The end of the analogue era and the cognitive rewiring of new generations

Navigating a world beyond analogue

The digital transformation of daily life represents more than just a change in technological format. It signals a deep cultural and cognitive reorientation.

Rather than simply replacing analogue tools with digital alternatives, society has embraced an entirely new way of interacting with information, memory, time, and space.

For younger generations born into this reality, digital mediation is not an addition but the default mode of experiencing the world. A redefinition like this introduces not only speed and convenience but also cognitive compromises, cultural fragmentation, and a fading sense of patience and physical memory.

Generation Z as digital natives

Generation Z has grown up entirely within the digital realm. Unlike older cohorts who transitioned from analogue practices to digital habits, members of Generation Z were born into a world of touchscreen interfaces, search engines, and social media ecosystems.

As Generation Z enters the workforce, the gap between digital natives and older generations is becoming increasingly apparent. For them, technology has never been a tool to learn. It has always been a natural extension of their daily life.

young university students using laptop and studying with books in library school education concept

The term ‘digital native’, first coined by Marc Prensky in 2001, refers precisely to those who have never known a world without the internet. Rather than adapting to new tools, they process information through a technology-first lens.

In contrast, digital immigrants (those born before the digital boom) have had to adjust their ways of thinking and interacting over time. While access to technology might be broadly equal across generations in developed countries, the way individuals engage with it differs significantly.

Instead of acquiring digital skills later in life, they developed them alongside their cognitive and emotional identities. This fluency brings distinct advantages. Young people today navigate digital environments with speed, confidence, and visual intuition.

They can synthesise large volumes of information, switch contexts rapidly, and interact across multiple platforms with ease.

The hidden challenges of digital natives

However, the native digital orientation also introduces unique vulnerabilities. Information is rarely absorbed in depth, memory is outsourced to devices, and attention is fragmented by endless notifications and competing stimuli.

While older generations associate technology with productivity or leisure, Generation Z often experiences it as an integral part of their identity. The integration can obscure the boundary between thought and algorithm, between agency and suggestion.

Being a digital native is not just a matter of access or skill. It is about growing up with different expectations of knowledge, communication, and identity formation.

Memory and cognitive offloading: Access replacing retention

In the analogue past, remembering involved deliberate mental effort. People had to memorise phone numbers, use printed maps to navigate, or retrieve facts from memory rather than search engines.

The rise of smartphones and digital assistants has allowed individuals to delegate that mental labour to machines. Instead of internalising facts, people increasingly learn where and how to access them when needed, a practice known as cognitive offloading.

digital brain

Although the shift can enhance decision-making and productivity by reducing overload, it also reshapes the way the brain handles memory. Unlike earlier generations, who often linked memories to physical actions or objects, younger people encounter information in fast-moving and transient digital forms.

Memory becomes decentralised and more reliant on digital continuity than on internal recall. Rather than cognitive decline, this trend marks a significant restructuring of mental habits.

Attention and time: From linear focus to fragmented awareness

The analogue world demanded patience. Sending a letter meant waiting for days, rewinding a VHS tape required time, and listening to an album involved staying on the same set of songs in a row.

Digital media has collapsed these temporal structures. Communication is instant, entertainment is on demand, and every interface is designed to be constantly refreshed.

Instead of promoting sustained focus, digital environments often encourage continuous multitasking and quick shifts in attention. App designs, with their alerts, pop-ups, and endless scrolling, reinforce a habit of fragmented presence.

Studies have shown that multitasking not only reduces productivity but also undermines deeper understanding and reflection. Many younger users, raised in this environment, may find long periods of undivided attention unfamiliar or even uncomfortable.

The lost sense of the analogue

Analogue interactions involved more than sight and sound. Reading a printed book, handling vinyl records, or writing with a pen engaged the senses in ways that helped anchor memory and emotion. These physical rituals provided context and reinforced cognitive retention.

highlighter in male hand marked text in book education concept

Digital experiences, by contrast, are streamlined and screen-bound. Tapping icons and swiping a finger across glass lack the tactile diversity of older tools. Sensory uniformity might lead to a form of experiential flattening, where fewer physical cues are accessible to strengthen memory.

Digital photography lacks the permanence of a printed one, and music streamed online does not carry the same mnemonic weight as a cherished cassette or CD once did.

From communal rituals to personal streams

In the analogue era, media consumption was more likely to be shared. Families gathered around television sets, music was enjoyed communally, and photos were stored in albums passed down across generations.

These rituals helped synchronise cultural memory and foster emotional continuity and a sense of collective belonging.

The digital age favours individualised streams and asynchronous experiences. Algorithms personalise every feed, users consume content alone, and communication takes place across fragmented timelines.

While young people have adapted with fluency, creating their digital languages and communities, the collective rhythm of cultural experience is often lost.

