H&M has emphasised that models will maintain control over how their digital replicas are used, including receiving payment similar to traditional modelling contracts. However, the announcement has sparked backlash across the fashion industry.

Critics, including influencer Morgan Riddle, fear that AI models could take away job opportunities from photographers, stylists, and other production crew. Trade unions like Equity have voiced concern over the lack of legal protections for models, warning that some are being pushed into unfair contracts that compromise their rights and ownership over their image.

The company says AI-generated images will be clearly marked and used responsibly, complying with platform rules on disclosing synthetic content. H&M is not alone in testing the waters—other fashion brands such as Levi’s and Hugo Boss have also experimented with AI-generated visuals, prompting debates about the future of creative jobs in the industry.

Why does it matter?

While H&M highlights potential upsides like less travel and increased flexibility for models, union leaders insist stronger protections and industry-wide agreements are urgently needed to prevent exploitation in the evolving digital fashion landscape.

AI chatbot shows promise in mental health assistance

Dartmouth College researchers have trialled an AI chatbot, Therabot, designed to assist with mental health care. In a groundbreaking clinical trial, the app was tested on individuals with major depressive disorder (MDD), generalised anxiety disorder (GAD), and those at risk for eating disorders.

The results showed encouraging improvements, with users reporting up to a 51% reduction in depression and a 31% decrease in anxiety. These outcomes were comparable to traditional outpatient therapy.

The trial also revealed that Therabot was effective in helping individuals with eating disorder risks, leading to a 19% reduction in harmful thoughts about body image and weight issues.

Researchers noted that after eight weeks of engagement with the app, participants showed significant symptom reduction, marking progress comparable to standard cognitive therapy.

While Therabot’s success offers hope, experts highlight the importance of balancing AI with human oversight, especially in sensitive mental health applications.

The study’s authors emphasised that while AI can help improve access to therapy, particularly for those unable to access in-person care, generative AI tools must be used cautiously, as errors could have serious consequences for individuals at risk of self-harm.

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NHS contractor fined after ransomware attack

The tech firm Advanced, which provides services to the NHS, has been fined over £3 million by the UK data watchdog following a major ransomware attack in 2022.

The breach disrupted NHS systems and exposed personal data from tens of thousands across the country.

Originally facing a £6 million penalty, Advanced saw the fine halved after settling with the Information Commissioner’s Office.

Regulators said the firm failed to implement multi-factor authentication, allowing hackers to access systems using stolen login details.

The LockBit attack caused widespread outages, including access to UK patient data. While Advanced acknowledged the resolution, it declined to offer further comment or name a spokesperson when contacted.

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Mobile coverage from space may soon be reality

Satellite-based mobile coverage could arrive in the UK by the end of 2025, with Ofcom launching a consultation on licensing direct-to-smartphone services.

The move would allow users to stay connected in areas without mast coverage using an ordinary mobile phone.

The proposal favours mobile networks teaming up with satellite operators to share frequencies in unserved regions, offering limited services like text messaging at first, with voice and data to follow.

Ofcom plans strict interference controls, and Vodafone is among those preparing to roll out such technology.

If approved, the service would be available across the UK mainland and surrounding seas, but not yet in places like the Channel Islands.

The public has until May to respond, as Ofcom seeks to modernise mobile access and help close the digital divide.

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AI agents take centre stage in Oracle fusion

Oracle has launched its AI Agent Studio, a new platform designed to let businesses orchestrate and customise AI agents within its Fusion Applications suite.

Announced during the OracleCloud World Tour in London, the studio enables companies to coordinate teams of AI agents that handle tasks across enterprise resource planning, HR, supply chain, and customer experience systems.

The AI Agent Studio allows businesses to adapt prebuilt Oracle agents to suit their own processes. Users can modify agents by adjusting logic, integrating external tools, or adding custom prompts.

It also offers flexibility in choosing from a range of large language models optimised for Oracle or industry-specific use cases, such as Llama and Cohere.

Oracle’s move builds on earlier AI deployments in its cloud applications, where agents have been embedded to manage routine operations like invoice processing or recruitment steps.

The new platform advances that effort by allowing these agents to operate collaboratively and be tailored to more complex workflows.

Industry leaders including Accenture, Deloitte, and PwC have praised the development, calling it a significant step toward smarter enterprise automation.

Analysts echo this sentiment, noting that Oracle’s approach allows businesses to maximise AI efficiency across departments without added cost, offering a powerful edge in today’s rapidly evolving digital workplace.

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Apple accused of misleading AI advertising

Apple is facing a class-action lawsuit in the United States over delays in delivering its much-promoted Apple Intelligence features.

The legal action, filed in a US based San Jose federal court, claims the company misled customers by advertising advanced AI tools that have yet to materialise on supported devices.

The complaint argues that buyers of new iPhones and other Apple products were promised ‘transformative’ AI capabilities at launch, only to find these features were either severely limited or completely absent.

According to the plaintiffs, Apple’s marketing created a “reasonable consumer expectation” that was ultimately not met.

This legal challenge adds to mounting pressure on the company, which has struggled to roll out its next-generation AI tools.

A recent Bloomberg report suggested internal tensions, revealing that CEO Tim Cook has reportedly lost confidence in AI chief John Giannandrea’s ability to deliver on the company’s ambitions.

The case reflects growing scrutiny of tech firms’ promises around AI, especially as consumer trust becomes more closely tied to the reality behind flashy announcements.

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