Digital cooperation Archives | Page 98 of 213

Meta to pull all political ads in EU ahead of new transparency law

Meta Platforms has said it will stop selling and showing political, electoral and social issue advertisements across its services in the European Union from early October 2025. The decision follows the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation coming into full effect on 10 October.

Under TTPA, platforms will be required to clearly label political ads, disclose the sponsor, the election or social issue at hand, the amounts paid, and how the ads are targeted. These obligations also include strict conditions on targeting and require explicit consent for certain data use.

Meta called the requirements ‘significant operational challenges and legal uncertainties’ and labelled parts of the new rules ‘unworkable’ for advertisers and platforms. It said that personalised ads are widely used for issue-based campaigns and that limiting them might restrict how people access political or social issue-related information.

The company joins Google, which made a similar move last year citing comparable concerns about TTPA compliance.

While political ads will be banned under paid formats, Meta says organic political content (e.g. users posting or sharing political views) will still be permitted.

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Data Act now in force, more data sharing in EU

The EU’s Data Act is now in force, marking a major shift in European data governance. The regulation aims to expand access to industrial and Internet of Things data, giving users greater control over information they generate while maintaining safeguards for trade secrets and privacy.

Adopted as part of the EU’s Digital Strategy, the act seeks to promote fair competition, innovation, and public-sector efficiency. It enables individuals and businesses to share co-generated data from connected devices and allows public authorities limited access in emergencies or matters of public interest.

Some obligations take effect later. Requirements on product design for data access will apply to new connected devices from September 2026, while certain contract rules are deferred until 2027. Member states will set national penalties, with fines in some cases reaching up to 10% of global annual turnover.

The European Commission will assess the law’s impact within three years of its entry into force. Policymakers hope the act will foster a fairer, more competitive data economy, though much will depend on consistent enforcement and how businesses adapt their practices.

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Data labelling transforms rural economies in Tamil Nadu

India’s small towns are fast becoming global hubs for AI training and data labelling, as outsourcing firms move operations beyond major cities like Bangalore and Chennai. Lower costs and improved connectivity have driven a trend known as cloud farming, which has transformed rural employment.

In Tamil Nadu, workers annotate and train AI models for global clients, preparing data that helps machines recognise objects, text and speech. Firms like Desicrew pioneered this approach by offering digital careers close to home, reducing migration to cities while maintaining high technical standards.

Desicrew’s chief executive, Mannivannan J K, says about a third of the company’s projects already involve AI, a figure expected to reach nearly all within two years. Much of the work focuses on transcription, building multilingual datasets that teach machines to interpret diverse human voices and dialects.

Analysts argue that cloud farming could make rural India the world’s largest AI operations base, much as it once dominated IT outsourcing. Yet challenges remain around internet reliability, data security and client confidence.

For workers like Dhanalakshmi Vijay, who fine-tunes models by correcting their errors, the impact feels tangible. Her adjustments, she says, help AI systems perform better in real-world applications, improving everything from shopping recommendations to translation tools.

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Public consultation: EU clarifies how DMA and GDPR work together

The European Commission and European Data Protection Board have jointly published long-awaited guidelines clarifying how the Digital Markets Act aligns with the GDPR. It aims to remove uncertainty for large online platforms over consent requirements, data sharing amongst other things.

Under the new interpretation, gatekeepers must obtain specific and separate consent when combining user data across different services, including when using it for AI training. They cannot rely on legitimate interest or contractual necessity for such processing, closing a loophole long debated in EU privacy law.

The Guidelines also set limits on how often consent can be re-requested, prohibiting repeated or slightly altered requests for the same purpose within a year. In addition, they make clear that offering users a binary choice between accepting tracking or paying a fee will rarely qualify as freely given consent.

The Guidance also introduces a practical standard for anonymisation, requiring platforms to prevent re-identification using technical and organisational safeguards. Consultation on the Guidelines runs until 4 December 2025, after which they are expected to shape future enforcement.

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Labels and Spotify align on artist-first AI safeguards

Spotify partners with major labels on artist-first AI tools, putting consent and copyright at the centre of product design. The plan aims to align new features with transparent labelling and fair compensation while addressing concerns about generative music flooding platforms.

The collaboration with Sony, Universal, Warner, and Merlin will give artists control over participation in AI experiences and how their catalogues are used. Spotify says it will prioritise consent, clearer attribution, and rights management as it builds new tools.

Early direction points to expanded labelling via DDEX, stricter controls against mass AI uploads, and protections against search and recommendation manipulation. Spotify’s AI DJ and prompt-based playlists hint at how engagement features could evolve without sidelining creators.

Future products are expected to let artists opt in, monitor usage, and manage when their music feeds AI-generated works. Rights holders and distributors would gain better tracking and payment flows as transparency improves across the ecosystem.

Industry observers say the tie-up could set a benchmark for responsible AI in music if enforcement matches ambition. By moving in step with labels, Spotify is pitching a path where innovation and artist advocacy reinforce rather than undermine each other.

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Google and Salesforce deepen AI partnership across Agentforce 360 and Gemini Enterprise

Salesforce and Google have expanded their long-term partnership, introducing new integrations between Salesforce’s Agentforce 360 platform and Google’s Gemini Enterprise. The collaboration aims to enhance productivity and build a new foundation for intelligent, connected business operations.