People no longer share the same moment. They now experience parallel narratives shaped by personal profiles and rather than social connections.

Digital fatigue and social withdrawal

However, as the digital age reaches a point of saturation, younger generations are beginning to reconsider their relationship with the online world.

While constant connectivity dominates modern life, many are now striving to reclaim physical spaces, face-to-face interactions, and slower forms of communication.

In urban centres, people often navigate large, impersonal environments where community ties are weak and digital fatigue is contributing to a fresh wave of social withdrawal and isolation.

Despite living in a world designed to be more connected than ever before, younger generations are increasingly aware that a screen-based life can amplify loneliness instead of resolving it.

But the withdrawal from digital life has not been without consequences.

Those who step away from online platforms sometimes find themselves excluded from mainstream social, political, or economic systems.

Others struggle to form stable offline relationships because digital interaction has long been the default. Both groups would probably say that it feels like living on a razor’s edge.

Education and learning in a hybrid cognitive landscape

Education illustrates the analogue-to-digital shift with particular clarity. Students now rely heavily on digital sources and AI for notes, answers, and study aids.

The approach offers speed and flexibility, but it can also hinder the development of critical thinking and perseverance. Rather than engaging deeply with material, learners may skim or rely on summarised content, weakening their ability to reason through complex ideas.

ChatGPT students Jocelyn Leitzinger AI in education

Educators must now teach not only content but also digital self-awareness. Helping students understand how their tools shape their learning is just as important as the tools themselves.

A balanced approach that includes reading physical texts, taking handwritten notes, and scheduling offline study can help cultivate both digital fluency and analogue depth. This is not a nostalgic retreat, but a cognitive necessity.

Intergenerational perception and diverging mental norms

Older and younger generations often interpret each other through the lens of their respective cognitive habits. What seems like a distraction or dependency to older adults may be a different but functional way of thinking to younger people.

It is not a decline in ability, but an adaptation. Ultimately, each generation develops in response to the tools that shape its world.

Where analogue generations valued memorisation and sustained focus, digital natives tend to excel in adaptability, visual learning, and rapid information navigation.

multi generation family with parents using digital tablet with daughter at home

Bridging the gap means fostering mutual understanding and encouraging the retention of analogue strengths within a digital framework. Teaching young people to manage their attention, question their sources, and reflect deeply on complex issues remains vital.

Preserving analogue values in a digital world

The end of the analogue era involves more than technical obsolescence. It marks the disappearance of practices that once encouraged mindfulness, slowness, and bodily engagement.

Yet abandoning analogue values entirely would impoverish our cognitive and cultural lives. Incorporating such habits into digital living can offer a powerful antidote to distraction.

Writing by hand, spending time with printed books, or setting digital boundaries should not be seen as resistance to progress. Instead, these habits help protect the qualities that sustain long-term thinking and emotional presence.

Societies must find ways to integrate these values into digital systems and not treat them as separate or inferior modes.

Continuity by blending analogue and digital

As we have already mentioned, younger generations are not less capable than those who came before; they are simply attuned to different tools.

The analogue era may be gone for good, but its qualities need not be lost. We can preserve its depth, slowness, and shared rituals within a digital (or even a post-digital) world, using them to shape more balanced minds and more reflective societies.

To achieve something like this, education, policy, and cultural norms should support integration. Rather than focus solely on technical innovation, attention must also turn to its cognitive costs and consequences.

Only by adopting a broader perspective on human development can we guarantee that future generations are not only connected but also highly aware, capable of critical thinking, and grounded in meaningful memory.

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Malaysia tackles online scams with AI and new cyber guidelines

Cybercrime involving financial scams continues to rise in Malaysia, with 35,368 cases reported in 2024, a 2.53 per cent increase from the previous year, resulting in losses of RM1.58 billion.

The situation remains severe in 2025, with over 12,000 online scam cases recorded in the first quarter alone, involving fake e-commerce offers, bogus loans, and non-existent investment platforms. Losses during this period reached RM573.7 million.

Instead of waiting for the situation to worsen, the Digital Ministry is rolling out proactive safeguards. These include new AI-related guidelines under development by the Department of Personal Data Protection, scheduled for release by March 2026.

The documents will cover data protection impact assessments, automated decision-making, and privacy-by-design principles.

The ministry has also introduced an official framework for responsible AI use in the public sector, called GPAISA, to ensure ethical compliance and support across government agencies.

Additionally, training initiatives such as AI Untuk Rakyat and MD Workforce aim to equip civil servants and enforcement teams with skills to handle AI and cyber threats.

In partnership with CyberSecurity Malaysia and Universiti Kebangsaan Malaysia, the ministry is also creating an AI-powered application to verify digital images and videos.

Instead of relying solely on manual analysis, the tool will help investigators detect online fraud, identity forgery, and synthetic media more effectively.

