Digital identities Archives | Page 119 of 181

Industry leaders urge careful AI use in research projects

The 2026 Adwanted Media Research Awards will feature a new category for Best Use of AI in Research Projects, reflecting the growing importance of this technology in the industry.

Head judge Denise Turner of IPA said AI should be viewed as a tool to expedite workflows, not replace human insight, emphasising that researchers remain essential to interpreting results and posing the right questions.

Route CEO Euan Mackay said AI enables digital twins, synthetic data, and clean-room integrations, shifting researchers’ roles from survey design to auditing and ensuring data integrity in an AI-driven environment.

OMD’s Laura Rowe highlighted AI’s ability to rapidly process raw data, transcribe qualitative research, and extend insights across strategy and planning — provided ethical oversight remains in place.

ITV’s Neil Mortensen called this the start of a ‘gold rush’, urging the industry to use AI to automate tedious tasks while preserving rigorous methods and enabling more time for deep analysis.

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Banana AI saree trend pushes Google Gemini to the top

A few months after Ghibli-style AI images went viral, a new Instagram trend is sweeping users: 1990s Bollywood-style saree portraits generated through Google’s Gemini Nano Banana tool.

Known as the ‘Banana AI saree’ edit, the feature allows users to turn ordinary selfies into nostalgic retro-style images. The edits evoke classic cinema with chiffon sarees, grainy textures, bold make-up, and jasmine-adorned hair, often styled under golden sunlight for a vintage glow.

The tool has quickly become a social media hit. Users can experiment with sarees, retro sherwanis, or even traditional dhotis by adjusting prompts to personalise their look. The trend follows earlier viral edits such as hyper-realistic 3D figurine portraits.

With its popularity soaring, Google Gemini has now topped the Apple App Store’s free apps chart in both India and the US, outpacing competitors like ChatGPT and Grok. Google DeepMind’s chief, Demis Hassabis, praised the Gemini team, calling it ‘just the start’.

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German state pushes digital sovereignty

The northern German state of Schleswig-Holstein is pushing ahead with an ambitious plan to replace Microsoft software in its public administration with open-source alternatives.

With around 30,000 civil servants, a workforce comparable to the European Commission, the region has already migrated most staff to new systems. It expects to cut its Office licences by more than two-thirds before the end of the month.

Instead of relying on Word, Outlook or SharePoint, staff are switching to LibreOffice, Thunderbird, Open Xchange and Nextcloud. A Linux pilot is also underway, testing the replacement of Windows itself.

The digital minister, Dirk Schrödter, admitted the schedule is tight but said that 24,000 employees are already using the new setup. By 2029, only a handful of Microsoft licences should remain, kept for compatibility with federal services.

A transition that has not been free of challenges. Some judges have called for a return to Outlook, citing outages, while larger providers such as SAP have proven difficult to adapt.

Still, Schrödter argued the investment is about sovereignty rather than cost-cutting, comparing Europe’s reliance on Big Tech to its dependence on Russian gas before 2022. He urged Brussels to prioritise open-source solutions in procurement rules to reduce dependence on foreign tech giants.

Although Schleswig-Holstein is a relatively small region, its programme has already influenced wider German and European initiatives.

Similar efforts, including Germany’s OpenDesk project, have gained traction in France, Italy and the Netherlands, with several governments now watching the experiment closely.

Schrödter said the state’s progress surprises many observers, but he believes it shows how public administrations can regain control of their digital infrastructure.

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Anthropic introduces memory feature to Claude AI for workplace productivity

The AI startup Anthropic has added a memory feature to its Claude AI, designed to automatically recall details from earlier conversations, such as project information and team preferences.

Initially, the upgrade is only available to Team and Enterprise subscribers, who can manage, edit, or delete the content that the system retains.

Anthropic presents the tool as a way to improve workplace efficiency instead of forcing users to repeat instructions. Enterprise administrators have additional controls, including entirely turning memory off.

Privacy safeguards are included, such as an ‘incognito mode’ for conversations that are not stored.

Analysts view the step as an effort to catch up with competitors like ChatGPT and Gemini, which already offer similar functions. Memory also links with Claude’s newer tools for creating spreadsheets, presentations, and PDFs, allowing past information to be reused in future documents.

Anthropic plans a wider release after testing the feature with businesses. Experts suggest the approach could strengthen the company’s position in the AI market by offering both continuity and security, which appeal to enterprises handling sensitive data.

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UK plans AI systems to monitor offenders and prevent crimes before they occur

The UK government is expanding its use of AI across prisons, probation and courts to monitor offenders, assess risk and prevent crime before it occurs under the AI Action Plan.

One key measure involves an AI violence prediction tool that uses factors like an offender’s age, past violent incidents and institutional behaviour to identify those most likely to pose risk.