Through the expansion, Gemini models now power Salesforce’s Atlas Reasoning Engine, combining multimodal intelligence with hybrid reasoning to improve how AI agents handle complex, multistep enterprise tasks.

These integrations also extend across Google Workspace, bringing Agentforce 360 capabilities directly into Gmail, Meet, Docs, Sheets and Drive for sales, service and IT teams.

Salesforce highlights that fine-tuned Gemini models outperform competing LLMs on key CRM benchmarks, enabling businesses to automate workflows more reliably and consistently.

The companies also reaffirm their commitment to open standards like Model Context Protocol and Agent2Agent, allowing multi-agent collaboration and interoperability across enterprise systems.

A partnership that further integrates Gemini Enterprise with Slack’s real-time search API, enabling users to draw insights directly from organisational data within conversations.

Both companies stress that these advances mark a major step toward an ‘Agentic Enterprise’, where AI systems work alongside people to drive innovation, improve service quality and streamline decision-making.

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Between trips, Uber pilots paid AI data work

Uber is piloting ‘Digital Tasks’ in the US, letting select drivers and couriers earn by training AI models between trips.

Tasks include short selfie videos in any language, uploading multilingual documents, and uploading category-tagged images; each takes minutes, and pay varies by task.

Uber says demand came from US drivers seeking off-road income; participants can opt in via the Work Hub and need no extra experience.

Partners commissioning the data aren’t named. The pilot starts later this year, with potential expansion to non-drivers and wider markets.

The move diversifies beyond rides and delivery as robotaxis loom. Uber argues for more earning channels now, while autonomy scales over time.

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Microsoft warns of a surge in ransomware and extortion incidents

Financially motivated cybercrime now accounts for the majority of global digital threats, according to Microsoft’s latest Digital Defense Report.

The company’s analysts found that over half of all cyber incidents with known motives in the past year were driven by extortion or ransomware, while espionage represented only a small fraction.

Microsoft warns that automation and accessible off-the-shelf tools have allowed criminals with limited technical skills to launch widespread attacks, making cybercrime a constant global threat.

The report reveals that attackers increasingly target critical services such as hospitals and local governments, where weak security and urgent operational demands make them easy victims.

Cyberattacks on these sectors have already led to real-world harm, from disrupted emergency care to halted transport systems. Microsoft highlights that collaboration between governments and private industry is essential to protect vulnerable sectors and maintain vital services.

While profit-seeking criminals dominate by volume, nation-state actors are also expanding their reach. State-sponsored operations are growing more sophisticated and unpredictable, with espionage often intertwined with financial motives.

Some state actors even exploit the same cybercriminal networks, complicating attribution and increasing risks for global organisations.

Microsoft notes that AI is being used by both attackers and defenders. Criminals are employing AI to refine phishing campaigns, generate synthetic media and develop adaptive malware, while defenders rely on AI to detect threats faster and close security gaps.

The report urges leaders to prioritise cybersecurity as a strategic responsibility, adopt phishing-resistant multifactor authentication, and build strong defences across industries.

Security, Microsoft concludes, must now be treated as a shared societal duty rather than an isolated technical task.

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AI Infrastructure Partnership and BlackRock consortium acquire Aligned Data Centers

A consortium comprising the Artificial Intelligence Infrastructure Partnership, MGX, and BlackRock’s Global Infrastructure Partners has announced the acquisition of Aligned Data Centers for an estimated forty billion dollars.

The move marks a major step towards expanding the infrastructure underpinning global AI and cloud growth.

Aligned, headquartered in Dallas, operates more than fifty campuses and five gigawatts of capacity across the US and Latin America. The company is known for its patented air, liquid, and hybrid cooling systems that enhance efficiency and sustainability, particularly in high-density AI environments.

Under the consortium, Aligned will accelerate the development of scalable and energy-efficient data facilities to meet rising global demand.

The Artificial Intelligence Infrastructure Partnership was founded by BlackRock, GIP, MGX, Microsoft, and NVIDIA to advance large-scale AI infrastructure investment.

Backed by sovereign wealth funds from Kuwait and Singapore, it aims to mobilise thirty billion dollars in equity and up to one hundred billion, including debt.

The Aligned acquisition represents its first major investment and positions the company as a cornerstone of the group’s strategy.

Executives from BlackRock, MGX, and GIP said the deal reflects a shared commitment to building sustainable, resilient infrastructure for the AI era.

Aligned CEO Andrew Schaap added that the partnership would strengthen the company’s global reach and innovation capacity, redefining standards for digital infrastructure in an increasingly AI-driven economy.

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AI system links hidden signals in patient records to improve diagnosis

Researchers at Mount Sinai and UC Irvine have developed a novel AI system, InfEHR, which creates a dynamic network of an individual’s medical events and relationships over time. The system detects disease patterns that traditional approaches often miss.

InfEHR transforms time-ordered data, visits, labs, medications, and vital signs, into a graphical network for each patient. It then learns which combinations of clues across that network tend to correlate with hidden disease states.

In testing, with only a few physician-annotated examples, the AI system identified neonatal sepsis without positive blood cultures at rates 12–16× higher than current methods, and post-operative kidney injury with 4–7× more sensitivity than baseline clinical rules.

As a safety feature, InfEHR can also respond ‘not sure’ when the record lacks enough signal, reducing the risk of overconfident errors.

Because it adapts its reasoning per patient rather than applying the same rules to all, InfEHR shows promise for personalized diagnostics across hospitals and populations, even with relatively small annotated datasets.

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