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New malware steals 200,000 passwords and credit card details through fake software

Hackers are now using fake versions of familiar software and documents to spread a new info-stealing malware known as PXA Stealer.

First discovered by Cisco Talos, the malware campaign is believed to be operated by Vietnamese-speaking cybercriminals and has already compromised more than 4,000 unique IP addresses across 62 countries.

Instead of targeting businesses alone, the attackers are now focusing on ordinary users in countries including the US, South Korea, and the Netherlands.

PXA Stealer is written in Python and designed to collect passwords, credit card data, cookies, autofill information, and even crypto wallet details from infected systems.

It spreads by sideloading malware into files like Microsoft Word executables or ZIP archives that also contain legitimate-looking programs such as Haihaisoft PDF Reader.

The malware uses malicious DLL files to gain persistence through the Windows Registry and downloads additional harmful files via Dropbox. After infection, it uses Telegram to exfiltrate stolen data, which is then sold on the dark web.

Once activated, the malware even attempts to open a fake PDF in Microsoft Edge, though the file fails to launch and shows an error message — by that point, it has already done the damage.

To avoid infection, users should avoid clicking unknown email links and should not open attachments from unfamiliar senders. Instead of saving passwords and card details in browsers, a trusted password manager is a safer choice.

Although antivirus software remains helpful, hackers in the campaign have used sophisticated methods to bypass detection, making careful online behaviour more important than ever.

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The risky rise of all-in-one AI companions

A concerning new trend is emerging: AI companions are merging with mental health tools, blurring ethical lines. Human therapists are required to maintain a professional distance. Yet AI doesn’t follow such rules; it can be both confidant and counsellor.

AI chatbots are increasingly marketed as friendly companions. At the same time, they can offer mental health advice. Combined, you get an AI friend who also becomes your emotional guide. The mix might feel comforting, but it’s not without risks.

Unlike a human therapist, AI has no ethical compass. It mimics caring responses based on patterns, not understanding. One prompt might trigger empathetic advice and best-friend energy, a murky interaction without safeguards.

The deeper issue? There’s little incentive for AI makers to stop this. Blending companionship and therapy boosts user engagement and profits. Unless laws intervene, these all-in-one bots will keep evolving.

There’s also a massive privacy cost. People confide personal feelings to these bots, often daily, for months. The data may be reviewed, stored, and reused to train future models. Your digital friend and therapist might also be your data collector.

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AI’s transformation of work habits, mindset and lifestyle

At Mindvalley’s AI Summit, former Google Chief Decision Scientist Cassie Kozyrkov described AI as not a substitute for human thought but a magnifier of what the human mind can produce. Rather than replacing us, AI lets us offload mundane tasks and focus on deeper cognitive and creative work.

Work structures are being transformed, not just in factories, but behind computer screens. AI now handles administrative ‘work about work,’ multitasking, scheduling, and research summarisation, lowering friction in knowledge work and enabling people to supervise agents rather than execute tasks manually.

Personal life is being reshaped, too. AI tools for finance or health, such as budgeting apps or personalised diagnostics, move decisions into data-augmented systems with faster insight and fewer human biases.

Meanwhile, creativity is co-authored via AI-generated design, music or writing, requiring humans to filter, refine and ideate beyond the algorithm.

Recognising cognitive change, AI thought leaders envision a new era where ‘blended work’ prevails: humans manage AI agents, call the shots, and wield ethical oversight, while the AI executes pipelines of repetitive or semi-intelligent tasks.

Scholars warn that this model demands new fairness, transparency, and collaboration skills.

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Hackers infiltrate Southeast Asian telecom networks

A cyber group breached telecoms across Southeast Asia, deploying advanced tracking tools instead of stealing data. Palo Alto Networks’ Unit 42 assesses the activity as ‘associated with a nation-state nexus’.

A hacking group gained covert access to telecom networks across Southeast Asia, most likely to track users’ locations, according to cybersecurity analysts at Palo Alto Networks’ Unit 42.

The campaign lasted from February to November 2024.

Instead of stealing data or directly communicating with mobile devices, the hackers deployed custom tools such as CordScan, designed to intercept mobile network protocols like SGSN. These methods suggest the attackers focused on tracking rather than data theft.

Unite42 assessed the activity ‘with high confidence’ as ‘associated with a nation state nexus’. The Unit notes that ‘this cluster heavily overlaps with activity attributed to Liminal Panda, a nation state adversary tracked by CrowdStrike’; according to CrowdStrike, Liminal Panda is considered to be a ‘likely China-nexus adversary’. It further states that ‘while this cluster significantly overlaps with Liminal Panda, we have also observed overlaps in attacker tooling with other reported groups and activity clusters, including Light Basin, UNC3886, UNC2891 and UNC1945.’

