Competition regulation

AI will kill middle-ground media, but raw content will thrive

Advertising is heading for a split future. By 2030, brands will run hyper-personalised AI campaigns or embrace raw human storytelling. Everything in between will vanish.

AI-driven advertising will go far beyond text-to-image gimmicks. These adaptive systems will combine social trends, search habits, and first-party data to create millions of real-time ad variations.

The opposite approach will lean into imperfection, featuring unpolished TikToks, founder-shot iPhone videos, and authentic and alive content. Audiences reward authenticity over carefully scripted, generic campaigns.

Mid-tier, polished, forgettable, creative work will be the first to fade away. AI can replicate it instantly, and audiences will scroll past it without noticing.

Marketers must now pick a side: feed AI with data and scale personalisation, or double down on community-driven, imperfect storytelling. The middle won’t survive.

Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!

AI search tools challenge Google’s dominance

AI tools are increasingly reshaping how people search online, with large language models like ChatGPT drawing millions away from traditional engines.

Montreal-based lawyer and consultant Anja-Sara Lahady says she now turns to ChatGPT instead of Google for everyday tasks such as meal ideas, interior decoration tips and drafting low-risk emails. She describes it as a second assistant rather than a replacement for legal reasoning.

ChatGPT’s weekly user base has surged to around 800 million, double the figure reported in 2025. Data shows that nearly 6% of desktop searches are already directed to language models, compared with barely half that rate a year ago.

Academics such as Professor Feng Li argue that users favour AI tools because they reduce cognitive effort by providing clear summaries instead of multiple links. However, he warns that verification remains essential due to factual errors.

Google insists its search activity continues to expand, supported by AI Overviews and AI Mode, which offer more conversational and tailored answers.

Yet, testimony in a US antitrust case revealed that Google searches on Apple devices via Safari declined for the first time in two decades, underlining the competitive pressure from AI.

The rise of language models is also forcing a shift in digital marketing. Agencies report that LLMs highlight trusted websites, press releases and established media rather than social media content.

This change may influence consumer habits, with evidence suggesting that referrals from AI systems often lead to higher-quality sales conversions. For many users, AI now represents a faster and more personal route to decisions on products, travel or professional tasks.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!

Codex gets smarter with GPT-5, targets GitHub Copilot and rivals

OpenAI has optimised its new GPT-5 model for Codex, its agentic software development tool, boosting performance on both quick coding sessions and long, complex projects. CEO Sam Altman said Codex already accounts for 40% of platform traffic.

GPT-5 Codex can now build full projects, add features, run tests, refactor large codebases, and conduct detailed code reviews. It dynamically adjusts the time spent ‘thinking’ based on task complexity, allowing both interactive pair programming and extended autonomous work.

OpenAI stated that the model can run independently for over seven hours, completing refactorings, fixing test failures, and delivering finished code. Early tests indicate that it catches critical bugs more reliably, allowing developers to focus on the most important issues.

The upgraded Codex is available via terminal, IDE integrations, the web, and GitHub, and comes bundled with ChatGPT Plus, Pro, Business, Edu, and Enterprise subscriptions. OpenAI launched Codex CLI in April and a research preview in May.

With GPT-5 Codex, OpenAI aims to capture market share from GitHub Copilot, Google’s Gemini, Anthropic’s Claude, and startups such as Anysphere and Windsurf. The company claims the new version delivers faster, higher-quality results for developers at every stage of the software lifecycle.

Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!

European regulators push for stronger oversight in crypto sector

European regulators from Italy, France, and Austria have called for changes to the EU’s Markets in Crypto-Assets Regulation (MiCA). Their proposals aim to fix supervisory gaps, improve cybersecurity, and simplify token white paper approvals.

The regulation, which came into force in December 2024, requires prior authorisation for firms offering crypto-related services in Europe. However, early enforcement has shown significant gaps in how national authorities apply the rules.

Regulators argue these differences undermine investor protection and threaten the stability of the European internal market.

Concerns have also been raised about non-EU platforms serving European clients through intermediaries outside MiCA’s scope. To counter this, authorities recommend restricting such activity and ensuring intermediaries only use platforms compliant with MiCA or equivalent standards.

Additional measures include independent cybersecurity audits, mandatory both before and after authorisation, to bolster resilience against cyber-attacks.

The proposals suggest giving ESMA direct oversight of major crypto providers and centralising white paper filings. Regulators say the changes would boost legal clarity, cut investor risks, and level the field for European firms against global rivals.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot! 

Bank of England faces backlash over stablecoin cap plans

Cryptocurrency groups are urging the Bank of England to abandon proposals that would cap the amount of stablecoins individuals and businesses can hold. Industry leaders argue the measures would leave the UK with stricter oversight than the US and the European Union.

Under the plan, individuals would face limits between £10,000 and £20,000, while businesses would be restricted to about £10 million in systemic stablecoins.

The central bank maintains that caps are needed to protect financial stability and prevent deposit outflows from banks. Executives argue the approach is unworkable and could damage London’s role as an economic hub.

Coinbase executive Tom Duff Gordon warned the limits would harm UK savers and undermine confidence in sterling. Others highlighted practical issues, noting that enforcement could require digital IDs, and pointed out the absence of similar caps on cash or bank accounts.

The Payments Association said the rules’ make no sense’ given how other jurisdictions are approaching stablecoins.