These predictions will inform decisions to increase supervision or relocate prisoners in custody wings ahead of potential violence.

Another component scans seized mobile phone content to highlight secret or coded messages that may signal plotting of violent acts, intelligence operations or contraband activities.

Officials are also working to merge offender records across courts, prisons and probation to create a single digital identity for each offender.

UK authorities say the goal is to reduce reoffending and prioritise public and staff safety, while shifting resources from reactive investigations to proactive prevention. Civil liberties groups caution about privacy, bias and the risk of overreach if transparency and oversight are not built in.

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Ukraine urges ethical use of AI in education

AI can help build individual learning paths for Ukraine’s 3.5 million students, but its use must remain ethical, First Deputy Minister of Education and Science Yevhen Kudriavets has said.

Speaking to UNN, Kudriavets stressed that AI can analyse large volumes of information and help students acquire the knowledge they need more efficiently. He said AI could construct individual learning trajectories faster than teachers working manually.

He warned, however, that AI should not replace the educational process and that safeguards must be found to prevent misuse.

Kudriavets also said students in Ukraine should understand the reasons behind using AI, adding that it should be used to achieve knowledge rather than to obtain grades.

The deputy minister emphasised that technology itself is neutral, and how people choose to apply it determines whether it benefits education.

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NATO and Seoul expand cybersecurity dialogue and defence ties

South Korea and NATO have pledged closer cooperation on cybersecurity following high-level talks in Seoul this week, according to Yonhap News Agency.

The discussions, led by Ambassador for International Cyber Affairs Lee Tae Woo and NATO Assistant Secretary General Jean-Charles Ellermann-Kingombe, focused on countering cyber threats and assessing risks in the Indo-Pacific and Euro-Atlantic regions.

Launched in 2023, the high-level cyber dialogue aims to deepen collaboration between South Korea and NATO in the cybersecurity domain.

The meeting followed talks between Defence Minister Ahn Gyu-back and NATO Military Committee chair Giuseppe Cavo Dragone during the Seoul Defence Dialogue earlier this week.

Dragone said cooperation would expand across defence exchanges, information sharing, cyberspace, space, and AI as ties between Seoul and NATO strengthen.

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FTC opens inquiry into AI chatbots and child safety

The US Federal Trade Commission has launched an inquiry into AI chatbots that act as digital companions, raising concerns about their impact on children and teenagers.

Seven firms, including Alphabet, Meta, OpenAI and Snap, have been asked to provide information about how they address risks linked to ΑΙ chatbots designed to mimic human relationships.

Chairman Andrew Ferguson said protecting children online was a top priority, stressing the need to balance safety with maintaining US leadership in AI. Regulators fear minors may be particularly vulnerable to forming emotional bonds with AI chatbots that simulate friendship and empathy.

An inquiry that will investigate how companies develop AI chatbot personalities, monetise user interactions and enforce age restrictions. It will also assess how personal information from conversations is handled and whether privacy laws are being respected.

Other companies receiving orders include Character.AI and Elon Musk’s xAI.

The probe follows growing public concern over the psychological effects of generative AI on young people.

Last month, the parents of a 16-year-old who died by suicide sued OpenAI, alleging ChatGPT provided harmful instructions. The company later pledged corrective measures, admitting its chatbot does not always recommend mental health support during prolonged conversations.

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AI smart glasses give blind users new independence

Smart glasses powered by AI give people with vision loss new ways to navigate daily life, from cooking to crossing the street.

Users like Andrew Tutty in Ontario say the devices restore independence, helping with tasks such as identifying food or matching clothes. Others, like Emilee Schevers, rely on them to confirm traffic signals before crossing the road.

The AI glasses, developed by Meta, are cheaper than many other assistive devices, which can cost thousands. They connect to smartphones, using voice commands and apps like Be My Eyes to describe surroundings or link with volunteers.

Experts, however, caution that the glasses come with significant privacy concerns. Built-in cameras stream everything within view to large tech firms, raising questions about surveillance, data use and algorithmic reliability.

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Broadcom lands $10bn AI chip order

Broadcom has secured a $10 billion agreement to supply custom AI chips, with analysts pointing to OpenAI as the likely customer.

The US semiconductor firm announced the deal alongside better-than-expected third-quarter earnings, driven by growing demand for its ASICs. It forecast a strong fourth quarter as cloud providers seek alternatives to Nvidia, whose GPUs remain costly and supply-constrained.

Chief executive Hock Tan said Broadcom is collaborating with four potential new clients on chip development, adding to existing partnerships with major players such as Google and Meta.

The company recently introduced the Tomahawk Ultra and next-generation Jericho networking chips, further strengthening its position in the AI computing sector.

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