The attackers initially gained access by brute-forcing SSH credentials using login details specific to telecom equipment.

Once inside, they installed new malware, including a backdoor named NoDepDNS, which tunnels malicious data through port 53 — typically used for DNS traffic — in order to avoid detection.

To maintain stealth, the group disguised malware, altered file timestamps, disabled system security features and wiped authentication logs.

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The US considers chip tracking to prevent smuggling to China

The US is exploring how to build better location-tracking into advanced chips, as part of an effort to prevent American semiconductors from ending up in China.

Michael Kratsios, a senior official behind Donald Trump’s AI strategy, confirmed that software or physical updates to chips are being considered to support traceability.

Instead of relying on external enforcement, Washington aims to work directly with the tech industry to improve monitoring of chip movements. The strategy forms part of a broader national plan to counter smuggling and maintain US dominance in cutting-edge technologies.

Beijing recently summoned Nvidia representatives to address concerns over American proposals linked to tracking features and perceived security risks in the company’s H20 chips.

Although US officials have not directly talked with Nvidia or AMD on the matter, Kratsios clarified that chip tracking is now a formal objective.

The move comes even as Trump’s team signals readiness to lift certain export restrictions to China in return for trade benefits, such as rare-earth magnet sales to the US.

Kratsios criticised China’s push to lead global AI regulation, saying countries should define their paths instead of following a centralised model. He argued that the US innovation-first approach offers a more attractive alternative.

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Moflin, Japan’s AI-powered robot pet with a personality

A fluffy, AI-powered robot pet named Moflin is capturing the imagination of consumers in Japan with its unique ability to develop distinct personalities based on how it is ‘raised.’ Developed by Casio, Moflin recognises its owner and learns their preferences through interactions such as cuddling and stroking, boasting over four million possible personality variations.

Priced at ¥59,400, Moflin has become more than just a companion at home, with some owners even taking it along on day trips. To complement the experience, Casio offers additional services, including a specialised salon to clean and maintain the robot’s fur, further enhancing its pet-like feel.

Erina Ichikawa, the lead developer, says the aim was to create a supportive sidekick capable of providing comfort during challenging moments, blending technology with emotional connection in a new way.

A similar ‘pet’ was also seen in China. Namely, AI-powered ‘smart pets’ like BooBoo are gaining popularity in China, especially among youth, offering emotional support and companionship. Valued for easing anxiety and isolation, the market is set to reach $42.5 billion by 2033, reflecting shifting social and family dynamics.

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Creative industries raise concerns over the EU AI Act

Organisations representing creative sectors have issued a joint statement expressing concerns over the current implementation of the EU AI Act, particularly its provisions for general-purpose AI systems.

The response focuses on recent documents, including the General Purpose AI Code of Practice, accompanying guidelines, and the template for training data disclosure under Article 53.

The signatories, drawn from music and broader creative industries, said they had engaged extensively throughout the consultation process. They now argue that the outcomes do not fully reflect the issues raised during those discussions.

According to the statement, the result does not provide the level of intellectual property protection that some had expected from the regulation.

The group has called on the European Commission to reconsider the implementation package and is encouraging the European Parliament and member states to review the process.

The original EU AI Act was widely acknowledged as a landmark regulation, with technology firms and creative industries closely watching its rollout across member countries.

Google confirmed that it will sign the General Purpose Code of Practice elsewhere. The company said the latest version supports Europe’s broader innovation goals more effectively than earlier drafts, but it also noted ongoing concerns.

These include the potential impact of specific requirements on competitiveness and handling trade secrets.

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AI breaches push data leak costs to new heights despite global decline

IBM’s 2025 Cost of a Data Breach Report revealed a sharp gap between rapid AI adoption and the oversight needed to secure it.

Although the global average data breach cost fell slightly to $4.44 million, security incidents involving AI systems remain more severe and disruptive.

Around 13% of organisations reported breaches involving AI models or applications, while 8% were unsure whether they had been compromised.

Alarmingly, nearly all AI-related breaches occurred without access controls, leading to data leaks in 60% of cases and operational disruption in almost one-third. Shadow AI (unsanctioned or unmanaged systems) played a central role, with one in five breaches traced back to it.

Organisations without AI governance policies or detection systems faced significantly higher costs, especially when personally identifiable information or intellectual property was exposed.

Attackers increasingly used AI tools such as deepfakes and phishing, with 16% of studied breaches involving AI-assisted threats.

Healthcare remained the costliest sector, with an average breach price of $7.42 million and the most extended recovery timeline of 279 days.

Despite the risks, fewer organisations plan to invest in post-breach security. Only 49% intend to strengthen defences, down from 63% last year.

Even fewer will prioritise AI-driven security tools. With many organisations also passing costs on to consumers, recovery now often includes long-term financial and reputational fallout, not just restoring systems.

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