By contrast, the US introduced the GENIUS Act in July, setting licensing and reserve requirements without placing restrictions on holdings. The EU’s MiCA framework also avoids caps, focusing instead on reserves, governance, and regulatory oversight.

Industry voices now caution that the UK risks falling behind its global peers if the BoE proceeds with the current plan.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!

Google lays off over 200 AI contractors amid union tensions

The US tech giant, Google, has dismissed over 200 contractors working on its Gemini chatbot and AI Overviews tool. However, this sparks criticism from labour advocates and claims of retaliation against workers pushing for unionisation.

Many affected staff were highly trained ‘super raters’ who helped refine Google’s AI systems, yet were abruptly laid off.

The move highlights growing concerns over job insecurity in the AI sector, where companies depend heavily on outsourced and low-paid contract workers instead of permanent employees.

Workers allege they were penalised for raising issues about inadequate pay, poor working conditions, and the risks of training AI that could eventually replace them.

Google has attempted to distance itself from the controversy, arguing that subcontractor GlobalLogic handled the layoffs rather than the company itself.

Yet critics say that outsourcing allows the tech giant to expand its AI operations without accountability, while undermining collective bargaining efforts.

Labour experts warn that the cuts reflect a broader industry trend in which AI development rests on precarious work arrangements. With union-busting claims intensifying, the dismissals are now seen as part of a deeper struggle over workers’ rights in the digital economy.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!

China’s market watchdog finds Nvidia violated antitrust law

China’s State Administration for Market Regulation (SAMR) has issued a preliminary finding that Nvidia violated antitrust law linked to its 2020 acquisition of Mellanox Technologies. The deal was approved with restrictions, including a ban on bundling and ‘unreasonable trading conditions’ in China.

SAMR now alleges that Nvidia breached those terms. A full investigation is underway. Nvidia shares fell 2.4% in pre-market trading after the announcement. According to the Financial Times, SAMR delayed releasing the findings to gain leverage in trade talks with the USA, currently taking place in Madrid.

At the same time, US export controls on advanced chips remain a challenge for Nvidia. Licensing for its China-specific H20 chips is still under review, affecting Nvidia’s access to the Chinese market.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot! 

Industry leaders urge careful AI use in research projects

The 2026 Adwanted Media Research Awards will feature a new category for Best Use of AI in Research Projects, reflecting the growing importance of this technology in the industry.

Head judge Denise Turner of IPA said AI should be viewed as a tool to expedite workflows, not replace human insight, emphasising that researchers remain essential to interpreting results and posing the right questions.

Route CEO Euan Mackay said AI enables digital twins, synthetic data, and clean-room integrations, shifting researchers’ roles from survey design to auditing and ensuring data integrity in an AI-driven environment.

OMD’s Laura Rowe highlighted AI’s ability to rapidly process raw data, transcribe qualitative research, and extend insights across strategy and planning — provided ethical oversight remains in place.

ITV’s Neil Mortensen called this the start of a ‘gold rush’, urging the industry to use AI to automate tedious tasks while preserving rigorous methods and enabling more time for deep analysis.

Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!

German state pushes digital sovereignty

The northern German state of Schleswig-Holstein is pushing ahead with an ambitious plan to replace Microsoft software in its public administration with open-source alternatives.

With around 30,000 civil servants, a workforce comparable to the European Commission, the region has already migrated most staff to new systems. It expects to cut its Office licences by more than two-thirds before the end of the month.

Instead of relying on Word, Outlook or SharePoint, staff are switching to LibreOffice, Thunderbird, Open Xchange and Nextcloud. A Linux pilot is also underway, testing the replacement of Windows itself.

The digital minister, Dirk Schrödter, admitted the schedule is tight but said that 24,000 employees are already using the new setup. By 2029, only a handful of Microsoft licences should remain, kept for compatibility with federal services.

A transition that has not been free of challenges. Some judges have called for a return to Outlook, citing outages, while larger providers such as SAP have proven difficult to adapt.

Still, Schrödter argued the investment is about sovereignty rather than cost-cutting, comparing Europe’s reliance on Big Tech to its dependence on Russian gas before 2022. He urged Brussels to prioritise open-source solutions in procurement rules to reduce dependence on foreign tech giants.

Although Schleswig-Holstein is a relatively small region, its programme has already influenced wider German and European initiatives.

Similar efforts, including Germany’s OpenDesk project, have gained traction in France, Italy and the Netherlands, with several governments now watching the experiment closely.

Schrödter said the state’s progress surprises many observers, but he believes it shows how public administrations can regain control of their digital infrastructure.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!

NATO and Seoul expand cybersecurity dialogue and defence ties

South Korea and NATO have pledged closer cooperation on cybersecurity following high-level talks in Seoul this week, according to Yonhap News Agency.

The discussions, led by Ambassador for International Cyber Affairs Lee Tae Woo and NATO Assistant Secretary General Jean-Charles Ellermann-Kingombe, focused on countering cyber threats and assessing risks in the Indo-Pacific and Euro-Atlantic regions.

Launched in 2023, the high-level cyber dialogue aims to deepen collaboration between South Korea and NATO in the cybersecurity domain.

The meeting followed talks between Defence Minister Ahn Gyu-back and NATO Military Committee chair Giuseppe Cavo Dragone during the Seoul Defence Dialogue earlier this week.

Dragone said cooperation would expand across defence exchanges, information sharing, cyberspace, space, and AI as ties between Seoul and NATO strengthen.

Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!